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Investor Relations

Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary businesses, both with devoted, emotionally-connected, and multi-generational female customer bases; alignment as casual, comfortable, affordable, and fun brands; positioning as “gifting” and socially-connected brands; strong, entrepreneurial cultures; a keen focus on community, charity, and social consciousness; multi-channel distribution strategies; and talented leadership teams aligned and committed to the long-term success of their brands.

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace.

In July 2019, Vera Bradley, Inc. acquired a 75% interest in Creative Genius, Inc., which also operates under the name Pura Vida Bracelets (“Pura Vida”). Pura Vida, based in La Jolla, California, is a digitally native, highly-engaging lifestyle brand founded in 2010 by friends Paul Goodman and Griffin Thall. Pura Vida has a differentiated and expanding offering of bracelets, jewelry, and other lifestyle accessories.

The Company has three reportable segments: Vera Bradley Direct (“VB Direct”), Vera Bradley Indirect (“VB Indirect”), and Pura Vida. The VB Direct business consists of sales of Vera Bradley products through Vera Bradley full-line and factory outlet stores in the United States, verabradley.com, verabradley.ca, Vera Bradley’s online outlet site, and the Vera Bradley annual outlet sale in Fort Wayne, Indiana. The VB Indirect business consists of sales of Vera Bradley products to approximately 1,800 specialty retail locations throughout the United States, as well as select department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, and royalties recognized through licensing agreements related to the Vera Bradley brand. The Pura Vida segment consists of sales of Pura Vida products through the Pura Vida websites, www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca, and through the distribution of its products to wholesale retailers and department stores.

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News

  • Aug 17, 2022
    Summary ToggleVera Bradley Makes Move Into Metaverse With Utility-Driven NFTs to Celebrate 40th Anniversary
    Genesis NFT Drop Comes with Limited-Edition Jilly Bag, Plus 100% of Vera Bradley's primary net proceeds from 2nd NFT Drop to Benefit the Vera Bradley Foundation for Breast Cancer FORT WAYNE, Ind., Aug. 17, 2022 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA), the parent company of iconic...
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  • Aug 5, 2022
    Summary ToggleVera Bradley Announces Reporting Date for Fiscal Year 2023 Second Quarter Results
    FORT WAYNE, Ind., Aug. 05, 2022 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (“Vera Bradley” or the “Company”) today announced that it plans to report results for the second quarter ended July 30, 2022 at 8:00 a.m. Eastern Time on Wednesday, August 31, 2022....
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Events & Presentations

  • Aug 31, 2022
    9:30 am EDT
    Second Quarter Fiscal 2023 Earnings Conference Call
  • Dec 7, 2022
    9:30 am EST
    Third Quarter Fiscal 2023 Earnings Conference Call
View All Events

2022 Proxy Statement

2022 Proxy Statement 2.3 MB

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