Vera Bradley Partners With Disney Theme Park Merchandise™ to Create Its Latest Custom Limited-Edition Pattern
FORT WAYNE, Ind. and LAKE BUENA VISTA, Fla.,
Vera Bradley’s design team collaborated with DISNEY to create Mickey’s Whimsical Paisley, an aptly-named playful pattern featuring a motif of large-scale paisley elements intertwined with full-body images of Mickey Mouse, Disney’s iconic theme park castle, Mickey-shaped balloons, and tossed confetti, all on a dark background.
Rob Wallstrom, Chief Executive Officer of Vera Bradley, noted, “Magic seems to be in the air whenever we have the opportunity to collaborate with DISNEY. We are delighted to offer Vera Bradley and DISNEY enthusiasts alike our newest magical collection with the launch of Mickey’s Whimsical Paisley!”
Mickey’s Whimsical Paisley will officially launch with a special in-store event at Vera Bradley’s Disney Springs® retail location on
The Mickey’s Whimsical Paisley collection will feature eighteen items, including backpacks, crossbody bags, a tote, large duffel, weekender and various travel items, a plush throw blanket, and several coordinating accessories, with prices ranging from
Mickey and Friends and Mickey’s Paisley Celebration, the last two Vera Bradley/DISNEY collaborative patterns launched in
ABOUT VERA BRADLEY
Vera Bradley is a leading designer of women’s handbags, luggage and travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand’s innovative designs, iconic patterns, and brilliant colors continue to inspire and connect women unlike any other brand in the global marketplace. Vera Bradley offers a multi-channel sales model as well as a focus on service and a high level of customer engagement. The Company’s commitment to bringing more beauty into women’s lives includes its dedication to breast cancer research through the
For more information about Vera Bradley, visit www.verabradley.com or follow the brand @VeraBradley on Twitter and Instagram.
ABOUT DISNEY SPRINGS™
Disney Springs® is a one-of-a-kind retail, dining and entertainment district located in the heart of the
VERA BRADLEY PRESS CONTACT
Vera Bradley Media:
Photos accompanying this announcement are available at
Source: Vera Bradley, Inc.