<?xml version="1.0" encoding="UTF-8"?>

<!--XBRL Document Created with Wdesk from Workiva-->
<!--Copyright 2021 Workiva-->
<!--r:ad4e60e5-1db7-4344-ad71-89f8796ea490,g:0d9f51fc-bdc2-4c82-90a8-d82671b41ca2-->
<link:linkbase xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd">
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/all" xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#all"/>
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#hypercube-dimension"/>
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-default"/>
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-domain"/>
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/domain-member" xlink:type="simple" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#domain-member"/>
  <link:roleRef roleURI="http://www.verabradley.com/role/CondensedConsolidatedStatementsofShareholdersEquity" xlink:type="simple" xlink:href="vra-20210501.xsd#CondensedConsolidatedStatementsofShareholdersEquity"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/CondensedConsolidatedStatementsofShareholdersEquity" xlink:type="extended" id="i444374e9ecfd4769b003c1f043f56a6a_CondensedConsolidatedStatementsofShareholdersEquity">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_StatementLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_409a1cbe-6cdd-44fd-99bb-a17de19c9e61" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CommonStockSharesOutstanding"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_us-gaap_CommonStockSharesOutstanding_409a1cbe-6cdd-44fd-99bb-a17de19c9e61" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockShares_a1309dfd-b544-42a1-9a52-909eb60f805f" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TreasuryStockShares"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_us-gaap_TreasuryStockShares_a1309dfd-b544-42a1-9a52-909eb60f805f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_1dac7734-c673-4051-8bed-923c65202747" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_1dac7734-c673-4051-8bed-923c65202747" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NetIncomeLoss_bc14f2af-935b-41d6-a8bb-a88e16e35dc4" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_NetIncomeLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_us-gaap_NetIncomeLoss_bc14f2af-935b-41d6-a8bb-a88e16e35dc4" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_cb8206f6-c904-47fc-bc19-8ae707f200ff" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_cb8206f6-c904-47fc-bc19-8ae707f200ff" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentBeforeTaxPortionAttributableToParent_62e58fc6-b400-46fb-90d1-4e11eb18d5be" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentBeforeTaxPortionAttributableToParent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentBeforeTaxPortionAttributableToParent_62e58fc6-b400-46fb-90d1-4e11eb18d5be" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RestrictedStockSharesIssuedNetOfSharesForTaxWithholdings_722cad5a-bfc3-45f8-9838-956973854edf" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RestrictedStockSharesIssuedNetOfSharesForTaxWithholdings"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_us-gaap_RestrictedStockSharesIssuedNetOfSharesForTaxWithholdings_722cad5a-bfc3-45f8-9838-956973854edf" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RestrictedStockValueSharesIssuedNetOfTaxWithholdings_9fa461ae-cf7b-44e8-bdf7-ec7e86aa3007" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RestrictedStockValueSharesIssuedNetOfTaxWithholdings"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_us-gaap_RestrictedStockValueSharesIssuedNetOfTaxWithholdings_9fa461ae-cf7b-44e8-bdf7-ec7e86aa3007" xlink:type="arc" order="7"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_ShareBasedCompensationExcludingEmployeeBenefitIssuance_1da04c2b-a67c-4418-af0e-106fc4f65760" xlink:href="vra-20210501.xsd#vra_ShareBasedCompensationExcludingEmployeeBenefitIssuance"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_vra_ShareBasedCompensationExcludingEmployeeBenefitIssuance_1da04c2b-a67c-4418-af0e-106fc4f65760" xlink:type="arc" order="8"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_3639fe13-7007-4665-a41e-50887e0056d4" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TreasuryStockSharesAcquired"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_us-gaap_TreasuryStockSharesAcquired_3639fe13-7007-4665-a41e-50887e0056d4" xlink:type="arc" order="9"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_6f2667e7-7001-4151-8449-cfb9ad09a626" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TreasuryStockValueAcquiredCostMethod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_6f2667e7-7001-4151-8449-cfb9ad09a626" xlink:type="arc" order="10"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_RedeemableNoncontrollingInterestAdjustments_ddb997da-9ee1-408c-abb5-50cd25b6cfd8" xlink:href="vra-20210501.xsd#vra_RedeemableNoncontrollingInterestAdjustments"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_vra_RedeemableNoncontrollingInterestAdjustments_ddb997da-9ee1-408c-abb5-50cd25b6cfd8" xlink:type="arc" order="11"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_d5756cc1-d32d-491b-80b2-e02de670037a" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CommonStockSharesOutstanding"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockShares_74dedec6-4fba-4e77-a65e-113ede1e9a4a" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TreasuryStockShares"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_6ab9e400-4dd1-4275-9365-c4eae88076b4" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementTable_4cda45d0-a4ae-4747-ba42-2cfd9b18c367" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_StatementTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_8eb3128e-7afc-4b1c-9209-8bf2a4a62c13" xlink:to="loc_us-gaap_StatementTable_4cda45d0-a4ae-4747-ba42-2cfd9b18c367" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_95c8f871-98c1-498e-937e-1774e4cbd0d5" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_StatementEquityComponentsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_4cda45d0-a4ae-4747-ba42-2cfd9b18c367" xlink:to="loc_us-gaap_StatementEquityComponentsAxis_95c8f871-98c1-498e-937e-1774e4cbd0d5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EquityComponentDomain_95c8f871-98c1-498e-937e-1774e4cbd0d5_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_EquityComponentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_95c8f871-98c1-498e-937e-1774e4cbd0d5" xlink:to="loc_us-gaap_EquityComponentDomain_95c8f871-98c1-498e-937e-1774e4cbd0d5_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EquityComponentDomain_82583967-d0c7-4c4b-9afe-28f667e34e96" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_EquityComponentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_95c8f871-98c1-498e-937e-1774e4cbd0d5" xlink:to="loc_us-gaap_EquityComponentDomain_82583967-d0c7-4c4b-9afe-28f667e34e96" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockMember_b32593b5-43c7-4818-9635-32d754b9cb46" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CommonStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_82583967-d0c7-4c4b-9afe-28f667e34e96" xlink:to="loc_us-gaap_CommonStockMember_b32593b5-43c7-4818-9635-32d754b9cb46" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockMember_24a6061e-a191-4747-907a-6c750fa055a4" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TreasuryStockMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_82583967-d0c7-4c4b-9afe-28f667e34e96" xlink:to="loc_us-gaap_TreasuryStockMember_24a6061e-a191-4747-907a-6c750fa055a4" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AdditionalPaidInCapitalMember_f1a6f7cd-2fa4-42cf-8553-da2d076c71cf" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_AdditionalPaidInCapitalMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_82583967-d0c7-4c4b-9afe-28f667e34e96" xlink:to="loc_us-gaap_AdditionalPaidInCapitalMember_f1a6f7cd-2fa4-42cf-8553-da2d076c71cf" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RetainedEarningsMember_69153a35-bd5b-4718-b869-017335a1126d" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RetainedEarningsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_82583967-d0c7-4c4b-9afe-28f667e34e96" xlink:to="loc_us-gaap_RetainedEarningsMember_69153a35-bd5b-4718-b869-017335a1126d" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_d489789a-f6dd-431e-a194-cdd8a25aaf63" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_82583967-d0c7-4c4b-9afe-28f667e34e96" xlink:to="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_d489789a-f6dd-431e-a194-cdd8a25aaf63" xlink:type="arc" order="4"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/DescriptionoftheCompanyandBasisofPresentationAdditionalInformationDetail" xlink:type="simple" xlink:href="vra-20210501.xsd#DescriptionoftheCompanyandBasisofPresentationAdditionalInformationDetail"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/DescriptionoftheCompanyandBasisofPresentationAdditionalInformationDetail" xlink:type="extended" id="i8818c825ef5b43159b1dcda5500e14ab_DescriptionoftheCompanyandBasisofPresentationAdditionalInformationDetail">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LesseeLeaseDescriptionLineItems_3364be0c-5638-4a95-8d26-d0c3961155a6" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LesseeLeaseDescriptionLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_855986f9-efde-45f9-bb54-852e69df72bb" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_3364be0c-5638-4a95-8d26-d0c3961155a6" xlink:to="loc_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_855986f9-efde-45f9-bb54-852e69df72bb" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NumberOfReportableSegments_8f462c31-b737-4565-bf3e-caf9ee749727" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_NumberOfReportableSegments"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_3364be0c-5638-4a95-8d26-d0c3961155a6" xlink:to="loc_us-gaap_NumberOfReportableSegments_8f462c31-b737-4565-bf3e-caf9ee749727" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_NumberOfFullLineStores_c0cd0d52-42bf-486f-9f7c-bd95ccc027cc" xlink:href="vra-20210501.xsd#vra_NumberOfFullLineStores"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_3364be0c-5638-4a95-8d26-d0c3961155a6" xlink:to="loc_vra_NumberOfFullLineStores_c0cd0d52-42bf-486f-9f7c-bd95ccc027cc" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_NumberOfFactoryOutletStores_da7a6e25-9e59-4c10-bf43-b2d2babf30a8" xlink:href="vra-20210501.xsd#vra_NumberOfFactoryOutletStores"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_3364be0c-5638-4a95-8d26-d0c3961155a6" xlink:to="loc_vra_NumberOfFactoryOutletStores_da7a6e25-9e59-4c10-bf43-b2d2babf30a8" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_NumberofSpecialtyRetailLocations_a7cfa1c8-ed85-4ec8-a6fc-3264facfdebd" xlink:href="vra-20210501.xsd#vra_NumberofSpecialtyRetailLocations"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_3364be0c-5638-4a95-8d26-d0c3961155a6" xlink:to="loc_vra_NumberofSpecialtyRetailLocations_a7cfa1c8-ed85-4ec8-a6fc-3264facfdebd" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ProceedsFromLinesOfCredit_3c4230eb-ee1f-4d5c-90a5-11d89d3c318f" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ProceedsFromLinesOfCredit"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_3364be0c-5638-4a95-8d26-d0c3961155a6" xlink:to="loc_us-gaap_ProceedsFromLinesOfCredit_3c4230eb-ee1f-4d5c-90a5-11d89d3c318f" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_6966cee3-04df-46eb-b832-bea4696f5a3f" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_3364be0c-5638-4a95-8d26-d0c3961155a6" xlink:to="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_6966cee3-04df-46eb-b832-bea4696f5a3f" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LesseeLeaseDescriptionTable_83322acb-eb89-46f3-bada-ba1f66499833" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LesseeLeaseDescriptionTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_3364be0c-5638-4a95-8d26-d0c3961155a6" xlink:to="loc_us-gaap_LesseeLeaseDescriptionTable_83322acb-eb89-46f3-bada-ba1f66499833" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipAxis_0efc346d-9c4e-4b57-91c6-6c93ea37e0c3" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LesseeLeaseDescriptionTable_83322acb-eb89-46f3-bada-ba1f66499833" xlink:to="loc_srt_OwnershipAxis_0efc346d-9c4e-4b57-91c6-6c93ea37e0c3" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipDomain_0efc346d-9c4e-4b57-91c6-6c93ea37e0c3_default" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_OwnershipAxis_0efc346d-9c4e-4b57-91c6-6c93ea37e0c3" xlink:to="loc_srt_OwnershipDomain_0efc346d-9c4e-4b57-91c6-6c93ea37e0c3_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipDomain_58576f59-62ec-45fb-855a-48ac13b607d6" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_OwnershipAxis_0efc346d-9c4e-4b57-91c6-6c93ea37e0c3" xlink:to="loc_srt_OwnershipDomain_58576f59-62ec-45fb-855a-48ac13b607d6" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_CreativeGeniusInc.Member_b8d5aeff-83a1-4126-ad65-927995d84455" xlink:href="vra-20210501.xsd#vra_CreativeGeniusInc.Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_OwnershipDomain_58576f59-62ec-45fb-855a-48ac13b607d6" xlink:to="loc_vra_CreativeGeniusInc.Member_b8d5aeff-83a1-4126-ad65-927995d84455" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_4367cb6d-8b6f-4f59-b981-283fbe11232a" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LesseeLeaseDescriptionTable_83322acb-eb89-46f3-bada-ba1f66499833" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_4367cb6d-8b6f-4f59-b981-283fbe11232a" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_4367cb6d-8b6f-4f59-b981-283fbe11232a_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_4367cb6d-8b6f-4f59-b981-283fbe11232a" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_4367cb6d-8b6f-4f59-b981-283fbe11232a_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_e59e6b74-e830-4360-bdfb-293ccb7aabb0" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_4367cb6d-8b6f-4f59-b981-283fbe11232a" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_e59e6b74-e830-4360-bdfb-293ccb7aabb0" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_CreativeGeniusInc.Member_c95eeddd-5f78-40c6-93ec-2177526cec4f" xlink:href="vra-20210501.xsd#vra_CreativeGeniusInc.Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_e59e6b74-e830-4360-bdfb-293ccb7aabb0" xlink:to="loc_vra_CreativeGeniusInc.Member_c95eeddd-5f78-40c6-93ec-2177526cec4f" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_368c2802-8a4f-426b-b1e3-a9afbcd0ae15" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_RangeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LesseeLeaseDescriptionTable_83322acb-eb89-46f3-bada-ba1f66499833" xlink:to="loc_srt_RangeAxis_368c2802-8a4f-426b-b1e3-a9afbcd0ae15" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_368c2802-8a4f-426b-b1e3-a9afbcd0ae15_default" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_368c2802-8a4f-426b-b1e3-a9afbcd0ae15" xlink:to="loc_srt_RangeMember_368c2802-8a4f-426b-b1e3-a9afbcd0ae15_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_27bde8cc-7cf5-4a63-9dc5-96121a65e612" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_368c2802-8a4f-426b-b1e3-a9afbcd0ae15" xlink:to="loc_srt_RangeMember_27bde8cc-7cf5-4a63-9dc5-96121a65e612" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MinimumMember_e2c7442c-c4e0-4a8c-9799-b610a79c967c" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_MinimumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_27bde8cc-7cf5-4a63-9dc5-96121a65e612" xlink:to="loc_srt_MinimumMember_e2c7442c-c4e0-4a8c-9799-b610a79c967c" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MaximumMember_415c87ac-9f47-4d3a-8f49-0ba5c9d33554" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_MaximumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_27bde8cc-7cf5-4a63-9dc5-96121a65e612" xlink:to="loc_srt_MaximumMember_415c87ac-9f47-4d3a-8f49-0ba5c9d33554" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityAxis_df8f0be6-6f55-4e26-b43f-de2a8ffaebe1" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CreditFacilityAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LesseeLeaseDescriptionTable_83322acb-eb89-46f3-bada-ba1f66499833" xlink:to="loc_us-gaap_CreditFacilityAxis_df8f0be6-6f55-4e26-b43f-de2a8ffaebe1" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityDomain_df8f0be6-6f55-4e26-b43f-de2a8ffaebe1_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CreditFacilityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_CreditFacilityAxis_df8f0be6-6f55-4e26-b43f-de2a8ffaebe1" xlink:to="loc_us-gaap_CreditFacilityDomain_df8f0be6-6f55-4e26-b43f-de2a8ffaebe1_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityDomain_2f8e61d9-a0e8-466e-b032-ea3326ffb8fe" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CreditFacilityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_CreditFacilityAxis_df8f0be6-6f55-4e26-b43f-de2a8ffaebe1" xlink:to="loc_us-gaap_CreditFacilityDomain_2f8e61d9-a0e8-466e-b032-ea3326ffb8fe" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_515a4ac4-e99a-4b94-bf73-328b04df3271" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RevolvingCreditFacilityMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CreditFacilityDomain_2f8e61d9-a0e8-466e-b032-ea3326ffb8fe" xlink:to="loc_us-gaap_RevolvingCreditFacilityMember_515a4ac4-e99a-4b94-bf73-328b04df3271" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentAxis_a32fa10c-6bcc-454a-9a93-f4245839df8e" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DebtInstrumentAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LesseeLeaseDescriptionTable_83322acb-eb89-46f3-bada-ba1f66499833" xlink:to="loc_us-gaap_DebtInstrumentAxis_a32fa10c-6bcc-454a-9a93-f4245839df8e" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_a32fa10c-6bcc-454a-9a93-f4245839df8e_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DebtInstrumentNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_DebtInstrumentAxis_a32fa10c-6bcc-454a-9a93-f4245839df8e" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_a32fa10c-6bcc-454a-9a93-f4245839df8e_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_f0396746-9532-4350-911d-9b44c8678c91" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DebtInstrumentNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_DebtInstrumentAxis_a32fa10c-6bcc-454a-9a93-f4245839df8e" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_f0396746-9532-4350-911d-9b44c8678c91" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_NewCreditAgreementMember_5fef1afb-4bc3-4d5c-ad47-09e5364861b6" xlink:href="vra-20210501.xsd#vra_NewCreditAgreementMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_f0396746-9532-4350-911d-9b44c8678c91" xlink:to="loc_vra_NewCreditAgreementMember_5fef1afb-4bc3-4d5c-ad47-09e5364861b6" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_8f8d18ab-f852-495f-870d-407b332d719d" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LesseeLeaseDescriptionTable_83322acb-eb89-46f3-bada-ba1f66499833" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_8f8d18ab-f852-495f-870d-407b332d719d" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyDomain_8f8d18ab-f852-495f-870d-407b332d719d_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RelatedPartyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_8f8d18ab-f852-495f-870d-407b332d719d" xlink:to="loc_us-gaap_RelatedPartyDomain_8f8d18ab-f852-495f-870d-407b332d719d_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyDomain_bace5c2c-00d8-4e5b-bd28-85f97a42a4ba" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RelatedPartyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_8f8d18ab-f852-495f-870d-407b332d719d" xlink:to="loc_us-gaap_RelatedPartyDomain_bace5c2c-00d8-4e5b-bd28-85f97a42a4ba" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_SubsidiariesMember_f0f61fb1-31f1-4ca8-8c3e-2f55c9590a8c" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_SubsidiariesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_bace5c2c-00d8-4e5b-bd28-85f97a42a4ba" xlink:to="loc_srt_SubsidiariesMember_f0f61fb1-31f1-4ca8-8c3e-2f55c9590a8c" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/RevenuefromContractswithCustomersDisaggregationofRevenueDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#RevenuefromContractswithCustomersDisaggregationofRevenueDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RevenuefromContractswithCustomersDisaggregationofRevenueDetails" xlink:type="extended" id="id4af223974674bd2aa47a360a423feae_RevenuefromContractswithCustomersDisaggregationofRevenueDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DisaggregationOfRevenueLineItems_2b5ed1aa-dfce-424a-b10b-4ad424ca597c" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DisaggregationOfRevenueLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_ed3b697d-6f07-40b3-938c-6d9bccc5dd59" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_2b5ed1aa-dfce-424a-b10b-4ad424ca597c" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_ed3b697d-6f07-40b3-938c-6d9bccc5dd59" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DisaggregationOfRevenueTable_121ccac6-4a3c-488d-ac32-e872e6ef6038" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DisaggregationOfRevenueTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_2b5ed1aa-dfce-424a-b10b-4ad424ca597c" xlink:to="loc_us-gaap_DisaggregationOfRevenueTable_121ccac6-4a3c-488d-ac32-e872e6ef6038" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TimingOfTransferOfGoodOrServiceAxis_11678f78-6c85-42ea-b7a5-746f512c3f76" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TimingOfTransferOfGoodOrServiceAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_121ccac6-4a3c-488d-ac32-e872e6ef6038" xlink:to="loc_us-gaap_TimingOfTransferOfGoodOrServiceAxis_11678f78-6c85-42ea-b7a5-746f512c3f76" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_11678f78-6c85-42ea-b7a5-746f512c3f76_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TimingOfTransferOfGoodOrServiceDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_TimingOfTransferOfGoodOrServiceAxis_11678f78-6c85-42ea-b7a5-746f512c3f76" xlink:to="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_11678f78-6c85-42ea-b7a5-746f512c3f76_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_1ab07b80-704c-4be3-90c4-924a649ccce4" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TimingOfTransferOfGoodOrServiceDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_TimingOfTransferOfGoodOrServiceAxis_11678f78-6c85-42ea-b7a5-746f512c3f76" xlink:to="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_1ab07b80-704c-4be3-90c4-924a649ccce4" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TransferredAtPointInTimeMember_2ccaf93e-6c79-463e-8b39-de8b4cdb66f9" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TransferredAtPointInTimeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_1ab07b80-704c-4be3-90c4-924a649ccce4" xlink:to="loc_us-gaap_TransferredAtPointInTimeMember_2ccaf93e-6c79-463e-8b39-de8b4cdb66f9" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TransferredOverTimeMember_3034381f-74d4-407d-a922-e2964bf7daf0" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TransferredOverTimeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_1ab07b80-704c-4be3-90c4-924a649ccce4" xlink:to="loc_us-gaap_TransferredOverTimeMember_3034381f-74d4-407d-a922-e2964bf7daf0" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductOrServiceAxis_1ae0ef1e-164e-4d41-bb41-899f6ad3b26c" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_ProductOrServiceAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_121ccac6-4a3c-488d-ac32-e872e6ef6038" xlink:to="loc_srt_ProductOrServiceAxis_1ae0ef1e-164e-4d41-bb41-899f6ad3b26c" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductsAndServicesDomain_1ae0ef1e-164e-4d41-bb41-899f6ad3b26c_default" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_ProductsAndServicesDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ProductOrServiceAxis_1ae0ef1e-164e-4d41-bb41-899f6ad3b26c" xlink:to="loc_srt_ProductsAndServicesDomain_1ae0ef1e-164e-4d41-bb41-899f6ad3b26c_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ProductsAndServicesDomain_ed3fadff-1475-4eca-bf03-204aa8b0d964" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_ProductsAndServicesDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ProductOrServiceAxis_1ae0ef1e-164e-4d41-bb41-899f6ad3b26c" xlink:to="loc_srt_ProductsAndServicesDomain_ed3fadff-1475-4eca-bf03-204aa8b0d964" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_BagsMember_dbb8480a-76fc-4eca-b193-58a71fff660e" xlink:href="vra-20210501.xsd#vra_BagsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_ed3fadff-1475-4eca-bf03-204aa8b0d964" xlink:to="loc_vra_BagsMember_dbb8480a-76fc-4eca-b193-58a71fff660e" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_ApparelFootwearMember_fda38a48-bd44-467a-b636-b47d8eb5cfbe" xlink:href="vra-20210501.xsd#vra_ApparelFootwearMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_ed3fadff-1475-4eca-bf03-204aa8b0d964" xlink:to="loc_vra_ApparelFootwearMember_fda38a48-bd44-467a-b636-b47d8eb5cfbe" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_TravelMember_6cf1b1f9-1205-4344-b5ac-258dc9b8a6d5" xlink:href="vra-20210501.xsd#vra_TravelMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_ed3fadff-1475-4eca-bf03-204aa8b0d964" xlink:to="loc_vra_TravelMember_6cf1b1f9-1205-4344-b5ac-258dc9b8a6d5" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_AccessoriesMember_bf8b4507-dc26-49f8-8bc5-5fb45df409c4" xlink:href="vra-20210501.xsd#vra_AccessoriesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_ed3fadff-1475-4eca-bf03-204aa8b0d964" xlink:to="loc_vra_AccessoriesMember_bf8b4507-dc26-49f8-8bc5-5fb45df409c4" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_HomeMember_5e6335e1-7413-40a8-a528-9be88b73070c" xlink:href="vra-20210501.xsd#vra_HomeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_ed3fadff-1475-4eca-bf03-204aa8b0d964" xlink:to="loc_vra_HomeMember_5e6335e1-7413-40a8-a528-9be88b73070c" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_OtherProductsMember_c841f86e-3d72-4fa5-a3a5-c55eaafd2f2a" xlink:href="vra-20210501.xsd#vra_OtherProductsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_ed3fadff-1475-4eca-bf03-204aa8b0d964" xlink:to="loc_vra_OtherProductsMember_c841f86e-3d72-4fa5-a3a5-c55eaafd2f2a" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_5a3a54eb-d2c4-412d-af8c-9c5a23544c04" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_121ccac6-4a3c-488d-ac32-e872e6ef6038" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_5a3a54eb-d2c4-412d-af8c-9c5a23544c04" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_5a3a54eb-d2c4-412d-af8c-9c5a23544c04_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_5a3a54eb-d2c4-412d-af8c-9c5a23544c04" xlink:to="loc_us-gaap_SegmentDomain_5a3a54eb-d2c4-412d-af8c-9c5a23544c04_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_55ccc123-82fa-4ba3-a42b-1d687897f87f" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_5a3a54eb-d2c4-412d-af8c-9c5a23544c04" xlink:to="loc_us-gaap_SegmentDomain_55ccc123-82fa-4ba3-a42b-1d687897f87f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_DirectMember_61efcca2-bf74-48bc-b898-c448874c5bdc" xlink:href="vra-20210501.xsd#vra_DirectMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_55ccc123-82fa-4ba3-a42b-1d687897f87f" xlink:to="loc_vra_DirectMember_61efcca2-bf74-48bc-b898-c448874c5bdc" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_IndirectMember_bf93725e-7887-4aaa-8046-384d056cb2e5" xlink:href="vra-20210501.xsd#vra_IndirectMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_55ccc123-82fa-4ba3-a42b-1d687897f87f" xlink:to="loc_vra_IndirectMember_bf93725e-7887-4aaa-8046-384d056cb2e5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_PuraVidaMember_52fb87c2-ee95-4fab-a25b-d35d3b7eae3c" xlink:href="vra-20210501.xsd#vra_PuraVidaMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_55ccc123-82fa-4ba3-a42b-1d687897f87f" xlink:to="loc_vra_PuraVidaMember_52fb87c2-ee95-4fab-a25b-d35d3b7eae3c" xlink:type="arc" order="2"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/LeasesNarrativeDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#LeasesNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/LeasesNarrativeDetails" xlink:type="extended" id="ifa13de57e57f4216addd8e76fc51f22d_LeasesNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LesseeLeaseDescriptionLineItems_f70e855a-e330-4c76-8baa-2e7f42f4f944" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LesseeLeaseDescriptionLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_9843167b-49a8-43ff-ba83-f88be26062cc" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_f70e855a-e330-4c76-8baa-2e7f42f4f944" xlink:to="loc_us-gaap_OperatingLeaseWeightedAverageDiscountRatePercent_9843167b-49a8-43ff-ba83-f88be26062cc" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LessorOperatingLeaseLeaseNotYetCommencedAssumptionAndJudgmentValueOfUnderlyingAssetAmount_8561fdbf-f5a2-4f33-a625-fb303adb5ce1" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LessorOperatingLeaseLeaseNotYetCommencedAssumptionAndJudgmentValueOfUnderlyingAssetAmount"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_f70e855a-e330-4c76-8baa-2e7f42f4f944" xlink:to="loc_us-gaap_LessorOperatingLeaseLeaseNotYetCommencedAssumptionAndJudgmentValueOfUnderlyingAssetAmount_8561fdbf-f5a2-4f33-a625-fb303adb5ce1" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1_254685c9-dc0f-42fd-bf34-94ceda6914ba" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_f70e855a-e330-4c76-8baa-2e7f42f4f944" xlink:to="loc_us-gaap_LesseeOperatingLeaseLeaseNotYetCommencedTermOfContract1_254685c9-dc0f-42fd-bf34-94ceda6914ba" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_8d66f4fe-f26a-447d-92ea-3e81469be974" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_f70e855a-e330-4c76-8baa-2e7f42f4f944" xlink:to="loc_us-gaap_OperatingLeaseWeightedAverageRemainingLeaseTerm1_8d66f4fe-f26a-447d-92ea-3e81469be974" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LesseeLeaseDescriptionTable_1dce7f6c-5b85-4c34-9bab-ee0baf8b9f0a" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LesseeLeaseDescriptionTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_f70e855a-e330-4c76-8baa-2e7f42f4f944" xlink:to="loc_us-gaap_LesseeLeaseDescriptionTable_1dce7f6c-5b85-4c34-9bab-ee0baf8b9f0a" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_909e376d-413d-4835-9728-ee25d18af550" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_RangeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LesseeLeaseDescriptionTable_1dce7f6c-5b85-4c34-9bab-ee0baf8b9f0a" xlink:to="loc_srt_RangeAxis_909e376d-413d-4835-9728-ee25d18af550" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_909e376d-413d-4835-9728-ee25d18af550_default" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_909e376d-413d-4835-9728-ee25d18af550" xlink:to="loc_srt_RangeMember_909e376d-413d-4835-9728-ee25d18af550_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_6adf6987-8b4a-4fb1-8c6f-ac428cbbab34" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_909e376d-413d-4835-9728-ee25d18af550" xlink:to="loc_srt_RangeMember_6adf6987-8b4a-4fb1-8c6f-ac428cbbab34" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MinimumMember_8686d560-4435-49d5-a8df-bedf7f097f92" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_MinimumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_6adf6987-8b4a-4fb1-8c6f-ac428cbbab34" xlink:to="loc_srt_MinimumMember_8686d560-4435-49d5-a8df-bedf7f097f92" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MaximumMember_037b8b68-0639-4a5e-aee3-0a4aab7c20ab" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_MaximumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_6adf6987-8b4a-4fb1-8c6f-ac428cbbab34" xlink:to="loc_srt_MaximumMember_037b8b68-0639-4a5e-aee3-0a4aab7c20ab" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/LeasesCashFlowInformationDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#LeasesCashFlowInformationDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/LeasesCashFlowInformationDetails" xlink:type="extended" id="ib7b4590ac50248eab8a095ed3cfa9718_LeasesCashFlowInformationDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LesseeLeaseDescriptionLineItems_9226e64b-b4c8-44a3-9a72-5bfa2d569294" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LesseeLeaseDescriptionLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingLeasePayments_dc93805f-45f5-4f7d-b65d-3a8d713c6189" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_OperatingLeasePayments"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_9226e64b-b4c8-44a3-9a72-5bfa2d569294" xlink:to="loc_us-gaap_OperatingLeasePayments_dc93805f-45f5-4f7d-b65d-3a8d713c6189" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_OperatingLeaseLiabilityObtainedinExchangeforRightofUseAsset_811e17aa-0525-4a49-8dbb-725e36b1bc74" xlink:href="vra-20210501.xsd#vra_OperatingLeaseLiabilityObtainedinExchangeforRightofUseAsset"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_9226e64b-b4c8-44a3-9a72-5bfa2d569294" xlink:to="loc_vra_OperatingLeaseLiabilityObtainedinExchangeforRightofUseAsset_811e17aa-0525-4a49-8dbb-725e36b1bc74" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LesseeLeaseDescriptionTable_c0f4ea5c-1eb0-477d-98a2-bceb6da1f1e3" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LesseeLeaseDescriptionTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_LesseeLeaseDescriptionLineItems_9226e64b-b4c8-44a3-9a72-5bfa2d569294" xlink:to="loc_us-gaap_LesseeLeaseDescriptionTable_c0f4ea5c-1eb0-477d-98a2-bceb6da1f1e3" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_5db9156c-ba81-407c-bab1-e1ce6bf67434" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BalanceSheetLocationAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LesseeLeaseDescriptionTable_c0f4ea5c-1eb0-477d-98a2-bceb6da1f1e3" xlink:to="loc_us-gaap_BalanceSheetLocationAxis_5db9156c-ba81-407c-bab1-e1ce6bf67434" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_5db9156c-ba81-407c-bab1-e1ce6bf67434_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BalanceSheetLocationDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_5db9156c-ba81-407c-bab1-e1ce6bf67434" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_5db9156c-ba81-407c-bab1-e1ce6bf67434_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_df2064d4-de57-4620-83fc-0c69d3409749" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BalanceSheetLocationDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_5db9156c-ba81-407c-bab1-e1ce6bf67434" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_df2064d4-de57-4620-83fc-0c69d3409749" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AccountsPayableMember_5911b558-567e-40df-b2b1-540e738cde1d" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_AccountsPayableMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_df2064d4-de57-4620-83fc-0c69d3409749" xlink:to="loc_us-gaap_AccountsPayableMember_5911b558-567e-40df-b2b1-540e738cde1d" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/EarningsPerShareNarrativeDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#EarningsPerShareNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/EarningsPerShareNarrativeDetails" xlink:type="extended" id="i5c9b1dd1c259401fb1c2029f0fe8ff90_EarningsPerShareNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EarningsPerShareBasicLineItems_3020306d-b6f3-4b91-b04a-f2858e12844b" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_EarningsPerShareBasicLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_9f7b2c78-734f-45fb-b93c-9e0ed4c05ed6" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EarningsPerShareBasicLineItems_3020306d-b6f3-4b91-b04a-f2858e12844b" xlink:to="loc_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_9f7b2c78-734f-45fb-b93c-9e0ed4c05ed6" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfEarningsPerShareBasicByCommonClassTable_b0909805-a4a8-46cc-8d1c-ea69ed883b30" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ScheduleOfEarningsPerShareBasicByCommonClassTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_EarningsPerShareBasicLineItems_3020306d-b6f3-4b91-b04a-f2858e12844b" xlink:to="loc_us-gaap_ScheduleOfEarningsPerShareBasicByCommonClassTable_b0909805-a4a8-46cc-8d1c-ea69ed883b30" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipAxis_5fde0918-6e9f-4300-a559-b7208732a5db" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEarningsPerShareBasicByCommonClassTable_b0909805-a4a8-46cc-8d1c-ea69ed883b30" xlink:to="loc_srt_OwnershipAxis_5fde0918-6e9f-4300-a559-b7208732a5db" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipDomain_5fde0918-6e9f-4300-a559-b7208732a5db_default" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_OwnershipAxis_5fde0918-6e9f-4300-a559-b7208732a5db" xlink:to="loc_srt_OwnershipDomain_5fde0918-6e9f-4300-a559-b7208732a5db_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipDomain_f593cfec-f0e6-46b5-acb9-761de16dcffc" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_OwnershipAxis_5fde0918-6e9f-4300-a559-b7208732a5db" xlink:to="loc_srt_OwnershipDomain_f593cfec-f0e6-46b5-acb9-761de16dcffc" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_CreativeGeniusInc.Member_52c7f162-a89a-4ca8-87dc-fcbdc1fe996c" xlink:href="vra-20210501.xsd#vra_CreativeGeniusInc.Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_OwnershipDomain_f593cfec-f0e6-46b5-acb9-761de16dcffc" xlink:to="loc_vra_CreativeGeniusInc.Member_52c7f162-a89a-4ca8-87dc-fcbdc1fe996c" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/FairValueofFinancialInstrumentsDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#FairValueofFinancialInstrumentsDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/FairValueofFinancialInstrumentsDetails" xlink:type="extended" id="ibca212af5c7c44e79fb299bb1c7ac77c_FairValueofFinancialInstrumentsDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_a5331b61-e99c-4950-b47f-8773c3422837" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_f96851d6-d10a-48e0-9e35-e0e4a7d25d19" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CashAndCashEquivalentsFairValueDisclosure"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_a5331b61-e99c-4950-b47f-8773c3422837" xlink:to="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_f96851d6-d10a-48e0-9e35-e0e4a7d25d19" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShortTermInvestments_81988eb4-58b0-4a31-b2c5-16cfaa9d8431" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShortTermInvestments"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_a5331b61-e99c-4950-b47f-8773c3422837" xlink:to="loc_us-gaap_ShortTermInvestments_81988eb4-58b0-4a31-b2c5-16cfaa9d8431" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_c60559a5-39f9-474b-a4e1-5c8047383b53" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_a5331b61-e99c-4950-b47f-8773c3422837" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_c60559a5-39f9-474b-a4e1-5c8047383b53" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_InvestmentTypeAxis_cd3a9ba9-7c63-4df3-8e9a-834478c315a0" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_InvestmentTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_c60559a5-39f9-474b-a4e1-5c8047383b53" xlink:to="loc_us-gaap_InvestmentTypeAxis_cd3a9ba9-7c63-4df3-8e9a-834478c315a0" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_cd3a9ba9-7c63-4df3-8e9a-834478c315a0_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_InvestmentTypeAxis_cd3a9ba9-7c63-4df3-8e9a-834478c315a0" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_cd3a9ba9-7c63-4df3-8e9a-834478c315a0_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_a310b619-e09a-4c95-812f-47d4b5e2fbac" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_InvestmentTypeAxis_cd3a9ba9-7c63-4df3-8e9a-834478c315a0" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_a310b619-e09a-4c95-812f-47d4b5e2fbac" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_6fe7286a-2ef7-41a8-8f29-0ad17c259881" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DomesticCorporateDebtSecuritiesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_a310b619-e09a-4c95-812f-47d4b5e2fbac" xlink:to="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_6fe7286a-2ef7-41a8-8f29-0ad17c259881" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_82705b51-ba42-4f6a-883e-ac09a6af859a" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ForeignCorporateDebtSecuritiesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_a310b619-e09a-4c95-812f-47d4b5e2fbac" xlink:to="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_82705b51-ba42-4f6a-883e-ac09a6af859a" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_d2f8346e-c2c6-4583-ad09-f01a684828fc" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_c60559a5-39f9-474b-a4e1-5c8047383b53" xlink:to="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_d2f8346e-c2c6-4583-ad09-f01a684828fc" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_d2f8346e-c2c6-4583-ad09-f01a684828fc_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_d2f8346e-c2c6-4583-ad09-f01a684828fc" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_d2f8346e-c2c6-4583-ad09-f01a684828fc_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2cf298e2-d446-432f-a62f-ba8ba17ea02b" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_d2f8346e-c2c6-4583-ad09-f01a684828fc" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2cf298e2-d446-432f-a62f-ba8ba17ea02b" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_3fc0fd63-366a-41c4-96c7-ea9a3650edd0" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueInputsLevel1Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2cf298e2-d446-432f-a62f-ba8ba17ea02b" xlink:to="loc_us-gaap_FairValueInputsLevel1Member_3fc0fd63-366a-41c4-96c7-ea9a3650edd0" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_8ca64826-58a7-415c-8800-e60004cce542" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueInputsLevel2Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2cf298e2-d446-432f-a62f-ba8ba17ea02b" xlink:to="loc_us-gaap_FairValueInputsLevel2Member_8ca64826-58a7-415c-8800-e60004cce542" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueInputsLevel3Member_4a24d51f-a94f-4e72-ade2-191bc52d5b19" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueInputsLevel3Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_2cf298e2-d446-432f-a62f-ba8ba17ea02b" xlink:to="loc_us-gaap_FairValueInputsLevel3Member_4a24d51f-a94f-4e72-ade2-191bc52d5b19" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_c08e376b-8d40-486b-bf34-80909ef18f4c" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_c60559a5-39f9-474b-a4e1-5c8047383b53" xlink:to="loc_us-gaap_FairValueByMeasurementFrequencyAxis_c08e376b-8d40-486b-bf34-80909ef18f4c" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_c08e376b-8d40-486b-bf34-80909ef18f4c_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_c08e376b-8d40-486b-bf34-80909ef18f4c" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_c08e376b-8d40-486b-bf34-80909ef18f4c_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_58ef3268-6aab-4ffb-b8c2-be1824615263" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_c08e376b-8d40-486b-bf34-80909ef18f4c" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_58ef3268-6aab-4ffb-b8c2-be1824615263" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_0081308e-090f-4887-8d34-f71e77d6b56d" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_58ef3268-6aab-4ffb-b8c2-be1824615263" xlink:to="loc_us-gaap_FairValueMeasurementsRecurringMember_0081308e-090f-4887-8d34-f71e77d6b56d" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/FairValueofFinancialInstrumentsNarrativeDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#FairValueofFinancialInstrumentsNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/FairValueofFinancialInstrumentsNarrativeDetails" xlink:type="extended" id="i59e626cef19b4586a0603b8186f13fc0_FairValueofFinancialInstrumentsNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_ce713f5b-a971-418d-adff-3445e03e618f" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ImpairmentOfIntangibleAssetsFinitelived_3362ec12-17e9-447b-a46f-bfc117cf655d" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ImpairmentOfIntangibleAssetsFinitelived"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_ce713f5b-a971-418d-adff-3445e03e618f" xlink:to="loc_us-gaap_ImpairmentOfIntangibleAssetsFinitelived_3362ec12-17e9-447b-a46f-bfc117cf655d" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_9eace4d0-0d57-448e-a798-cea5e0697b98" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_ce713f5b-a971-418d-adff-3445e03e618f" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_9eace4d0-0d57-448e-a798-cea5e0697b98" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_9183b186-8f1a-4e92-beef-002d21aa5f4c" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_9eace4d0-0d57-448e-a798-cea5e0697b98" xlink:to="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_9183b186-8f1a-4e92-beef-002d21aa5f4c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_9183b186-8f1a-4e92-beef-002d21aa5f4c_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_9183b186-8f1a-4e92-beef-002d21aa5f4c" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_9183b186-8f1a-4e92-beef-002d21aa5f4c_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_bdcf3864-a130-443d-8777-2175088e007c" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_9183b186-8f1a-4e92-beef-002d21aa5f4c" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_bdcf3864-a130-443d-8777-2175088e007c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FairValueInputsLevel3Member_88607b49-3441-4077-a0a4-5c95c42975c2" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FairValueInputsLevel3Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_bdcf3864-a130-443d-8777-2175088e007c" xlink:to="loc_us-gaap_FairValueInputsLevel3Member_88607b49-3441-4077-a0a4-5c95c42975c2" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/DebtAdditionalInformationDetail" xlink:type="simple" xlink:href="vra-20210501.xsd#DebtAdditionalInformationDetail"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/DebtAdditionalInformationDetail" xlink:type="extended" id="i598f87ac20ba4d1a98af55d7f6591be6_DebtAdditionalInformationDetail">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentLineItems_78a4378c-2352-478b-b399-286f38d5232c" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DebtInstrumentLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_e14b68f0-6d4e-4f90-ad92-9701a6e3415c" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_78a4378c-2352-478b-b399-286f38d5232c" xlink:to="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_e14b68f0-6d4e-4f90-ad92-9701a6e3415c" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LineOfCreditFacilityIncreaseDecreaseForPeriodNet_96df90f6-66a8-43c1-afaf-9ea7d3b989f9" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LineOfCreditFacilityIncreaseDecreaseForPeriodNet"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_78a4378c-2352-478b-b399-286f38d5232c" xlink:to="loc_us-gaap_LineOfCreditFacilityIncreaseDecreaseForPeriodNet_96df90f6-66a8-43c1-afaf-9ea7d3b989f9" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_7469b5e7-914d-46c5-8052-5ac3d7f369bc" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_78a4378c-2352-478b-b399-286f38d5232c" xlink:to="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_7469b5e7-914d-46c5-8052-5ac3d7f369bc" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_19109d9b-1a66-4aac-8c66-e3a0cca7e910" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_78a4378c-2352-478b-b399-286f38d5232c" xlink:to="loc_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_19109d9b-1a66-4aac-8c66-e3a0cca7e910" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_DebtInstrumentFixedChargeCoverageRatio_52ad48f3-e7ad-4403-9f0c-a9acef96e1c6" xlink:href="vra-20210501.xsd#vra_DebtInstrumentFixedChargeCoverageRatio"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_78a4378c-2352-478b-b399-286f38d5232c" xlink:to="loc_vra_DebtInstrumentFixedChargeCoverageRatio_52ad48f3-e7ad-4403-9f0c-a9acef96e1c6" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_f12cb01d-8548-4f5d-b9da-a1500ea3c212" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_78a4378c-2352-478b-b399-286f38d5232c" xlink:to="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_f12cb01d-8548-4f5d-b9da-a1500ea3c212" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LineOfCredit_2d334465-0fa9-4800-af2c-caed3c0081de" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LineOfCredit"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentLineItems_78a4378c-2352-478b-b399-286f38d5232c" xlink:to="loc_us-gaap_LineOfCredit_2d334465-0fa9-4800-af2c-caed3c0081de" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentTable_59ed16f3-3ed2-47f9-8401-9e366b4ed238" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DebtInstrumentTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DebtInstrumentLineItems_78a4378c-2352-478b-b399-286f38d5232c" xlink:to="loc_us-gaap_DebtInstrumentTable_59ed16f3-3ed2-47f9-8401-9e366b4ed238" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_000b7a2f-3b3e-4a76-b6a9-24b25f636bd9" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_59ed16f3-3ed2-47f9-8401-9e366b4ed238" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_000b7a2f-3b3e-4a76-b6a9-24b25f636bd9" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyDomain_000b7a2f-3b3e-4a76-b6a9-24b25f636bd9_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RelatedPartyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_000b7a2f-3b3e-4a76-b6a9-24b25f636bd9" xlink:to="loc_us-gaap_RelatedPartyDomain_000b7a2f-3b3e-4a76-b6a9-24b25f636bd9_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RelatedPartyDomain_d19e1829-c22f-4db8-8310-c6645a7aa6ad" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RelatedPartyDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_000b7a2f-3b3e-4a76-b6a9-24b25f636bd9" xlink:to="loc_us-gaap_RelatedPartyDomain_d19e1829-c22f-4db8-8310-c6645a7aa6ad" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_SubsidiariesMember_93c66436-3e4b-4973-badc-50342c072905" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_SubsidiariesMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_d19e1829-c22f-4db8-8310-c6645a7aa6ad" xlink:to="loc_srt_SubsidiariesMember_93c66436-3e4b-4973-badc-50342c072905" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeAxis_891065c2-7c18-4359-9107-24e84502b934" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_RangeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_59ed16f3-3ed2-47f9-8401-9e366b4ed238" xlink:to="loc_srt_RangeAxis_891065c2-7c18-4359-9107-24e84502b934" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_891065c2-7c18-4359-9107-24e84502b934_default" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_891065c2-7c18-4359-9107-24e84502b934" xlink:to="loc_srt_RangeMember_891065c2-7c18-4359-9107-24e84502b934_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_RangeMember_3bed648a-9643-45d7-8dfa-8293c29b878c" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_RangeMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_891065c2-7c18-4359-9107-24e84502b934" xlink:to="loc_srt_RangeMember_3bed648a-9643-45d7-8dfa-8293c29b878c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MinimumMember_55b560e7-45ff-4a84-9ec0-41a497f0f8cc" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_MinimumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_3bed648a-9643-45d7-8dfa-8293c29b878c" xlink:to="loc_srt_MinimumMember_55b560e7-45ff-4a84-9ec0-41a497f0f8cc" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_MaximumMember_c14ff8d7-85ec-4a9f-843c-cb2a803c2aa6" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_MaximumMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_3bed648a-9643-45d7-8dfa-8293c29b878c" xlink:to="loc_srt_MaximumMember_c14ff8d7-85ec-4a9f-843c-cb2a803c2aa6" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityAxis_0f854192-f48a-44f3-975f-e79efc0ecb1c" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CreditFacilityAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_59ed16f3-3ed2-47f9-8401-9e366b4ed238" xlink:to="loc_us-gaap_CreditFacilityAxis_0f854192-f48a-44f3-975f-e79efc0ecb1c" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityDomain_0f854192-f48a-44f3-975f-e79efc0ecb1c_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CreditFacilityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_CreditFacilityAxis_0f854192-f48a-44f3-975f-e79efc0ecb1c" xlink:to="loc_us-gaap_CreditFacilityDomain_0f854192-f48a-44f3-975f-e79efc0ecb1c_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CreditFacilityDomain_9ca44013-9e21-422d-beb3-5a8580ae6046" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CreditFacilityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_CreditFacilityAxis_0f854192-f48a-44f3-975f-e79efc0ecb1c" xlink:to="loc_us-gaap_CreditFacilityDomain_9ca44013-9e21-422d-beb3-5a8580ae6046" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_a03321d6-93e2-4703-88df-fec33ba1c2e5" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RevolvingCreditFacilityMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CreditFacilityDomain_9ca44013-9e21-422d-beb3-5a8580ae6046" xlink:to="loc_us-gaap_RevolvingCreditFacilityMember_a03321d6-93e2-4703-88df-fec33ba1c2e5" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentAxis_30704cd9-ad4e-4dbc-b1c7-b03e69a9c9e4" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DebtInstrumentAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_59ed16f3-3ed2-47f9-8401-9e366b4ed238" xlink:to="loc_us-gaap_DebtInstrumentAxis_30704cd9-ad4e-4dbc-b1c7-b03e69a9c9e4" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_30704cd9-ad4e-4dbc-b1c7-b03e69a9c9e4_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DebtInstrumentNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_DebtInstrumentAxis_30704cd9-ad4e-4dbc-b1c7-b03e69a9c9e4" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_30704cd9-ad4e-4dbc-b1c7-b03e69a9c9e4_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_e9c20b4e-8343-4fd2-bcc6-a600d23fa152" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_DebtInstrumentNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_DebtInstrumentAxis_30704cd9-ad4e-4dbc-b1c7-b03e69a9c9e4" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_e9c20b4e-8343-4fd2-bcc6-a600d23fa152" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_NewCreditAgreementMember_0ae79f7b-691a-4941-a091-189727d61eea" xlink:href="vra-20210501.xsd#vra_NewCreditAgreementMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_e9c20b4e-8343-4fd2-bcc6-a600d23fa152" xlink:to="loc_vra_NewCreditAgreementMember_0ae79f7b-691a-4941-a091-189727d61eea" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_VariableRateAxis_b7c3aa62-339d-49f2-a413-93f755afc115" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_VariableRateAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DebtInstrumentTable_59ed16f3-3ed2-47f9-8401-9e366b4ed238" xlink:to="loc_us-gaap_VariableRateAxis_b7c3aa62-339d-49f2-a413-93f755afc115" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_VariableRateDomain_b7c3aa62-339d-49f2-a413-93f755afc115_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_VariableRateDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_VariableRateAxis_b7c3aa62-339d-49f2-a413-93f755afc115" xlink:to="loc_us-gaap_VariableRateDomain_b7c3aa62-339d-49f2-a413-93f755afc115_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_VariableRateDomain_b5834a75-2887-42b0-8097-55d217e7d2c9" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_VariableRateDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_VariableRateAxis_b7c3aa62-339d-49f2-a413-93f755afc115" xlink:to="loc_us-gaap_VariableRateDomain_b5834a75-2887-42b0-8097-55d217e7d2c9" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BaseRateMember_75845002-f221-4ef1-bcd3-c30e84d4d1ae" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BaseRateMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VariableRateDomain_b5834a75-2887-42b0-8097-55d217e7d2c9" xlink:to="loc_us-gaap_BaseRateMember_75845002-f221-4ef1-bcd3-c30e84d4d1ae" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_927b8e0b-c8dc-40d1-835d-0f1371fb1fc7" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LondonInterbankOfferedRateLIBORMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VariableRateDomain_b5834a75-2887-42b0-8097-55d217e7d2c9" xlink:to="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_927b8e0b-c8dc-40d1-835d-0f1371fb1fc7" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_AdjustedLondonInterbankOfferedRateLIBORMember_dd49c50d-2401-44d4-a995-2df7f52afbdb" xlink:href="vra-20210501.xsd#vra_AdjustedLondonInterbankOfferedRateLIBORMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VariableRateDomain_b5834a75-2887-42b0-8097-55d217e7d2c9" xlink:to="loc_vra_AdjustedLondonInterbankOfferedRateLIBORMember_dd49c50d-2401-44d4-a995-2df7f52afbdb" xlink:type="arc" order="2"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationAdditionalInformationDetail" xlink:type="simple" xlink:href="vra-20210501.xsd#StockBasedCompensationAdditionalInformationDetail"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationAdditionalInformationDetail" xlink:type="extended" id="i3697d58751174d398d722a9414ce8284_StockBasedCompensationAdditionalInformationDetail">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_fc5908e3-adb2-4257-9363-c018fb303189" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_15f8c788-69e5-495d-bc72-8b8a27007f85" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CommonStockCapitalSharesReservedForFutureIssuance"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_fc5908e3-adb2-4257-9363-c018fb303189" xlink:to="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_15f8c788-69e5-495d-bc72-8b8a27007f85" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_463c6d4d-acb0-4f84-98da-9441e9f6d22f" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_fc5908e3-adb2-4257-9363-c018fb303189" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_463c6d4d-acb0-4f84-98da-9441e9f6d22f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue_438f89ad-0cc9-4932-bc49-293c8c69eca2" xlink:href="vra-20210501.xsd#vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_fc5908e3-adb2-4257-9363-c018fb303189" xlink:to="loc_vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue_438f89ad-0cc9-4932-bc49-293c8c69eca2" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio_19c54685-9547-4796-9216-199877e1496b" xlink:href="vra-20210501.xsd#vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_fc5908e3-adb2-4257-9363-c018fb303189" xlink:to="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio_19c54685-9547-4796-9216-199877e1496b" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_3fd02cc6-16f6-4f5a-bdce-c89bf1a3cac6" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_fc5908e3-adb2-4257-9363-c018fb303189" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_3fd02cc6-16f6-4f5a-bdce-c89bf1a3cac6" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_7b909fc0-0611-4973-bb9f-039ec8c9ab42" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_fc5908e3-adb2-4257-9363-c018fb303189" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_7b909fc0-0611-4973-bb9f-039ec8c9ab42" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_363aaebb-aba0-4508-b12e-2a2b0340e6c0" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_fc5908e3-adb2-4257-9363-c018fb303189" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_363aaebb-aba0-4508-b12e-2a2b0340e6c0" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_eddcd42b-6641-42e9-8a3c-6df3d1beab17" xlink:href="vra-20210501.xsd#vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_fc5908e3-adb2-4257-9363-c018fb303189" xlink:to="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_eddcd42b-6641-42e9-8a3c-6df3d1beab17" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_TitleOfIndividualAxis_0cbe74a5-aee9-4370-be69-4b2f8678e974" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_TitleOfIndividualAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_eddcd42b-6641-42e9-8a3c-6df3d1beab17" xlink:to="loc_srt_TitleOfIndividualAxis_0cbe74a5-aee9-4370-be69-4b2f8678e974" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_TitleOfIndividualWithRelationshipToEntityDomain_0cbe74a5-aee9-4370-be69-4b2f8678e974_default" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_TitleOfIndividualWithRelationshipToEntityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_TitleOfIndividualAxis_0cbe74a5-aee9-4370-be69-4b2f8678e974" xlink:to="loc_srt_TitleOfIndividualWithRelationshipToEntityDomain_0cbe74a5-aee9-4370-be69-4b2f8678e974_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_TitleOfIndividualWithRelationshipToEntityDomain_df8efef0-36d6-451f-ba08-570ea3d2e4ea" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_TitleOfIndividualWithRelationshipToEntityDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_TitleOfIndividualAxis_0cbe74a5-aee9-4370-be69-4b2f8678e974" xlink:to="loc_srt_TitleOfIndividualWithRelationshipToEntityDomain_df8efef0-36d6-451f-ba08-570ea3d2e4ea" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_NonEmployeeDirectorMember_584516ab-24b4-44ee-a0d9-f18caea09fe9" xlink:href="vra-20210501.xsd#vra_NonEmployeeDirectorMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_TitleOfIndividualWithRelationshipToEntityDomain_df8efef0-36d6-451f-ba08-570ea3d2e4ea" xlink:to="loc_vra_NonEmployeeDirectorMember_584516ab-24b4-44ee-a0d9-f18caea09fe9" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PlanNameAxis_9885a177-0bef-421d-aeb5-bea04c231233" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_PlanNameAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_eddcd42b-6641-42e9-8a3c-6df3d1beab17" xlink:to="loc_us-gaap_PlanNameAxis_9885a177-0bef-421d-aeb5-bea04c231233" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PlanNameDomain_9885a177-0bef-421d-aeb5-bea04c231233_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_PlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PlanNameAxis_9885a177-0bef-421d-aeb5-bea04c231233" xlink:to="loc_us-gaap_PlanNameDomain_9885a177-0bef-421d-aeb5-bea04c231233_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PlanNameDomain_e0c48cab-2ed9-4abe-94fc-7137bd710c93" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_PlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PlanNameAxis_9885a177-0bef-421d-aeb5-bea04c231233" xlink:to="loc_us-gaap_PlanNameDomain_e0c48cab-2ed9-4abe-94fc-7137bd710c93" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_TwoThousandAndTenEquityAndIncentivePlanMember_84662023-7031-4418-8d03-4b89b16e2a1f" xlink:href="vra-20210501.xsd#vra_TwoThousandAndTenEquityAndIncentivePlanMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PlanNameDomain_e0c48cab-2ed9-4abe-94fc-7137bd710c93" xlink:to="loc_vra_TwoThousandAndTenEquityAndIncentivePlanMember_84662023-7031-4418-8d03-4b89b16e2a1f" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_TwoThousandAndTwentyEquityAndIncentivePlanMember_ee04fcaf-efc0-4cc1-a50e-b535c34bca22" xlink:href="vra-20210501.xsd#vra_TwoThousandAndTwentyEquityAndIncentivePlanMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PlanNameDomain_e0c48cab-2ed9-4abe-94fc-7137bd710c93" xlink:to="loc_vra_TwoThousandAndTwentyEquityAndIncentivePlanMember_ee04fcaf-efc0-4cc1-a50e-b535c34bca22" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AwardTypeAxis_5ed47642-5cdb-4af8-9965-00fd90769275" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_AwardTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_eddcd42b-6641-42e9-8a3c-6df3d1beab17" xlink:to="loc_us-gaap_AwardTypeAxis_5ed47642-5cdb-4af8-9965-00fd90769275" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_5ed47642-5cdb-4af8-9965-00fd90769275_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_5ed47642-5cdb-4af8-9965-00fd90769275" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_5ed47642-5cdb-4af8-9965-00fd90769275_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_8e86c51a-8e43-4ab0-8b09-5c2398aa4465" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_5ed47642-5cdb-4af8-9965-00fd90769275" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_8e86c51a-8e43-4ab0-8b09-5c2398aa4465" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_46c52123-a543-4508-bf2c-453b75d1a3ff" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_8e86c51a-8e43-4ab0-8b09-5c2398aa4465" xlink:to="loc_us-gaap_RestrictedStockUnitsRSUMember_46c52123-a543-4508-bf2c-453b75d1a3ff" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_TimeBasedRestrictedStockUnitsMember_1a5b832e-9b8b-44ca-8ae3-9ab7ac87fbbf" xlink:href="vra-20210501.xsd#vra_TimeBasedRestrictedStockUnitsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_46c52123-a543-4508-bf2c-453b75d1a3ff" xlink:to="loc_vra_TimeBasedRestrictedStockUnitsMember_1a5b832e-9b8b-44ca-8ae3-9ab7ac87fbbf" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_PerformanceBasedRestrictedStockUnitsMember_cc5336e2-064f-4934-a719-86a32d3701c8" xlink:href="vra-20210501.xsd#vra_PerformanceBasedRestrictedStockUnitsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_46c52123-a543-4508-bf2c-453b75d1a3ff" xlink:to="loc_vra_PerformanceBasedRestrictedStockUnitsMember_cc5336e2-064f-4934-a719-86a32d3701c8" xlink:type="arc" order="2"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationSummaryofRestrictedStockAwardsandRestrictedStockUnitsDetail" xlink:type="simple" xlink:href="vra-20210501.xsd#StockBasedCompensationSummaryofRestrictedStockAwardsandRestrictedStockUnitsDetail"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationSummaryofRestrictedStockAwardsandRestrictedStockUnitsDetail" xlink:type="extended" id="i776725f7074e49c791737172833f543a_StockBasedCompensationSummaryofRestrictedStockAwardsandRestrictedStockUnitsDetail">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_f99457ec-baa1-40d0-8867-c7694f8f37d9" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_15318400-7487-4b9f-b865-c42bfdd85d7a" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_f99457ec-baa1-40d0-8867-c7694f8f37d9" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_15318400-7487-4b9f-b865-c42bfdd85d7a" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_6c03028f-535c-4522-b8d1-db41615c6390" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_15318400-7487-4b9f-b865-c42bfdd85d7a" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_6c03028f-535c-4522-b8d1-db41615c6390" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_b6bdbff9-4b1b-4277-b02c-b9974aeec175" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_15318400-7487-4b9f-b865-c42bfdd85d7a" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_b6bdbff9-4b1b-4277-b02c-b9974aeec175" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_81a8128a-c57f-44c7-8d13-44dde742c131" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_15318400-7487-4b9f-b865-c42bfdd85d7a" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_81a8128a-c57f-44c7-8d13-44dde742c131" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_574b4fdc-9896-4f61-a77b-15dfcb5590f5" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_15318400-7487-4b9f-b865-c42bfdd85d7a" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_574b4fdc-9896-4f61-a77b-15dfcb5590f5" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_034f2d8c-5b07-4b4d-8a1b-7d04733627c3" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_259a3229-bbc5-4967-b8c9-66285ab11cb7" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_f99457ec-baa1-40d0-8867-c7694f8f37d9" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_259a3229-bbc5-4967-b8c9-66285ab11cb7" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_ec440515-254d-48a5-8d0d-078978a0ce74" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_259a3229-bbc5-4967-b8c9-66285ab11cb7" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_ec440515-254d-48a5-8d0d-078978a0ce74" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_54cbc54f-ca02-445c-8330-ff2e846d7c73" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_259a3229-bbc5-4967-b8c9-66285ab11cb7" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_54cbc54f-ca02-445c-8330-ff2e846d7c73" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_cd8997b1-6655-4f01-a1e5-3930f91581ee" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_259a3229-bbc5-4967-b8c9-66285ab11cb7" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_cd8997b1-6655-4f01-a1e5-3930f91581ee" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_75b3db7d-202d-4a1b-a779-0ff24eee473a" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_259a3229-bbc5-4967-b8c9-66285ab11cb7" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_75b3db7d-202d-4a1b-a779-0ff24eee473a" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_a0a3fecd-5720-46f7-8914-115d03c15e3d" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_7a689731-f464-4a4c-abb6-3584cbbf8d99" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_f99457ec-baa1-40d0-8867-c7694f8f37d9" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_7a689731-f464-4a4c-abb6-3584cbbf8d99" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_AwardTypeAxis_c4c0bba4-5b19-42aa-b578-98f31965ef9d" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_AwardTypeAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_7a689731-f464-4a4c-abb6-3584cbbf8d99" xlink:to="loc_us-gaap_AwardTypeAxis_c4c0bba4-5b19-42aa-b578-98f31965ef9d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_c4c0bba4-5b19-42aa-b578-98f31965ef9d_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_c4c0bba4-5b19-42aa-b578-98f31965ef9d" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_c4c0bba4-5b19-42aa-b578-98f31965ef9d_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_b031b552-d020-40ac-b8bf-0762c6875872" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_c4c0bba4-5b19-42aa-b578-98f31965ef9d" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_b031b552-d020-40ac-b8bf-0762c6875872" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_TimeBasedRestrictedStockUnitsMember_e2720412-e21c-4a56-963c-08b9aadfa36d" xlink:href="vra-20210501.xsd#vra_TimeBasedRestrictedStockUnitsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_b031b552-d020-40ac-b8bf-0762c6875872" xlink:to="loc_vra_TimeBasedRestrictedStockUnitsMember_e2720412-e21c-4a56-963c-08b9aadfa36d" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_PerformanceBasedRestrictedStockUnitsMember_ddf2f1fb-3f36-4244-82e9-b62c688d37b4" xlink:href="vra-20210501.xsd#vra_PerformanceBasedRestrictedStockUnitsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_b031b552-d020-40ac-b8bf-0762c6875872" xlink:to="loc_vra_PerformanceBasedRestrictedStockUnitsMember_ddf2f1fb-3f36-4244-82e9-b62c688d37b4" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/CommitmentsandContingenciesNarrativeDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#CommitmentsandContingenciesNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/CommitmentsandContingenciesNarrativeDetails" xlink:type="extended" id="i3ce8f13a81b942508cf551b78b52b4a6_CommitmentsandContingenciesNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LossContingenciesLineItems_4251b372-70a4-4ab6-b532-dd9b8e0a9841" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LossContingenciesLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LossContingencyDamagesSoughtValue_cfd0251a-d857-4acb-b8c5-f3455a921cd9" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LossContingencyDamagesSoughtValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LossContingenciesLineItems_4251b372-70a4-4ab6-b532-dd9b8e0a9841" xlink:to="loc_us-gaap_LossContingencyDamagesSoughtValue_cfd0251a-d857-4acb-b8c5-f3455a921cd9" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LossContingenciesTable_5ea35c0d-9d2d-40e2-ac48-4b58afcc1249" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LossContingenciesTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_LossContingenciesLineItems_4251b372-70a4-4ab6-b532-dd9b8e0a9841" xlink:to="loc_us-gaap_LossContingenciesTable_5ea35c0d-9d2d-40e2-ac48-4b58afcc1249" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LitigationStatusAxis_192dc87a-e9a5-42bf-bd88-3cd271739859" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LitigationStatusAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LossContingenciesTable_5ea35c0d-9d2d-40e2-ac48-4b58afcc1249" xlink:to="loc_us-gaap_LitigationStatusAxis_192dc87a-e9a5-42bf-bd88-3cd271739859" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LitigationStatusDomain_192dc87a-e9a5-42bf-bd88-3cd271739859_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LitigationStatusDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_LitigationStatusAxis_192dc87a-e9a5-42bf-bd88-3cd271739859" xlink:to="loc_us-gaap_LitigationStatusDomain_192dc87a-e9a5-42bf-bd88-3cd271739859_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_LitigationStatusDomain_40d067af-ce8c-4f5f-ad31-d180b6e7c5f5" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_LitigationStatusDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_LitigationStatusAxis_192dc87a-e9a5-42bf-bd88-3cd271739859" xlink:to="loc_us-gaap_LitigationStatusDomain_40d067af-ce8c-4f5f-ad31-d180b6e7c5f5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PendingLitigationMember_d42dd2d2-fc36-4674-b0ce-f7be9a5405b4" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_PendingLitigationMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LitigationStatusDomain_40d067af-ce8c-4f5f-ad31-d180b6e7c5f5" xlink:to="loc_us-gaap_PendingLitigationMember_d42dd2d2-fc36-4674-b0ce-f7be9a5405b4" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/CommonStockDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#CommonStockDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/CommonStockDetails" xlink:type="extended" id="ia1148b68b80f48858ef6d18c2a25bc20_CommonStockDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_EquityClassOfTreasuryStockLineItems_d9d798ae-94bb-443d-98f1-a6c594b1d675" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_EquityClassOfTreasuryStockLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_330f3e28-9742-4c06-a207-893ec8577bcd" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_StockRepurchaseProgramAuthorizedAmount1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_d9d798ae-94bb-443d-98f1-a6c594b1d675" xlink:to="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_330f3e28-9742-4c06-a207-893ec8577bcd" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_654b5399-6fa9-48ed-b9af-fa9ce410eaf1" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TreasuryStockSharesAcquired"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_d9d798ae-94bb-443d-98f1-a6c594b1d675" xlink:to="loc_us-gaap_TreasuryStockSharesAcquired_654b5399-6fa9-48ed-b9af-fa9ce410eaf1" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockAcquiredAverageCostPerShare_c14d28e7-efe9-41d0-942f-75277a95613b" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TreasuryStockAcquiredAverageCostPerShare"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_d9d798ae-94bb-443d-98f1-a6c594b1d675" xlink:to="loc_us-gaap_TreasuryStockAcquiredAverageCostPerShare_c14d28e7-efe9-41d0-942f-75277a95613b" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_90ed8a10-c949-4a15-bc9a-f975fe89475c" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TreasuryStockValueAcquiredCostMethod"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_d9d798ae-94bb-443d-98f1-a6c594b1d675" xlink:to="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_90ed8a10-c949-4a15-bc9a-f975fe89475c" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_2c27f735-ae6c-42ff-82e5-a830fc4d6e75" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_d9d798ae-94bb-443d-98f1-a6c594b1d675" xlink:to="loc_us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_2c27f735-ae6c-42ff-82e5-a830fc4d6e75" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockShares_221af673-6f23-4599-b749-07f248465ac7" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TreasuryStockShares"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_d9d798ae-94bb-443d-98f1-a6c594b1d675" xlink:to="loc_us-gaap_TreasuryStockShares_221af673-6f23-4599-b749-07f248465ac7" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_TreasuryStockValue_858f75d2-e650-4a15-8026-fb42d30358e7" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_TreasuryStockValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_d9d798ae-94bb-443d-98f1-a6c594b1d675" xlink:to="loc_us-gaap_TreasuryStockValue_858f75d2-e650-4a15-8026-fb42d30358e7" xlink:type="arc" order="6"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ClassOfTreasuryStockTable_77faefa6-454a-4e0c-bee0-bba299e467b8" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ClassOfTreasuryStockTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_d9d798ae-94bb-443d-98f1-a6c594b1d675" xlink:to="loc_us-gaap_ClassOfTreasuryStockTable_77faefa6-454a-4e0c-bee0-bba299e467b8" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareRepurchaseProgramAxis_35465440-021e-499e-8def-0a58f8036b1a" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareRepurchaseProgramAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ClassOfTreasuryStockTable_77faefa6-454a-4e0c-bee0-bba299e467b8" xlink:to="loc_us-gaap_ShareRepurchaseProgramAxis_35465440-021e-499e-8def-0a58f8036b1a" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_35465440-021e-499e-8def-0a58f8036b1a_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_35465440-021e-499e-8def-0a58f8036b1a" xlink:to="loc_us-gaap_ShareRepurchaseProgramDomain_35465440-021e-499e-8def-0a58f8036b1a_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_97cf8903-2236-48db-b604-cdd4d5b17695" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_35465440-021e-499e-8def-0a58f8036b1a" xlink:to="loc_us-gaap_ShareRepurchaseProgramDomain_97cf8903-2236-48db-b604-cdd4d5b17695" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_A2018ShareRepurchaseProgramMember_e4a7878f-6e95-4010-8869-1373d4466488" xlink:href="vra-20210501.xsd#vra_A2018ShareRepurchaseProgramMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareRepurchaseProgramDomain_97cf8903-2236-48db-b604-cdd4d5b17695" xlink:to="loc_vra_A2018ShareRepurchaseProgramMember_e4a7878f-6e95-4010-8869-1373d4466488" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/CloudComputingArrangementsDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#CloudComputingArrangementsDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/CloudComputingArrangementsDetails" xlink:type="extended" id="i5b78b9cc21d94358af49cbbf91e70344_CloudComputingArrangementsDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfCapitalizationLineItems_c635aa37-b645-40c2-a11b-67183bff9122" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ScheduleOfCapitalizationLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CapitalizedSoftwareDevelopmentCostsForSoftwareSoldToCustomers_ece3a278-b3ca-4f05-ac00-da1e28eb16e9" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CapitalizedSoftwareDevelopmentCostsForSoftwareSoldToCustomers"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScheduleOfCapitalizationLineItems_c635aa37-b645-40c2-a11b-67183bff9122" xlink:to="loc_us-gaap_CapitalizedSoftwareDevelopmentCostsForSoftwareSoldToCustomers_ece3a278-b3ca-4f05-ac00-da1e28eb16e9" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfCapitalizationTable_e1738838-b5c7-4475-8494-ba54ce020d41" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ScheduleOfCapitalizationTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ScheduleOfCapitalizationLineItems_c635aa37-b645-40c2-a11b-67183bff9122" xlink:to="loc_us-gaap_ScheduleOfCapitalizationTable_e1738838-b5c7-4475-8494-ba54ce020d41" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_ed2ebae1-990d-4977-85fb-395d3e7779ff" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BalanceSheetLocationAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfCapitalizationTable_e1738838-b5c7-4475-8494-ba54ce020d41" xlink:to="loc_us-gaap_BalanceSheetLocationAxis_ed2ebae1-990d-4977-85fb-395d3e7779ff" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_ed2ebae1-990d-4977-85fb-395d3e7779ff_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BalanceSheetLocationDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_ed2ebae1-990d-4977-85fb-395d3e7779ff" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_ed2ebae1-990d-4977-85fb-395d3e7779ff_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_de065ed9-26da-4368-a2b8-28ee851bcb1f" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BalanceSheetLocationDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_ed2ebae1-990d-4977-85fb-395d3e7779ff" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_de065ed9-26da-4368-a2b8-28ee851bcb1f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember_7f879429-19d9-4cd7-9e42-64855208df99" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_de065ed9-26da-4368-a2b8-28ee851bcb1f" xlink:to="loc_us-gaap_PrepaidExpensesAndOtherCurrentAssetsMember_7f879429-19d9-4cd7-9e42-64855208df99" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OtherAssetsMember_be476816-521c-4ffb-ad4c-f499d43ea3c9" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_OtherAssetsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_de065ed9-26da-4368-a2b8-28ee851bcb1f" xlink:to="loc_us-gaap_OtherAssetsMember_be476816-521c-4ffb-ad4c-f499d43ea3c9" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/AcquisitionofPuraVidaNarrativeDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#AcquisitionofPuraVidaNarrativeDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/AcquisitionofPuraVidaNarrativeDetails" xlink:type="extended" id="i93d437c8684f4b63af7cad4e232b8d38_AcquisitionofPuraVidaNarrativeDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionLineItems_71b62475-05ed-4106-8b52-991094db5620" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_dfd3297d-5942-45d5-83a9-b6db58bd0434" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_71b62475-05ed-4106-8b52-991094db5620" xlink:to="loc_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_dfd3297d-5942-45d5-83a9-b6db58bd0434" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessCombinationConsiderationTransferred1_a50181c7-c856-432f-a811-5470cf0df256" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessCombinationConsiderationTransferred1"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_71b62475-05ed-4106-8b52-991094db5620" xlink:to="loc_us-gaap_BusinessCombinationConsiderationTransferred1_a50181c7-c856-432f-a811-5470cf0df256" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_BusinessAcquisitionWorkingCapitalReimbursement_68cb90d0-c230-43b9-b8bb-25bf423fd1d2" xlink:href="vra-20210501.xsd#vra_BusinessAcquisitionWorkingCapitalReimbursement"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_71b62475-05ed-4106-8b52-991094db5620" xlink:to="loc_vra_BusinessAcquisitionWorkingCapitalReimbursement_68cb90d0-c230-43b9-b8bb-25bf423fd1d2" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_8709cf2a-28df-447a-803a-54976c82df5e" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_71b62475-05ed-4106-8b52-991094db5620" xlink:to="loc_us-gaap_BusinessCombinationContingentConsiderationArrangementsRangeOfOutcomesValueHigh_8709cf2a-28df-447a-803a-54976c82df5e" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentForContingentConsiderationLiabilityFinancingActivities_452a26da-8770-4dcc-8722-935a77d7777c" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_PaymentForContingentConsiderationLiabilityFinancingActivities"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_71b62475-05ed-4106-8b52-991094db5620" xlink:to="loc_us-gaap_PaymentForContingentConsiderationLiabilityFinancingActivities_452a26da-8770-4dcc-8722-935a77d7777c" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_2f553cae-df6f-4ac7-bfec-beb946eb3b9b" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_71b62475-05ed-4106-8b52-991094db5620" xlink:to="loc_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_2f553cae-df6f-4ac7-bfec-beb946eb3b9b" xlink:type="arc" order="5"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_5cd94558-0a7c-4f83-85c9-ae95384b8f59" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_71b62475-05ed-4106-8b52-991094db5620" xlink:to="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_5cd94558-0a7c-4f83-85c9-ae95384b8f59" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipAxis_10b99e32-f4f9-4b30-9d3b-8933341c04b2" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_5cd94558-0a7c-4f83-85c9-ae95384b8f59" xlink:to="loc_srt_OwnershipAxis_10b99e32-f4f9-4b30-9d3b-8933341c04b2" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipDomain_10b99e32-f4f9-4b30-9d3b-8933341c04b2_default" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_OwnershipAxis_10b99e32-f4f9-4b30-9d3b-8933341c04b2" xlink:to="loc_srt_OwnershipDomain_10b99e32-f4f9-4b30-9d3b-8933341c04b2_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipDomain_9447112c-0a38-4cd3-b990-5a9ba17ecb2a" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_OwnershipAxis_10b99e32-f4f9-4b30-9d3b-8933341c04b2" xlink:to="loc_srt_OwnershipDomain_9447112c-0a38-4cd3-b990-5a9ba17ecb2a" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_CreativeGeniusInc.Member_ff114852-ecf7-4691-b329-7a56eb085b2f" xlink:href="vra-20210501.xsd#vra_CreativeGeniusInc.Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_OwnershipDomain_9447112c-0a38-4cd3-b990-5a9ba17ecb2a" xlink:to="loc_vra_CreativeGeniusInc.Member_ff114852-ecf7-4691-b329-7a56eb085b2f" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_30f80a16-f235-4c94-97ff-bf421212150d" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_5cd94558-0a7c-4f83-85c9-ae95384b8f59" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_30f80a16-f235-4c94-97ff-bf421212150d" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_30f80a16-f235-4c94-97ff-bf421212150d_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_30f80a16-f235-4c94-97ff-bf421212150d" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_30f80a16-f235-4c94-97ff-bf421212150d_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_9d817dc0-1b87-4d39-bb02-2a91db9aaaa3" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_30f80a16-f235-4c94-97ff-bf421212150d" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_9d817dc0-1b87-4d39-bb02-2a91db9aaaa3" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_CreativeGeniusInc.Member_4b5ac589-8743-4cd4-a2de-3fcc04450732" xlink:href="vra-20210501.xsd#vra_CreativeGeniusInc.Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_9d817dc0-1b87-4d39-bb02-2a91db9aaaa3" xlink:to="loc_vra_CreativeGeniusInc.Member_4b5ac589-8743-4cd4-a2de-3fcc04450732" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/RedeemableNoncontrollingInterestDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#RedeemableNoncontrollingInterestDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RedeemableNoncontrollingInterestDetails" xlink:type="extended" id="i94dd9ba4597c4ba6a571c6e4e9c45dd2_RedeemableNoncontrollingInterestDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MinorityInterestLineItems_ff5211d7-8f8f-42de-90da-67fa9cbe1803" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_MinorityInterestLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_97db58bb-920b-4fb0-9704-ae2eab3a1c27" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_MinorityInterestLineItems_ff5211d7-8f8f-42de-90da-67fa9cbe1803" xlink:to="loc_us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners_97db58bb-920b-4fb0-9704-ae2eab3a1c27" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IncreaseDecreaseInTemporaryEquityRollForward_7211d152-90de-4aea-a1aa-d58cf9a5a4d2" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_IncreaseDecreaseInTemporaryEquityRollForward"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_MinorityInterestLineItems_ff5211d7-8f8f-42de-90da-67fa9cbe1803" xlink:to="loc_us-gaap_IncreaseDecreaseInTemporaryEquityRollForward_7211d152-90de-4aea-a1aa-d58cf9a5a4d2" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_da59bade-e3e0-4ed7-9b1f-7e42419b0c41" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInTemporaryEquityRollForward_7211d152-90de-4aea-a1aa-d58cf9a5a4d2" xlink:to="loc_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_da59bade-e3e0-4ed7-9b1f-7e42419b0c41" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_5c99b05e-0788-4739-9160-96d63a437327" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInTemporaryEquityRollForward_7211d152-90de-4aea-a1aa-d58cf9a5a4d2" xlink:to="loc_us-gaap_NetIncomeLossAttributableToRedeemableNoncontrollingInterest_5c99b05e-0788-4739-9160-96d63a437327" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_5af0c811-09e0-4a92-ae4b-be91ac17183f" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInTemporaryEquityRollForward_7211d152-90de-4aea-a1aa-d58cf9a5a4d2" xlink:to="loc_us-gaap_PaymentsForRepurchaseOfRedeemableNoncontrollingInterest_5af0c811-09e0-4a92-ae4b-be91ac17183f" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MinorityInterestChangeInRedemptionValue_6a1740d4-1d66-461e-b8c1-4b5198a7a2a7" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_MinorityInterestChangeInRedemptionValue"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncreaseDecreaseInTemporaryEquityRollForward_7211d152-90de-4aea-a1aa-d58cf9a5a4d2" xlink:to="loc_us-gaap_MinorityInterestChangeInRedemptionValue_6a1740d4-1d66-461e-b8c1-4b5198a7a2a7" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount_53a9b627-315e-4ca9-a115-83e8f334e801" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RedeemableNoncontrollingInterestEquityCarryingAmount"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_MinorityInterestTable_d5e566ea-7913-4264-a783-c670a2d9ed39" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_MinorityInterestTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_MinorityInterestLineItems_ff5211d7-8f8f-42de-90da-67fa9cbe1803" xlink:to="loc_us-gaap_MinorityInterestTable_d5e566ea-7913-4264-a783-c670a2d9ed39" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipAxis_6f7aa0ac-1e90-436b-bdf9-3865486a86b6" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_MinorityInterestTable_d5e566ea-7913-4264-a783-c670a2d9ed39" xlink:to="loc_srt_OwnershipAxis_6f7aa0ac-1e90-436b-bdf9-3865486a86b6" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipDomain_6f7aa0ac-1e90-436b-bdf9-3865486a86b6_default" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_OwnershipAxis_6f7aa0ac-1e90-436b-bdf9-3865486a86b6" xlink:to="loc_srt_OwnershipDomain_6f7aa0ac-1e90-436b-bdf9-3865486a86b6_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_OwnershipDomain_0bdb9624-cdb2-40ac-ac9e-d7886dc50a76" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_OwnershipDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_OwnershipAxis_6f7aa0ac-1e90-436b-bdf9-3865486a86b6" xlink:to="loc_srt_OwnershipDomain_0bdb9624-cdb2-40ac-ac9e-d7886dc50a76" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_CreativeGeniusInc.Member_a078989b-d61e-4913-bb3a-a43697008af2" xlink:href="vra-20210501.xsd#vra_CreativeGeniusInc.Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_OwnershipDomain_0bdb9624-cdb2-40ac-ac9e-d7886dc50a76" xlink:to="loc_vra_CreativeGeniusInc.Member_a078989b-d61e-4913-bb3a-a43697008af2" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/IntangibleAssetsandGoodwillDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#IntangibleAssetsandGoodwillDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/IntangibleAssetsandGoodwillDetails" xlink:type="extended" id="ie337360dae2a49c5897316929705d42a_IntangibleAssetsandGoodwillDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_5507035e-db4c-4042-a966-38b138ec30eb" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_Goodwill_87d46757-ca65-4141-9ee9-2613c92bc80d" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_Goodwill"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_5507035e-db4c-4042-a966-38b138ec30eb" xlink:to="loc_us-gaap_Goodwill_87d46757-ca65-4141-9ee9-2613c92bc80d" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_56ea8e58-c1f7-4edc-b696-1b5d9f3feb49" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_5507035e-db4c-4042-a966-38b138ec30eb" xlink:to="loc_us-gaap_BusinessAcquisitionPercentageOfVotingInterestsAcquired_56ea8e58-c1f7-4edc-b696-1b5d9f3feb49" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_GoodwillPeriodIncreaseDecrease_2d2874a0-c042-45b3-969a-90b5822e220e" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_GoodwillPeriodIncreaseDecrease"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_5507035e-db4c-4042-a966-38b138ec30eb" xlink:to="loc_us-gaap_GoodwillPeriodIncreaseDecrease_2d2874a0-c042-45b3-969a-90b5822e220e" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_92f0bf7b-b397-4c6d-8862-eefb813ec727" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_5507035e-db4c-4042-a966-38b138ec30eb" xlink:to="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_92f0bf7b-b397-4c6d-8862-eefb813ec727" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_c9de1718-613f-4cb3-9987-7b2b76b424ad" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_92f0bf7b-b397-4c6d-8862-eefb813ec727" xlink:to="loc_us-gaap_BusinessAcquisitionAxis_c9de1718-613f-4cb3-9987-7b2b76b424ad" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_c9de1718-613f-4cb3-9987-7b2b76b424ad_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_c9de1718-613f-4cb3-9987-7b2b76b424ad" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_c9de1718-613f-4cb3-9987-7b2b76b424ad_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_3c2f7833-aa83-4f3c-b5a4-aa08877c4b62" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_c9de1718-613f-4cb3-9987-7b2b76b424ad" xlink:to="loc_us-gaap_BusinessAcquisitionAcquireeDomain_3c2f7833-aa83-4f3c-b5a4-aa08877c4b62" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_CreativeGeniusInc.Member_9906e153-9590-4f36-8cd5-b032e9c13527" xlink:href="vra-20210501.xsd#vra_CreativeGeniusInc.Member"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_3c2f7833-aa83-4f3c-b5a4-aa08877c4b62" xlink:to="loc_vra_CreativeGeniusInc.Member_9906e153-9590-4f36-8cd5-b032e9c13527" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_b60f7195-b32f-4fd2-add6-f6379a121895" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_92f0bf7b-b397-4c6d-8862-eefb813ec727" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_b60f7195-b32f-4fd2-add6-f6379a121895" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_b60f7195-b32f-4fd2-add6-f6379a121895_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_b60f7195-b32f-4fd2-add6-f6379a121895" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_b60f7195-b32f-4fd2-add6-f6379a121895_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5f94a8ae-2974-4cfe-8552-47bdf3850218" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_b60f7195-b32f-4fd2-add6-f6379a121895" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5f94a8ae-2974-4cfe-8552-47bdf3850218" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CustomerRelationshipsMember_1b73f0f8-100d-45fd-bdc5-6b0d69fd9f1b" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CustomerRelationshipsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5f94a8ae-2974-4cfe-8552-47bdf3850218" xlink:to="loc_us-gaap_CustomerRelationshipsMember_1b73f0f8-100d-45fd-bdc5-6b0d69fd9f1b" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NoncompeteAgreementsMember_0a0019b4-862c-4afe-b999-a8539fcef82f" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_NoncompeteAgreementsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_5f94a8ae-2974-4cfe-8552-47bdf3850218" xlink:to="loc_us-gaap_NoncompeteAgreementsMember_0a0019b4-862c-4afe-b999-a8539fcef82f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_f75100a2-5416-45f4-ab95-9c82acb32f95" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_92f0bf7b-b397-4c6d-8862-eefb813ec727" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_f75100a2-5416-45f4-ab95-9c82acb32f95" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_f75100a2-5416-45f4-ab95-9c82acb32f95_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_f75100a2-5416-45f4-ab95-9c82acb32f95" xlink:to="loc_us-gaap_SegmentDomain_f75100a2-5416-45f4-ab95-9c82acb32f95_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_0ba0f690-032b-4fa9-9ec5-274f986ee272" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_f75100a2-5416-45f4-ab95-9c82acb32f95" xlink:to="loc_us-gaap_SegmentDomain_0ba0f690-032b-4fa9-9ec5-274f986ee272" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_PuraVidaMember_5acae636-13b1-434f-847c-533a28c4076d" xlink:href="vra-20210501.xsd#vra_PuraVidaMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_0ba0f690-032b-4fa9-9ec5-274f986ee272" xlink:to="loc_vra_PuraVidaMember_5acae636-13b1-434f-847c-533a28c4076d" xlink:type="arc" order="0"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/IntangibleAssetsandGoodwillCarryingvalueoftheCompanysintangibleassetsotherthangoodwillDetails" xlink:type="simple" xlink:href="vra-20210501.xsd#IntangibleAssetsandGoodwillCarryingvalueoftheCompanysintangibleassetsotherthangoodwillDetails"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/IntangibleAssetsandGoodwillCarryingvalueoftheCompanysintangibleassetsotherthangoodwillDetails" xlink:type="extended" id="i8e4930ed2ac94aa6a6a3e0144e1ef041_IntangibleAssetsandGoodwillCarryingvalueoftheCompanysintangibleassetsotherthangoodwillDetails">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_fafb466a-e1a5-4307-9ab1-76f5a9a77712" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsGross_43f3dfd3-46a3-410f-930a-5ae9534d7801" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_fafb466a-e1a5-4307-9ab1-76f5a9a77712" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsGross_43f3dfd3-46a3-410f-930a-5ae9534d7801" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_de36b179-7098-40f6-a342-dd0decf8c07a" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_fafb466a-e1a5-4307-9ab1-76f5a9a77712" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_de36b179-7098-40f6-a342-dd0decf8c07a" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_c524648b-67fb-4a78-9f36-3e57956f021e" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_fafb466a-e1a5-4307-9ab1-76f5a9a77712" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsNet_c524648b-67fb-4a78-9f36-3e57956f021e" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract_c326d683-44aa-4765-88d0-003c1ede0777" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_fafb466a-e1a5-4307-9ab1-76f5a9a77712" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract_c326d683-44aa-4765-88d0-003c1ede0777" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_d28cb61d-966b-4396-a0cd-fb2d85560bb5" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwillAbstract_c326d683-44aa-4765-88d0-003c1ede0777" xlink:to="loc_us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill_d28cb61d-966b-4396-a0cd-fb2d85560bb5" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_25a82d79-fae6-48f9-b1ae-9ebd63f9f878" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_fafb466a-e1a5-4307-9ab1-76f5a9a77712" xlink:to="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_25a82d79-fae6-48f9-b1ae-9ebd63f9f878" xlink:type="arc" order="4"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IntangibleAssetsGrossExcludingGoodwill_0bf98adb-3197-4528-93a3-1ecb010ee05a" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_IntangibleAssetsGrossExcludingGoodwill"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_25a82d79-fae6-48f9-b1ae-9ebd63f9f878" xlink:to="loc_us-gaap_IntangibleAssetsGrossExcludingGoodwill_0bf98adb-3197-4528-93a3-1ecb010ee05a" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_7b91e31e-ed0a-4b15-bdf3-541366509cac" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_2b8c56c5-2aca-4ed7-a922-eabd99e7c7b0" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwillAbstract_25a82d79-fae6-48f9-b1ae-9ebd63f9f878" xlink:to="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_2b8c56c5-2aca-4ed7-a922-eabd99e7c7b0" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_6a077631-a92a-44e7-95ed-4fa476ab8257" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_fafb466a-e1a5-4307-9ab1-76f5a9a77712" xlink:to="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_6a077631-a92a-44e7-95ed-4fa476ab8257" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_3de90004-0909-4859-8c24-5832282ba052" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_6a077631-a92a-44e7-95ed-4fa476ab8257" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_3de90004-0909-4859-8c24-5832282ba052" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_3de90004-0909-4859-8c24-5832282ba052_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_3de90004-0909-4859-8c24-5832282ba052" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_3de90004-0909-4859-8c24-5832282ba052_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2b38b656-c074-4292-9f1e-581f44941cff" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_3de90004-0909-4859-8c24-5832282ba052" xlink:to="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2b38b656-c074-4292-9f1e-581f44941cff" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_CustomerRelationshipsMember_b37a2012-1685-4d17-961c-f246fd34b0eb" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_CustomerRelationshipsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2b38b656-c074-4292-9f1e-581f44941cff" xlink:to="loc_us-gaap_CustomerRelationshipsMember_b37a2012-1685-4d17-961c-f246fd34b0eb" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_NoncompeteAgreementsMember_83d923f5-f0c9-4361-8e55-4a92538a1cd8" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_NoncompeteAgreementsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_2b38b656-c074-4292-9f1e-581f44941cff" xlink:to="loc_us-gaap_NoncompeteAgreementsMember_83d923f5-f0c9-4361-8e55-4a92538a1cd8" xlink:type="arc" order="1"/>
  </link:definitionLink>
  <link:roleRef roleURI="http://www.verabradley.com/role/SegmentReportingScheduleofNetRevenuesandOperatingIncomeInformationforReportableSegmentsDetail" xlink:type="simple" xlink:href="vra-20210501.xsd#SegmentReportingScheduleofNetRevenuesandOperatingIncomeInformationforReportableSegmentsDetail"/>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SegmentReportingScheduleofNetRevenuesandOperatingIncomeInformationforReportableSegmentsDetail" xlink:type="extended" id="i7753b706078c4a1ab6635f2d3a36af6f_SegmentReportingScheduleofNetRevenuesandOperatingIncomeInformationforReportableSegmentsDetail">
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_0bda36d5-bfa3-418b-8282-082e46ed834b" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_SegmentReportingInformationLineItems"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_6e96fbc0-4f5a-4ebd-a570-45e408337ed7" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_0bda36d5-bfa3-418b-8282-082e46ed834b" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_6e96fbc0-4f5a-4ebd-a570-45e408337ed7" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_SegmentOperatingIncome_663feae6-9d34-4c11-8cc3-73fbf95d373d" xlink:href="vra-20210501.xsd#vra_SegmentOperatingIncome"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_0bda36d5-bfa3-418b-8282-082e46ed834b" xlink:to="loc_vra_SegmentOperatingIncome_663feae6-9d34-4c11-8cc3-73fbf95d373d" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_SegmentReportingUnallocatedCorporateExpenses_2b698ffb-c861-441d-a465-0f430ab451d7" xlink:href="vra-20210501.xsd#vra_SegmentReportingUnallocatedCorporateExpenses"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_0bda36d5-bfa3-418b-8282-082e46ed834b" xlink:to="loc_vra_SegmentReportingUnallocatedCorporateExpenses_2b698ffb-c861-441d-a465-0f430ab451d7" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingIncomeLoss_283e7c90-5fc5-4e2c-a161-06590cc40e78" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_OperatingIncomeLoss"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_0bda36d5-bfa3-418b-8282-082e46ed834b" xlink:to="loc_us-gaap_OperatingIncomeLoss_283e7c90-5fc5-4e2c-a161-06590cc40e78" xlink:type="arc" order="3"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_95eb08ae-7031-48b2-9ae3-0c77266c47a0" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_0bda36d5-bfa3-418b-8282-082e46ed834b" xlink:to="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_95eb08ae-7031-48b2-9ae3-0c77266c47a0" xlink:type="arc" order="1" xbrldt:closed="true" xbrldt:contextElement="segment"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ConsolidationItemsAxis_40b7561e-b50e-44b3-beb3-6a0373c86e5c" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_ConsolidationItemsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_95eb08ae-7031-48b2-9ae3-0c77266c47a0" xlink:to="loc_srt_ConsolidationItemsAxis_40b7561e-b50e-44b3-beb3-6a0373c86e5c" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ConsolidationItemsDomain_40b7561e-b50e-44b3-beb3-6a0373c86e5c_default" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_ConsolidationItemsDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ConsolidationItemsAxis_40b7561e-b50e-44b3-beb3-6a0373c86e5c" xlink:to="loc_srt_ConsolidationItemsDomain_40b7561e-b50e-44b3-beb3-6a0373c86e5c_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_srt_ConsolidationItemsDomain_959cd2f7-8855-4e0d-a89b-d623739522d7" xlink:href="https://xbrl.fasb.org/srt/2021/elts/srt-2021-01-31.xsd#srt_ConsolidationItemsDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ConsolidationItemsAxis_40b7561e-b50e-44b3-beb3-6a0373c86e5c" xlink:to="loc_srt_ConsolidationItemsDomain_959cd2f7-8855-4e0d-a89b-d623739522d7" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_OperatingSegmentsMember_078c306b-e59a-44b1-98e6-fce6d315dcff" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_OperatingSegmentsMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ConsolidationItemsDomain_959cd2f7-8855-4e0d-a89b-d623739522d7" xlink:to="loc_us-gaap_OperatingSegmentsMember_078c306b-e59a-44b1-98e6-fce6d315dcff" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_213e16bf-65eb-4042-9bae-7276d6c0f674" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_95eb08ae-7031-48b2-9ae3-0c77266c47a0" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_213e16bf-65eb-4042-9bae-7276d6c0f674" xlink:type="arc" order="2"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_213e16bf-65eb-4042-9bae-7276d6c0f674_default" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_213e16bf-65eb-4042-9bae-7276d6c0f674" xlink:to="loc_us-gaap_SegmentDomain_213e16bf-65eb-4042-9bae-7276d6c0f674_default" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_us-gaap_SegmentDomain_3a6880ac-3b7a-4dc5-9624-da2b9b61764f" xlink:href="https://xbrl.fasb.org/us-gaap/2021/elts/us-gaap-2021-01-31.xsd#us-gaap_SegmentDomain"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_213e16bf-65eb-4042-9bae-7276d6c0f674" xlink:to="loc_us-gaap_SegmentDomain_3a6880ac-3b7a-4dc5-9624-da2b9b61764f" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_DirectMember_0f1b53fd-07ff-4a94-8f58-623131591ccd" xlink:href="vra-20210501.xsd#vra_DirectMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_3a6880ac-3b7a-4dc5-9624-da2b9b61764f" xlink:to="loc_vra_DirectMember_0f1b53fd-07ff-4a94-8f58-623131591ccd" xlink:type="arc" order="0"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_IndirectMember_9c24cbe3-ca7b-422c-b076-2c7760a47ae2" xlink:href="vra-20210501.xsd#vra_IndirectMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_3a6880ac-3b7a-4dc5-9624-da2b9b61764f" xlink:to="loc_vra_IndirectMember_9c24cbe3-ca7b-422c-b076-2c7760a47ae2" xlink:type="arc" order="1"/>
    <link:loc xlink:type="locator" xlink:label="loc_vra_PuraVidaMember_920479d1-4fee-45ad-b3e6-e66df44a7300" xlink:href="vra-20210501.xsd#vra_PuraVidaMember"/>
    <link:definitionArc xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_3a6880ac-3b7a-4dc5-9624-da2b9b61764f" xlink:to="loc_vra_PuraVidaMember_920479d1-4fee-45ad-b3e6-e66df44a7300" xlink:type="arc" order="2"/>
  </link:definitionLink>
</link:linkbase>
