Why Invest?

KEY INVESTMENT CONSIDERATIONS TO DELIVER INCREASED SHAREHOLDER VALUE:

(Note: The COVID-19 pandemic may impact these considerations)

1. AUTHENTIC, ICONIC LIFESTYLE COMPANY

   • TWO POWERFUL CORE BRANDS: VERA BRADLEY AND PURA VIDA
   • DEVOTED, EOMOTIONALLY-CONNECTED, MULTI-GENERATIONAL, AND GROWING CONSUMER BASES
   • ALIGNMENT AS CAUSAL, COMFORTABLE, AFFORDABLE, AND FUN LIFESTYLE BRANDS

2. UNIQUE, DISTINCTIVE PRODUCT OFFERINGS RECOGNIZED AROUND THE WORLD

   • HERITAGE PRODUCTS + CONTINUED PRODUCT INNOVATION
   • UNIQUE COLLABORATIONS WITH OTHER ICONIC BRANDS BROADEN CUSTOMER BASE

3. SOCIALLY-CONSCIOUS COMPANY

   • SUPPORTING KEY CAUSES AND OUR COMMUNITIES TO CREATE POSITIVE CHANGE
   • COMMITTED TO BEING A POSITIVE FORCE IN THE ESG MOVEMENT
   • DRIVING HEIGHTENED CONSUMER ENGAGEMENT

4. VISION 20/20 STRATEGIC PLAN GENERATING IMPROVED PERFORMANCE

   • CLEAR PATH TO SUSTAINABLE, PROFITABLE REVENUE GROWTH AND DOUBLE DIGIT EBIT MARGIN
   • POSITIONED TO CAPITALIZE ON FUTURE GROWTH OPPORTUNITIES

5. SOLID BALANCE SHEET

   • AMPLE CASH AND FREE CASH FLOW GENERATION

6. STRONG, ENTREPRENEURIAL CULTURE AND LEADERSHIP TEAM

   • ESSENTIAL SKILLS AND DEEP INDUSTRY EXPERIENCE
   • TEAMS ALIGNED AND COMMITTED TO LONG-TERM SUCCESS
   • SPECIAL CULTURE OF INNOVATION, GIVING, AND COLLABORATION