<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva-->
<!-- -->
<link:linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <link:roleRef roleURI="http://www.verabradley.com/role/CommitmentsAndContingencies" xlink:href="vra-20170429.xsd#CommitmentsAndContingencies" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/CommitmentsAndContingenciesDetails" xlink:href="vra-20170429.xsd#CommitmentsAndContingenciesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/CommonStock" xlink:href="vra-20170429.xsd#CommonStock" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/CommonStockDetails" xlink:href="vra-20170429.xsd#CommonStockDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/ConsolidatedBalanceSheets" xlink:href="vra-20170429.xsd#ConsolidatedBalanceSheets" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:href="vra-20170429.xsd#ConsolidatedBalanceSheetsParenthetical" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfCashFlows" xlink:href="vra-20170429.xsd#ConsolidatedStatementsOfCashFlows" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:href="vra-20170429.xsd#ConsolidatedStatementsOfComprehensiveIncome" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfIncome" xlink:href="vra-20170429.xsd#ConsolidatedStatementsOfIncome" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/Debt" xlink:href="vra-20170429.xsd#Debt" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/DebtAdditionalInformationDetail" xlink:href="vra-20170429.xsd#DebtAdditionalInformationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentation" xlink:href="vra-20170429.xsd#DescriptionOfCompanyAndBasisOfPresentation" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationAdditionalInformationDetail" xlink:href="vra-20170429.xsd#DescriptionOfCompanyAndBasisOfPresentationAdditionalInformationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationPolicies" xlink:href="vra-20170429.xsd#DescriptionOfCompanyAndBasisOfPresentationPolicies" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/DocumentAndEntityInformation" xlink:href="vra-20170429.xsd#DocumentAndEntityInformation" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/EarningsPerShare" xlink:href="vra-20170429.xsd#EarningsPerShare" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:href="vra-20170429.xsd#EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/EarningsPerShareTables" xlink:href="vra-20170429.xsd#EarningsPerShareTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/FairValueOfFinancialInstruments" xlink:href="vra-20170429.xsd#FairValueOfFinancialInstruments" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/FairValueOfFinancialInstrumentsDetails" xlink:href="vra-20170429.xsd#FairValueOfFinancialInstrumentsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/FairValueOfFinancialInstrumentsFairValueDisclosuresTables" xlink:href="vra-20170429.xsd#FairValueOfFinancialInstrumentsFairValueDisclosuresTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/IncomeTaxes" xlink:href="vra-20170429.xsd#IncomeTaxes" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/IncomeTaxesAdditionalInformationDetail" xlink:href="vra-20170429.xsd#IncomeTaxesAdditionalInformationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/Inventories" xlink:href="vra-20170429.xsd#Inventories" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/InventoriesComponentsOfInventoriesDetail" xlink:href="vra-20170429.xsd#InventoriesComponentsOfInventoriesDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/InventoriesTables" xlink:href="vra-20170429.xsd#InventoriesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/Investments" xlink:href="vra-20170429.xsd#Investments" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/InvestmentsLongTermInvestmentsDetails" xlink:href="vra-20170429.xsd#InvestmentsLongTermInvestmentsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/InvestmentsShortTermInvestmentsDetails" xlink:href="vra-20170429.xsd#InvestmentsShortTermInvestmentsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/InvestmentsTables" xlink:href="vra-20170429.xsd#InvestmentsTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/OtherCharges" xlink:href="vra-20170429.xsd#OtherCharges" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/OtherChargesDetails" xlink:href="vra-20170429.xsd#OtherChargesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SegmentReporting" xlink:href="vra-20170429.xsd#SegmentReporting" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SegmentReportingAdditionalInformationDetail" xlink:href="vra-20170429.xsd#SegmentReportingAdditionalInformationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:href="vra-20170429.xsd#SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SegmentReportingTables" xlink:href="vra-20170429.xsd#SegmentReportingTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensation" xlink:href="vra-20170429.xsd#StockBasedCompensation" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationAdditionalInformationDetail" xlink:href="vra-20170429.xsd#StockBasedCompensationAdditionalInformationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:href="vra-20170429.xsd#StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationTables" xlink:href="vra-20170429.xsd#StockBasedCompensationTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel" xlink:type="simple" />
  <link:presentationLink xlink:role="http://www.verabradley.com/role/CommitmentsAndContingencies" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_3687786ED8626CF1EDB5A0FCA084E19F" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_C80BCA0346BA43FC1F78A0FCA08433AE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_3687786ED8626CF1EDB5A0FCA084E19F" xlink:to="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_C80BCA0346BA43FC1F78A0FCA08433AE" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/CommitmentsAndContingenciesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_93EC5EC1462CCC7DAF225B0226C73512" xlink:type="locator" />
    <link:loc xlink:href="vra-20170429.xsd#vra_CyberSecurityInsuranceCoverageLimit" xlink:label="loc_vra_CyberSecurityInsuranceCoverageLimit_A852B05D9D387699FE3D5B0226C78B59" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_93EC5EC1462CCC7DAF225B0226C73512" xlink:to="loc_vra_CyberSecurityInsuranceCoverageLimit_A852B05D9D387699FE3D5B0226C78B59" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_CyberSecurityInsuranceDeductible" xlink:label="loc_vra_CyberSecurityInsuranceDeductible_8774E9474BD24A5BBB6D5B0226C7ECD4" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_93EC5EC1462CCC7DAF225B0226C73512" xlink:to="loc_vra_CyberSecurityInsuranceDeductible_8774E9474BD24A5BBB6D5B0226C7ECD4" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/CommonStock" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityAbstract" xlink:label="loc_us-gaap_EquityAbstract_F095ABBB5CB487F465C7A0FCA0E8EBCD" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareholdersEquityAndShareBasedPaymentsTextBlock" xlink:label="loc_us-gaap_ShareholdersEquityAndShareBasedPaymentsTextBlock_5CEF43DC5381DBB5C3D3A0FCA0E8E858" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityAbstract_F095ABBB5CB487F465C7A0FCA0E8EBCD" xlink:to="loc_us-gaap_ShareholdersEquityAndShareBasedPaymentsTextBlock_5CEF43DC5381DBB5C3D3A0FCA0E8E858" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/CommonStockDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityAbstract" xlink:label="loc_us-gaap_EquityAbstract_C70E80CE82272CB32B2D5B02269FA369" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ClassOfTreasuryStockTable" xlink:label="loc_us-gaap_ClassOfTreasuryStockTable_6079A16687A2761AC1C15B02269FAC7F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityAbstract_C70E80CE82272CB32B2D5B02269FA369" xlink:to="loc_us-gaap_ClassOfTreasuryStockTable_6079A16687A2761AC1C15B02269FAC7F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareRepurchaseProgramAxis" xlink:label="loc_us-gaap_ShareRepurchaseProgramAxis_0CF11F04F7A446E855015B02269F78E5" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ClassOfTreasuryStockTable_6079A16687A2761AC1C15B02269FAC7F" xlink:to="loc_us-gaap_ShareRepurchaseProgramAxis_0CF11F04F7A446E855015B02269F78E5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_FD207DFA1189BFDA86BD5B02269F32ED" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_0CF11F04F7A446E855015B02269F78E5" xlink:to="loc_us-gaap_ShareRepurchaseProgramDomain_FD207DFA1189BFDA86BD5B02269F32ED" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_The2015ShareRepurchaseProgramMember" xlink:label="loc_vra_The2015ShareRepurchaseProgramMember_E3860D4811F55AC87E825B0226A0E975" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareRepurchaseProgramDomain_FD207DFA1189BFDA86BD5B02269F32ED" xlink:to="loc_vra_The2015ShareRepurchaseProgramMember_E3860D4811F55AC87E825B0226A0E975" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityClassOfTreasuryStockLineItems" xlink:label="loc_us-gaap_EquityClassOfTreasuryStockLineItems_45139CC5029E30C6256A5B0226A06FDF" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ClassOfTreasuryStockTable_6079A16687A2761AC1C15B02269FAC7F" xlink:to="loc_us-gaap_EquityClassOfTreasuryStockLineItems_45139CC5029E30C6256A5B0226A06FDF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockRepurchaseProgramAuthorizedAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_A83452DFBDEC6743325C5B0226A14759" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_45139CC5029E30C6256A5B0226A06FDF" xlink:to="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_A83452DFBDEC6743325C5B0226A14759" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockSharesAcquired" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_8E8004AB0F581F1151CB5B0226A17C91" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_45139CC5029E30C6256A5B0226A06FDF" xlink:to="loc_us-gaap_TreasuryStockSharesAcquired_8E8004AB0F581F1151CB5B0226A17C91" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockAcquiredAverageCostPerShare" xlink:label="loc_us-gaap_TreasuryStockAcquiredAverageCostPerShare_DDDACEC2F698D92089DA5B0226A29E43" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_45139CC5029E30C6256A5B0226A06FDF" xlink:to="loc_us-gaap_TreasuryStockAcquiredAverageCostPerShare_DDDACEC2F698D92089DA5B0226A29E43" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_F5D915F2FA6D47FC30C55B0226A2344F" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_45139CC5029E30C6256A5B0226A06FDF" xlink:to="loc_us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_F5D915F2FA6D47FC30C55B0226A2344F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockShares" xlink:label="loc_us-gaap_TreasuryStockShares_C6471D7702822A889CD45B0226A2E732" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_45139CC5029E30C6256A5B0226A06FDF" xlink:to="loc_us-gaap_TreasuryStockShares_C6471D7702822A889CD45B0226A2E732" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockValue" xlink:label="loc_us-gaap_TreasuryStockValue_CE582F8C03A85EB777F75B0226A24DB2" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_45139CC5029E30C6256A5B0226A06FDF" xlink:to="loc_us-gaap_TreasuryStockValue_CE582F8C03A85EB777F75B0226A24DB2" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/ConsolidatedBalanceSheets" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_87981B12ECC1F4F30B294009295FABC1" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="loc_us-gaap_AssetsAbstract_72FCBCACCF8B3F26195D40092960BFA2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_87981B12ECC1F4F30B294009295FABC1" xlink:to="loc_us-gaap_AssetsAbstract_72FCBCACCF8B3F26195D40092960BFA2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsCurrentAbstract" xlink:label="loc_us-gaap_AssetsCurrentAbstract_1483086BA0B8290275E54012B6727DF7" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_72FCBCACCF8B3F26195D40092960BFA2" xlink:to="loc_us-gaap_AssetsCurrentAbstract_1483086BA0B8290275E54012B6727DF7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_D189511568653B65A2D9400929607069" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_1483086BA0B8290275E54012B6727DF7" xlink:to="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_D189511568653B65A2D9400929607069" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShortTermInvestments" xlink:label="loc_us-gaap_ShortTermInvestments_6895B32B978718FD8F8E40092960DEEC" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_1483086BA0B8290275E54012B6727DF7" xlink:to="loc_us-gaap_ShortTermInvestments_6895B32B978718FD8F8E40092960DEEC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_2A566234B1285AC544A8400929609EE2" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_1483086BA0B8290275E54012B6727DF7" xlink:to="loc_us-gaap_AccountsReceivableNetCurrent_2A566234B1285AC544A8400929609EE2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryNet" xlink:label="loc_us-gaap_InventoryNet_3DA0B0BB9E78DDB1E1E5400929608E4C" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_1483086BA0B8290275E54012B6727DF7" xlink:to="loc_us-gaap_InventoryNet_3DA0B0BB9E78DDB1E1E5400929608E4C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxesReceivable" xlink:label="loc_us-gaap_IncomeTaxesReceivable_F5A18ECBBEDFE082AC7F40092960DE12" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_1483086BA0B8290275E54012B6727DF7" xlink:to="loc_us-gaap_IncomeTaxesReceivable_F5A18ECBBEDFE082AC7F40092960DE12" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherAssetsCurrent" xlink:label="loc_us-gaap_OtherAssetsCurrent_A65A85EEDAD0324F897C40092960AD6E" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_1483086BA0B8290275E54012B6727DF7" xlink:to="loc_us-gaap_OtherAssetsCurrent_A65A85EEDAD0324F897C40092960AD6E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="loc_us-gaap_AssetsCurrent_E8478AB8DB47597EC0984009296041E4" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsCurrentAbstract_1483086BA0B8290275E54012B6727DF7" xlink:to="loc_us-gaap_AssetsCurrent_E8478AB8DB47597EC0984009296041E4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_C1351E439B61F89E21AF40092960D5D3" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_72FCBCACCF8B3F26195D40092960BFA2" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentNet_C1351E439B61F89E21AF40092960D5D3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermInvestments" xlink:label="loc_us-gaap_LongTermInvestments_C8A7112E4FF085E32E884010C702A7CA" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_72FCBCACCF8B3F26195D40092960BFA2" xlink:to="loc_us-gaap_LongTermInvestments_C8A7112E4FF085E32E884010C702A7CA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxAssetsLiabilitiesNetNoncurrent" xlink:label="loc_us-gaap_DeferredTaxAssetsLiabilitiesNetNoncurrent_78C7E4FDADF4E0DCB737400929600A9F" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_72FCBCACCF8B3F26195D40092960BFA2" xlink:to="loc_us-gaap_DeferredTaxAssetsLiabilitiesNetNoncurrent_78C7E4FDADF4E0DCB737400929600A9F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherAssetsNoncurrent" xlink:label="loc_us-gaap_OtherAssetsNoncurrent_746F71551B7A5486FB9A400929616F17" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_72FCBCACCF8B3F26195D40092960BFA2" xlink:to="loc_us-gaap_OtherAssetsNoncurrent_746F71551B7A5486FB9A400929616F17" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_514AF8ACF89C2760989D40092961CBF8" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AssetsAbstract_72FCBCACCF8B3F26195D40092960BFA2" xlink:to="loc_us-gaap_Assets_514AF8ACF89C2760989D40092961CBF8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6D2FFACF250B1EC877894009296125B9" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_87981B12ECC1F4F30B294009295FABC1" xlink:to="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6D2FFACF250B1EC877894009296125B9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesCurrentAbstract" xlink:label="loc_us-gaap_LiabilitiesCurrentAbstract_1730B393FEC2237932EE4014DA75648C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6D2FFACF250B1EC877894009296125B9" xlink:to="loc_us-gaap_LiabilitiesCurrentAbstract_1730B393FEC2237932EE4014DA75648C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountsPayableCurrent" xlink:label="loc_us-gaap_AccountsPayableCurrent_413E36A85C7FB591D80F400929619299" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_1730B393FEC2237932EE4014DA75648C" xlink:to="loc_us-gaap_AccountsPayableCurrent_413E36A85C7FB591D80F400929619299" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeRelatedLiabilitiesCurrent" xlink:label="loc_us-gaap_EmployeeRelatedLiabilitiesCurrent_709C8CDBFB941DF9637A400929619847" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_1730B393FEC2237932EE4014DA75648C" xlink:to="loc_us-gaap_EmployeeRelatedLiabilitiesCurrent_709C8CDBFB941DF9637A400929619847" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherAccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_OtherAccruedLiabilitiesCurrent_DD4C7968116B3BE1B7AF40092961E354" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_1730B393FEC2237932EE4014DA75648C" xlink:to="loc_us-gaap_OtherAccruedLiabilitiesCurrent_DD4C7968116B3BE1B7AF40092961E354" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccruedIncomeTaxesCurrent" xlink:label="loc_us-gaap_AccruedIncomeTaxesCurrent_E43B742432D650E43ACD40092961D28B" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_1730B393FEC2237932EE4014DA75648C" xlink:to="loc_us-gaap_AccruedIncomeTaxesCurrent_E43B742432D650E43ACD40092961D28B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_29ECD6004394651A68544009296180AD" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesCurrentAbstract_1730B393FEC2237932EE4014DA75648C" xlink:to="loc_us-gaap_LiabilitiesCurrent_29ECD6004394651A68544009296180AD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesNoncurrent" xlink:label="loc_us-gaap_LiabilitiesNoncurrent_35324039B1642D682082400929611000" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6D2FFACF250B1EC877894009296125B9" xlink:to="loc_us-gaap_LiabilitiesNoncurrent_35324039B1642D682082400929611000" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_AC14E4277919CC10D72C400929610957" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6D2FFACF250B1EC877894009296125B9" xlink:to="loc_us-gaap_Liabilities_AC14E4277919CC10D72C400929610957" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingencies" xlink:label="loc_us-gaap_CommitmentsAndContingencies_AA91EB9B9DFBF104FAEF4009296101EA" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6D2FFACF250B1EC877894009296125B9" xlink:to="loc_us-gaap_CommitmentsAndContingencies_AA91EB9B9DFBF104FAEF4009296101EA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquityAbstract" xlink:label="loc_us-gaap_StockholdersEquityAbstract_66B977380E4442212C1F400929615A2E" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6D2FFACF250B1EC877894009296125B9" xlink:to="loc_us-gaap_StockholdersEquityAbstract_66B977380E4442212C1F400929615A2E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PreferredStockValue" xlink:label="loc_us-gaap_PreferredStockValue_DFF7E141745B6E50384840092961D9F2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_66B977380E4442212C1F400929615A2E" xlink:to="loc_us-gaap_PreferredStockValue_DFF7E141745B6E50384840092961D9F2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockValue" xlink:label="loc_us-gaap_CommonStockValue_D868D7B2E44B1D20DE0A400929628FF7" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_66B977380E4442212C1F400929615A2E" xlink:to="loc_us-gaap_CommonStockValue_D868D7B2E44B1D20DE0A400929628FF7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdditionalPaidInCapital" xlink:label="loc_us-gaap_AdditionalPaidInCapital_A2AAF0BE6F249521B822400929620EBB" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_66B977380E4442212C1F400929615A2E" xlink:to="loc_us-gaap_AdditionalPaidInCapital_A2AAF0BE6F249521B822400929620EBB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="loc_us-gaap_RetainedEarningsAccumulatedDeficit_7A88FD0E0BBEB1C0DD4A40092962BEF8" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_66B977380E4442212C1F400929615A2E" xlink:to="loc_us-gaap_RetainedEarningsAccumulatedDeficit_7A88FD0E0BBEB1C0DD4A40092962BEF8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_B6F06276E3F6D4D4554B400929628156" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_66B977380E4442212C1F400929615A2E" xlink:to="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_B6F06276E3F6D4D4554B400929628156" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockValue" xlink:label="loc_us-gaap_TreasuryStockValue_18735C048CDB17BDCAEC40092962BD47" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_66B977380E4442212C1F400929615A2E" xlink:to="loc_us-gaap_TreasuryStockValue_18735C048CDB17BDCAEC40092962BD47" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_99361F6BBBC9B17BBD8040092962DB0C" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StockholdersEquityAbstract_66B977380E4442212C1F400929615A2E" xlink:to="loc_us-gaap_StockholdersEquity_99361F6BBBC9B17BBD8040092962DB0C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquity_E9EF51130313708BC054400929626949" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_6D2FFACF250B1EC877894009296125B9" xlink:to="loc_us-gaap_LiabilitiesAndStockholdersEquity_E9EF51130313708BC054400929626949" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_AB3DE88977A696FC6975A0FCA1E93D86" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PreferredStockSharesAuthorized" xlink:label="loc_us-gaap_PreferredStockSharesAuthorized_806927EBE259B5979C08A0FCA1EA7B51" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_AB3DE88977A696FC6975A0FCA1E93D86" xlink:to="loc_us-gaap_PreferredStockSharesAuthorized_806927EBE259B5979C08A0FCA1EA7B51" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PreferredStockSharesIssued" xlink:label="loc_us-gaap_PreferredStockSharesIssued_BAAE36A7329B553964C9A0FCA1EAE472" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_AB3DE88977A696FC6975A0FCA1E93D86" xlink:to="loc_us-gaap_PreferredStockSharesIssued_BAAE36A7329B553964C9A0FCA1EAE472" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PreferredStockSharesOutstanding" xlink:label="loc_us-gaap_PreferredStockSharesOutstanding_D1E922F0A0569D4885C0A0FCA1EBDFB4" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_AB3DE88977A696FC6975A0FCA1E93D86" xlink:to="loc_us-gaap_PreferredStockSharesOutstanding_D1E922F0A0569D4885C0A0FCA1EBDFB4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockNoParValue" xlink:label="loc_us-gaap_CommonStockNoParValue_83E46943833508EC3A14A0FCA1EBD752" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_AB3DE88977A696FC6975A0FCA1E93D86" xlink:to="loc_us-gaap_CommonStockNoParValue_83E46943833508EC3A14A0FCA1EBD752" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="loc_us-gaap_CommonStockSharesAuthorized_4E5EF38EBE85B8CB06B0A0FCA1EC6A30" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_AB3DE88977A696FC6975A0FCA1E93D86" xlink:to="loc_us-gaap_CommonStockSharesAuthorized_4E5EF38EBE85B8CB06B0A0FCA1EC6A30" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="loc_us-gaap_CommonStockSharesIssued_5BF085FB733AB23E96A6A0FCA1EC22C2" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_AB3DE88977A696FC6975A0FCA1E93D86" xlink:to="loc_us-gaap_CommonStockSharesIssued_5BF085FB733AB23E96A6A0FCA1EC22C2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_7A52B39D12E9FD242E43A0FCA1ED9672" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_AB3DE88977A696FC6975A0FCA1E93D86" xlink:to="loc_us-gaap_CommonStockSharesOutstanding_7A52B39D12E9FD242E43A0FCA1ED9672" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfCashFlows" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_9108AAECB5E1B5E2D0FC5B0228BEF690" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_3958042AF452DD08563B5B0228BE1302" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_9108AAECB5E1B5E2D0FC5B0228BEF690" xlink:to="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_3958042AF452DD08563B5B0228BE1302" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_1810C6BC322E98FCD7725B0228BE0B0E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_3958042AF452DD08563B5B0228BE1302" xlink:to="loc_us-gaap_NetIncomeLoss_1810C6BC322E98FCD7725B0228BE0B0E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_87D749E7212305C4362D5B0228BE62A6" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_3958042AF452DD08563B5B0228BE1302" xlink:to="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_87D749E7212305C4362D5B0228BE62A6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DepreciationDepletionAndAmortization" xlink:label="loc_us-gaap_DepreciationDepletionAndAmortization_79229991DB089155FECA5B0228BF727C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_87D749E7212305C4362D5B0228BE62A6" xlink:to="loc_us-gaap_DepreciationDepletionAndAmortization_79229991DB089155FECA5B0228BF727C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProvisionForDoubtfulAccounts" xlink:label="loc_us-gaap_ProvisionForDoubtfulAccounts_236D254AA4DF8B3601E25B0228BFECCC" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_87D749E7212305C4362D5B0228BE62A6" xlink:to="loc_us-gaap_ProvisionForDoubtfulAccounts_236D254AA4DF8B3601E25B0228BFECCC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaap_ShareBasedCompensation_766609C6AA7E0EA7059B5B0228BFD87B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_87D749E7212305C4362D5B0228BE62A6" xlink:to="loc_us-gaap_ShareBasedCompensation_766609C6AA7E0EA7059B5B0228BFD87B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_A4AF78CC69CD51B69D965B0228BF7578" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_87D749E7212305C4362D5B0228BE62A6" xlink:to="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_A4AF78CC69CD51B69D965B0228BF7578" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GainLossOnInvestments" xlink:label="loc_us-gaap_GainLossOnInvestments_D35C37857509C8B82C905B0228BFB8E7" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_87D749E7212305C4362D5B0228BE62A6" xlink:to="loc_us-gaap_GainLossOnInvestments_D35C37857509C8B82C905B0228BFB8E7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherNoncashIncome" xlink:label="loc_us-gaap_OtherNoncashIncome_837EEA704564EC7370F95B0D43DFFB88" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_87D749E7212305C4362D5B0228BE62A6" xlink:to="loc_us-gaap_OtherNoncashIncome_837EEA704564EC7370F95B0D43DFFB88" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInOperatingCapitalAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8A36EA76790095DD746E5B0228BFEA12" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_87D749E7212305C4362D5B0228BE62A6" xlink:to="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8A36EA76790095DD746E5B0228BFEA12" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_05412DD81313E5E168EA5B0228BF4E2F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8A36EA76790095DD746E5B0228BFEA12" xlink:to="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_05412DD81313E5E168EA5B0228BF4E2F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInInventories" xlink:label="loc_us-gaap_IncreaseDecreaseInInventories_69BF70B0564571982E065B0228C00104" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8A36EA76790095DD746E5B0228BFEA12" xlink:to="loc_us-gaap_IncreaseDecreaseInInventories_69BF70B0564571982E065B0228C00104" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets" xlink:label="loc_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_033DE2117778BE186E535B0228C01CF6" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8A36EA76790095DD746E5B0228BFEA12" xlink:to="loc_us-gaap_IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets_033DE2117778BE186E535B0228C01CF6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsPayable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsPayable_D78935F64D0DB286DCCA5B0228C068AC" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8A36EA76790095DD746E5B0228BFEA12" xlink:to="loc_us-gaap_IncreaseDecreaseInAccountsPayable_D78935F64D0DB286DCCA5B0228C068AC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInIncomeTaxesPayableNetOfIncomeTaxesReceivable" xlink:label="loc_us-gaap_IncreaseDecreaseInIncomeTaxesPayableNetOfIncomeTaxesReceivable_E57D2E70178270F83FDA5B0228C059C3" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8A36EA76790095DD746E5B0228BFEA12" xlink:to="loc_us-gaap_IncreaseDecreaseInIncomeTaxesPayableNetOfIncomeTaxesReceivable_E57D2E70178270F83FDA5B0228C059C3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities_DC87A97ED918E6A301595B0228C0353B" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_8A36EA76790095DD746E5B0228BFEA12" xlink:to="loc_us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities_DC87A97ED918E6A301595B0228C0353B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_1E1BE525B5FCB65B78D55B0228C54690" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_87D749E7212305C4362D5B0228BE62A6" xlink:to="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_1E1BE525B5FCB65B78D55B0228C54690" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_E9F0E30E5BDB5D89EC5D5B0228C51500" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_9108AAECB5E1B5E2D0FC5B0228BEF690" xlink:to="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_E9F0E30E5BDB5D89EC5D5B0228C51500" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquirePropertyPlantAndEquipment" xlink:label="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_9AD96EB02D4772C908325B0228C533D8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_E9F0E30E5BDB5D89EC5D5B0228C51500" xlink:to="loc_us-gaap_PaymentsToAcquirePropertyPlantAndEquipment_9AD96EB02D4772C908325B0228C533D8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireShortTermInvestments" xlink:label="loc_us-gaap_PaymentsToAcquireShortTermInvestments_3CA12CE4A462FBDDB4D75B0228C6FF6C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_E9F0E30E5BDB5D89EC5D5B0228C51500" xlink:to="loc_us-gaap_PaymentsToAcquireShortTermInvestments_3CA12CE4A462FBDDB4D75B0228C6FF6C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities" xlink:label="loc_us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities_9D2BB76ABF91F6D1D4FC5B0228C63AE9" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_E9F0E30E5BDB5D89EC5D5B0228C51500" xlink:to="loc_us-gaap_ProceedsFromSaleAndMaturityOfMarketableSecurities_9D2BB76ABF91F6D1D4FC5B0228C63AE9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_D300BBFF775657DE7CDC5B0228C62F79" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_E9F0E30E5BDB5D89EC5D5B0228C51500" xlink:to="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_D300BBFF775657DE7CDC5B0228C62F79" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9451FE6D67EDEB3058D25B0228C6667F" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_9108AAECB5E1B5E2D0FC5B0228BEF690" xlink:to="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9451FE6D67EDEB3058D25B0228C6667F" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_SharesSurrenderedForEmployeeTaxWithholdings" xlink:label="loc_vra_SharesSurrenderedForEmployeeTaxWithholdings_47CDE84C9A91A7B48F8C5B0228C67906" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9451FE6D67EDEB3058D25B0228C6667F" xlink:to="loc_vra_SharesSurrenderedForEmployeeTaxWithholdings_47CDE84C9A91A7B48F8C5B0228C67906" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsForRepurchaseOfCommonStock" xlink:label="loc_us-gaap_PaymentsForRepurchaseOfCommonStock_86126081FB3323A1FC0C5B0228C6161A" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9451FE6D67EDEB3058D25B0228C6667F" xlink:to="loc_us-gaap_PaymentsForRepurchaseOfCommonStock_86126081FB3323A1FC0C5B0228C6161A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromPaymentsForOtherFinancingActivities" xlink:label="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_66D3F70A03D74366AC215B0228C6CA65" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9451FE6D67EDEB3058D25B0228C6667F" xlink:to="loc_us-gaap_ProceedsFromPaymentsForOtherFinancingActivities_66D3F70A03D74366AC215B0228C6CA65" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_A0F43F096C26B2AED8495B0228C679D7" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_9451FE6D67EDEB3058D25B0228C6667F" xlink:to="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_A0F43F096C26B2AED8495B0228C679D7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents" xlink:label="loc_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_6A1949510F25CCC26C355B0228C6A7E2" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_9108AAECB5E1B5E2D0FC5B0228BEF690" xlink:to="loc_us-gaap_EffectOfExchangeRateOnCashAndCashEquivalents_6A1949510F25CCC26C355B0228C6A7E2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_3F46D72EEAE37ABCDC385B0228C61C0E" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_9108AAECB5E1B5E2D0FC5B0228BEF690" xlink:to="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_3F46D72EEAE37ABCDC385B0228C61C0E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_0ED6410C5A84DF5A498D5B0228C65626" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_9108AAECB5E1B5E2D0FC5B0228BEF690" xlink:to="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_0ED6410C5A84DF5A498D5B0228C65626" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_482823F6A62EE6055F045B0228C6CD7C" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_9108AAECB5E1B5E2D0FC5B0228BEF690" xlink:to="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_482823F6A62EE6055F045B0228C6CD7C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SupplementalCashFlowInformationAbstract" xlink:label="loc_us-gaap_SupplementalCashFlowInformationAbstract_A607C4D4F9B2A21963955B0228C64894" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_9108AAECB5E1B5E2D0FC5B0228BEF690" xlink:to="loc_us-gaap_SupplementalCashFlowInformationAbstract_A607C4D4F9B2A21963955B0228C64894" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxesPaidNet" xlink:label="loc_us-gaap_IncomeTaxesPaidNet_95E1F6151BD5F73F79695B0228C74B32" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SupplementalCashFlowInformationAbstract_A607C4D4F9B2A21963955B0228C64894" xlink:to="loc_us-gaap_IncomeTaxesPaidNet_95E1F6151BD5F73F79695B0228C74B32" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherNoncashInvestingAndFinancingItemsAbstract" xlink:label="loc_us-gaap_OtherNoncashInvestingAndFinancingItemsAbstract_64E86323FCDD02A06EC35B0228C73994" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_9108AAECB5E1B5E2D0FC5B0228BEF690" xlink:to="loc_us-gaap_OtherNoncashInvestingAndFinancingItemsAbstract_64E86323FCDD02A06EC35B0228C73994" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_RepurchaseofCommonStockIncurredbutNotyetPaid" xlink:label="loc_vra_RepurchaseofCommonStockIncurredbutNotyetPaid_75C6C881C19CF6667AA35B0228C77A92" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OtherNoncashInvestingAndFinancingItemsAbstract_64E86323FCDD02A06EC35B0228C73994" xlink:to="loc_vra_RepurchaseofCommonStockIncurredbutNotyetPaid_75C6C881C19CF6667AA35B0228C77A92" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CapitalExpendituresIncurredButNotYetPaid" xlink:label="loc_us-gaap_CapitalExpendituresIncurredButNotYetPaid_55EC2067CDC666DA7A4E5B0228C7A77D" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OtherNoncashInvestingAndFinancingItemsAbstract_64E86323FCDD02A06EC35B0228C73994" xlink:to="loc_us-gaap_CapitalExpendituresIncurredButNotYetPaid_55EC2067CDC666DA7A4E5B0228C7A77D" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract" xlink:label="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_310D7C676339FC7991A24009294C73BA" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_60988E759F62FD32B8A84009294CFB8A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_310D7C676339FC7991A24009294C73BA" xlink:to="loc_us-gaap_NetIncomeLoss_60988E759F62FD32B8A84009294CFB8A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossUnrealizedGains" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedGains_7F9686C141AF976F7B6C40188D28FE00" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_310D7C676339FC7991A24009294C73BA" xlink:to="loc_us-gaap_AvailableForSaleSecuritiesGrossUnrealizedGains_7F9686C141AF976F7B6C40188D28FE00" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentBeforeTaxPortionAttributableToParent" xlink:label="loc_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentBeforeTaxPortionAttributableToParent_99D1D15BED6FF72C0E394009294C754B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_310D7C676339FC7991A24009294C73BA" xlink:to="loc_us-gaap_OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentBeforeTaxPortionAttributableToParent_99D1D15BED6FF72C0E394009294C754B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTax" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTax_113F10001B6F44B9CC644009294CF071" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_310D7C676339FC7991A24009294C73BA" xlink:to="loc_us-gaap_ComprehensiveIncomeNetOfTax_113F10001B6F44B9CC644009294CF071" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfIncome" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_B0C053DB89FD4E0A57945B0228F51673" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_Revenues_B0C053DB89FD4E0A57945B0228F51673" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CostOfGoodsAndServicesSold" xlink:label="loc_us-gaap_CostOfGoodsAndServicesSold_ECD62098A4EFDCC16A105B0228F55FDA" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_CostOfGoodsAndServicesSold_ECD62098A4EFDCC16A105B0228F55FDA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GrossProfit" xlink:label="loc_us-gaap_GrossProfit_7E55D4350D6EA00248D35B0228F50E8E" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_GrossProfit_7E55D4350D6EA00248D35B0228F50E8E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SellingGeneralAndAdministrativeExpense" xlink:label="loc_us-gaap_SellingGeneralAndAdministrativeExpense_F1EA486A8E85D3C6ACA05B0228F5503D" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_SellingGeneralAndAdministrativeExpense_F1EA486A8E85D3C6ACA05B0228F5503D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherOperatingIncome" xlink:label="loc_us-gaap_OtherOperatingIncome_016E5C7D6A4ED68AF2FE5B0228F54493" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_OtherOperatingIncome_016E5C7D6A4ED68AF2FE5B0228F54493" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_16603C7F306CD20C33A65B0228F6304F" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_OperatingIncomeLoss_16603C7F306CD20C33A65B0228F6304F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestIncomeExpenseNonoperatingNet" xlink:label="loc_us-gaap_InterestIncomeExpenseNonoperatingNet_AFE5E76021C309BFEB805B080F11173F" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_InterestIncomeExpenseNonoperatingNet_AFE5E76021C309BFEB805B080F11173F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_ED986F9FE95A318FB1EA5B0228F696B1" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_ED986F9FE95A318FB1EA5B0228F696B1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_726C424823F147F969375B0228F64A00" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_726C424823F147F969375B0228F64A00" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_41AD019CF2C2FCDFA7AE5B0228F66222" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_NetIncomeLoss_41AD019CF2C2FCDFA7AE5B0228F66222" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_BCF5E2201AE820A081135B0228F6D836" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_BCF5E2201AE820A081135B0228F6D836" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_C36D9559BB24F60A273B5B0228F6A173" xlink:type="locator" />
    <link:presentationArc order="12" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_C36D9559BB24F60A273B5B0228F6A173" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_0387A8B8658EE23AE0355B0228F610DF" xlink:type="locator" />
    <link:presentationArc order="13" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_EarningsPerShareBasic_0387A8B8658EE23AE0355B0228F610DF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_A9B4C3ECE1B459444FEA5B0228FB7860" xlink:type="locator" />
    <link:presentationArc order="14" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeStatementAbstract_34F4104D428DAD4F617D5B0228F4CC92" xlink:to="loc_us-gaap_EarningsPerShareDiluted_A9B4C3ECE1B459444FEA5B0228FB7860" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/Debt" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_04FFBC6DC22917C719D1A0FCA0878BE4" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureTextBlock" xlink:label="loc_us-gaap_DebtDisclosureTextBlock_7328D3D7F0B8C9499240A0FCA0878969" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtDisclosureAbstract_04FFBC6DC22917C719D1A0FCA0878BE4" xlink:to="loc_us-gaap_DebtDisclosureTextBlock_7328D3D7F0B8C9499240A0FCA0878969" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/DebtAdditionalInformationDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_34B46513054708EE845FA0FCA0DD1ACC" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentTable" xlink:label="loc_us-gaap_DebtInstrumentTable_1142BE2D8308211B1F1BA0FCA0DE9957" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtDisclosureAbstract_34B46513054708EE845FA0FCA0DD1ACC" xlink:to="loc_us-gaap_DebtInstrumentTable_1142BE2D8308211B1F1BA0FCA0DE9957" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_94AC6A43A9FE94631D73A0FCA0DED152" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_1142BE2D8308211B1F1BA0FCA0DE9957" xlink:to="loc_us-gaap_RangeAxis_94AC6A43A9FE94631D73A0FCA0DED152" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_CEC9288B02AB8791AEA7A0FCA0DEA080" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeAxis_94AC6A43A9FE94631D73A0FCA0DED152" xlink:to="loc_us-gaap_RangeMember_CEC9288B02AB8791AEA7A0FCA0DEA080" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_DE6D58FB67F224954F60A0FCA0DECBD8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_CEC9288B02AB8791AEA7A0FCA0DEA080" xlink:to="loc_us-gaap_MinimumMember_DE6D58FB67F224954F60A0FCA0DECBD8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_6770E511CF1C105A431FA0FCA0DED1B1" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RangeMember_CEC9288B02AB8791AEA7A0FCA0DEA080" xlink:to="loc_us-gaap_MaximumMember_6770E511CF1C105A431FA0FCA0DED1B1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CreditFacilityAxis" xlink:label="loc_us-gaap_CreditFacilityAxis_77D56DA24821BCE227EAA0FCA0DE413F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_1142BE2D8308211B1F1BA0FCA0DE9957" xlink:to="loc_us-gaap_CreditFacilityAxis_77D56DA24821BCE227EAA0FCA0DE413F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_A766BADA1E96D42FBF1BA0FCA0DF33C1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CreditFacilityAxis_77D56DA24821BCE227EAA0FCA0DE413F" xlink:to="loc_us-gaap_CreditFacilityDomain_A766BADA1E96D42FBF1BA0FCA0DF33C1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditMember" xlink:label="loc_us-gaap_LineOfCreditMember_6D6AC99AAC71BA7BF4E3A0FCA0DF5E52" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CreditFacilityDomain_A766BADA1E96D42FBF1BA0FCA0DF33C1" xlink:to="loc_us-gaap_LineOfCreditMember_6D6AC99AAC71BA7BF4E3A0FCA0DF5E52" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_C43FF2C1BB999F317BCEA0FCA0E03C8A" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_1142BE2D8308211B1F1BA0FCA0DE9957" xlink:to="loc_us-gaap_DebtInstrumentAxis_C43FF2C1BB999F317BCEA0FCA0E03C8A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_739E62C4117892F953DDA0FCA0E0ECAF" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentAxis_C43FF2C1BB999F317BCEA0FCA0E03C8A" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_739E62C4117892F953DDA0FCA0E0ECAF" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_CreditAgreementMember" xlink:label="loc_vra_CreditAgreementMember_DCAFCC74427C9170495AA0FCA0E03EAC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_739E62C4117892F953DDA0FCA0E0ECAF" xlink:to="loc_vra_CreditAgreementMember_DCAFCC74427C9170495AA0FCA0E03EAC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_VariableRateAxis" xlink:label="loc_us-gaap_VariableRateAxis_2514144D482C2219AF99A0FCA0E0132A" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_1142BE2D8308211B1F1BA0FCA0DE9957" xlink:to="loc_us-gaap_VariableRateAxis_2514144D482C2219AF99A0FCA0E0132A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_4A385079B6CD2C4AF81AA0FCA0E02C35" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_VariableRateAxis_2514144D482C2219AF99A0FCA0E0132A" xlink:to="loc_us-gaap_VariableRateDomain_4A385079B6CD2C4AF81AA0FCA0E02C35" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_BaseRateFederalFundsRateMember" xlink:label="loc_vra_BaseRateFederalFundsRateMember_CF82C692DB193F3DCBF0A0FCA0E0AAC6" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_VariableRateDomain_4A385079B6CD2C4AF81AA0FCA0E02C35" xlink:to="loc_vra_BaseRateFederalFundsRateMember_CF82C692DB193F3DCBF0A0FCA0E0AAC6" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_BaseRateLondonInterbankOfferedRateLIBORMember" xlink:label="loc_vra_BaseRateLondonInterbankOfferedRateLIBORMember_6962BC784E1A5B5C6532A0FCA0E0A2B3" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_VariableRateDomain_4A385079B6CD2C4AF81AA0FCA0E02C35" xlink:to="loc_vra_BaseRateLondonInterbankOfferedRateLIBORMember_6962BC784E1A5B5C6532A0FCA0E0A2B3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BaseRateMember" xlink:label="loc_us-gaap_BaseRateMember_89D04AD377010DA1317DA0FCA0E1794B" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_VariableRateDomain_4A385079B6CD2C4AF81AA0FCA0E02C35" xlink:to="loc_us-gaap_BaseRateMember_89D04AD377010DA1317DA0FCA0E1794B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LondonInterbankOfferedRateLIBORMember" xlink:label="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_2552764DB54BA4B4E451A0FCA0E11D63" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_VariableRateDomain_4A385079B6CD2C4AF81AA0FCA0E02C35" xlink:to="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_2552764DB54BA4B4E451A0FCA0E11D63" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentLineItems" xlink:label="loc_us-gaap_DebtInstrumentLineItems_413A57C3200ECC139431A0FCA0E1281A" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentTable_1142BE2D8308211B1F1BA0FCA0DE9957" xlink:to="loc_us-gaap_DebtInstrumentLineItems_413A57C3200ECC139431A0FCA0E1281A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_C3B0D429EAFBC7818C13A0FCA0E1DE13" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_413A57C3200ECC139431A0FCA0E1281A" xlink:to="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_C3B0D429EAFBC7818C13A0FCA0E1DE13" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_DC7398D223929C843079A0FCA0E10996" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_413A57C3200ECC139431A0FCA0E1281A" xlink:to="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_DC7398D223929C843079A0FCA0E10996" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_3E7754D0807BB11FCC54A0FCA0E3A2C5" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DebtInstrumentLineItems_413A57C3200ECC139431A0FCA0E1281A" xlink:to="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_3E7754D0807BB11FCC54A0FCA0E3A2C5" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentation" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_6CCBB3C3343DAE93D141A0FCA0902A2B" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock" xlink:label="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock_FFA51D01BE2B380C7575A0FCA090579C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_6CCBB3C3343DAE93D141A0FCA0902A2B" xlink:to="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlock_FFA51D01BE2B380C7575A0FCA090579C" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationAdditionalInformationDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract" xlink:label="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_0FE5683353D7771A9C9A5A200FA35D5A" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfOperatingLeasedAssetsTable" xlink:label="loc_us-gaap_ScheduleOfOperatingLeasedAssetsTable_5F2A3990135FDAA6E1C55A200FA38A1A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_0FE5683353D7771A9C9A5A200FA35D5A" xlink:to="loc_us-gaap_ScheduleOfOperatingLeasedAssetsTable_5F2A3990135FDAA6E1C55A200FA38A1A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_5C27AEE37B8368400E585A200FA3012F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfOperatingLeasedAssetsTable_5F2A3990135FDAA6E1C55A200FA38A1A" xlink:to="loc_us-gaap_BalanceSheetLocationAxis_5C27AEE37B8368400E585A200FA3012F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_FFD704D024A721B49CC75A200FA39676" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_5C27AEE37B8368400E585A200FA3012F" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_FFD704D024A721B49CC75A200FA39676" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherCurrentLiabilitiesMember" xlink:label="loc_us-gaap_OtherCurrentLiabilitiesMember_3BE1F3BD1868550F9DA25A200FA3FD04" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_FFD704D024A721B49CC75A200FA39676" xlink:to="loc_us-gaap_OtherCurrentLiabilitiesMember_3BE1F3BD1868550F9DA25A200FA3FD04" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_LiabilitiesNoncurrentMember" xlink:label="loc_vra_LiabilitiesNoncurrentMember_61A119059A7ED5EAA61C5A200FA32B08" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_FFD704D024A721B49CC75A200FA39676" xlink:to="loc_vra_LiabilitiesNoncurrentMember_61A119059A7ED5EAA61C5A200FA32B08" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingLeasedAssetsLineItems" xlink:label="loc_us-gaap_OperatingLeasedAssetsLineItems_CB50DD980BAFA91F4F165A200FA3D304" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfOperatingLeasedAssetsTable_5F2A3990135FDAA6E1C55A200FA38A1A" xlink:to="loc_us-gaap_OperatingLeasedAssetsLineItems_CB50DD980BAFA91F4F165A200FA3D304" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NumberOfReportableSegments" xlink:label="loc_us-gaap_NumberOfReportableSegments_C963F97324B9FB94AB8F5A200FA3B0AD" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_CB50DD980BAFA91F4F165A200FA3D304" xlink:to="loc_us-gaap_NumberOfReportableSegments_C963F97324B9FB94AB8F5A200FA3B0AD" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_NumberOfFullLineStores" xlink:label="loc_vra_NumberOfFullLineStores_9E1E60B6A9D808D1E35E5A200FA3A288" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_CB50DD980BAFA91F4F165A200FA3D304" xlink:to="loc_vra_NumberOfFullLineStores_9E1E60B6A9D808D1E35E5A200FA3A288" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_NumberOfFactoryOutletStores" xlink:label="loc_vra_NumberOfFactoryOutletStores_5BAB971C9060C4EAB76B5A200FA33FA3" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_CB50DD980BAFA91F4F165A200FA3D304" xlink:to="loc_vra_NumberOfFactoryOutletStores_5BAB971C9060C4EAB76B5A200FA33FA3" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_NumberofSpecialtyRetailLocations" xlink:label="loc_vra_NumberofSpecialtyRetailLocations_28386E17591D29BAB5305A200FA31537" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_CB50DD980BAFA91F4F165A200FA3D304" xlink:to="loc_vra_NumberofSpecialtyRetailLocations_28386E17591D29BAB5305A200FA31537" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_DeferredRentLiability" xlink:label="loc_vra_DeferredRentLiability_C844861C4B1C6AAA77795A200FA3CABD" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_CB50DD980BAFA91F4F165A200FA3D304" xlink:to="loc_vra_DeferredRentLiability_C844861C4B1C6AAA77795A200FA3CABD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredRentCredit" xlink:label="loc_us-gaap_DeferredRentCredit_1A1419CDADD0A00551B65A200FA3FAE8" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_OperatingLeasedAssetsLineItems_CB50DD980BAFA91F4F165A200FA3D304" xlink:to="loc_us-gaap_DeferredRentCredit_1A1419CDADD0A00551B65A200FA3FAE8" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompanyAndBasisOfPresentationPolicies" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccountingPoliciesAbstract" xlink:label="loc_us-gaap_AccountingPoliciesAbstract_83672B418271BEF3C9A3A0FCA0543A18" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BasisOfAccountingPolicyPolicyTextBlock" xlink:label="loc_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_26768BD0B4643BAE1A99A0FCA055CE12" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_83672B418271BEF3C9A3A0FCA0543A18" xlink:to="loc_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_26768BD0B4643BAE1A99A0FCA055CE12" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsolidationPolicyTextBlock" xlink:label="loc_us-gaap_ConsolidationPolicyTextBlock_BBF1F5787D358EDCCFA9A0FCA055F9D8" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_83672B418271BEF3C9A3A0FCA0543A18" xlink:to="loc_us-gaap_ConsolidationPolicyTextBlock_BBF1F5787D358EDCCFA9A0FCA055F9D8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiscalPeriod" xlink:label="loc_us-gaap_FiscalPeriod_3C75694D859DBEFF5153A0FCA055047E" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_83672B418271BEF3C9A3A0FCA0543A18" xlink:to="loc_us-gaap_FiscalPeriod_3C75694D859DBEFF5153A0FCA055047E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock" xlink:label="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_A01137A5A6D37C37B182A0FCA05584C7" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AccountingPoliciesAbstract_83672B418271BEF3C9A3A0FCA0543A18" xlink:to="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_A01137A5A6D37C37B182A0FCA05584C7" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/DocumentAndEntityInformation" xlink:type="extended">
    <link:loc xlink:href="vra-20170429.xsd#vra_DocumentAndEntityInformationAbstract" xlink:label="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentType" xlink:label="loc_dei_DocumentType_CE1733657A9990642317A0FCA04D80EA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:to="loc_dei_DocumentType_CE1733657A9990642317A0FCA04D80EA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_AmendmentFlag" xlink:label="loc_dei_AmendmentFlag_CF0421C9E8EF67F82DF1A0FCA04DADC6" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:to="loc_dei_AmendmentFlag_CF0421C9E8EF67F82DF1A0FCA04DADC6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentPeriodEndDate" xlink:label="loc_dei_DocumentPeriodEndDate_86536C1C1C150F65AB64A0FCA04D60AC" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:to="loc_dei_DocumentPeriodEndDate_86536C1C1C150F65AB64A0FCA04D60AC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalYearFocus" xlink:label="loc_dei_DocumentFiscalYearFocus_0E038FE9301801341DF4A0FCA04E945F" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:to="loc_dei_DocumentFiscalYearFocus_0E038FE9301801341DF4A0FCA04E945F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalPeriodFocus" xlink:label="loc_dei_DocumentFiscalPeriodFocus_E124A4C7456BA356E18DA0FCA04E7253" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:to="loc_dei_DocumentFiscalPeriodFocus_E124A4C7456BA356E18DA0FCA04E7253" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_TradingSymbol" xlink:label="loc_dei_TradingSymbol_471778151E1B023CAA66A0FCA04EBEAD" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:to="loc_dei_TradingSymbol_471778151E1B023CAA66A0FCA04EBEAD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityRegistrantName" xlink:label="loc_dei_EntityRegistrantName_5DD97F0E4B2436B9CBABA0FCA04E6A32" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:to="loc_dei_EntityRegistrantName_5DD97F0E4B2436B9CBABA0FCA04E6A32" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCentralIndexKey" xlink:label="loc_dei_EntityCentralIndexKey_011431ABD1B906BB514CA0FCA04E2101" xlink:type="locator" />
    <link:presentationArc order="8" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:to="loc_dei_EntityCentralIndexKey_011431ABD1B906BB514CA0FCA04E2101" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_CurrentFiscalYearEndDate" xlink:label="loc_dei_CurrentFiscalYearEndDate_E180C9CC4D48EDA07C0FA0FCA04EA97B" xlink:type="locator" />
    <link:presentationArc order="9" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:to="loc_dei_CurrentFiscalYearEndDate_E180C9CC4D48EDA07C0FA0FCA04EA97B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityFilerCategory" xlink:label="loc_dei_EntityFilerCategory_25B2B891709C047C049CA0FCA04E894A" xlink:type="locator" />
    <link:presentationArc order="10" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:to="loc_dei_EntityFilerCategory_25B2B891709C047C049CA0FCA04E894A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:label="loc_dei_EntityCommonStockSharesOutstanding_DFBD8689CF8929E811FFA0FCA04F2EAF" xlink:type="locator" />
    <link:presentationArc order="11" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_DocumentAndEntityInformationAbstract_BE07DA0D93B0827A79AEA0FCA04D7F08" xlink:to="loc_dei_EntityCommonStockSharesOutstanding_DFBD8689CF8929E811FFA0FCA04F2EAF" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/EarningsPerShare" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_A117B151201E0FC916BCA0FCA07C81CE" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="loc_us-gaap_EarningsPerShareTextBlock_7B2D1AA0A522D4D8916CA0FCA07CE428" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_A117B151201E0FC916BCA0FCA07C81CE" xlink:to="loc_us-gaap_EarningsPerShareTextBlock_7B2D1AA0A522D4D8916CA0FCA07CE428" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_2CB8DF4C28718979E82D4009292E0CCA" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLossAbstract" xlink:label="loc_us-gaap_NetIncomeLossAbstract_EB4A22AED1C367250ABE4009292EB998" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_2CB8DF4C28718979E82D4009292E0CCA" xlink:to="loc_us-gaap_NetIncomeLossAbstract_EB4A22AED1C367250ABE4009292EB998" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_22F1ED3E4ADDEBF89F614009292EB00D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_NetIncomeLossAbstract_EB4A22AED1C367250ABE4009292EB998" xlink:to="loc_us-gaap_NetIncomeLoss_22F1ED3E4ADDEBF89F614009292EB00D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract_34731804F971310183364009292EF47D" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_2CB8DF4C28718979E82D4009292E0CCA" xlink:to="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract_34731804F971310183364009292EF47D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_AEC1D4412F1491D245F04009292ED296" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract_34731804F971310183364009292EF47D" xlink:to="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_AEC1D4412F1491D245F04009292ED296" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:label="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_167A6F91F3255143736B4009292E52A1" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract_34731804F971310183364009292EF47D" xlink:to="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_167A6F91F3255143736B4009292E52A1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_DAD3B03939F0DF4816674009292EA581" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingDilutedDisclosureItemsAbstract_34731804F971310183364009292EF47D" xlink:to="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_DAD3B03939F0DF4816674009292EA581" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasicAndDilutedAbstract" xlink:label="loc_us-gaap_EarningsPerShareBasicAndDilutedAbstract_51B51E9FEEFB7412C4924009292ECF0C" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_2CB8DF4C28718979E82D4009292E0CCA" xlink:to="loc_us-gaap_EarningsPerShareBasicAndDilutedAbstract_51B51E9FEEFB7412C4924009292ECF0C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_CA862F8408DFEB9C80F54009292F0006" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareBasicAndDilutedAbstract_51B51E9FEEFB7412C4924009292ECF0C" xlink:to="loc_us-gaap_EarningsPerShareBasic_CA862F8408DFEB9C80F54009292F0006" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_9F8ECB0555A47D04290B4009292FD64F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareBasicAndDilutedAbstract_51B51E9FEEFB7412C4924009292ECF0C" xlink:to="loc_us-gaap_EarningsPerShareDiluted_9F8ECB0555A47D04290B4009292FD64F" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/EarningsPerShareTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_57F242D19357B468C277A0FCA1A84AAA" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_499AEC39B78638B9330EA0FCA1A98856" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_EarningsPerShareAbstract_57F242D19357B468C277A0FCA1A84AAA" xlink:to="loc_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_499AEC39B78638B9330EA0FCA1A98856" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/FairValueOfFinancialInstruments" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_91FC4CB021C67AF93AF2A0FCA1AD4AC5" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresTextBlock" xlink:label="loc_us-gaap_FairValueDisclosuresTextBlock_9E53B1FA5648B5090A37A0FCA1AE1DA8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_91FC4CB021C67AF93AF2A0FCA1AD4AC5" xlink:to="loc_us-gaap_FairValueDisclosuresTextBlock_9E53B1FA5648B5090A37A0FCA1AE1DA8" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/FairValueOfFinancialInstrumentsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_BEF4975EBC9E77C539A25A1FF813F1CC" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_3C4BE9A8901DE8AF74905A2260993414" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_BEF4975EBC9E77C539A25A1FF813F1CC" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_3C4BE9A8901DE8AF74905A2260993414" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_27C2B89F41AE2FAFFA025A421D368011" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_3C4BE9A8901DE8AF74905A2260993414" xlink:to="loc_us-gaap_InvestmentTypeAxis_27C2B89F41AE2FAFFA025A421D368011" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_514A85AF0E9448FF8EB05A436FDFE01C" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeAxis_27C2B89F41AE2FAFFA025A421D368011" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_514A85AF0E9448FF8EB05A436FDFE01C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MunicipalNotesMember" xlink:label="loc_us-gaap_MunicipalNotesMember_4464497799D5FF5C70E45A4B9677A3AE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_514A85AF0E9448FF8EB05A436FDFE01C" xlink:to="loc_us-gaap_MunicipalNotesMember_4464497799D5FF5C70E45A4B9677A3AE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommercialPaperMember" xlink:label="loc_us-gaap_CommercialPaperMember_4550CE0A30A05D5940D45A42E42A7D4D" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_514A85AF0E9448FF8EB05A436FDFE01C" xlink:to="loc_us-gaap_CommercialPaperMember_4550CE0A30A05D5940D45A42E42A7D4D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DomesticCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_C3E64A85E3595E0FABA75A52364D38B9" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_514A85AF0E9448FF8EB05A436FDFE01C" xlink:to="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_C3E64A85E3595E0FABA75A52364D38B9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CertificatesOfDepositMember" xlink:label="loc_us-gaap_CertificatesOfDepositMember_CE9894FE19895E131EC75A4855EF79E5" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_514A85AF0E9448FF8EB05A436FDFE01C" xlink:to="loc_us-gaap_CertificatesOfDepositMember_CE9894FE19895E131EC75A4855EF79E5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ForeignCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_29AE91B0791FAD0E9AB95A5319C3C1B9" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_514A85AF0E9448FF8EB05A436FDFE01C" xlink:to="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_29AE91B0791FAD0E9AB95A5319C3C1B9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_USTreasurySecuritiesMember" xlink:label="loc_us-gaap_USTreasurySecuritiesMember_A8DC0FCB151FB0570E205A49132188E8" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_514A85AF0E9448FF8EB05A436FDFE01C" xlink:to="loc_us-gaap_USTreasurySecuritiesMember_A8DC0FCB151FB0570E205A49132188E8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_45D9B98C2F64E30C03125A29DC673550" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_3C4BE9A8901DE8AF74905A2260993414" xlink:to="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_45D9B98C2F64E30C03125A29DC673550" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_E0F2134529F567FA797E5A29DC685F29" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_45D9B98C2F64E30C03125A29DC673550" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_E0F2134529F567FA797E5A29DC685F29" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_F3BE67821B8E19D470515A2A38DADDDE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_E0F2134529F567FA797E5A29DC685F29" xlink:to="loc_us-gaap_FairValueInputsLevel1Member_F3BE67821B8E19D470515A2A38DADDDE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_F89B7999E377665A8E065A32B134FCBE" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_E0F2134529F567FA797E5A29DC685F29" xlink:to="loc_us-gaap_FairValueInputsLevel2Member_F89B7999E377665A8E065A32B134FCBE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel3Member" xlink:label="loc_us-gaap_FairValueInputsLevel3Member_88E418BA5EBA389862BB5A3304DD9B05" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_E0F2134529F567FA797E5A29DC685F29" xlink:to="loc_us-gaap_FairValueInputsLevel3Member_88E418BA5EBA389862BB5A3304DD9B05" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_E49AF3879881DE200C8D5A29A74F5187" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_3C4BE9A8901DE8AF74905A2260993414" xlink:to="loc_us-gaap_FairValueByMeasurementFrequencyAxis_E49AF3879881DE200C8D5A29A74F5187" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_6F19F03E3AF3DA9219CD5A29A7604F07" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_E49AF3879881DE200C8D5A29A74F5187" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_6F19F03E3AF3DA9219CD5A29A7604F07" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_9FF8A26863BBCA3436465A2A0FD571B2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_6F19F03E3AF3DA9219CD5A29A7604F07" xlink:to="loc_us-gaap_FairValueMeasurementsRecurringMember_9FF8A26863BBCA3436465A2A0FD571B2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_BF7346911C8026D3DE985A22609A0747" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_3C4BE9A8901DE8AF74905A2260993414" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_BF7346911C8026D3DE985A22609A0747" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsFairValueDisclosure" xlink:label="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_A6BF6628229189829F145A28D275783A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_BF7346911C8026D3DE985A22609A0747" xlink:to="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_A6BF6628229189829F145A28D275783A" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_ShortTermInvestmentsFairValueDisclosure" xlink:label="loc_vra_ShortTermInvestmentsFairValueDisclosure_390A9481F6E091C4C61E5A304C213AE6" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_BF7346911C8026D3DE985A22609A0747" xlink:to="loc_vra_ShortTermInvestmentsFairValueDisclosure_390A9481F6E091C4C61E5A304C213AE6" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_LongTermInvestmentsFairValueDisclosure" xlink:label="loc_vra_LongTermInvestmentsFairValueDisclosure_EBD4538812F8DDD800405A32247BCB31" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_BF7346911C8026D3DE985A22609A0747" xlink:to="loc_vra_LongTermInvestmentsFairValueDisclosure_EBD4538812F8DDD800405A32247BCB31" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/FairValueOfFinancialInstrumentsFairValueDisclosuresTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_CB5D6D2269A1507C28875A20E8C0B6AB" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_77F5C79EEFDA38497DCA5A254281A209" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_CB5D6D2269A1507C28875A20E8C0B6AB" xlink:to="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisTextBlock_77F5C79EEFDA38497DCA5A254281A209" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/IncomeTaxes" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_701F0998DBAD687ADE77A0FCA0786EA8" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureTextBlock" xlink:label="loc_us-gaap_IncomeTaxDisclosureTextBlock_B9C7E7315DD7D585AFC0A0FCA079E7F4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_701F0998DBAD687ADE77A0FCA0786EA8" xlink:to="loc_us-gaap_IncomeTaxDisclosureTextBlock_B9C7E7315DD7D585AFC0A0FCA079E7F4" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/IncomeTaxesAdditionalInformationDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxDisclosureAbstract" xlink:label="loc_us-gaap_IncomeTaxDisclosureAbstract_F53A5D38D4D12ACD4C035B022764F4B8" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EffectiveIncomeTaxRateContinuingOperations" xlink:label="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_1FF617BCCDAFE49DAF095B022764C772" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_IncomeTaxDisclosureAbstract_F53A5D38D4D12ACD4C035B022764F4B8" xlink:to="loc_us-gaap_EffectiveIncomeTaxRateContinuingOperations_1FF617BCCDAFE49DAF095B022764C772" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/Inventories" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryDisclosureAbstract" xlink:label="loc_us-gaap_InventoryDisclosureAbstract_62C524999A6D329C2DA5A0FCA05C195E" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryDisclosureTextBlock" xlink:label="loc_us-gaap_InventoryDisclosureTextBlock_511462A1A5A4C3C77ED3A0FCA05CB38E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InventoryDisclosureAbstract_62C524999A6D329C2DA5A0FCA05C195E" xlink:to="loc_us-gaap_InventoryDisclosureTextBlock_511462A1A5A4C3C77ED3A0FCA05CB38E" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/InventoriesComponentsOfInventoriesDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryDisclosureAbstract" xlink:label="loc_us-gaap_InventoryDisclosureAbstract_7E6AEA34C2F1D173356A5B0227B66945" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryFinishedGoods" xlink:label="loc_us-gaap_InventoryFinishedGoods_367AAB0FBCACE3FA877E5B0227B6397D" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InventoryDisclosureAbstract_7E6AEA34C2F1D173356A5B0227B66945" xlink:to="loc_us-gaap_InventoryFinishedGoods_367AAB0FBCACE3FA877E5B0227B6397D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryNet" xlink:label="loc_us-gaap_InventoryNet_4B49413BF875734E87445B0227B614E4" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InventoryDisclosureAbstract_7E6AEA34C2F1D173356A5B0227B66945" xlink:to="loc_us-gaap_InventoryNet_4B49413BF875734E87445B0227B614E4" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/InventoriesTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InventoryDisclosureAbstract" xlink:label="loc_us-gaap_InventoryDisclosureAbstract_7DA598230F0A998EA214A0FCA07407F1" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfInventoryCurrentTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfInventoryCurrentTableTextBlock_74835F204EE6C81010F5A0FCA07537BD" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InventoryDisclosureAbstract_7DA598230F0A998EA214A0FCA07407F1" xlink:to="loc_us-gaap_ScheduleOfInventoryCurrentTableTextBlock_74835F204EE6C81010F5A0FCA07537BD" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/Investments" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfInvestmentsAbstract" xlink:label="loc_us-gaap_ScheduleOfInvestmentsAbstract_796BE69FB7A019EE97BB5B022668CB8C" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentHoldingsScheduleOfInvestmentsTextBlock" xlink:label="loc_us-gaap_InvestmentHoldingsScheduleOfInvestmentsTextBlock_6B7AD63ADA1370AF7A205B02266934B7" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfInvestmentsAbstract_796BE69FB7A019EE97BB5B022668CB8C" xlink:to="loc_us-gaap_InvestmentHoldingsScheduleOfInvestmentsTextBlock_6B7AD63ADA1370AF7A205B02266934B7" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/InvestmentsLongTermInvestmentsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfInvestmentsAbstract" xlink:label="loc_us-gaap_ScheduleOfInvestmentsAbstract_0A7A81EFD161D6CA350D5B02263E50BC" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentHoldingsTable" xlink:label="loc_us-gaap_InvestmentHoldingsTable_C93D665471E616CC74445B02263EDB18" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfInvestmentsAbstract_0A7A81EFD161D6CA350D5B02263E50BC" xlink:to="loc_us-gaap_InvestmentHoldingsTable_C93D665471E616CC74445B02263EDB18" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_C4D5E9DA84D6DC37C5F05B02263F16F2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentHoldingsTable_C93D665471E616CC74445B02263EDB18" xlink:to="loc_us-gaap_InvestmentTypeAxis_C4D5E9DA84D6DC37C5F05B02263F16F2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_2605B71A5CD0608B5BAF5B02263F637E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeAxis_C4D5E9DA84D6DC37C5F05B02263F16F2" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_2605B71A5CD0608B5BAF5B02263F637E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DomesticCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_74CC4A7DBBE734537C5E5B02263F01AB" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_2605B71A5CD0608B5BAF5B02263F637E" xlink:to="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_74CC4A7DBBE734537C5E5B02263F01AB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ForeignCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_ECFF0349198D641811F45B02263F042F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_2605B71A5CD0608B5BAF5B02263F637E" xlink:to="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_ECFF0349198D641811F45B02263F042F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MunicipalNotesMember" xlink:label="loc_us-gaap_MunicipalNotesMember_FC2009591B7800127D745B02263FAAA3" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_2605B71A5CD0608B5BAF5B02263F637E" xlink:to="loc_us-gaap_MunicipalNotesMember_FC2009591B7800127D745B02263FAAA3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_USTreasurySecuritiesMember" xlink:label="loc_us-gaap_USTreasurySecuritiesMember_986E0558BF9B563F83B55B02263FABEE" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_2605B71A5CD0608B5BAF5B02263F637E" xlink:to="loc_us-gaap_USTreasurySecuritiesMember_986E0558BF9B563F83B55B02263FABEE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentHoldingsLineItems" xlink:label="loc_us-gaap_InvestmentHoldingsLineItems_E7420A647E9A116584E25B02263F9F04" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentHoldingsTable_C93D665471E616CC74445B02263EDB18" xlink:to="loc_us-gaap_InvestmentHoldingsLineItems_E7420A647E9A116584E25B02263F9F04" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermInvestments" xlink:label="loc_us-gaap_LongTermInvestments_97E1790DF4807A63ED0C5B02263F13AA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentHoldingsLineItems_E7420A647E9A116584E25B02263F9F04" xlink:to="loc_us-gaap_LongTermInvestments_97E1790DF4807A63ED0C5B02263F13AA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableforsaleSecuritiesGrossUnrealizedGainLoss1" xlink:label="loc_us-gaap_AvailableforsaleSecuritiesGrossUnrealizedGainLoss1_BCD2AF7121144AC7AB0C5B02263F7C51" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentHoldingsLineItems_E7420A647E9A116584E25B02263F9F04" xlink:to="loc_us-gaap_AvailableforsaleSecuritiesGrossUnrealizedGainLoss1_BCD2AF7121144AC7AB0C5B02263F7C51" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/InvestmentsShortTermInvestmentsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfInvestmentsAbstract" xlink:label="loc_us-gaap_ScheduleOfInvestmentsAbstract_5A5A6FFBCE229909E9805B02264EC2B3" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentHoldingsTable" xlink:label="loc_us-gaap_InvestmentHoldingsTable_916098D6C97DA8074A4B5B02264FA7E2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfInvestmentsAbstract_5A5A6FFBCE229909E9805B02264EC2B3" xlink:to="loc_us-gaap_InvestmentHoldingsTable_916098D6C97DA8074A4B5B02264FA7E2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_F3BF0D28264DCBE09CC45B02264F8934" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentHoldingsTable_916098D6C97DA8074A4B5B02264FA7E2" xlink:to="loc_us-gaap_InvestmentTypeAxis_F3BF0D28264DCBE09CC45B02264F8934" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_2EBF2B0C79E831FE20E05B0226540F04" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeAxis_F3BF0D28264DCBE09CC45B02264F8934" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_2EBF2B0C79E831FE20E05B0226540F04" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MunicipalNotesMember" xlink:label="loc_us-gaap_MunicipalNotesMember_0C1A9ACBC42A62833BE75B02265423A4" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_2EBF2B0C79E831FE20E05B0226540F04" xlink:to="loc_us-gaap_MunicipalNotesMember_0C1A9ACBC42A62833BE75B02265423A4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommercialPaperMember" xlink:label="loc_us-gaap_CommercialPaperMember_039C33A49B5261CBCCF55B022654F871" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_2EBF2B0C79E831FE20E05B0226540F04" xlink:to="loc_us-gaap_CommercialPaperMember_039C33A49B5261CBCCF55B022654F871" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DomesticCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_4CF10DB110E600EE2CE95B0226552E71" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_2EBF2B0C79E831FE20E05B0226540F04" xlink:to="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_4CF10DB110E600EE2CE95B0226552E71" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CertificatesOfDepositMember" xlink:label="loc_us-gaap_CertificatesOfDepositMember_4C6BB504124E5A57DC865B022655F2A1" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_2EBF2B0C79E831FE20E05B0226540F04" xlink:to="loc_us-gaap_CertificatesOfDepositMember_4C6BB504124E5A57DC865B022655F2A1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentHoldingsLineItems" xlink:label="loc_us-gaap_InvestmentHoldingsLineItems_872810AAAD1B5E6424BE5B0226554A87" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentHoldingsTable_916098D6C97DA8074A4B5B02264FA7E2" xlink:to="loc_us-gaap_InvestmentHoldingsLineItems_872810AAAD1B5E6424BE5B0226554A87" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShortTermInvestments" xlink:label="loc_us-gaap_ShortTermInvestments_62C62A22ECF4FA31F7635B022655F4EE" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_InvestmentHoldingsLineItems_872810AAAD1B5E6424BE5B0226554A87" xlink:to="loc_us-gaap_ShortTermInvestments_62C62A22ECF4FA31F7635B022655F4EE" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/InvestmentsTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfInvestmentsAbstract" xlink:label="loc_us-gaap_ScheduleOfInvestmentsAbstract_3F70C09460A4BFDE7CD17A186A1263D8" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SummaryInvestmentHoldingsTextBlock" xlink:label="loc_us-gaap_SummaryInvestmentHoldingsTextBlock_7AA0D8277142FAA7EB187A186A164FD0" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfInvestmentsAbstract_3F70C09460A4BFDE7CD17A186A1263D8" xlink:to="loc_us-gaap_SummaryInvestmentHoldingsTextBlock_7AA0D8277142FAA7EB187A186A164FD0" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/OtherCharges" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RestructuringAndRelatedActivitiesAbstract" xlink:label="loc_us-gaap_RestructuringAndRelatedActivitiesAbstract_EBA58C062D7CF9D2BEA35A200F57D693" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RestructuringAndRelatedActivitiesDisclosureTextBlock" xlink:label="loc_us-gaap_RestructuringAndRelatedActivitiesDisclosureTextBlock_978637CE4E39C57265CA5A200F5787B9" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RestructuringAndRelatedActivitiesAbstract_EBA58C062D7CF9D2BEA35A200F57D693" xlink:to="loc_us-gaap_RestructuringAndRelatedActivitiesDisclosureTextBlock_978637CE4E39C57265CA5A200F5787B9" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/OtherChargesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RestructuringAndRelatedActivitiesAbstract" xlink:label="loc_us-gaap_RestructuringAndRelatedActivitiesAbstract_74B6A7DEF0A900A13A1C5A200F5321DA" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SeveranceCosts1" xlink:label="loc_us-gaap_SeveranceCosts1_1D7F1372A0FB04A106D45A9A032189C5" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RestructuringAndRelatedActivitiesAbstract_74B6A7DEF0A900A13A1C5A200F5321DA" xlink:to="loc_us-gaap_SeveranceCosts1_1D7F1372A0FB04A106D45A9A032189C5" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_SeveranceCostsNetofTax" xlink:label="loc_vra_SeveranceCostsNetofTax_6B6DAE706D1D8FABD5B75A9A032E9530" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RestructuringAndRelatedActivitiesAbstract_74B6A7DEF0A900A13A1C5A200F5321DA" xlink:to="loc_vra_SeveranceCostsNetofTax_6B6DAE706D1D8FABD5B75A9A032E9530" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/SegmentReporting" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_3189CC64476E85DAE594A0FCA0EB8E0F" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingDisclosureTextBlock" xlink:label="loc_us-gaap_SegmentReportingDisclosureTextBlock_C7BF7B6D633F5F5BB87EA0FCA0EB6656" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_3189CC64476E85DAE594A0FCA0EB8E0F" xlink:to="loc_us-gaap_SegmentReportingDisclosureTextBlock_C7BF7B6D633F5F5BB87EA0FCA0EB6656" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/SegmentReportingAdditionalInformationDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_007C8DE3BAC955F79BF9A0FCA0190E62" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NumberOfOperatingSegments" xlink:label="loc_us-gaap_NumberOfOperatingSegments_79D68B83C8AC4AD7262BA0FCA01A3135" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_007C8DE3BAC955F79BF9A0FCA0190E62" xlink:to="loc_us-gaap_NumberOfOperatingSegments_79D68B83C8AC4AD7262BA0FCA01A3135" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_NumberofSpecialtyRetailLocations" xlink:label="loc_vra_NumberofSpecialtyRetailLocations_08978AF755C2537C2CABA0FCA01A0CD8" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_007C8DE3BAC955F79BF9A0FCA0190E62" xlink:to="loc_vra_NumberofSpecialtyRetailLocations_08978AF755C2537C2CABA0FCA01A0CD8" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_D85E6B2B4F6412B0D1CB4009288AE4EB" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9D90D22545C673FCB1654009288C6009" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_D85E6B2B4F6412B0D1CB4009288AE4EB" xlink:to="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9D90D22545C673FCB1654009288C6009" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsolidationItemsAxis" xlink:label="loc_us-gaap_ConsolidationItemsAxis_098D6C6D20866699461F4009288DDEF2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9D90D22545C673FCB1654009288C6009" xlink:to="loc_us-gaap_ConsolidationItemsAxis_098D6C6D20866699461F4009288DDEF2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsolidationItemsDomain" xlink:label="loc_us-gaap_ConsolidationItemsDomain_E2F3497DCFBCB537843A4009288DB127" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConsolidationItemsAxis_098D6C6D20866699461F4009288DDEF2" xlink:to="loc_us-gaap_ConsolidationItemsDomain_E2F3497DCFBCB537843A4009288DB127" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingSegmentsMember" xlink:label="loc_us-gaap_OperatingSegmentsMember_49D503D6FAC089575FB14009288D9DD9" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ConsolidationItemsDomain_E2F3497DCFBCB537843A4009288DB127" xlink:to="loc_us-gaap_OperatingSegmentsMember_49D503D6FAC089575FB14009288D9DD9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_45C72F780B24A561780E4009288D6732" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9D90D22545C673FCB1654009288C6009" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_45C72F780B24A561780E4009288D6732" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_373511200C7260AD94674009288D9E12" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_45C72F780B24A561780E4009288D6732" xlink:to="loc_us-gaap_SegmentDomain_373511200C7260AD94674009288D9E12" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_DirectMember" xlink:label="loc_vra_DirectMember_577463BF1597D045528F4009288D8193" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentDomain_373511200C7260AD94674009288D9E12" xlink:to="loc_vra_DirectMember_577463BF1597D045528F4009288D8193" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_IndirectMember" xlink:label="loc_vra_IndirectMember_0042259CC66FD36C30CE4009288DD432" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentDomain_373511200C7260AD94674009288D9E12" xlink:to="loc_vra_IndirectMember_0042259CC66FD36C30CE4009288DD432" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_ED5A82D5689D691679AA4009288E61B7" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_9D90D22545C673FCB1654009288C6009" xlink:to="loc_us-gaap_SegmentReportingInformationLineItems_ED5A82D5689D691679AA4009288E61B7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_78B3D30738E7C2EE525E4009288E002E" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_ED5A82D5689D691679AA4009288E61B7" xlink:to="loc_us-gaap_Revenues_78B3D30738E7C2EE525E4009288E002E" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_SegmentOperatingIncome" xlink:label="loc_vra_SegmentOperatingIncome_E0BA71CB94B6991841814009288EDAFA" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_ED5A82D5689D691679AA4009288E61B7" xlink:to="loc_vra_SegmentOperatingIncome_E0BA71CB94B6991841814009288EDAFA" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_SegmentReportingUnallocatedCorporateExpenses" xlink:label="loc_vra_SegmentReportingUnallocatedCorporateExpenses_0526D62446577A05DA8C4009288EBF95" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_ED5A82D5689D691679AA4009288E61B7" xlink:to="loc_vra_SegmentReportingUnallocatedCorporateExpenses_0526D62446577A05DA8C4009288EBF95" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_DD1DEC02D4817C4D74F84009288E8C3F" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/totalLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_ED5A82D5689D691679AA4009288E61B7" xlink:to="loc_us-gaap_OperatingIncomeLoss_DD1DEC02D4817C4D74F84009288E8C3F" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/SegmentReportingTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_FB304483BE9FC169EBE6A0FCA0625855" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_A884C9F37AA18F204E7DA0FCA062E1AB" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_SegmentReportingAbstract_FB304483BE9FC169EBE6A0FCA0625855" xlink:to="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_A884C9F37AA18F204E7DA0FCA062E1AB" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/StockBasedCompensation" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CompensationAndRetirementDisclosureAbstract" xlink:label="loc_us-gaap_CompensationAndRetirementDisclosureAbstract_94504F9C1F335873D91BA0FCA080EF1A" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock" xlink:label="loc_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_F7024CE59727C156F3EAA0FCA080AA92" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CompensationAndRetirementDisclosureAbstract_94504F9C1F335873D91BA0FCA080EF1A" xlink:to="loc_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_F7024CE59727C156F3EAA0FCA080AA92" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationAdditionalInformationDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_9D792DE007B1C62C912CA0FCA1DC33B9" xlink:type="locator" />
    <link:loc xlink:href="vra-20170429.xsd#vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable" xlink:label="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_56E611D49962A5193C81A0FCA1DCC349" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_9D792DE007B1C62C912CA0FCA1DC33B9" xlink:to="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_56E611D49962A5193C81A0FCA1DCC349" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TitleOfIndividualAxis" xlink:label="loc_us-gaap_TitleOfIndividualAxis_B4C885EF0206F3E30016A0FCA1DCD993" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_56E611D49962A5193C81A0FCA1DCC349" xlink:to="loc_us-gaap_TitleOfIndividualAxis_B4C885EF0206F3E30016A0FCA1DCD993" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TitleOfIndividualWithRelationshipToEntityDomain" xlink:label="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_657B2AE9F42ECBC5CCDFA0FCA1DD3BAC" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_TitleOfIndividualAxis_B4C885EF0206F3E30016A0FCA1DCD993" xlink:to="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_657B2AE9F42ECBC5CCDFA0FCA1DD3BAC" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_NonEmployeeDirectorMember" xlink:label="loc_vra_NonEmployeeDirectorMember_16E1D3CEF339ECB2357DA0FCA1DDA8C2" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_657B2AE9F42ECBC5CCDFA0FCA1DD3BAC" xlink:to="loc_vra_NonEmployeeDirectorMember_16E1D3CEF339ECB2357DA0FCA1DDA8C2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_D1AC768CD4EC1B3021F1A0FCA1DD2C55" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_56E611D49962A5193C81A0FCA1DCC349" xlink:to="loc_us-gaap_PlanNameAxis_D1AC768CD4EC1B3021F1A0FCA1DD2C55" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_0929AB0F6B9BD113A1EDA0FCA1DDCDF1" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PlanNameAxis_D1AC768CD4EC1B3021F1A0FCA1DD2C55" xlink:to="loc_us-gaap_PlanNameDomain_0929AB0F6B9BD113A1EDA0FCA1DDCDF1" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_TwoThousandAndTenEquityAndIncentivePlanMember" xlink:label="loc_vra_TwoThousandAndTenEquityAndIncentivePlanMember_B8B4CFFDBD1AF4C545D0A0FCA1DDC21A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_PlanNameDomain_0929AB0F6B9BD113A1EDA0FCA1DDCDF1" xlink:to="loc_vra_TwoThousandAndTenEquityAndIncentivePlanMember_B8B4CFFDBD1AF4C545D0A0FCA1DDC21A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_B51736C6C5469E7819C5A0FCA1DD326C" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_56E611D49962A5193C81A0FCA1DCC349" xlink:to="loc_us-gaap_AwardTypeAxis_B51736C6C5469E7819C5A0FCA1DD326C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_DC03480D9AA7594029ECA0FCA1DD53AB" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AwardTypeAxis_B51736C6C5469E7819C5A0FCA1DD326C" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_DC03480D9AA7594029ECA0FCA1DD53AB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_5FA6CDDB87873AEFFBE0A0FCA1DED9C8" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_DC03480D9AA7594029ECA0FCA1DD53AB" xlink:to="loc_us-gaap_RestrictedStockUnitsRSUMember_5FA6CDDB87873AEFFBE0A0FCA1DED9C8" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_TimeBasedRestrictedStockUnitsMember" xlink:label="loc_vra_TimeBasedRestrictedStockUnitsMember_6B0D4450AA4E34309EC2A0FCA1DE893A" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_5FA6CDDB87873AEFFBE0A0FCA1DED9C8" xlink:to="loc_vra_TimeBasedRestrictedStockUnitsMember_6B0D4450AA4E34309EC2A0FCA1DE893A" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_PerformanceBasedRestrictedStockUnitsMember" xlink:label="loc_vra_PerformanceBasedRestrictedStockUnitsMember_B7B427CB741003676130A0FCA1DFB33C" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_5FA6CDDB87873AEFFBE0A0FCA1DED9C8" xlink:to="loc_vra_PerformanceBasedRestrictedStockUnitsMember_B7B427CB741003676130A0FCA1DFB33C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B69965F7AB52D570DA8FA0FCA1DF55C2" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_56E611D49962A5193C81A0FCA1DCC349" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B69965F7AB52D570DA8FA0FCA1DF55C2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockCapitalSharesReservedForFutureIssuance" xlink:label="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_36DDAA54C6C6C136F771A0FCA1DFB64F" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B69965F7AB52D570DA8FA0FCA1DF55C2" xlink:to="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_36DDAA54C6C6C136F771A0FCA1DFB64F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_145071793108B419055EA0FCA1E06951" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/verboseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B69965F7AB52D570DA8FA0FCA1DF55C2" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_145071793108B419055EA0FCA1E06951" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue" xlink:label="loc_vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue_85179ADC9177C1FA6491A0FCA1E0AB13" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B69965F7AB52D570DA8FA0FCA1DF55C2" xlink:to="loc_vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue_85179ADC9177C1FA6491A0FCA1E0AB13" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio" xlink:label="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio_E4155C0C287003E29B6BA0FCA1E09E5C" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B69965F7AB52D570DA8FA0FCA1DF55C2" xlink:to="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardStockUnitVestingandSettlementRatio_E4155C0C287003E29B6BA0FCA1E09E5C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_E1E7FC0EA3AF8720104CA0FCA1E16829" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B69965F7AB52D570DA8FA0FCA1DF55C2" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_E1E7FC0EA3AF8720104CA0FCA1E16829" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_445AC4BF3269E76A1026A0FCA1E1CA4B" xlink:type="locator" />
    <link:presentationArc order="6" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B69965F7AB52D570DA8FA0FCA1DF55C2" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_445AC4BF3269E76A1026A0FCA1E1CA4B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_0583612EEB543F064DE6A0FCA1E104D6" xlink:type="locator" />
    <link:presentationArc order="7" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B69965F7AB52D570DA8FA0FCA1DF55C2" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedPeriodForRecognition1_0583612EEB543F064DE6A0FCA1E104D6" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_4BEFC75812DB5E32C0AAA0FCA14A43B8" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_FC5DCD205B7632497262A0FCA14AD459" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsSharebasedPaymentsAbstract_4BEFC75812DB5E32C0AAA0FCA14A43B8" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_FC5DCD205B7632497262A0FCA14AD459" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_2CD8B76ACFB77401A1BBA0FCA14A6F84" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_FC5DCD205B7632497262A0FCA14AD459" xlink:to="loc_us-gaap_AwardTypeAxis_2CD8B76ACFB77401A1BBA0FCA14A6F84" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_F941CC51C9826EF3219EA0FCA14B4939" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_AwardTypeAxis_2CD8B76ACFB77401A1BBA0FCA14A6F84" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_F941CC51C9826EF3219EA0FCA14B4939" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_TimeBasedRestrictedStockUnitsMember" xlink:label="loc_vra_TimeBasedRestrictedStockUnitsMember_46BC2058FA2A9B59B931A0FCA14B4AFA" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_F941CC51C9826EF3219EA0FCA14B4939" xlink:to="loc_vra_TimeBasedRestrictedStockUnitsMember_46BC2058FA2A9B59B931A0FCA14B4AFA" xlink:type="arc" />
    <link:loc xlink:href="vra-20170429.xsd#vra_PerformanceBasedRestrictedStockUnitsMember" xlink:label="loc_vra_PerformanceBasedRestrictedStockUnitsMember_9C3C0EE50E697050D5D0A0FCA14B215F" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_F941CC51C9826EF3219EA0FCA14B4939" xlink:to="loc_vra_PerformanceBasedRestrictedStockUnitsMember_9C3C0EE50E697050D5D0A0FCA14B215F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_722301056D905FEC59FBA0FCA14BCC83" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_FC5DCD205B7632497262A0FCA14AD459" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_722301056D905FEC59FBA0FCA14BCC83" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8C68385E434F66981C76A0FCA14B7C09" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_722301056D905FEC59FBA0FCA14BCC83" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8C68385E434F66981C76A0FCA14B7C09" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_61754D6F7172A9C0ED02A0FCA14B9B44" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8C68385E434F66981C76A0FCA14B7C09" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_61754D6F7172A9C0ED02A0FCA14B9B44" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_82FFA6716CD9B8488408A0FCA14C1DA3" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8C68385E434F66981C76A0FCA14B7C09" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_82FFA6716CD9B8488408A0FCA14C1DA3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_EF0CCB1A388F9716F3A3A0FCA14CE18F" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8C68385E434F66981C76A0FCA14B7C09" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_EF0CCB1A388F9716F3A3A0FCA14CE18F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_1F9DAC451C5EF3E15518A0FCA14C6483" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2009/role/negatedLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8C68385E434F66981C76A0FCA14B7C09" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_1F9DAC451C5EF3E15518A0FCA14C6483" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_000D719ABFC06C4C1AF6A0FCA14DDC4F" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_8C68385E434F66981C76A0FCA14B7C09" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_000D719ABFC06C4C1AF6A0FCA14DDC4F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_92AF590BB91C1176683FA0FCA14DFCDB" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_722301056D905FEC59FBA0FCA14BCC83" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_92AF590BB91C1176683FA0FCA14DFCDB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_C10B080D82B57440EC3FA0FCA14DEAA9" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/periodStartLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_92AF590BB91C1176683FA0FCA14DFCDB" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_C10B080D82B57440EC3FA0FCA14DEAA9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_07C90CE670BBFF90E1CBA0FCA14D5517" xlink:type="locator" />
    <link:presentationArc order="2" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_92AF590BB91C1176683FA0FCA14DFCDB" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_07C90CE670BBFF90E1CBA0FCA14D5517" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_4B8C8D8B1465195E0E5FA0FCA14DE0F6" xlink:type="locator" />
    <link:presentationArc order="3" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_92AF590BB91C1176683FA0FCA14DFCDB" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_4B8C8D8B1465195E0E5FA0FCA14DE0F6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_D239743F8F7F5EF2B7D7A0FCA14D4B7A" xlink:type="locator" />
    <link:presentationArc order="4" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_92AF590BB91C1176683FA0FCA14DFCDB" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_D239743F8F7F5EF2B7D7A0FCA14D4B7A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_AD2BC0B0B37FF7C51FFAA0FCA14D186B" xlink:type="locator" />
    <link:presentationArc order="5" preferredLabel="http://www.xbrl.org/2003/role/periodEndLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_92AF590BB91C1176683FA0FCA14DFCDB" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_AD2BC0B0B37FF7C51FFAA0FCA14D186B" xlink:type="arc" />
  </link:presentationLink>
  <link:presentationLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationTables" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CompensationAndRetirementDisclosureAbstract" xlink:label="loc_us-gaap_CompensationAndRetirementDisclosureAbstract_32B00293932C75D1E0EAA0FCA1A0767F" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_81A85F5DE3CE01C072FCA0FCA1A17C10" xlink:type="locator" />
    <link:presentationArc order="1" preferredLabel="http://www.xbrl.org/2003/role/terseLabel" priority="2" xlink:arcrole="http://www.xbrl.org/2003/arcrole/parent-child" xlink:from="loc_us-gaap_CompensationAndRetirementDisclosureAbstract_32B00293932C75D1E0EAA0FCA1A0767F" xlink:to="loc_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_81A85F5DE3CE01C072FCA0FCA1A17C10" xlink:type="arc" />
  </link:presentationLink>
</link:linkbase>
