<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva-->
<!-- -->
<linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns="http://www.xbrl.org/2003/linkbase" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <roleRef roleURI="http://www.verabradley.com/role/CommitmentsAndContingencies" xlink:href="vra-20160730.xsd#CommitmentsAndContingencies" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/CommonStock" xlink:href="vra-20160730.xsd#CommonStock" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/CommonStockDetails" xlink:href="vra-20160730.xsd#CommonStockDetails" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ConsolidatedBalanceSheets" xlink:href="vra-20160730.xsd#ConsolidatedBalanceSheets" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:href="vra-20160730.xsd#ConsolidatedBalanceSheetsParenthetical" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfCashFlows" xlink:href="vra-20160730.xsd#ConsolidatedStatementsOfCashFlows" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:href="vra-20160730.xsd#ConsolidatedStatementsOfComprehensiveIncome" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfIncome" xlink:href="vra-20160730.xsd#ConsolidatedStatementsOfIncome" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/Debt" xlink:href="vra-20160730.xsd#Debt" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DebtAdditionalInformationDetail" xlink:href="vra-20160730.xsd#DebtAdditionalInformationDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentation" xlink:href="vra-20160730.xsd#DescriptionOfCompanyAndBasisOfPresentation" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationAdditionalInformationDetail" xlink:href="vra-20160730.xsd#DescriptionOfCompanyAndBasisOfPresentationAdditionalInformationDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationPolicies" xlink:href="vra-20160730.xsd#DescriptionOfCompanyAndBasisOfPresentationPolicies" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/DocumentAndEntityInformation" xlink:href="vra-20160730.xsd#DocumentAndEntityInformation" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/EarningsPerShare" xlink:href="vra-20160730.xsd#EarningsPerShare" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:href="vra-20160730.xsd#EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/EarningsPerShareTables" xlink:href="vra-20160730.xsd#EarningsPerShareTables" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/FairValueOfFinancialInstruments" xlink:href="vra-20160730.xsd#FairValueOfFinancialInstruments" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/FairValueOfFinancialInstrumentsDetails" xlink:href="vra-20160730.xsd#FairValueOfFinancialInstrumentsDetails" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/IncomeTaxes" xlink:href="vra-20160730.xsd#IncomeTaxes" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/IncomeTaxesAdditionalInformationDetail" xlink:href="vra-20160730.xsd#IncomeTaxesAdditionalInformationDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/Inventories" xlink:href="vra-20160730.xsd#Inventories" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/InventoriesComponentsOfInventoriesDetail" xlink:href="vra-20160730.xsd#InventoriesComponentsOfInventoriesDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/InventoriesTables" xlink:href="vra-20160730.xsd#InventoriesTables" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/PropertyPlantAndEquipmentDetails" xlink:href="vra-20160730.xsd#PropertyPlantAndEquipmentDetails" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/PropertyPlantAndEquipmentPropertyPlantAndEquipment" xlink:href="vra-20160730.xsd#PropertyPlantAndEquipmentPropertyPlantAndEquipment" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/RestructuringAndOtherCharges" xlink:href="vra-20160730.xsd#RestructuringAndOtherCharges" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/RestructuringAndOtherChargesDetails" xlink:href="vra-20160730.xsd#RestructuringAndOtherChargesDetails" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/SegmentReporting" xlink:href="vra-20160730.xsd#SegmentReporting" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/SegmentReportingAdditionalInformationDetail" xlink:href="vra-20160730.xsd#SegmentReportingAdditionalInformationDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:href="vra-20160730.xsd#SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/SegmentReportingTables" xlink:href="vra-20160730.xsd#SegmentReportingTables" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ShortTermInvestments" xlink:href="vra-20160730.xsd#ShortTermInvestments" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/ShortTermInvestmentsDetails" xlink:href="vra-20160730.xsd#ShortTermInvestmentsDetails" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensation" xlink:href="vra-20160730.xsd#StockBasedCompensation" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationAdditionalInformationDetail" xlink:href="vra-20160730.xsd#StockBasedCompensationAdditionalInformationDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:href="vra-20160730.xsd#StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:type="simple" />
  <roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationTables" xlink:href="vra-20160730.xsd#StockBasedCompensationTables" xlink:type="simple" />
  <arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/all" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#all" xlink:type="simple" />
  <arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-default" xlink:type="simple" />
  <arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-domain" xlink:type="simple" />
  <arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/domain-member" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#domain-member" xlink:type="simple" />
  <arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#hypercube-dimension" xlink:type="simple" />
  <definitionLink xlink:role="http://www.verabradley.com/role/CommitmentsAndContingencies" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/CommonStock" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/CommonStockDetails" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EquityClassOfTreasuryStockLineItems" xlink:label="loc_us-gaap_EquityClassOfTreasuryStockLineItems_A1F7D61FD34C5A5FB0BB6D4EC75FF3D5" xlink:type="locator" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ClassOfTreasuryStockTable" xlink:label="loc_us-gaap_ClassOfTreasuryStockTable_F1E7478345765B92AB49DF7133DE2DE2" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_A1F7D61FD34C5A5FB0BB6D4EC75FF3D5" xlink:to="loc_us-gaap_ClassOfTreasuryStockTable_F1E7478345765B92AB49DF7133DE2DE2" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareRepurchaseProgramAxis" xlink:label="loc_us-gaap_ShareRepurchaseProgramAxis_7C07EED65D1A5753964999D5933D28C3" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ClassOfTreasuryStockTable_F1E7478345765B92AB49DF7133DE2DE2" xlink:to="loc_us-gaap_ShareRepurchaseProgramAxis_7C07EED65D1A5753964999D5933D28C3" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_5A6BC269B2F284AB47930C509F9CA977_CA1F9A676652547E92CCF420E9FBE72B" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_7C07EED65D1A5753964999D5933D28C3" xlink:to="loc_us-gaap_ShareRepurchaseProgramDomain_5A6BC269B2F284AB47930C509F9CA977_CA1F9A676652547E92CCF420E9FBE72B" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_73339DB7E0E858DC84098B9341673172" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_7C07EED65D1A5753964999D5933D28C3" xlink:to="loc_us-gaap_ShareRepurchaseProgramDomain_73339DB7E0E858DC84098B9341673172" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_The2014ShareRepurchasePlanMember" xlink:label="loc_vra_The2014ShareRepurchasePlanMember_08C5C7E0ADEC5202800FAD6291A40766" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareRepurchaseProgramDomain_73339DB7E0E858DC84098B9341673172" xlink:to="loc_vra_The2014ShareRepurchasePlanMember_08C5C7E0ADEC5202800FAD6291A40766" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_The2015ShareRepurchaseProgramMember" xlink:label="loc_vra_The2015ShareRepurchaseProgramMember_7F3ECD27D02254869DFC117A9FF367BD" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareRepurchaseProgramDomain_73339DB7E0E858DC84098B9341673172" xlink:to="loc_vra_The2015ShareRepurchaseProgramMember_7F3ECD27D02254869DFC117A9FF367BD" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockRepurchaseProgramAuthorizedAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_8EE09E389E535BB19834BCB5B6C2D1C2" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_A1F7D61FD34C5A5FB0BB6D4EC75FF3D5" xlink:to="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_8EE09E389E535BB19834BCB5B6C2D1C2" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockSharesAcquired" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_E8CDC05A0C585ED5904E12DAA52890A6" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_A1F7D61FD34C5A5FB0BB6D4EC75FF3D5" xlink:to="loc_us-gaap_TreasuryStockSharesAcquired_E8CDC05A0C585ED5904E12DAA52890A6" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockAcquiredAverageCostPerShare" xlink:label="loc_us-gaap_TreasuryStockAcquiredAverageCostPerShare_3BA8B538A3855E6AB967459C157A2B62" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_A1F7D61FD34C5A5FB0BB6D4EC75FF3D5" xlink:to="loc_us-gaap_TreasuryStockAcquiredAverageCostPerShare_3BA8B538A3855E6AB967459C157A2B62" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_188829F4D36B5FE580D426042BC08744" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_A1F7D61FD34C5A5FB0BB6D4EC75FF3D5" xlink:to="loc_us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_188829F4D36B5FE580D426042BC08744" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockNumberOfSharesHeld" xlink:label="loc_us-gaap_TreasuryStockNumberOfSharesHeld_D936614FD1605879AD1574C632011085" xlink:type="locator" />
    <definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_A1F7D61FD34C5A5FB0BB6D4EC75FF3D5" xlink:to="loc_us-gaap_TreasuryStockNumberOfSharesHeld_D936614FD1605879AD1574C632011085" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TreasuryStockValue" xlink:label="loc_us-gaap_TreasuryStockValue_C991144D8AEB566EAF892BC92D765AFF" xlink:type="locator" />
    <definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_A1F7D61FD34C5A5FB0BB6D4EC75FF3D5" xlink:to="loc_us-gaap_TreasuryStockValue_C991144D8AEB566EAF892BC92D765AFF" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedBalanceSheets" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_395F20FBBC13286E1962D6AD8DCB29CE" xlink:type="locator" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_25A7144361C833E951E0D6AD8DCBB841" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_395F20FBBC13286E1962D6AD8DCB29CE" xlink:to="loc_us-gaap_StatementTable_25A7144361C833E951E0D6AD8DCBB841" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_E67703733343A561F0F9D6AD8DCB2CA2" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_25A7144361C833E951E0D6AD8DCBB841" xlink:to="loc_us-gaap_StatementScenarioAxis_E67703733343A561F0F9D6AD8DCB2CA2" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_8EAA0B3952983DDBA93DD6AD8DCBFCE0_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementScenarioAxis_E67703733343A561F0F9D6AD8DCB2CA2" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_8EAA0B3952983DDBA93DD6AD8DCBFCE0_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_8EAA0B3952983DDBA93DD6AD8DCBFCE0" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementScenarioAxis_E67703733343A561F0F9D6AD8DCB2CA2" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_8EAA0B3952983DDBA93DD6AD8DCBFCE0" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementClassOfStockAxis" xlink:label="loc_us-gaap_StatementClassOfStockAxis_91B586127728F1B8A785D6AD8DCB36B1" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_25A7144361C833E951E0D6AD8DCBB841" xlink:to="loc_us-gaap_StatementClassOfStockAxis_91B586127728F1B8A785D6AD8DCB36B1" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaap_ClassOfStockDomain_1D5ADDC0002EE80C250AD6AD8DCB4529_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementClassOfStockAxis_91B586127728F1B8A785D6AD8DCB36B1" xlink:to="loc_us-gaap_ClassOfStockDomain_1D5ADDC0002EE80C250AD6AD8DCB4529_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ClassOfStockDomain" xlink:label="loc_us-gaap_ClassOfStockDomain_1D5ADDC0002EE80C250AD6AD8DCB4529" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementClassOfStockAxis_91B586127728F1B8A785D6AD8DCB36B1" xlink:to="loc_us-gaap_ClassOfStockDomain_1D5ADDC0002EE80C250AD6AD8DCB4529" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfCashFlows" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfIncome" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/Debt" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/DebtAdditionalInformationDetail" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentation" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationAdditionalInformationDetail" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingLeasedAssetsLineItems" xlink:label="loc_us-gaap_OperatingLeasedAssetsLineItems_5CC8556BDE500B8033BA0016F00BE1EC" xlink:type="locator" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfOperatingLeasedAssetsTable" xlink:label="loc_us-gaap_ScheduleOfOperatingLeasedAssetsTable_3709ED272A5BFF61C12C0016F0027B80" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_5CC8556BDE500B8033BA0016F00BE1EC" xlink:to="loc_us-gaap_ScheduleOfOperatingLeasedAssetsTable_3709ED272A5BFF61C12C0016F0027B80" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionAxis" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_DB534C9016439DC2A1EF0016F0030617" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfOperatingLeasedAssetsTable_3709ED272A5BFF61C12C0016F0027B80" xlink:to="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_DB534C9016439DC2A1EF0016F0030617" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NewAccountingPrinciplesEarlyAdoptionMember" xlink:label="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_EAB46710F6CE370FDFD70016F004C0DF_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_DB534C9016439DC2A1EF0016F0030617" xlink:to="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_EAB46710F6CE370FDFD70016F004C0DF_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NewAccountingPrinciplesEarlyAdoptionMember" xlink:label="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_EAB46710F6CE370FDFD70016F004C0DF" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionAxis_DB534C9016439DC2A1EF0016F0030617" xlink:to="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_EAB46710F6CE370FDFD70016F004C0DF" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember" xlink:label="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_2B0739986150DC74282B0016F0091C41" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_NewAccountingPrinciplesEarlyAdoptionMember_EAB46710F6CE370FDFD70016F004C0DF" xlink:to="loc_us-gaap_NewAccountingPronouncementEarlyAdoptionEffectMember_2B0739986150DC74282B0016F0091C41" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_C726EEFE591724881F5F0016F009CF73" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfOperatingLeasedAssetsTable_3709ED272A5BFF61C12C0016F0027B80" xlink:to="loc_us-gaap_BalanceSheetLocationAxis_C726EEFE591724881F5F0016F009CF73" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_8A7F523D0283923CACE50016F00AD73E_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_C726EEFE591724881F5F0016F009CF73" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_8A7F523D0283923CACE50016F00AD73E_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_8A7F523D0283923CACE50016F00AD73E" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_C726EEFE591724881F5F0016F009CF73" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_8A7F523D0283923CACE50016F00AD73E" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherCurrentLiabilitiesMember" xlink:label="loc_us-gaap_OtherCurrentLiabilitiesMember_3802F3EDA3EB80F122AC0016F00B8A6F" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_8A7F523D0283923CACE50016F00AD73E" xlink:to="loc_us-gaap_OtherCurrentLiabilitiesMember_3802F3EDA3EB80F122AC0016F00B8A6F" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_LiabilitiesNoncurrentMember" xlink:label="loc_vra_LiabilitiesNoncurrentMember_1BE45E228E459894A3120016F00B63AE" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_8A7F523D0283923CACE50016F00AD73E" xlink:to="loc_vra_LiabilitiesNoncurrentMember_1BE45E228E459894A3120016F00B63AE" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_NumberOfReportableSegments" xlink:label="loc_us-gaap_NumberOfReportableSegments_AE56033FAF7253F9FDAA0016F00B7384" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_5CC8556BDE500B8033BA0016F00BE1EC" xlink:to="loc_us-gaap_NumberOfReportableSegments_AE56033FAF7253F9FDAA0016F00B7384" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_NumberOfFullLineStores" xlink:label="loc_vra_NumberOfFullLineStores_8759FA0357AC162CE89D0016F00B071D" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_5CC8556BDE500B8033BA0016F00BE1EC" xlink:to="loc_vra_NumberOfFullLineStores_8759FA0357AC162CE89D0016F00B071D" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_NumberOfFactoryOutletStores" xlink:label="loc_vra_NumberOfFactoryOutletStores_C3A7C45B7E5B4446566E0016F00B35A8" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_5CC8556BDE500B8033BA0016F00BE1EC" xlink:to="loc_vra_NumberOfFactoryOutletStores_C3A7C45B7E5B4446566E0016F00B35A8" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_NumberofSpecialtyRetailLocations" xlink:label="loc_vra_NumberofSpecialtyRetailLocations_66E57F02A4088D86076C0016F00B6FF7" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_5CC8556BDE500B8033BA0016F00BE1EC" xlink:to="loc_vra_NumberofSpecialtyRetailLocations_66E57F02A4088D86076C0016F00B6FF7" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_DeferredRentLiability" xlink:label="loc_vra_DeferredRentLiability_4C3C58F98049697C6B2C0016F00BA4E3" xlink:type="locator" />
    <definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_5CC8556BDE500B8033BA0016F00BE1EC" xlink:to="loc_vra_DeferredRentLiability_4C3C58F98049697C6B2C0016F00BA4E3" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_DeferredRentCredit" xlink:label="loc_us-gaap_DeferredRentCredit_BA7E34F39BC856265E2B0016F00C829D" xlink:type="locator" />
    <definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_5CC8556BDE500B8033BA0016F00BE1EC" xlink:to="loc_us-gaap_DeferredRentCredit_BA7E34F39BC856265E2B0016F00C829D" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_D65011593872D9E218350016F00CD43C" xlink:type="locator" />
    <definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_5CC8556BDE500B8033BA0016F00BE1EC" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationTaxBenefitFromCompensationExpense_D65011593872D9E218350016F00CD43C" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_374F2C385AD41B6F07ED0016F00CFC21" xlink:type="locator" />
    <definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_5CC8556BDE500B8033BA0016F00BE1EC" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_374F2C385AD41B6F07ED0016F00CFC21" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationPolicies" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/DocumentAndEntityInformation" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/EarningsPerShare" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/EarningsPerShareTables" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/FairValueOfFinancialInstruments" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/FairValueOfFinancialInstrumentsDetails" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxes" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxesAdditionalInformationDetail" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/Inventories" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/InventoriesComponentsOfInventoriesDetail" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/InventoriesTables" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/PropertyPlantAndEquipmentDetails" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/PropertyPlantAndEquipmentPropertyPlantAndEquipment" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/RestructuringAndOtherCharges" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/RestructuringAndOtherChargesDetails" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringCostAndReserveLineItems" xlink:label="loc_us-gaap_RestructuringCostAndReserveLineItems_CE7FC7006135E0ED1BA6D6AA5A3093F4" xlink:type="locator" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfRestructuringAndRelatedCostsTable" xlink:label="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_AAD9973B7682BBFD8DB8D6AA5A2F9657" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_CE7FC7006135E0ED1BA6D6AA5A3093F4" xlink:to="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_AAD9973B7682BBFD8DB8D6AA5A2F9657" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringCostAndReserveAxis" xlink:label="loc_us-gaap_RestructuringCostAndReserveAxis_1E640320C914A766F9E6D6AA5A2FC10C" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_AAD9973B7682BBFD8DB8D6AA5A2F9657" xlink:to="loc_us-gaap_RestructuringCostAndReserveAxis_1E640320C914A766F9E6D6AA5A2FC10C" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_53E285C024788186A410D6AA5A2FE37D_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_1E640320C914A766F9E6D6AA5A2FC10C" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_53E285C024788186A410D6AA5A2FE37D_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_53E285C024788186A410D6AA5A2FE37D" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_1E640320C914A766F9E6D6AA5A2FC10C" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_53E285C024788186A410D6AA5A2FE37D" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_FacilityClosingMember" xlink:label="loc_us-gaap_FacilityClosingMember_904CF0703376600B5654D6AA5A2FDA17" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_53E285C024788186A410D6AA5A2FE37D" xlink:to="loc_us-gaap_FacilityClosingMember_904CF0703376600B5654D6AA5A2FDA17" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeSeveranceMember" xlink:label="loc_us-gaap_EmployeeSeveranceMember_8F86E8AD69C92317A7A5D6AA5A30DB6E" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FacilityClosingMember_904CF0703376600B5654D6AA5A2FDA17" xlink:to="loc_us-gaap_EmployeeSeveranceMember_8F86E8AD69C92317A7A5D6AA5A30DB6E" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ContractTerminationMember" xlink:label="loc_us-gaap_ContractTerminationMember_EC3C9B97C652B7E00843D6AA5A3080B6" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FacilityClosingMember_904CF0703376600B5654D6AA5A2FDA17" xlink:to="loc_us-gaap_ContractTerminationMember_EC3C9B97C652B7E00843D6AA5A3080B6" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_InventoryRelatedChargesMember" xlink:label="loc_vra_InventoryRelatedChargesMember_E3362BDB127B34CC8382D6AA5A3072EB" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FacilityClosingMember_904CF0703376600B5654D6AA5A2FDA17" xlink:to="loc_vra_InventoryRelatedChargesMember_E3362BDB127B34CC8382D6AA5A3072EB" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherRestructuringMember" xlink:label="loc_us-gaap_OtherRestructuringMember_5971A2E12956992C26F4D6AA5A300D09" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FacilityClosingMember_904CF0703376600B5654D6AA5A2FDA17" xlink:to="loc_us-gaap_OtherRestructuringMember_5971A2E12956992C26F4D6AA5A300D09" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_ChangeinIncomeTaxReservesMember" xlink:label="loc_vra_ChangeinIncomeTaxReservesMember_52C37575883EACF6FC1ED6AA5A302D28" xlink:type="locator" />
    <definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FacilityClosingMember_904CF0703376600B5654D6AA5A2FDA17" xlink:to="loc_vra_ChangeinIncomeTaxReservesMember_52C37575883EACF6FC1ED6AA5A302D28" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_0FE7039F7860099EFB12D6AA5A30441A" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_AAD9973B7682BBFD8DB8D6AA5A2F9657" xlink:to="loc_us-gaap_IncomeStatementLocationAxis_0FE7039F7860099EFB12D6AA5A30441A" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_A1254CD899275372A91AD6AA5A306135_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_0FE7039F7860099EFB12D6AA5A30441A" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_A1254CD899275372A91AD6AA5A306135_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_A1254CD899275372A91AD6AA5A306135" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_0FE7039F7860099EFB12D6AA5A30441A" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_A1254CD899275372A91AD6AA5A306135" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SellingGeneralAndAdministrativeExpensesMember" xlink:label="loc_us-gaap_SellingGeneralAndAdministrativeExpensesMember_518ABF9DB720C92274E3D6AA5A302979" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_A1254CD899275372A91AD6AA5A306135" xlink:to="loc_us-gaap_SellingGeneralAndAdministrativeExpensesMember_518ABF9DB720C92274E3D6AA5A302979" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_InterestExpenseMember" xlink:label="loc_us-gaap_InterestExpenseMember_FC4CE5A0736C9ECB1B10D6AA5A3087F2" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_A1254CD899275372A91AD6AA5A306135" xlink:to="loc_us-gaap_InterestExpenseMember_FC4CE5A0736C9ECB1B10D6AA5A3087F2" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestructuringAndRelatedCostIncurredCost" xlink:label="loc_us-gaap_RestructuringAndRelatedCostIncurredCost_575F8C468D5BD49D2808D6AA5A305780" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_CE7FC7006135E0ED1BA6D6AA5A3093F4" xlink:to="loc_us-gaap_RestructuringAndRelatedCostIncurredCost_575F8C468D5BD49D2808D6AA5A305780" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_RestructuringandRelatedCostIncurredCostNetofTax" xlink:label="loc_vra_RestructuringandRelatedCostIncurredCostNetofTax_4E666BB3D296D2128F4CD6AA5A307BB2" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_CE7FC7006135E0ED1BA6D6AA5A3093F4" xlink:to="loc_vra_RestructuringandRelatedCostIncurredCostNetofTax_4E666BB3D296D2128F4CD6AA5A307BB2" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_RestructuringandRelatedCostsExpectedAnnualOperatingCostsandExpenseReduction" xlink:label="loc_vra_RestructuringandRelatedCostsExpectedAnnualOperatingCostsandExpenseReduction_0014F8D868D7DCE2684DD6AA5A307467" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_CE7FC7006135E0ED1BA6D6AA5A3093F4" xlink:to="loc_vra_RestructuringandRelatedCostsExpectedAnnualOperatingCostsandExpenseReduction_0014F8D868D7DCE2684DD6AA5A307467" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OtherRestructuringCosts" xlink:label="loc_us-gaap_OtherRestructuringCosts_7EAD25E24C3408B88DAED6AA5A30DA3A" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_CE7FC7006135E0ED1BA6D6AA5A3093F4" xlink:to="loc_us-gaap_OtherRestructuringCosts_7EAD25E24C3408B88DAED6AA5A30DA3A" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_OtherRestructuringCostsNetofTax" xlink:label="loc_vra_OtherRestructuringCostsNetofTax_4367C5DFFC09244D2909D6AA5A30B0FE" xlink:type="locator" />
    <definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_CE7FC7006135E0ED1BA6D6AA5A3093F4" xlink:to="loc_vra_OtherRestructuringCostsNetofTax_4367C5DFFC09244D2909D6AA5A30B0FE" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/SegmentReporting" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/SegmentReportingAdditionalInformationDetail" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_94F877CC8C58898DF97AD6AD8D8BDDB8" xlink:type="locator" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_7F5FD476AE53BABF60D1D6AD8D8AB1C4" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_94F877CC8C58898DF97AD6AD8D8BDDB8" xlink:to="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_7F5FD476AE53BABF60D1D6AD8D8AB1C4" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ConsolidationItemsAxis" xlink:label="loc_us-gaap_ConsolidationItemsAxis_1CF11D5873CD63B02202D6AD8D8A7451" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_7F5FD476AE53BABF60D1D6AD8D8AB1C4" xlink:to="loc_us-gaap_ConsolidationItemsAxis_1CF11D5873CD63B02202D6AD8D8A7451" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ConsolidationItemsDomain" xlink:label="loc_us-gaap_ConsolidationItemsDomain_E11C86765461FBFAD177D6AD8D8AB85F_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ConsolidationItemsAxis_1CF11D5873CD63B02202D6AD8D8A7451" xlink:to="loc_us-gaap_ConsolidationItemsDomain_E11C86765461FBFAD177D6AD8D8AB85F_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ConsolidationItemsDomain" xlink:label="loc_us-gaap_ConsolidationItemsDomain_E11C86765461FBFAD177D6AD8D8AB85F" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ConsolidationItemsAxis_1CF11D5873CD63B02202D6AD8D8A7451" xlink:to="loc_us-gaap_ConsolidationItemsDomain_E11C86765461FBFAD177D6AD8D8AB85F" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingSegmentsMember" xlink:label="loc_us-gaap_OperatingSegmentsMember_4D6D3B73F9B44AEED161D6AD8D8AC571" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ConsolidationItemsDomain_E11C86765461FBFAD177D6AD8D8AB85F" xlink:to="loc_us-gaap_OperatingSegmentsMember_4D6D3B73F9B44AEED161D6AD8D8AC571" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_E38F7ED8B82AF8EFD1CCD6AD8D8B7292" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_7F5FD476AE53BABF60D1D6AD8D8AB1C4" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_E38F7ED8B82AF8EFD1CCD6AD8D8B7292" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_3689AEB23327932CA168D6AD8D8B9986_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_E38F7ED8B82AF8EFD1CCD6AD8D8B7292" xlink:to="loc_us-gaap_SegmentDomain_3689AEB23327932CA168D6AD8D8B9986_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_3689AEB23327932CA168D6AD8D8B9986" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_E38F7ED8B82AF8EFD1CCD6AD8D8B7292" xlink:to="loc_us-gaap_SegmentDomain_3689AEB23327932CA168D6AD8D8B9986" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_DirectMember" xlink:label="loc_vra_DirectMember_BAE2A095C1B8124196ACD6AD8D8B9147" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_3689AEB23327932CA168D6AD8D8B9986" xlink:to="loc_vra_DirectMember_BAE2A095C1B8124196ACD6AD8D8B9147" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_IndirectMember" xlink:label="loc_vra_IndirectMember_7256837E798C1425ECCCD6AD8D8B1C6B" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_3689AEB23327932CA168D6AD8D8B9986" xlink:to="loc_vra_IndirectMember_7256837E798C1425ECCCD6AD8D8B1C6B" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_1BCBF95F61601A8B5CABD6AD8D8B2959" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_94F877CC8C58898DF97AD6AD8D8BDDB8" xlink:to="loc_us-gaap_Revenues_1BCBF95F61601A8B5CABD6AD8D8B2959" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_SegmentOperatingIncome" xlink:label="loc_vra_SegmentOperatingIncome_098C28913761376418C7D6AD8D8B8B78" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_94F877CC8C58898DF97AD6AD8D8BDDB8" xlink:to="loc_vra_SegmentOperatingIncome_098C28913761376418C7D6AD8D8B8B78" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_SegmentReportingUnallocatedCorporateExpenses" xlink:label="loc_vra_SegmentReportingUnallocatedCorporateExpenses_16AD3B8353E3FB18C2CCD6AD8D8B0E12" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_94F877CC8C58898DF97AD6AD8D8BDDB8" xlink:to="loc_vra_SegmentReportingUnallocatedCorporateExpenses_16AD3B8353E3FB18C2CCD6AD8D8B0E12" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_817CCC8FCBDD470FECA4D6AD8D8BC48B" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_94F877CC8C58898DF97AD6AD8D8BDDB8" xlink:to="loc_us-gaap_OperatingIncomeLoss_817CCC8FCBDD470FECA4D6AD8D8BC48B" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/SegmentReportingTables" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/ShortTermInvestments" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/ShortTermInvestmentsDetails" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensation" xlink:type="extended" />
  <definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationAdditionalInformationDetail" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_23D623E3C1BC611935BE00042F5A074F" xlink:type="locator" />
    <loc xlink:href="vra-20160730.xsd#vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable" xlink:label="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_F2A52A7515FB35F5B03700042F599250" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_23D623E3C1BC611935BE00042F5A074F" xlink:to="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_F2A52A7515FB35F5B03700042F599250" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TitleOfIndividualAxis" xlink:label="loc_us-gaap_TitleOfIndividualAxis_31A0CADD293CE18AD84F00042F59EC3D" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_F2A52A7515FB35F5B03700042F599250" xlink:to="loc_us-gaap_TitleOfIndividualAxis_31A0CADD293CE18AD84F00042F59EC3D" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TitleOfIndividualWithRelationshipToEntityDomain" xlink:label="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_2F70426B6D9C7587A88C00042F5AA30D_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_TitleOfIndividualAxis_31A0CADD293CE18AD84F00042F59EC3D" xlink:to="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_2F70426B6D9C7587A88C00042F5AA30D_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_TitleOfIndividualWithRelationshipToEntityDomain" xlink:label="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_2F70426B6D9C7587A88C00042F5AA30D" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_TitleOfIndividualAxis_31A0CADD293CE18AD84F00042F59EC3D" xlink:to="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_2F70426B6D9C7587A88C00042F5AA30D" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_NonEmployeeDirectorMember" xlink:label="loc_vra_NonEmployeeDirectorMember_52DF11CF93C4C2C1DFF700042F5A0D17" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_2F70426B6D9C7587A88C00042F5AA30D" xlink:to="loc_vra_NonEmployeeDirectorMember_52DF11CF93C4C2C1DFF700042F5A0D17" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_7BF8B3CDC10E9944011500042F5AAD1D" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_F2A52A7515FB35F5B03700042F599250" xlink:to="loc_us-gaap_PlanNameAxis_7BF8B3CDC10E9944011500042F5AAD1D" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_AC36340C6AD4B51B281A00042F5AB1BE_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PlanNameAxis_7BF8B3CDC10E9944011500042F5AAD1D" xlink:to="loc_us-gaap_PlanNameDomain_AC36340C6AD4B51B281A00042F5AB1BE_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_AC36340C6AD4B51B281A00042F5AB1BE" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PlanNameAxis_7BF8B3CDC10E9944011500042F5AAD1D" xlink:to="loc_us-gaap_PlanNameDomain_AC36340C6AD4B51B281A00042F5AB1BE" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_TwoThousandAndTenEquityAndIncentivePlanMember" xlink:label="loc_vra_TwoThousandAndTenEquityAndIncentivePlanMember_DEC8D9F06573698238D400042F5A7353" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PlanNameDomain_AC36340C6AD4B51B281A00042F5AB1BE" xlink:to="loc_vra_TwoThousandAndTenEquityAndIncentivePlanMember_DEC8D9F06573698238D400042F5A7353" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_6250A50A3D57B3E6B92000042F5A1698" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_F2A52A7515FB35F5B03700042F599250" xlink:to="loc_us-gaap_AwardTypeAxis_6250A50A3D57B3E6B92000042F5A1698" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_0F450B8C01344C4DACD800042F5A008C_default" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_6250A50A3D57B3E6B92000042F5A1698" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_0F450B8C01344C4DACD800042F5A008C_default" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_0F450B8C01344C4DACD800042F5A008C" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_6250A50A3D57B3E6B92000042F5A1698" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_0F450B8C01344C4DACD800042F5A008C" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_CC87841E971D6EDD5D5F00042F5A443A" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_0F450B8C01344C4DACD800042F5A008C" xlink:to="loc_us-gaap_RestrictedStockUnitsRSUMember_CC87841E971D6EDD5D5F00042F5A443A" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_TimeBasedRestrictedStockUnitsMember" xlink:label="loc_vra_TimeBasedRestrictedStockUnitsMember_DB92CD4F9BE4D12821E800042F5A8B27" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_CC87841E971D6EDD5D5F00042F5A443A" xlink:to="loc_vra_TimeBasedRestrictedStockUnitsMember_DB92CD4F9BE4D12821E800042F5A8B27" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_PerformanceBasedRestrictedStockUnitsMember" xlink:label="loc_vra_PerformanceBasedRestrictedStockUnitsMember_E41AF0D7653FDF49204900042F5AE1C7" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_CC87841E971D6EDD5D5F00042F5A443A" xlink:to="loc_vra_PerformanceBasedRestrictedStockUnitsMember_E41AF0D7653FDF49204900042F5AE1C7" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_CommonStockCapitalSharesReservedForFutureIssuance" xlink:label="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_B41DC31A8C52BF6D1A9500042F5A8865" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_23D623E3C1BC611935BE00042F5A074F" xlink:to="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_B41DC31A8C52BF6D1A9500042F5A8865" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_06480B2D5035EF1AAC4F00042F5A5253" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_23D623E3C1BC611935BE00042F5A074F" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_06480B2D5035EF1AAC4F00042F5A5253" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue" xlink:label="loc_vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue_422D81A6CEB1A37E180100042F5B7F31" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_23D623E3C1BC611935BE00042F5A074F" xlink:to="loc_vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue_422D81A6CEB1A37E180100042F5B7F31" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio" xlink:label="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio_539DC49615728543816C00042F5BD706" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_23D623E3C1BC611935BE00042F5A074F" xlink:to="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio_539DC49615728543816C00042F5BD706" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_DF839D2D9B95C263BF7500042F5B3CE4" xlink:type="locator" />
    <definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_23D623E3C1BC611935BE00042F5A074F" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_DF839D2D9B95C263BF7500042F5B3CE4" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_CFFAB54825B4480D41E800042F5B895E" xlink:type="locator" />
    <definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_23D623E3C1BC611935BE00042F5A074F" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_CFFAB54825B4480D41E800042F5B895E" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_A511FD354F793BEDA78700042F5BCF2D" xlink:type="locator" />
    <definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_23D623E3C1BC611935BE00042F5A074F" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_A511FD354F793BEDA78700042F5BCF2D" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:type="extended">
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_5805F4841E245E8794A37A12F19A41F9" xlink:type="locator" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_42FFEB4265C05C6FACBCDAD7498DE9D9" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_5805F4841E245E8794A37A12F19A41F9" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_42FFEB4265C05C6FACBCDAD7498DE9D9" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_5B59521B46EB5E8F92C88C362494B532" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_42FFEB4265C05C6FACBCDAD7498DE9D9" xlink:to="loc_us-gaap_AwardTypeAxis_5B59521B46EB5E8F92C88C362494B532" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_301306CC4837EC39B0D1A4D4CD19589C_93C41C284EAA515AB8F363B0C100C433" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_5B59521B46EB5E8F92C88C362494B532" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_301306CC4837EC39B0D1A4D4CD19589C_93C41C284EAA515AB8F363B0C100C433" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_1CCD98372BF853CDB24A47B07A3F93AD" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_5B59521B46EB5E8F92C88C362494B532" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_1CCD98372BF853CDB24A47B07A3F93AD" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_TimeBasedRestrictedStockUnitsMember" xlink:label="loc_vra_TimeBasedRestrictedStockUnitsMember_34EB75168C2C56A9A0E1A07165E4441E" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_1CCD98372BF853CDB24A47B07A3F93AD" xlink:to="loc_vra_TimeBasedRestrictedStockUnitsMember_34EB75168C2C56A9A0E1A07165E4441E" xlink:type="arc" />
    <loc xlink:href="vra-20160730.xsd#vra_PerformanceBasedRestrictedStockUnitsMember" xlink:label="loc_vra_PerformanceBasedRestrictedStockUnitsMember_C224128EDB495C40B0EFDD071686088A" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_1CCD98372BF853CDB24A47B07A3F93AD" xlink:to="loc_vra_PerformanceBasedRestrictedStockUnitsMember_C224128EDB495C40B0EFDD071686088A" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_89046A72A10B573E89FD59EE94C47D29" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_5805F4841E245E8794A37A12F19A41F9" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_89046A72A10B573E89FD59EE94C47D29" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_B121F66AD7A85C5FAF2DE9399837B402" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_89046A72A10B573E89FD59EE94C47D29" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_B121F66AD7A85C5FAF2DE9399837B402" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_D0AC1AC8F3EC5FCA83183C84619A0F2F" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_89046A72A10B573E89FD59EE94C47D29" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_D0AC1AC8F3EC5FCA83183C84619A0F2F" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_DA69AF3AD4B350B891C3BC583CF8BD65" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_89046A72A10B573E89FD59EE94C47D29" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_DA69AF3AD4B350B891C3BC583CF8BD65" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_CBB0C3884B9E5F878A67C2E15939727D" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_89046A72A10B573E89FD59EE94C47D29" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_CBB0C3884B9E5F878A67C2E15939727D" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_064FE13A81B8522A83D53C241A588BBB" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_5805F4841E245E8794A37A12F19A41F9" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_064FE13A81B8522A83D53C241A588BBB" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_DE59ECCFEB1950B0A06B82D0DF48C991" xlink:type="locator" />
    <definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_064FE13A81B8522A83D53C241A588BBB" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_DE59ECCFEB1950B0A06B82D0DF48C991" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_1B090070298054ACB4C1FAED4D920EA8" xlink:type="locator" />
    <definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_064FE13A81B8522A83D53C241A588BBB" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_1B090070298054ACB4C1FAED4D920EA8" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_319D71190FAF5AAFA5E8BE712EEC9529" xlink:type="locator" />
    <definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_064FE13A81B8522A83D53C241A588BBB" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_319D71190FAF5AAFA5E8BE712EEC9529" xlink:type="arc" />
    <loc xlink:href="http://xbrl.fasb.org/us-gaap/2015/elts/us-gaap-2015-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_1FD1651C2A3D5C53820D1488C0A01B75" xlink:type="locator" />
    <definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_064FE13A81B8522A83D53C241A588BBB" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_1FD1651C2A3D5C53820D1488C0A01B75" xlink:type="arc" />
  </definitionLink>
  <definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationTables" xlink:type="extended" />
</linkbase>
