Vera Bradley Soon to be Available at Von Maur

FORT WAYNE, Ind., June 1, 2012 (GLOBE NEWSWIRE) -- Vera Bradley (Nasdaq:VRA) continues to expand the multi-channel shopping experience for its customers by partnering with specialty department store Von Maur.

Beginning July 10, a select assortment of Vera Bradley's handbags and accessories will be available at Von Maur stores across the Midwest and Southeast.

"Von Maur is known for featuring great brands and providing exceptional customer service within an open, attractive store concept," says Cheri Lantz, Vera Bradley vice president of indirect sales. "These factors combine to create an enjoyable and unique shopping environment, which makes Von Maur an ideal fit for our brand."

Vera Bradley's multi-channel distribution strategy includes company owned stores, specialty retail partners, department stores and verabradley.com.

About Vera Bradley: Vera Bradley infuses color into all aspects of women's lives with vibrant handbags, accessories, luggage, eyewear, travel items and gifts. Founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller, the brand inspires women to "be colorful" with designs that reflect their personal style. Today, you'll find Vera Bradley accessories in 55 retail stores in the U.S., 9 outlet stores, 3,300 specialty retailers and online at verabradley.com. Vera Bradley employs 2,000 and the company's fiscal 2012 sales were $461 million. The company's commitment to breast cancer research continues to expand through the Vera Bradley Foundation for Breast Cancer. For more information about Vera Bradley (Nasdaq:VRA), visit www.verabradley.com/mediaroom.

CONTACT: Media contact

         Melissa Schenkel

         mschenkel@verabradley.com

         260.207.5176