<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva-->
<!-- -->
<linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns="http://www.xbrl.org/2003/linkbase" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <roleRef roleURI="http://www.verabradley.com/role/CommitmentsAndContingencies" xlink:href="vra-20150502.xsd#CommitmentsAndContingencies" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/CommonStock" xlink:href="vra-20150502.xsd#CommonStock" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/CommonStockDetails" xlink:href="vra-20150502.xsd#CommonStockDetails" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ConsolidatedBalanceSheets" xlink:href="vra-20150502.xsd#ConsolidatedBalanceSheets" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:href="vra-20150502.xsd#ConsolidatedBalanceSheetsParenthetical" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfCashFlows" xlink:href="vra-20150502.xsd#ConsolidatedStatementsOfCashFlows" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:href="vra-20150502.xsd#ConsolidatedStatementsOfComprehensiveIncome" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfIncome" xlink:href="vra-20150502.xsd#ConsolidatedStatementsOfIncome" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/Debt" xlink:href="vra-20150502.xsd#Debt" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DebtAdditionalInformationDetail" xlink:href="vra-20150502.xsd#DebtAdditionalInformationDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentation" xlink:href="vra-20150502.xsd#DescriptionOfCompanyAndBasisOfPresentation" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationAdditionalInformationDetail" xlink:href="vra-20150502.xsd#DescriptionOfCompanyAndBasisOfPresentationAdditionalInformationDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationPolicies" xlink:href="vra-20150502.xsd#DescriptionOfCompanyAndBasisOfPresentationPolicies" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DiscontinuedOperations" xlink:href="vra-20150502.xsd#DiscontinuedOperations" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DiscontinuedOperationsDetails" xlink:href="vra-20150502.xsd#DiscontinuedOperationsDetails" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DiscontinuedOperationsTables" xlink:href="vra-20150502.xsd#DiscontinuedOperationsTables" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DocumentAndEntityInformation" xlink:href="vra-20150502.xsd#DocumentAndEntityInformation" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/EarningsPerShare" xlink:href="vra-20150502.xsd#EarningsPerShare" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:href="vra-20150502.xsd#EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/EarningsPerShareTables" xlink:href="vra-20150502.xsd#EarningsPerShareTables" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/FairValueOfFinancialInstruments" xlink:href="vra-20150502.xsd#FairValueOfFinancialInstruments" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/IncomeTaxes" xlink:href="vra-20150502.xsd#IncomeTaxes" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/IncomeTaxesAdditionalInformationDetail" xlink:href="vra-20150502.xsd#IncomeTaxesAdditionalInformationDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/Inventories" xlink:href="vra-20150502.xsd#Inventories" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/InventoriesComponentsOfInventoriesDetail" xlink:href="vra-20150502.xsd#InventoriesComponentsOfInventoriesDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/InventoriesTables" xlink:href="vra-20150502.xsd#InventoriesTables" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/RestructuringAndOtherCharges" xlink:href="vra-20150502.xsd#RestructuringAndOtherCharges" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/RestructuringAndOtherChargesDetails" xlink:href="vra-20150502.xsd#RestructuringAndOtherChargesDetails" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/RestructuringAndOtherChargesTables" xlink:href="vra-20150502.xsd#RestructuringAndOtherChargesTables" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/SegmentReporting" xlink:href="vra-20150502.xsd#SegmentReporting" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/SegmentReportingAdditionalInformationDetail" xlink:href="vra-20150502.xsd#SegmentReportingAdditionalInformationDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:href="vra-20150502.xsd#SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/SegmentReportingTables" xlink:href="vra-20150502.xsd#SegmentReportingTables" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensation" xlink:href="vra-20150502.xsd#StockBasedCompensation" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationAdditionalInformationDetail" xlink:href="vra-20150502.xsd#StockBasedCompensationAdditionalInformationDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:href="vra-20150502.xsd#StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationTables" xlink:href="vra-20150502.xsd#StockBasedCompensationTables" xlink:type="simple" />
  <arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/all" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#all" xlink:type="simple" />
  <arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-default" xlink:type="simple" />
  <arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-domain" xlink:type="simple" />
  <arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/domain-member" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#domain-member" xlink:type="simple" />
  <arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#hypercube-dimension" xlink:type="simple" />
  <definitionLink xlink:role="http://www.verabradley.com/role/CommitmentsAndContingencies" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/CommonStock" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/CommonStockDetails" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EquityClassOfTreasuryStockLineItems" xlink:label="loc_us-gaap_EquityClassOfTreasuryStockLineItems_AE49365FF9CA600498399488A437E107" xlink:type="locator" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ClassOfTreasuryStockTable" xlink:label="loc_us-gaap_ClassOfTreasuryStockTable_255E088F1CF4D4782ABA9488A4374FF4" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_AE49365FF9CA600498399488A437E107" xlink:to="loc_us-gaap_ClassOfTreasuryStockTable_255E088F1CF4D4782ABA9488A4374FF4" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareRepurchaseProgramAxis" xlink:label="loc_us-gaap_ShareRepurchaseProgramAxis_906C0EE5C1C85D500DA69488A437B4BD" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ClassOfTreasuryStockTable_255E088F1CF4D4782ABA9488A4374FF4" xlink:to="loc_us-gaap_ShareRepurchaseProgramAxis_906C0EE5C1C85D500DA69488A437B4BD" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_46BD3E36110FA4055DA49488A4372628_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_906C0EE5C1C85D500DA69488A437B4BD" xlink:to="loc_us-gaap_ShareRepurchaseProgramDomain_46BD3E36110FA4055DA49488A4372628_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_46BD3E36110FA4055DA49488A4372628" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_906C0EE5C1C85D500DA69488A437B4BD" xlink:to="loc_us-gaap_ShareRepurchaseProgramDomain_46BD3E36110FA4055DA49488A4372628" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_The2014ShareRepurchasePlanMember" xlink:label="loc_vra_The2014ShareRepurchasePlanMember_BEDB5150C63BC79BEC2E9488A4374389" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareRepurchaseProgramDomain_46BD3E36110FA4055DA49488A4372628" xlink:to="loc_vra_The2014ShareRepurchasePlanMember_BEDB5150C63BC79BEC2E9488A4374389" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockRepurchaseProgramAuthorizedAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_FE99BB98BEC946D5EA119488A437EC10" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_AE49365FF9CA600498399488A437E107" xlink:to="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_FE99BB98BEC946D5EA119488A437EC10" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockSharesAcquired" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_DF83F27A9903EB72FAF39488A43745DA" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_AE49365FF9CA600498399488A437E107" xlink:to="loc_us-gaap_TreasuryStockSharesAcquired_DF83F27A9903EB72FAF39488A43745DA" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockAcquiredAverageCostPerShare" xlink:label="loc_us-gaap_TreasuryStockAcquiredAverageCostPerShare_24F5FD6960B294A68FC99488A4379619" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_AE49365FF9CA600498399488A437E107" xlink:to="loc_us-gaap_TreasuryStockAcquiredAverageCostPerShare_24F5FD6960B294A68FC99488A4379619" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_1559F1936079689895199488A4376629" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_AE49365FF9CA600498399488A437E107" xlink:to="loc_us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_1559F1936079689895199488A4376629" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockNumberOfSharesHeld" xlink:label="loc_us-gaap_TreasuryStockNumberOfSharesHeld_7B840AC6F34E3BCEE1629488A4376B84" xlink:type="locator" />
    <definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_AE49365FF9CA600498399488A437E107" xlink:to="loc_us-gaap_TreasuryStockNumberOfSharesHeld_7B840AC6F34E3BCEE1629488A4376B84" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockValue" xlink:label="loc_us-gaap_TreasuryStockValue_0F086ACE06DACDB2BD359488A437181A" xlink:type="locator" />
    <definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_AE49365FF9CA600498399488A437E107" xlink:to="loc_us-gaap_TreasuryStockValue_0F086ACE06DACDB2BD359488A437181A" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedBalanceSheets" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfCashFlows" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfIncome" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/Debt" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/DebtAdditionalInformationDetail" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentation" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationAdditionalInformationDetail" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLeasedAssetsLineItems" xlink:label="loc_us-gaap_OperatingLeasedAssetsLineItems_D6F273DB374EEE4F3459B601A4C8B98F" xlink:type="locator" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfOperatingLeasedAssetsTable" xlink:label="loc_us-gaap_ScheduleOfOperatingLeasedAssetsTable_D63B9C7CC8A211294673B601A4C5AF4B" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_D6F273DB374EEE4F3459B601A4C8B98F" xlink:to="loc_us-gaap_ScheduleOfOperatingLeasedAssetsTable_D63B9C7CC8A211294673B601A4C5AF4B" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_9B837067CD50C42B336DB601A4C7660C" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfOperatingLeasedAssetsTable_D63B9C7CC8A211294673B601A4C5AF4B" xlink:to="loc_us-gaap_BalanceSheetLocationAxis_9B837067CD50C42B336DB601A4C7660C" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_686CF2E4485D7C7E393EB601A4C7CB38_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_9B837067CD50C42B336DB601A4C7660C" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_686CF2E4485D7C7E393EB601A4C7CB38_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_686CF2E4485D7C7E393EB601A4C7CB38" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_9B837067CD50C42B336DB601A4C7660C" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_686CF2E4485D7C7E393EB601A4C7CB38" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherCurrentLiabilitiesMember" xlink:label="loc_us-gaap_OtherCurrentLiabilitiesMember_05E110438FC3BF6F5D4EB601A4C75B4F" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_686CF2E4485D7C7E393EB601A4C7CB38" xlink:to="loc_us-gaap_OtherCurrentLiabilitiesMember_05E110438FC3BF6F5D4EB601A4C75B4F" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherNoncurrentLiabilitiesMember" xlink:label="loc_us-gaap_OtherNoncurrentLiabilitiesMember_972E0703B1DBD8848301B601A4C7CEAF" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_686CF2E4485D7C7E393EB601A4C7CB38" xlink:to="loc_us-gaap_OtherNoncurrentLiabilitiesMember_972E0703B1DBD8848301B601A4C7CEAF" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NumberOfReportableSegments" xlink:label="loc_us-gaap_NumberOfReportableSegments_0DAB9E2F1F73B5DE2588B601A4C8A141" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_D6F273DB374EEE4F3459B601A4C8B98F" xlink:to="loc_us-gaap_NumberOfReportableSegments_0DAB9E2F1F73B5DE2588B601A4C8A141" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_NumberOfFullLineStores" xlink:label="loc_vra_NumberOfFullLineStores_6A6FB2283B78BF68B4AAB601A4C8C9E4" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_D6F273DB374EEE4F3459B601A4C8B98F" xlink:to="loc_vra_NumberOfFullLineStores_6A6FB2283B78BF68B4AAB601A4C8C9E4" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_NumberOfFactoryOutletStores" xlink:label="loc_vra_NumberOfFactoryOutletStores_D3E784C69A737EFD8736B601A4C88ACA" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_D6F273DB374EEE4F3459B601A4C8B98F" xlink:to="loc_vra_NumberOfFactoryOutletStores_D3E784C69A737EFD8736B601A4C88ACA" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_NumberofSpecialtyRetailLocations" xlink:label="loc_vra_NumberofSpecialtyRetailLocations_950606B800FA0CFD946AB6035837016A" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_D6F273DB374EEE4F3459B601A4C8B98F" xlink:to="loc_vra_NumberofSpecialtyRetailLocations_950606B800FA0CFD946AB6035837016A" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FiscalPeriodDuration" xlink:label="loc_us-gaap_FiscalPeriodDuration_FF216E3F178C5B5F1E75B601A4C84494" xlink:type="locator" />
    <definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_D6F273DB374EEE4F3459B601A4C8B98F" xlink:to="loc_us-gaap_FiscalPeriodDuration_FF216E3F178C5B5F1E75B601A4C84494" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_DeferredRentLiability" xlink:label="loc_vra_DeferredRentLiability_4101FA3CF6BC3601CFC2B601A4C8E674" xlink:type="locator" />
    <definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_D6F273DB374EEE4F3459B601A4C8B98F" xlink:to="loc_vra_DeferredRentLiability_4101FA3CF6BC3601CFC2B601A4C8E674" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredRentCredit" xlink:label="loc_us-gaap_DeferredRentCredit_C2B93B0EE12CEB4CED30B601A4C9375F" xlink:type="locator" />
    <definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_D6F273DB374EEE4F3459B601A4C8B98F" xlink:to="loc_us-gaap_DeferredRentCredit_C2B93B0EE12CEB4CED30B601A4C9375F" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationPolicies" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/DiscontinuedOperations" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/DiscontinuedOperationsDetails" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/DiscontinuedOperationsTables" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/DocumentAndEntityInformation" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/EarningsPerShare" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/EarningsPerShareTables" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/FairValueOfFinancialInstruments" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxes" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxesAdditionalInformationDetail" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/Inventories" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/InventoriesComponentsOfInventoriesDetail" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/InventoriesTables" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/RestructuringAndOtherCharges" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/RestructuringAndOtherChargesDetails" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringCostAndReserveLineItems" xlink:label="loc_us-gaap_RestructuringCostAndReserveLineItems_27ACEAA61D5D0B8B9C9ADD74FFE1A226" xlink:type="locator" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfRestructuringAndRelatedCostsTable" xlink:label="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_96CACFE90A05EAE8C70EDD74FFDFDD8B" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_27ACEAA61D5D0B8B9C9ADD74FFE1A226" xlink:to="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_96CACFE90A05EAE8C70EDD74FFDFDD8B" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringCostAndReserveAxis" xlink:label="loc_us-gaap_RestructuringCostAndReserveAxis_4F6674D485D2286FDB9BDD74FFDF5FDD" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_96CACFE90A05EAE8C70EDD74FFDFDD8B" xlink:to="loc_us-gaap_RestructuringCostAndReserveAxis_4F6674D485D2286FDB9BDD74FFDF5FDD" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_12CE1C435BB2A220DCF9DD74FFE0F752_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_4F6674D485D2286FDB9BDD74FFDF5FDD" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_12CE1C435BB2A220DCF9DD74FFE0F752_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_12CE1C435BB2A220DCF9DD74FFE0F752" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_4F6674D485D2286FDB9BDD74FFDF5FDD" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_12CE1C435BB2A220DCF9DD74FFE0F752" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FacilityClosingMember" xlink:label="loc_us-gaap_FacilityClosingMember_C8F3015402271BF61F62DD74FFE006AB" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_12CE1C435BB2A220DCF9DD74FFE0F752" xlink:to="loc_us-gaap_FacilityClosingMember_C8F3015402271BF61F62DD74FFE006AB" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeSeveranceMember" xlink:label="loc_us-gaap_EmployeeSeveranceMember_11124006E5DD0C6ADE1DDD74FFE08EE6" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FacilityClosingMember_C8F3015402271BF61F62DD74FFE006AB" xlink:to="loc_us-gaap_EmployeeSeveranceMember_11124006E5DD0C6ADE1DDD74FFE08EE6" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ContractTerminationMember" xlink:label="loc_us-gaap_ContractTerminationMember_6971E3F25861E3F2D8F4DD74FFE0F8A9" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FacilityClosingMember_C8F3015402271BF61F62DD74FFE006AB" xlink:to="loc_us-gaap_ContractTerminationMember_6971E3F25861E3F2D8F4DD74FFE0F8A9" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_AcceleratedDepreciationofFixedAssetsMember" xlink:label="loc_vra_AcceleratedDepreciationofFixedAssetsMember_A06E67397D843870CA4BDD74FFE10DCF" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FacilityClosingMember_C8F3015402271BF61F62DD74FFE006AB" xlink:to="loc_vra_AcceleratedDepreciationofFixedAssetsMember_A06E67397D843870CA4BDD74FFE10DCF" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherRestructuringMember" xlink:label="loc_us-gaap_OtherRestructuringMember_F4E30077D7009B9931C9DD74FFE17B46" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FacilityClosingMember_C8F3015402271BF61F62DD74FFE006AB" xlink:to="loc_us-gaap_OtherRestructuringMember_F4E30077D7009B9931C9DD74FFE17B46" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_InventoryRelatedChargesMember" xlink:label="loc_vra_InventoryRelatedChargesMember_F307CADB78B57C3550C0DD74FFE11670" xlink:type="locator" />
    <definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FacilityClosingMember_C8F3015402271BF61F62DD74FFE006AB" xlink:to="loc_vra_InventoryRelatedChargesMember_F307CADB78B57C3550C0DD74FFE11670" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_ChangeinIncomeTaxReservesMember" xlink:label="loc_vra_ChangeinIncomeTaxReservesMember_4747FCDD272B39E0A26DDD74FFE132DD" xlink:type="locator" />
    <definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FacilityClosingMember_C8F3015402271BF61F62DD74FFE006AB" xlink:to="loc_vra_ChangeinIncomeTaxReservesMember_4747FCDD272B39E0A26DDD74FFE132DD" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_7AE2F2F274B01B93FC29DD74FFE12F1B" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_96CACFE90A05EAE8C70EDD74FFDFDD8B" xlink:to="loc_us-gaap_IncomeStatementLocationAxis_7AE2F2F274B01B93FC29DD74FFE12F1B" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_C4860B40130AB914A802DD74FFE1B618_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_7AE2F2F274B01B93FC29DD74FFE12F1B" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_C4860B40130AB914A802DD74FFE1B618_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_C4860B40130AB914A802DD74FFE1B618" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_7AE2F2F274B01B93FC29DD74FFE12F1B" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_C4860B40130AB914A802DD74FFE1B618" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SellingGeneralAndAdministrativeExpensesMember" xlink:label="loc_us-gaap_SellingGeneralAndAdministrativeExpensesMember_868D0B3AA42EF2737821DD74FFE116A1" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_C4860B40130AB914A802DD74FFE1B618" xlink:to="loc_us-gaap_SellingGeneralAndAdministrativeExpensesMember_868D0B3AA42EF2737821DD74FFE116A1" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InterestExpenseMember" xlink:label="loc_us-gaap_InterestExpenseMember_E61DD8196CCD843BCAC1DD74FFE16F94" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_C4860B40130AB914A802DD74FFE1B618" xlink:to="loc_us-gaap_InterestExpenseMember_E61DD8196CCD843BCAC1DD74FFE16F94" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringAndRelatedCostIncurredCost" xlink:label="loc_us-gaap_RestructuringAndRelatedCostIncurredCost_81030D6F71C4650E6830DD74FFE1158B" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_27ACEAA61D5D0B8B9C9ADD74FFE1A226" xlink:to="loc_us-gaap_RestructuringAndRelatedCostIncurredCost_81030D6F71C4650E6830DD74FFE1158B" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_RestructuringandRelatedCostIncurredCostNetofTax" xlink:label="loc_vra_RestructuringandRelatedCostIncurredCostNetofTax_7C465A0C7E0266EBF963DD74FFE18D4B" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_27ACEAA61D5D0B8B9C9ADD74FFE1A226" xlink:to="loc_vra_RestructuringandRelatedCostIncurredCostNetofTax_7C465A0C7E0266EBF963DD74FFE18D4B" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_RestructuringandRelatedCostsExpectedAnnualOperatingCostsandExpenseReduction" xlink:label="loc_vra_RestructuringandRelatedCostsExpectedAnnualOperatingCostsandExpenseReduction_CD3F9808B4A6B626D325DD74FFE19C5F" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_27ACEAA61D5D0B8B9C9ADD74FFE1A226" xlink:to="loc_vra_RestructuringandRelatedCostsExpectedAnnualOperatingCostsandExpenseReduction_CD3F9808B4A6B626D325DD74FFE19C5F" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringReserveAbstract" xlink:label="loc_us-gaap_RestructuringReserveAbstract_89EC7516B613DB862615DD74FFE2F8CA" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_27ACEAA61D5D0B8B9C9ADD74FFE1A226" xlink:to="loc_us-gaap_RestructuringReserveAbstract_89EC7516B613DB862615DD74FFE2F8CA" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringCharges" xlink:label="loc_us-gaap_RestructuringCharges_CAB0806DACB344508AE1DD74FFE2392E" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringReserveAbstract_89EC7516B613DB862615DD74FFE2F8CA" xlink:to="loc_us-gaap_RestructuringCharges_CAB0806DACB344508AE1DD74FFE2392E" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PaymentsForRestructuring" xlink:label="loc_us-gaap_PaymentsForRestructuring_913521A60663685C916CDD74FFE2E829" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringReserveAbstract_89EC7516B613DB862615DD74FFE2F8CA" xlink:to="loc_us-gaap_PaymentsForRestructuring_913521A60663685C916CDD74FFE2E829" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringReserveSettledWithoutCash1" xlink:label="loc_us-gaap_RestructuringReserveSettledWithoutCash1_7F2512998936FF1FCB40DD74FFE2901D" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringReserveAbstract_89EC7516B613DB862615DD74FFE2F8CA" xlink:to="loc_us-gaap_RestructuringReserveSettledWithoutCash1_7F2512998936FF1FCB40DD74FFE2901D" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringReserve" xlink:label="loc_us-gaap_RestructuringReserve_CD67E6C807AE7ABA274EDD74FFE2F0C4" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringReserveAbstract_89EC7516B613DB862615DD74FFE2F8CA" xlink:to="loc_us-gaap_RestructuringReserve_CD67E6C807AE7ABA274EDD74FFE2F0C4" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherRestructuringCosts" xlink:label="loc_us-gaap_OtherRestructuringCosts_367E44ADCDC614A72C9DDD74FFE23E7C" xlink:type="locator" />
    <definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_27ACEAA61D5D0B8B9C9ADD74FFE1A226" xlink:to="loc_us-gaap_OtherRestructuringCosts_367E44ADCDC614A72C9DDD74FFE23E7C" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_OtherRestructuringCostsNetofTax" xlink:label="loc_vra_OtherRestructuringCostsNetofTax_11F1D42E5C54E8A951F3DD74FFE2B32B" xlink:type="locator" />
    <definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_27ACEAA61D5D0B8B9C9ADD74FFE1A226" xlink:to="loc_vra_OtherRestructuringCostsNetofTax_11F1D42E5C54E8A951F3DD74FFE2B32B" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/RestructuringAndOtherChargesTables" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/SegmentReporting" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/SegmentReportingAdditionalInformationDetail" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_02336640F32FD6D2E1559FE2DB0538EE" xlink:type="locator" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_67CA2F2A737BD20023679FE2DB0208B0" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_02336640F32FD6D2E1559FE2DB0538EE" xlink:to="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_67CA2F2A737BD20023679FE2DB0208B0" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ConsolidationItemsAxis" xlink:label="loc_us-gaap_ConsolidationItemsAxis_42CF6EDCB6C1477804699FE2DB038281" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_67CA2F2A737BD20023679FE2DB0208B0" xlink:to="loc_us-gaap_ConsolidationItemsAxis_42CF6EDCB6C1477804699FE2DB038281" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ConsolidationItemsDomain" xlink:label="loc_us-gaap_ConsolidationItemsDomain_8FAC8170DBBB93E427D59FE2DB038E06_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ConsolidationItemsAxis_42CF6EDCB6C1477804699FE2DB038281" xlink:to="loc_us-gaap_ConsolidationItemsDomain_8FAC8170DBBB93E427D59FE2DB038E06_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ConsolidationItemsDomain" xlink:label="loc_us-gaap_ConsolidationItemsDomain_8FAC8170DBBB93E427D59FE2DB038E06" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ConsolidationItemsAxis_42CF6EDCB6C1477804699FE2DB038281" xlink:to="loc_us-gaap_ConsolidationItemsDomain_8FAC8170DBBB93E427D59FE2DB038E06" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingSegmentsMember" xlink:label="loc_us-gaap_OperatingSegmentsMember_671BCEB7F4FB38B4EBCE9FE2DB03EEA5" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ConsolidationItemsDomain_8FAC8170DBBB93E427D59FE2DB038E06" xlink:to="loc_us-gaap_OperatingSegmentsMember_671BCEB7F4FB38B4EBCE9FE2DB03EEA5" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_59E4BA2A8DEAECC4657A9FE2DB03281D" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_67CA2F2A737BD20023679FE2DB0208B0" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_59E4BA2A8DEAECC4657A9FE2DB03281D" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_BB75A717A6C7E2A1FF3A9FE2DB03768E_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_59E4BA2A8DEAECC4657A9FE2DB03281D" xlink:to="loc_us-gaap_SegmentDomain_BB75A717A6C7E2A1FF3A9FE2DB03768E_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_BB75A717A6C7E2A1FF3A9FE2DB03768E" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_59E4BA2A8DEAECC4657A9FE2DB03281D" xlink:to="loc_us-gaap_SegmentDomain_BB75A717A6C7E2A1FF3A9FE2DB03768E" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_DirectMember" xlink:label="loc_vra_DirectMember_8D73430AABBECEC49FCA9FE2DB049E6B" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_BB75A717A6C7E2A1FF3A9FE2DB03768E" xlink:to="loc_vra_DirectMember_8D73430AABBECEC49FCA9FE2DB049E6B" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_IndirectMember" xlink:label="loc_vra_IndirectMember_F49299CE1AC1570523759FE2DB0423AA" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_BB75A717A6C7E2A1FF3A9FE2DB03768E" xlink:to="loc_vra_IndirectMember_F49299CE1AC1570523759FE2DB0423AA" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_30BADD2725023D8E434C9FE2DB05C9CA" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_02336640F32FD6D2E1559FE2DB0538EE" xlink:to="loc_us-gaap_Revenues_30BADD2725023D8E434C9FE2DB05C9CA" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_SegmentOperatingIncome" xlink:label="loc_vra_SegmentOperatingIncome_FEAE45A7A6603B693E059FE2DB05418D" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_02336640F32FD6D2E1559FE2DB0538EE" xlink:to="loc_vra_SegmentOperatingIncome_FEAE45A7A6603B693E059FE2DB05418D" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_SegmentReportingUnallocatedCorporateExpenses" xlink:label="loc_vra_SegmentReportingUnallocatedCorporateExpenses_85F1BB7CB02F70083F5A9FE2DB054937" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_02336640F32FD6D2E1559FE2DB0538EE" xlink:to="loc_vra_SegmentReportingUnallocatedCorporateExpenses_85F1BB7CB02F70083F5A9FE2DB054937" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_D923E4D36F219020894E9FE2DB0588B8" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_02336640F32FD6D2E1559FE2DB0538EE" xlink:to="loc_us-gaap_OperatingIncomeLoss_D923E4D36F219020894E9FE2DB0588B8" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/SegmentReportingTables" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensation" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationAdditionalInformationDetail" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B8C0D8425C620754A5D39488A42D6C1C" xlink:type="locator" />
    <loc xlink:href="vra-20150502.xsd#vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable" xlink:label="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_767F750218B6ABC9090D9488A42DD28E" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B8C0D8425C620754A5D39488A42D6C1C" xlink:to="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_767F750218B6ABC9090D9488A42DD28E" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TitleOfIndividualAxis" xlink:label="loc_us-gaap_TitleOfIndividualAxis_98E717DDBE6469D7B6C19488A42DC024" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_767F750218B6ABC9090D9488A42DD28E" xlink:to="loc_us-gaap_TitleOfIndividualAxis_98E717DDBE6469D7B6C19488A42DC024" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TitleOfIndividualWithRelationshipToEntityDomain" xlink:label="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_19DEE9ABF43CF4BF39DF9488A42D6A35_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_TitleOfIndividualAxis_98E717DDBE6469D7B6C19488A42DC024" xlink:to="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_19DEE9ABF43CF4BF39DF9488A42D6A35_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TitleOfIndividualWithRelationshipToEntityDomain" xlink:label="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_19DEE9ABF43CF4BF39DF9488A42D6A35" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_TitleOfIndividualAxis_98E717DDBE6469D7B6C19488A42DC024" xlink:to="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_19DEE9ABF43CF4BF39DF9488A42D6A35" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_NonEmployeeDirectorMember" xlink:label="loc_vra_NonEmployeeDirectorMember_362D687902055B6E845A9488A42D2E0A" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_19DEE9ABF43CF4BF39DF9488A42D6A35" xlink:to="loc_vra_NonEmployeeDirectorMember_362D687902055B6E845A9488A42D2E0A" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_BDFB70349417D659F3469488A42D606D" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_767F750218B6ABC9090D9488A42DD28E" xlink:to="loc_us-gaap_PlanNameAxis_BDFB70349417D659F3469488A42D606D" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_E494282FA194F6C2C60C9488A42D1912_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PlanNameAxis_BDFB70349417D659F3469488A42D606D" xlink:to="loc_us-gaap_PlanNameDomain_E494282FA194F6C2C60C9488A42D1912_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_E494282FA194F6C2C60C9488A42D1912" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PlanNameAxis_BDFB70349417D659F3469488A42D606D" xlink:to="loc_us-gaap_PlanNameDomain_E494282FA194F6C2C60C9488A42D1912" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_TwoThousandAndTenEquityAndIncentivePlanMember" xlink:label="loc_vra_TwoThousandAndTenEquityAndIncentivePlanMember_9868FF7EB562DD30E51F9488A42D0252" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PlanNameDomain_E494282FA194F6C2C60C9488A42D1912" xlink:to="loc_vra_TwoThousandAndTenEquityAndIncentivePlanMember_9868FF7EB562DD30E51F9488A42D0252" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_1ADE09BE16FD173501DA9488A42DAC87" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_767F750218B6ABC9090D9488A42DD28E" xlink:to="loc_us-gaap_AwardTypeAxis_1ADE09BE16FD173501DA9488A42DAC87" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9C5FE1FB10204EF7B4E89488A42DE729_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_1ADE09BE16FD173501DA9488A42DAC87" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9C5FE1FB10204EF7B4E89488A42DE729_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9C5FE1FB10204EF7B4E89488A42DE729" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_1ADE09BE16FD173501DA9488A42DAC87" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9C5FE1FB10204EF7B4E89488A42DE729" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_D07B810A3516D3A8AD639488A42D2ED6" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_9C5FE1FB10204EF7B4E89488A42DE729" xlink:to="loc_us-gaap_RestrictedStockUnitsRSUMember_D07B810A3516D3A8AD639488A42D2ED6" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_TimeBasedRestrictedStockUnitsMember" xlink:label="loc_vra_TimeBasedRestrictedStockUnitsMember_5F2DBD6F86A830E5C9489488A42D673D" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_D07B810A3516D3A8AD639488A42D2ED6" xlink:to="loc_vra_TimeBasedRestrictedStockUnitsMember_5F2DBD6F86A830E5C9489488A42D673D" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_PerformanceBasedRestrictedStockUnitsMember" xlink:label="loc_vra_PerformanceBasedRestrictedStockUnitsMember_9A9C8AB24D157F90AB0D9488A42D5846" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_D07B810A3516D3A8AD639488A42D2ED6" xlink:to="loc_vra_PerformanceBasedRestrictedStockUnitsMember_9A9C8AB24D157F90AB0D9488A42D5846" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockCapitalSharesReservedForFutureIssuance" xlink:label="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_4EC2189D2EF4931FE8F49488A42D8B24" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B8C0D8425C620754A5D39488A42D6C1C" xlink:to="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_4EC2189D2EF4931FE8F49488A42D8B24" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_629412C10799DD2CC6659488A42D7D05" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B8C0D8425C620754A5D39488A42D6C1C" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_629412C10799DD2CC6659488A42D7D05" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue" xlink:label="loc_vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue_F370CD9E9D7CBB4F8CCD9488A42DDCA3" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B8C0D8425C620754A5D39488A42D6C1C" xlink:to="loc_vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue_F370CD9E9D7CBB4F8CCD9488A42DDCA3" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio" xlink:label="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio_DF033E97C1A08D40C95D9488A42D149D" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B8C0D8425C620754A5D39488A42D6C1C" xlink:to="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio_DF033E97C1A08D40C95D9488A42D149D" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_15DBFE4129FFCA8B57599488A42D8D80" xlink:type="locator" />
    <definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B8C0D8425C620754A5D39488A42D6C1C" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_15DBFE4129FFCA8B57599488A42D8D80" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_35FA8D38E45E180656609488A42DF157" xlink:type="locator" />
    <definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B8C0D8425C620754A5D39488A42D6C1C" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardRequisiteServicePeriod1_35FA8D38E45E180656609488A42DF157" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_20D2FCB4E247369E11CD9488A42D6784" xlink:type="locator" />
    <definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B8C0D8425C620754A5D39488A42D6C1C" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_20D2FCB4E247369E11CD9488A42D6784" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_236E6EBEE16B131A5E229488A42DB8E8" xlink:type="locator" />
    <definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B8C0D8425C620754A5D39488A42D6C1C" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_236E6EBEE16B131A5E229488A42DB8E8" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_2402A30EE388C488DCF79488A455DD82" xlink:type="locator" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_AB273841097BAD1A39BB9488A4559801" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_2402A30EE388C488DCF79488A455DD82" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_AB273841097BAD1A39BB9488A4559801" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_7F64121B3FF89F0E875D9488A455528B" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_AB273841097BAD1A39BB9488A4559801" xlink:to="loc_us-gaap_AwardTypeAxis_7F64121B3FF89F0E875D9488A455528B" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EC8603F9D79717E35D8B9488A455CF7B_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_7F64121B3FF89F0E875D9488A455528B" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EC8603F9D79717E35D8B9488A455CF7B_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EC8603F9D79717E35D8B9488A455CF7B" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_7F64121B3FF89F0E875D9488A455528B" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EC8603F9D79717E35D8B9488A455CF7B" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_TimeBasedRestrictedStockUnitsMember" xlink:label="loc_vra_TimeBasedRestrictedStockUnitsMember_6BDCD4CA920FAD8FABA89488A455A146" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EC8603F9D79717E35D8B9488A455CF7B" xlink:to="loc_vra_TimeBasedRestrictedStockUnitsMember_6BDCD4CA920FAD8FABA89488A455A146" xlink:type="arc" />
    <loc xlink:href="vra-20150502.xsd#vra_PerformanceBasedRestrictedStockUnitsMember" xlink:label="loc_vra_PerformanceBasedRestrictedStockUnitsMember_3EFF29C1155B1CB710369488A45529BA" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_EC8603F9D79717E35D8B9488A455CF7B" xlink:to="loc_vra_PerformanceBasedRestrictedStockUnitsMember_3EFF29C1155B1CB710369488A45529BA" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_2F5E0979A81B5284A7BD9488A4556157" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_2402A30EE388C488DCF79488A455DD82" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_2F5E0979A81B5284A7BD9488A4556157" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_3614001C0ED61F4371FB9488A455C83F" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_2F5E0979A81B5284A7BD9488A4556157" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_3614001C0ED61F4371FB9488A455C83F" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_ED2E16EE5B44FD4DF0E29488A4558C48" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_2F5E0979A81B5284A7BD9488A4556157" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_ED2E16EE5B44FD4DF0E29488A4558C48" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_9A45B3D72DA2578BC8049488A4552976" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_2F5E0979A81B5284A7BD9488A4556157" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_9A45B3D72DA2578BC8049488A4552976" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_3389A377AE53820D84129488A455BAFA" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_2F5E0979A81B5284A7BD9488A4556157" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_3389A377AE53820D84129488A455BAFA" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_CC58804151B03454BA709488A4557B7B" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_2402A30EE388C488DCF79488A455DD82" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_CC58804151B03454BA709488A4557B7B" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_159DCE8B6231C497D3BD9488A45543F5" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_CC58804151B03454BA709488A4557B7B" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_159DCE8B6231C497D3BD9488A45543F5" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_1CD4B9202B118E3C91079488A455C6D5" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_CC58804151B03454BA709488A4557B7B" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_1CD4B9202B118E3C91079488A455C6D5" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_7CC70A79BBFA3CC4675F9488A4550CF0" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_CC58804151B03454BA709488A4557B7B" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_7CC70A79BBFA3CC4675F9488A4550CF0" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_7CBB4D5A41B9B1AEC9979488A455A55A" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_CC58804151B03454BA709488A4557B7B" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_7CBB4D5A41B9B1AEC9979488A455A55A" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationTables" xlink:type="extended" />
</linkbase>
