<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva-->
<!-- -->
<link:linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xbrldt="http://xbrl.org/2005/xbrldt" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <link:roleRef roleURI="http://www.verabradley.com/role/A401KProfitSharingPlanAndTrust" xlink:href="vra-20190202.xsd#A401KProfitSharingPlanAndTrust" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/A401KProfitSharingPlanAndTrustAdditionalInformationDetail" xlink:href="vra-20190202.xsd#A401KProfitSharingPlanAndTrustAdditionalInformationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/A401KProfitSharingPlanAndTrustScheduleOfTotalCompanyContributionsToPlanDetail" xlink:href="vra-20190202.xsd#A401KProfitSharingPlanAndTrustScheduleOfTotalCompanyContributionsToPlanDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/A401KProfitSharingPlanAndTrustTables" xlink:href="vra-20190202.xsd#A401KProfitSharingPlanAndTrustTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/CommitmentsAndContingencies" xlink:href="vra-20190202.xsd#CommitmentsAndContingencies" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/CommitmentsAndContingenciesCommitmentsAndContingenciesDetails" xlink:href="vra-20190202.xsd#CommitmentsAndContingenciesCommitmentsAndContingenciesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/CommonStock" xlink:href="vra-20190202.xsd#CommonStock" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/CommonStockDetails" xlink:href="vra-20190202.xsd#CommonStockDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/ConsolidatedBalanceSheets" xlink:href="vra-20190202.xsd#ConsolidatedBalanceSheets" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:href="vra-20190202.xsd#ConsolidatedBalanceSheetsParenthetical" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfCashFlows" xlink:href="vra-20190202.xsd#ConsolidatedStatementsOfCashFlows" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:href="vra-20190202.xsd#ConsolidatedStatementsOfComprehensiveIncome" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfIncome" xlink:href="vra-20190202.xsd#ConsolidatedStatementsOfIncome" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/ConsolidatedStatementsOfShareholdersEquity" xlink:href="vra-20190202.xsd#ConsolidatedStatementsOfShareholdersEquity" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/Debt" xlink:href="vra-20190202.xsd#Debt" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/DebtCreditAgreementDetail" xlink:href="vra-20190202.xsd#DebtCreditAgreementDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompany" xlink:href="vra-20190202.xsd#DescriptionOfCompany" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompanyAdditionalInformationDetail" xlink:href="vra-20190202.xsd#DescriptionOfCompanyAdditionalInformationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/DescriptionOfCompanyPolicies" xlink:href="vra-20190202.xsd#DescriptionOfCompanyPolicies" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/DocumentAndEntityInformation" xlink:href="vra-20190202.xsd#DocumentAndEntityInformation" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/EarningsPerShare" xlink:href="vra-20190202.xsd#EarningsPerShare" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:href="vra-20190202.xsd#EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/EarningsPerShareTables" xlink:href="vra-20190202.xsd#EarningsPerShareTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/IncomeTaxes" xlink:href="vra-20190202.xsd#IncomeTaxes" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/IncomeTaxesAdditionalInformationDetail" xlink:href="vra-20190202.xsd#IncomeTaxesAdditionalInformationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/IncomeTaxesScheduleOfComponentsOfDeferredTaxAssetsAndLiabilitiesDetail" xlink:href="vra-20190202.xsd#IncomeTaxesScheduleOfComponentsOfDeferredTaxAssetsAndLiabilitiesDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/IncomeTaxesScheduleOfComponentsOfIncomeTaxExpenseDetail" xlink:href="vra-20190202.xsd#IncomeTaxesScheduleOfComponentsOfIncomeTaxExpenseDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/IncomeTaxesScheduleOfIncomeBeforeIncomeTaxesDetail" xlink:href="vra-20190202.xsd#IncomeTaxesScheduleOfIncomeBeforeIncomeTaxesDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/IncomeTaxesScheduleOfReconciliationOfBeginningAndEndingGrossAmountOfUnrecognizedTaxBenefitsDetail" xlink:href="vra-20190202.xsd#IncomeTaxesScheduleOfReconciliationOfBeginningAndEndingGrossAmountOfUnrecognizedTaxBenefitsDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/IncomeTaxesScheduleOfReconciliationOfIncomeTaxExpenseToAmountComputedAtFederalStatutoryRateDetail" xlink:href="vra-20190202.xsd#IncomeTaxesScheduleOfReconciliationOfIncomeTaxExpenseToAmountComputedAtFederalStatutoryRateDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/IncomeTaxesTables" xlink:href="vra-20190202.xsd#IncomeTaxesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/InvestmentsLongTermInvestmentsDetails" xlink:href="vra-20190202.xsd#InvestmentsLongTermInvestmentsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/InvestmentsNotes" xlink:href="vra-20190202.xsd#InvestmentsNotes" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/InvestmentsShortTermInvestmentsDetails" xlink:href="vra-20190202.xsd#InvestmentsShortTermInvestmentsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/InvestmentsTables" xlink:href="vra-20190202.xsd#InvestmentsTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/Leases" xlink:href="vra-20190202.xsd#Leases" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/LeasesAdditionalInformationDetail" xlink:href="vra-20190202.xsd#LeasesAdditionalInformationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/LeasesScheduleOfFutureMinimumLeasePaymentsUnderNonCancelableOperatingLeasesThroughExpirationDetail" xlink:href="vra-20190202.xsd#LeasesScheduleOfFutureMinimumLeasePaymentsUnderNonCancelableOperatingLeasesThroughExpirationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/LeasesScheduleOfRentalExpenseForAllLeasesDetail" xlink:href="vra-20190202.xsd#LeasesScheduleOfRentalExpenseForAllLeasesDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/LeasesTables" xlink:href="vra-20190202.xsd#LeasesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/PropertyPlantAndEquipment" xlink:href="vra-20190202.xsd#PropertyPlantAndEquipment" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/PropertyPlantAndEquipmentScheduleOfDepreciationAndAmortizationExpenseAssociatedWithPropertyPlantAndEquipmentDetail" xlink:href="vra-20190202.xsd#PropertyPlantAndEquipmentScheduleOfDepreciationAndAmortizationExpenseAssociatedWithPropertyPlantAndEquipmentDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/PropertyPlantAndEquipmentScheduleOfPropertyPlantAndEquipmentDetail" xlink:href="vra-20190202.xsd#PropertyPlantAndEquipmentScheduleOfPropertyPlantAndEquipmentDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/PropertyPlantAndEquipmentTables" xlink:href="vra-20190202.xsd#PropertyPlantAndEquipmentTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/QuarterlyFinancialInformationUnaudited" xlink:href="vra-20190202.xsd#QuarterlyFinancialInformationUnaudited" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/QuarterlyFinancialInformationUnauditedNarrativeDetails" xlink:href="vra-20190202.xsd#QuarterlyFinancialInformationUnauditedNarrativeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/QuarterlyFinancialInformationUnauditedScheduleOfSelectedQuarterlyFinancialDataDetail" xlink:href="vra-20190202.xsd#QuarterlyFinancialInformationUnauditedScheduleOfSelectedQuarterlyFinancialDataDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/QuarterlyFinancialInformationUnauditedTables" xlink:href="vra-20190202.xsd#QuarterlyFinancialInformationUnauditedTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RelatedPartyTransactions" xlink:href="vra-20190202.xsd#RelatedPartyTransactions" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RelatedPartyTransactionsDetail" xlink:href="vra-20190202.xsd#RelatedPartyTransactionsDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RelatedPartyTransactionsScheduleOfRelatedPartyTransactionsAssociatedExpenseDetail" xlink:href="vra-20190202.xsd#RelatedPartyTransactionsScheduleOfRelatedPartyTransactionsAssociatedExpenseDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RelatedPartyTransactionsTables" xlink:href="vra-20190202.xsd#RelatedPartyTransactionsTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RestructuringAndOtherCharges" xlink:href="vra-20190202.xsd#RestructuringAndOtherCharges" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RestructuringAndOtherChargesDetails" xlink:href="vra-20190202.xsd#RestructuringAndOtherChargesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RevenueFromContractsWithCustomersAdoptionOfAsc606OnImpactedCondensedConsolidatedBalanceSheetDetails" xlink:href="vra-20190202.xsd#RevenueFromContractsWithCustomersAdoptionOfAsc606OnImpactedCondensedConsolidatedBalanceSheetDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RevenueFromContractsWithCustomersAdoptionOfAsc606OnImpactedCondensedConsolidatedStatementOfCashFlowsDetails" xlink:href="vra-20190202.xsd#RevenueFromContractsWithCustomersAdoptionOfAsc606OnImpactedCondensedConsolidatedStatementOfCashFlowsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RevenueFromContractsWithCustomersAdoptionOfAsc606OnImpactedCondensedConsolidatedStatementOfIncomeDetails" xlink:href="vra-20190202.xsd#RevenueFromContractsWithCustomersAdoptionOfAsc606OnImpactedCondensedConsolidatedStatementOfIncomeDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RevenueFromContractsWithCustomersDetails" xlink:href="vra-20190202.xsd#RevenueFromContractsWithCustomersDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RevenueFromContractsWithCustomersDisaggregationOfRevenueDetails" xlink:href="vra-20190202.xsd#RevenueFromContractsWithCustomersDisaggregationOfRevenueDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RevenueFromContractsWithCustomersNotes" xlink:href="vra-20190202.xsd#RevenueFromContractsWithCustomersNotes" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/RevenueFromContractsWithCustomersTables" xlink:href="vra-20190202.xsd#RevenueFromContractsWithCustomersTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SegmentReporting" xlink:href="vra-20190202.xsd#SegmentReporting" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SegmentReportingDetail" xlink:href="vra-20190202.xsd#SegmentReportingDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SegmentReportingNetRevenueByProductCategoryDetail" xlink:href="vra-20190202.xsd#SegmentReportingNetRevenueByProductCategoryDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:href="vra-20190202.xsd#SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SegmentReportingTables" xlink:href="vra-20190202.xsd#SegmentReportingTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensation" xlink:href="vra-20190202.xsd#StockBasedCompensation" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationAdditionalInformationDetail" xlink:href="vra-20190202.xsd#StockBasedCompensationAdditionalInformationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:href="vra-20190202.xsd#StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/StockBasedCompensationTables" xlink:href="vra-20190202.xsd#StockBasedCompensationTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SummaryOfSignificantAccountingPolicies" xlink:href="vra-20190202.xsd#SummaryOfSignificantAccountingPolicies" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesAdditionalInformationDetail" xlink:href="vra-20190202.xsd#SummaryOfSignificantAccountingPoliciesAdditionalInformationDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesScheduleOfEstimatedUsefulLivesDetail" xlink:href="vra-20190202.xsd#SummaryOfSignificantAccountingPoliciesScheduleOfEstimatedUsefulLivesDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesScheduleOfReturnsAndCreditReserveAndRelatedActivityDetail" xlink:href="vra-20190202.xsd#SummaryOfSignificantAccountingPoliciesScheduleOfReturnsAndCreditReserveAndRelatedActivityDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesScheduleOfTotalAdvertisingExpenseDetail" xlink:href="vra-20190202.xsd#SummaryOfSignificantAccountingPoliciesScheduleOfTotalAdvertisingExpenseDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesScheduleOfTotalRecoveryFromIndirectRetailersDetail" xlink:href="vra-20190202.xsd#SummaryOfSignificantAccountingPoliciesScheduleOfTotalRecoveryFromIndirectRetailersDetail" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesSummaryOfSignificantAccountingPoliciesFairValueMeasurementsDetails" xlink:href="vra-20190202.xsd#SummaryOfSignificantAccountingPoliciesSummaryOfSignificantAccountingPoliciesFairValueMeasurementsDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesSummaryOfSignificantAccountingPoliciesPolicies" xlink:href="vra-20190202.xsd#SummaryOfSignificantAccountingPoliciesSummaryOfSignificantAccountingPoliciesPolicies" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesTables" xlink:href="vra-20190202.xsd#SummaryOfSignificantAccountingPoliciesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/Vision2020RestructuringAndOtherChargesChargesAndRelatedLiabilitiesAssociatedWithVision2020InitiativesDetails" xlink:href="vra-20190202.xsd#Vision2020RestructuringAndOtherChargesChargesAndRelatedLiabilitiesAssociatedWithVision2020InitiativesDetails" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/Vision2020RestructuringAndOtherChargesTables" xlink:href="vra-20190202.xsd#Vision2020RestructuringAndOtherChargesTables" xlink:type="simple" />
  <link:roleRef roleURI="http://www.verabradley.com/role/Vision2020RestructuringAndOtherChargesVision2020RelatedChargesDetails" xlink:href="vra-20190202.xsd#Vision2020RestructuringAndOtherChargesVision2020RelatedChargesDetails" xlink:type="simple" />
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/all" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#all" xlink:type="simple" />
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-default" xlink:type="simple" />
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#dimension-domain" xlink:type="simple" />
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/domain-member" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#domain-member" xlink:type="simple" />
  <link:arcroleRef arcroleURI="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:href="http://www.xbrl.org/2005/xbrldt-2005.xsd#hypercube-dimension" xlink:type="simple" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/A401KProfitSharingPlanAndTrust" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/A401KProfitSharingPlanAndTrustAdditionalInformationDetail" xlink:type="extended">
    <link:loc xlink:href="vra-20190202.xsd#vra_PensionPlansPostretirementAndOtherEmployeeBenefitsLineItems" xlink:label="loc_vra_PensionPlansPostretirementAndOtherEmployeeBenefitsLineItems_693D0D6C1ED2EB7DAEECD9550A85744C" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable" xlink:label="loc_us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable_31398373DE825D0FFCE6D9550A840E6C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_vra_PensionPlansPostretirementAndOtherEmployeeBenefitsLineItems_693D0D6C1ED2EB7DAEECD9550A85744C" xlink:to="loc_us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable_31398373DE825D0FFCE6D9550A840E6C" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredCompensationArrangementWithIndividualExcludingShareBasedPaymentsAndPostretirementBenefitsByTypeOfDeferredCompensationAxis" xlink:label="loc_us-gaap_DeferredCompensationArrangementWithIndividualExcludingShareBasedPaymentsAndPostretirementBenefitsByTypeOfDeferredCompensationAxis_CBEBB51D0C639768EA67D9550A84E420" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable_31398373DE825D0FFCE6D9550A840E6C" xlink:to="loc_us-gaap_DeferredCompensationArrangementWithIndividualExcludingShareBasedPaymentsAndPostretirementBenefitsByTypeOfDeferredCompensationAxis_CBEBB51D0C639768EA67D9550A84E420" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredBonusAndProfitSharingArrangementIndividualContractTypeOfDeferredCompensationDomain" xlink:label="loc_us-gaap_DeferredBonusAndProfitSharingArrangementIndividualContractTypeOfDeferredCompensationDomain_EE0FE6EBE275E1D76A1CD9550A84169B_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_DeferredCompensationArrangementWithIndividualExcludingShareBasedPaymentsAndPostretirementBenefitsByTypeOfDeferredCompensationAxis_CBEBB51D0C639768EA67D9550A84E420" xlink:to="loc_us-gaap_DeferredBonusAndProfitSharingArrangementIndividualContractTypeOfDeferredCompensationDomain_EE0FE6EBE275E1D76A1CD9550A84169B_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredBonusAndProfitSharingArrangementIndividualContractTypeOfDeferredCompensationDomain" xlink:label="loc_us-gaap_DeferredBonusAndProfitSharingArrangementIndividualContractTypeOfDeferredCompensationDomain_EE0FE6EBE275E1D76A1CD9550A84169B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_DeferredCompensationArrangementWithIndividualExcludingShareBasedPaymentsAndPostretirementBenefitsByTypeOfDeferredCompensationAxis_CBEBB51D0C639768EA67D9550A84E420" xlink:to="loc_us-gaap_DeferredBonusAndProfitSharingArrangementIndividualContractTypeOfDeferredCompensationDomain_EE0FE6EBE275E1D76A1CD9550A84169B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredCompensationExcludingShareBasedPaymentsAndRetirementBenefitsMember" xlink:label="loc_us-gaap_DeferredCompensationExcludingShareBasedPaymentsAndRetirementBenefitsMember_DEBFADE5D17260103777D9550A85E261" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DeferredBonusAndProfitSharingArrangementIndividualContractTypeOfDeferredCompensationDomain_EE0FE6EBE275E1D76A1CD9550A84169B" xlink:to="loc_us-gaap_DeferredCompensationExcludingShareBasedPaymentsAndRetirementBenefitsMember_DEBFADE5D17260103777D9550A85E261" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_DefinedContributionPlanEmployerMatchingContributionPercentofEmployeesGrossPayInitialMatch" xlink:label="loc_vra_DefinedContributionPlanEmployerMatchingContributionPercentofEmployeesGrossPayInitialMatch_59FFC3CE2425F0AB6D80D9550A85ECD1" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_PensionPlansPostretirementAndOtherEmployeeBenefitsLineItems_693D0D6C1ED2EB7DAEECD9550A85744C" xlink:to="loc_vra_DefinedContributionPlanEmployerMatchingContributionPercentofEmployeesGrossPayInitialMatch_59FFC3CE2425F0AB6D80D9550A85ECD1" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_DefinedContributionPlanEmployerMatchingContributionPercentofMatchInitialMatch" xlink:label="loc_vra_DefinedContributionPlanEmployerMatchingContributionPercentofMatchInitialMatch_0537372E26F7013F1F96D9550A8A4329" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_PensionPlansPostretirementAndOtherEmployeeBenefitsLineItems_693D0D6C1ED2EB7DAEECD9550A85744C" xlink:to="loc_vra_DefinedContributionPlanEmployerMatchingContributionPercentofMatchInitialMatch_0537372E26F7013F1F96D9550A8A4329" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_DefinedContributionPlanEmployerMatchingContributionPercentofEmployeesGrossPaySecondaryMatch" xlink:label="loc_vra_DefinedContributionPlanEmployerMatchingContributionPercentofEmployeesGrossPaySecondaryMatch_CEB0689755C84034B6EED9550A8BCF86" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_PensionPlansPostretirementAndOtherEmployeeBenefitsLineItems_693D0D6C1ED2EB7DAEECD9550A85744C" xlink:to="loc_vra_DefinedContributionPlanEmployerMatchingContributionPercentofEmployeesGrossPaySecondaryMatch_CEB0689755C84034B6EED9550A8BCF86" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_DefinedContributionPlanEmployerMatchingContributionPercentofMatchSecondaryMatch" xlink:label="loc_vra_DefinedContributionPlanEmployerMatchingContributionPercentofMatchSecondaryMatch_5D547789C34C4C368705D9550A8B2019" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_PensionPlansPostretirementAndOtherEmployeeBenefitsLineItems_693D0D6C1ED2EB7DAEECD9550A85744C" xlink:to="loc_vra_DefinedContributionPlanEmployerMatchingContributionPercentofMatchSecondaryMatch_5D547789C34C4C368705D9550A8B2019" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DefinedContributionPlanEmployerMatchingContributionPercentOfMatch" xlink:label="loc_us-gaap_DefinedContributionPlanEmployerMatchingContributionPercentOfMatch_E5164F4CF2CE089D9328D9550A8B0456" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_PensionPlansPostretirementAndOtherEmployeeBenefitsLineItems_693D0D6C1ED2EB7DAEECD9550A85744C" xlink:to="loc_us-gaap_DefinedContributionPlanEmployerMatchingContributionPercentOfMatch_E5164F4CF2CE089D9328D9550A8B0456" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredCompensationArrangementWithIndividualContributionsByEmployer" xlink:label="loc_us-gaap_DeferredCompensationArrangementWithIndividualContributionsByEmployer_240CE87AF578A1B3E875D9550A8B5F87" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_PensionPlansPostretirementAndOtherEmployeeBenefitsLineItems_693D0D6C1ED2EB7DAEECD9550A85744C" xlink:to="loc_us-gaap_DeferredCompensationArrangementWithIndividualContributionsByEmployer_240CE87AF578A1B3E875D9550A8B5F87" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/A401KProfitSharingPlanAndTrustScheduleOfTotalCompanyContributionsToPlanDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/A401KProfitSharingPlanAndTrustTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/CommitmentsAndContingencies" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/CommitmentsAndContingenciesCommitmentsAndContingenciesDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/CommonStock" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/CommonStockDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityClassOfTreasuryStockLineItems" xlink:label="loc_us-gaap_EquityClassOfTreasuryStockLineItems_EABDD09F515036179A17D9550A02D07F" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ClassOfTreasuryStockTable" xlink:label="loc_us-gaap_ClassOfTreasuryStockTable_08424D7F04E02D3E52E4D9550A00BC4A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_EABDD09F515036179A17D9550A02D07F" xlink:to="loc_us-gaap_ClassOfTreasuryStockTable_08424D7F04E02D3E52E4D9550A00BC4A" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareRepurchaseProgramAxis" xlink:label="loc_us-gaap_ShareRepurchaseProgramAxis_2940BA2433DDFC525167D9550A00FE29" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ClassOfTreasuryStockTable_08424D7F04E02D3E52E4D9550A00BC4A" xlink:to="loc_us-gaap_ShareRepurchaseProgramAxis_2940BA2433DDFC525167D9550A00FE29" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_24B852BC199AFCDD8D4FD9550A01B724_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_2940BA2433DDFC525167D9550A00FE29" xlink:to="loc_us-gaap_ShareRepurchaseProgramDomain_24B852BC199AFCDD8D4FD9550A01B724_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareRepurchaseProgramDomain" xlink:label="loc_us-gaap_ShareRepurchaseProgramDomain_24B852BC199AFCDD8D4FD9550A01B724" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ShareRepurchaseProgramAxis_2940BA2433DDFC525167D9550A00FE29" xlink:to="loc_us-gaap_ShareRepurchaseProgramDomain_24B852BC199AFCDD8D4FD9550A01B724" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_The2015ShareRepurchaseProgramMember" xlink:label="loc_vra_The2015ShareRepurchaseProgramMember_74D8C3A95D3B699EDF7BD9550A0157F1" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareRepurchaseProgramDomain_24B852BC199AFCDD8D4FD9550A01B724" xlink:to="loc_vra_The2015ShareRepurchaseProgramMember_74D8C3A95D3B699EDF7BD9550A0157F1" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_A2018ShareRepurchaseProgramMember" xlink:label="loc_vra_A2018ShareRepurchaseProgramMember_50B77BCBD6987C14FA8AD9550A01DE6E" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareRepurchaseProgramDomain_24B852BC199AFCDD8D4FD9550A01B724" xlink:to="loc_vra_A2018ShareRepurchaseProgramMember_50B77BCBD6987C14FA8AD9550A01DE6E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockRepurchaseProgramAuthorizedAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_FA022635265216F964D1D9550A074BDE" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_EABDD09F515036179A17D9550A02D07F" xlink:to="loc_us-gaap_StockRepurchaseProgramAuthorizedAmount1_FA022635265216F964D1D9550A074BDE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TreasuryStockSharesAcquired" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_DDD560014C70AD3E42C4D9550A078793" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_EABDD09F515036179A17D9550A02D07F" xlink:to="loc_us-gaap_TreasuryStockSharesAcquired_DDD560014C70AD3E42C4D9550A078793" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TreasuryStockAcquiredAverageCostPerShare" xlink:label="loc_us-gaap_TreasuryStockAcquiredAverageCostPerShare_BCE1B287E839E9D36DC9D9550A07BD0A" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_EABDD09F515036179A17D9550A02D07F" xlink:to="loc_us-gaap_TreasuryStockAcquiredAverageCostPerShare_BCE1B287E839E9D36DC9D9550A07BD0A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TreasuryStockValueAcquiredCostMethod" xlink:label="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_ECF75A028F2226E4B184D9550A078D5B" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_EABDD09F515036179A17D9550A02D07F" xlink:to="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_ECF75A028F2226E4B184D9550A078D5B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1" xlink:label="loc_us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_513DC32CEE6C2BB37A24D9550A089023" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_EABDD09F515036179A17D9550A02D07F" xlink:to="loc_us-gaap_StockRepurchaseProgramRemainingAuthorizedRepurchaseAmount1_513DC32CEE6C2BB37A24D9550A089023" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TreasuryStockShares" xlink:label="loc_us-gaap_TreasuryStockShares_B2E7182E71107BA0285BD9550A083681" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_EABDD09F515036179A17D9550A02D07F" xlink:to="loc_us-gaap_TreasuryStockShares_B2E7182E71107BA0285BD9550A083681" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TreasuryStockValue" xlink:label="loc_us-gaap_TreasuryStockValue_15939FD94BDADA957E1FD9550A08A709" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityClassOfTreasuryStockLineItems_EABDD09F515036179A17D9550A02D07F" xlink:to="loc_us-gaap_TreasuryStockValue_15939FD94BDADA957E1FD9550A08A709" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedBalanceSheets" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedBalanceSheetsParenthetical" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfCashFlows" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfComprehensiveIncome" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfIncome" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/ConsolidatedStatementsOfShareholdersEquity" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_B186DFF029783EDA7AE3D9550C818044" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_StatementTable_B186DFF029783EDA7AE3D9550C818044" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_C93D364560C90F837077D9550C81E791" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_StatementTable_B186DFF029783EDA7AE3D9550C818044" xlink:to="loc_us-gaap_StatementEquityComponentsAxis_C93D364560C90F837077D9550C81E791" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_AE57831847FDF02E1125D9550C81DF9A_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_C93D364560C90F837077D9550C81E791" xlink:to="loc_us-gaap_EquityComponentDomain_AE57831847FDF02E1125D9550C81DF9A_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_AE57831847FDF02E1125D9550C81DF9A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_C93D364560C90F837077D9550C81E791" xlink:to="loc_us-gaap_EquityComponentDomain_AE57831847FDF02E1125D9550C81DF9A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaap_CommonStockMember_6B80A1673CF3E011E630D9550C81CECB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_AE57831847FDF02E1125D9550C81DF9A" xlink:to="loc_us-gaap_CommonStockMember_6B80A1673CF3E011E630D9550C81CECB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TreasuryStockMember" xlink:label="loc_us-gaap_TreasuryStockMember_2A3D76C105B310762C85D9550C8217D9" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_AE57831847FDF02E1125D9550C81DF9A" xlink:to="loc_us-gaap_TreasuryStockMember_2A3D76C105B310762C85D9550C8217D9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdditionalPaidInCapitalMember" xlink:label="loc_us-gaap_AdditionalPaidInCapitalMember_EBE6FF02AD393DF549AAD9550C8285BB" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_AE57831847FDF02E1125D9550C81DF9A" xlink:to="loc_us-gaap_AdditionalPaidInCapitalMember_EBE6FF02AD393DF549AAD9550C8285BB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:label="loc_us-gaap_RetainedEarningsMember_26C73C4545DCEEB6438DD9550C822DAE" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_AE57831847FDF02E1125D9550C81DF9A" xlink:to="loc_us-gaap_RetainedEarningsMember_26C73C4545DCEEB6438DD9550C822DAE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_3F2635FF9998C0F062F9D9550C82AAC1" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EquityComponentDomain_AE57831847FDF02E1125D9550C81DF9A" xlink:to="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_3F2635FF9998C0F062F9D9550C82AAC1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockSharesOutstanding" xlink:label="loc_us-gaap_CommonStockSharesOutstanding_C5019214E1E1F111C0E1D9550C83A2FB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_CommonStockSharesOutstanding_C5019214E1E1F111C0E1D9550C83A2FB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TreasuryStockShares" xlink:label="loc_us-gaap_TreasuryStockShares_FE4ABE703A4477913ED5D9550C83ECF6" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_TreasuryStockShares_FE4ABE703A4477913ED5D9550C83ECF6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest" xlink:label="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_239C6D53A8F738FEAB78D9550C831EF8" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest_239C6D53A8F738FEAB78D9550C831EF8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_0B19BB13BC41C2C94D45D9550C83B7C8" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_NetIncomeLoss_0B19BB13BC41C2C94D45D9550C83B7C8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_03719731B74E113152D4D9550C847D4E" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax_03719731B74E113152D4D9550C847D4E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestrictedStockSharesIssuedNetOfSharesForTaxWithholdings" xlink:label="loc_us-gaap_RestrictedStockSharesIssuedNetOfSharesForTaxWithholdings_A6B0932B439663119211D9550C844B48" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_RestrictedStockSharesIssuedNetOfSharesForTaxWithholdings_A6B0932B439663119211D9550C844B48" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestrictedStockValueSharesIssuedNetOfTaxWithholdings" xlink:label="loc_us-gaap_RestrictedStockValueSharesIssuedNetOfTaxWithholdings_B31D7E7B3C16ABBA71C0D9550C84B13E" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_RestrictedStockValueSharesIssuedNetOfTaxWithholdings_B31D7E7B3C16ABBA71C0D9550C84B13E" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_ShareBasedCompensationExcludingEmployeeBenefitIssuance" xlink:label="loc_vra_ShareBasedCompensationExcludingEmployeeBenefitIssuance_3268B10EC887F889A09FD9550C84DAE2" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_vra_ShareBasedCompensationExcludingEmployeeBenefitIssuance_3268B10EC887F889A09FD9550C84DAE2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TreasuryStockSharesAcquired" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_25BEE00BA6378F7C1495D9550C846B19" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_TreasuryStockSharesAcquired_25BEE00BA6378F7C1495D9550C846B19" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TreasuryStockValueAcquiredCostMethod" xlink:label="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_E1B00625EC718F302D43D9550C85E339" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_E1B00625EC718F302D43D9550C85E339" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentBeforeTaxPortionAttributableToParent" xlink:label="loc_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentBeforeTaxPortionAttributableToParent_30C3791E2B2221A3C69ED9550C852DCC" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentBeforeTaxPortionAttributableToParent_30C3791E2B2221A3C69ED9550C852DCC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption" xlink:label="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_FA7E2609DAB4DD5D0460D9550C857F2A" xlink:type="locator" />
    <link:definitionArc order="14" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_StatementLineItems_541570A5CA0940FC6E0DD9550C83ACBC" xlink:to="loc_us-gaap_CumulativeEffectOfNewAccountingPrincipleInPeriodOfAdoption_FA7E2609DAB4DD5D0460D9550C857F2A" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/Debt" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/DebtCreditAgreementDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityLineItems" xlink:label="loc_us-gaap_LineOfCreditFacilityLineItems_6498D60BEE1774106ADCD9550B94EABB" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityTable" xlink:label="loc_us-gaap_LineOfCreditFacilityTable_4989C67BBACCD735EBC2D9550B8F16E4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_LineOfCreditFacilityLineItems_6498D60BEE1774106ADCD9550B94EABB" xlink:to="loc_us-gaap_LineOfCreditFacilityTable_4989C67BBACCD735EBC2D9550B8F16E4" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_4A50FE64E92FA197FF63D9550B8FD74C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LineOfCreditFacilityTable_4989C67BBACCD735EBC2D9550B8F16E4" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_4A50FE64E92FA197FF63D9550B8FD74C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_0F95F2742E9D36000B6ED9550B8FA2A4_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_4A50FE64E92FA197FF63D9550B8FD74C" xlink:to="loc_us-gaap_RelatedPartyDomain_0F95F2742E9D36000B6ED9550B8FA2A4_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_0F95F2742E9D36000B6ED9550B8FA2A4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_4A50FE64E92FA197FF63D9550B8FD74C" xlink:to="loc_us-gaap_RelatedPartyDomain_0F95F2742E9D36000B6ED9550B8FA2A4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_SubsidiariesMember" xlink:label="loc_srt_SubsidiariesMember_23BA7EA87EE136A80C2BD9550B9066D3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_0F95F2742E9D36000B6ED9550B8FA2A4" xlink:to="loc_srt_SubsidiariesMember_23BA7EA87EE136A80C2BD9550B9066D3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_C40A0F832548455720DBD9550B905C99" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LineOfCreditFacilityTable_4989C67BBACCD735EBC2D9550B8F16E4" xlink:to="loc_srt_RangeAxis_C40A0F832548455720DBD9550B905C99" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_A8AEB3CBFE98F7DF9691D9550B90FA6E_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_C40A0F832548455720DBD9550B905C99" xlink:to="loc_srt_RangeMember_A8AEB3CBFE98F7DF9691D9550B90FA6E_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_A8AEB3CBFE98F7DF9691D9550B90FA6E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_C40A0F832548455720DBD9550B905C99" xlink:to="loc_srt_RangeMember_A8AEB3CBFE98F7DF9691D9550B90FA6E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_BEA075BBD531A5F32252D9550B91BF88" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_A8AEB3CBFE98F7DF9691D9550B90FA6E" xlink:to="loc_srt_MinimumMember_BEA075BBD531A5F32252D9550B91BF88" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_250F4F025E6336A20DF9D9550B910C91" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_A8AEB3CBFE98F7DF9691D9550B90FA6E" xlink:to="loc_srt_MaximumMember_250F4F025E6336A20DF9D9550B910C91" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_VariableRateAxis" xlink:label="loc_us-gaap_VariableRateAxis_BCB9DD4E8CB24C912A97D9550B917FB7" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LineOfCreditFacilityTable_4989C67BBACCD735EBC2D9550B8F16E4" xlink:to="loc_us-gaap_VariableRateAxis_BCB9DD4E8CB24C912A97D9550B917FB7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_51D75D6C62F610B0EDB4D9550B91B206_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_VariableRateAxis_BCB9DD4E8CB24C912A97D9550B917FB7" xlink:to="loc_us-gaap_VariableRateDomain_51D75D6C62F610B0EDB4D9550B91B206_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_VariableRateDomain" xlink:label="loc_us-gaap_VariableRateDomain_51D75D6C62F610B0EDB4D9550B91B206" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_VariableRateAxis_BCB9DD4E8CB24C912A97D9550B917FB7" xlink:to="loc_us-gaap_VariableRateDomain_51D75D6C62F610B0EDB4D9550B91B206" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LondonInterbankOfferedRateLIBORMember" xlink:label="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_209573E40834B0E8969BD9550B9135D5" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VariableRateDomain_51D75D6C62F610B0EDB4D9550B91B206" xlink:to="loc_us-gaap_LondonInterbankOfferedRateLIBORMember_209573E40834B0E8969BD9550B9135D5" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_AdjustedLondonInterbankOfferedRateLIBORMember" xlink:label="loc_vra_AdjustedLondonInterbankOfferedRateLIBORMember_D8BC2AEF0EE4F869D6E3D9550B92C104" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VariableRateDomain_51D75D6C62F610B0EDB4D9550B91B206" xlink:to="loc_vra_AdjustedLondonInterbankOfferedRateLIBORMember_D8BC2AEF0EE4F869D6E3D9550B92C104" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_BaseRateMember" xlink:label="loc_us-gaap_BaseRateMember_167D7C14A1A56F2BDFC1D9550B927FE4" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_VariableRateDomain_51D75D6C62F610B0EDB4D9550B91B206" xlink:to="loc_us-gaap_BaseRateMember_167D7C14A1A56F2BDFC1D9550B927FE4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentAxis" xlink:label="loc_us-gaap_DebtInstrumentAxis_3DE5B94FAD7B3EE27AC0D9550B92E652" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LineOfCreditFacilityTable_4989C67BBACCD735EBC2D9550B8F16E4" xlink:to="loc_us-gaap_DebtInstrumentAxis_3DE5B94FAD7B3EE27AC0D9550B92E652" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_5D6FDC799D7D34CD8009D9550B92B4B3_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_DebtInstrumentAxis_3DE5B94FAD7B3EE27AC0D9550B92E652" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_5D6FDC799D7D34CD8009D9550B92B4B3_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentNameDomain" xlink:label="loc_us-gaap_DebtInstrumentNameDomain_5D6FDC799D7D34CD8009D9550B92B4B3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_DebtInstrumentAxis_3DE5B94FAD7B3EE27AC0D9550B92E652" xlink:to="loc_us-gaap_DebtInstrumentNameDomain_5D6FDC799D7D34CD8009D9550B92B4B3" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_NewCreditAgreementMember" xlink:label="loc_vra_NewCreditAgreementMember_5886AA1A402B326E8BA7D9550B92CA52" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_5D6FDC799D7D34CD8009D9550B92B4B3" xlink:to="loc_vra_NewCreditAgreementMember_5886AA1A402B326E8BA7D9550B92CA52" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_CreditAgreementMember" xlink:label="loc_vra_CreditAgreementMember_A111E5F1E53FC4089274D9550B932EC0" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DebtInstrumentNameDomain_5D6FDC799D7D34CD8009D9550B92B4B3" xlink:to="loc_vra_CreditAgreementMember_A111E5F1E53FC4089274D9550B932EC0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditFacilityAxis" xlink:label="loc_us-gaap_CreditFacilityAxis_0A6BA0A603FC1A21AB3AD9550B93CA37" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_LineOfCreditFacilityTable_4989C67BBACCD735EBC2D9550B8F16E4" xlink:to="loc_us-gaap_CreditFacilityAxis_0A6BA0A603FC1A21AB3AD9550B93CA37" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_96DF11353D83DEBE836AD9550B9305DF_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_CreditFacilityAxis_0A6BA0A603FC1A21AB3AD9550B93CA37" xlink:to="loc_us-gaap_CreditFacilityDomain_96DF11353D83DEBE836AD9550B9305DF_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CreditFacilityDomain" xlink:label="loc_us-gaap_CreditFacilityDomain_96DF11353D83DEBE836AD9550B9305DF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_CreditFacilityAxis_0A6BA0A603FC1A21AB3AD9550B93CA37" xlink:to="loc_us-gaap_CreditFacilityDomain_96DF11353D83DEBE836AD9550B9305DF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevolvingCreditFacilityMember" xlink:label="loc_us-gaap_RevolvingCreditFacilityMember_FCF8F68985D030B27D7ED9550B934FD9" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_CreditFacilityDomain_96DF11353D83DEBE836AD9550B9305DF" xlink:to="loc_us-gaap_RevolvingCreditFacilityMember_FCF8F68985D030B27D7ED9550B934FD9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_FB7EEAF851E9AB861207D9550B9491B0" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LineOfCreditFacilityLineItems_6498D60BEE1774106ADCD9550B94EABB" xlink:to="loc_us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity_FB7EEAF851E9AB861207D9550B9491B0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity" xlink:label="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_8475879DE6BC8A62048AD9550B94F18B" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LineOfCreditFacilityLineItems_6498D60BEE1774106ADCD9550B94EABB" xlink:to="loc_us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity_8475879DE6BC8A62048AD9550B94F18B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityIncreaseDecreaseForPeriodNet" xlink:label="loc_us-gaap_LineOfCreditFacilityIncreaseDecreaseForPeriodNet_718228E10F19CB9FB06DD9550B949EF9" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LineOfCreditFacilityLineItems_6498D60BEE1774106ADCD9550B94EABB" xlink:to="loc_us-gaap_LineOfCreditFacilityIncreaseDecreaseForPeriodNet_718228E10F19CB9FB06DD9550B949EF9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DebtInstrumentBasisSpreadOnVariableRate1" xlink:label="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_DEFD79F8CAD66679CB84D9550B940977" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LineOfCreditFacilityLineItems_6498D60BEE1774106ADCD9550B94EABB" xlink:to="loc_us-gaap_DebtInstrumentBasisSpreadOnVariableRate1_DEFD79F8CAD66679CB84D9550B940977" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage" xlink:label="loc_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_E51026CECAE41AC32E87D9550B949339" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LineOfCreditFacilityLineItems_6498D60BEE1774106ADCD9550B94EABB" xlink:to="loc_us-gaap_LineOfCreditFacilityUnusedCapacityCommitmentFeePercentage_E51026CECAE41AC32E87D9550B949339" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_DebtInstrumentFixedChargeCoverageRatio" xlink:label="loc_vra_DebtInstrumentFixedChargeCoverageRatio_B4BFB79277B5CB89AE1ED9550B95C7E5" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_LineOfCreditFacilityLineItems_6498D60BEE1774106ADCD9550B94EABB" xlink:to="loc_vra_DebtInstrumentFixedChargeCoverageRatio_B4BFB79277B5CB89AE1ED9550B95C7E5" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompany" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompanyAdditionalInformationDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/DescriptionOfCompanyPolicies" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/DocumentAndEntityInformation" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/EarningsPerShare" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/EarningsPerShareComponentsOfBasicAndDilutedNetIncomePerShareDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/EarningsPerShareTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxes" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxesAdditionalInformationDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxesScheduleOfComponentsOfDeferredTaxAssetsAndLiabilitiesDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxesScheduleOfComponentsOfIncomeTaxExpenseDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxesScheduleOfIncomeBeforeIncomeTaxesDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxesScheduleOfReconciliationOfBeginningAndEndingGrossAmountOfUnrecognizedTaxBenefitsDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxesScheduleOfReconciliationOfIncomeTaxExpenseToAmountComputedAtFederalStatutoryRateDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/IncomeTaxesTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/InvestmentsLongTermInvestmentsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentHoldingsLineItems" xlink:label="loc_us-gaap_InvestmentHoldingsLineItems_BDA63DE199B5B2F38571D95509706716" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentHoldingsTable" xlink:label="loc_us-gaap_InvestmentHoldingsTable_13BC3BF325DB6DDAF861D955096B0464" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_InvestmentHoldingsLineItems_BDA63DE199B5B2F38571D95509706716" xlink:to="loc_us-gaap_InvestmentHoldingsTable_13BC3BF325DB6DDAF861D955096B0464" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByMeasurementBasisAxis" xlink:label="loc_us-gaap_FairValueByMeasurementBasisAxis_91F2EEC0BB21875E9569D955096B5A43" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_InvestmentHoldingsTable_13BC3BF325DB6DDAF861D955096B0464" xlink:to="loc_us-gaap_FairValueByMeasurementBasisAxis_91F2EEC0BB21875E9569D955096B5A43" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PortionAtFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_49B8A4D568744D1DE585D955096CD7D6_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByMeasurementBasisAxis_91F2EEC0BB21875E9569D955096B5A43" xlink:to="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_49B8A4D568744D1DE585D955096CD7D6_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueDisclosureItemAmountsDomain" xlink:label="loc_us-gaap_FairValueDisclosureItemAmountsDomain_D96F09C52D4846828760D955096B1922" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByMeasurementBasisAxis_91F2EEC0BB21875E9569D955096B5A43" xlink:to="loc_us-gaap_FairValueDisclosureItemAmountsDomain_D96F09C52D4846828760D955096B1922" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PortionAtFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_49B8A4D568744D1DE585D955096CD7D6" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueDisclosureItemAmountsDomain_D96F09C52D4846828760D955096B1922" xlink:to="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_49B8A4D568744D1DE585D955096CD7D6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EstimateOfFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_AA04817DCD999FDD922BD955096C9BF2" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueDisclosureItemAmountsDomain_D96F09C52D4846828760D955096B1922" xlink:to="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_AA04817DCD999FDD922BD955096C9BF2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_EB2CC7AE865B73BE96AAD955096C6FD3" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_InvestmentHoldingsTable_13BC3BF325DB6DDAF861D955096B0464" xlink:to="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_EB2CC7AE865B73BE96AAD955096C6FD3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_427536A2EFA04194ED7DD955096D0F0E_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_EB2CC7AE865B73BE96AAD955096C6FD3" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_427536A2EFA04194ED7DD955096D0F0E_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_427536A2EFA04194ED7DD955096D0F0E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_EB2CC7AE865B73BE96AAD955096C6FD3" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_427536A2EFA04194ED7DD955096D0F0E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_FB434C108308CE288DF3D955096D4B77" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_427536A2EFA04194ED7DD955096D0F0E" xlink:to="loc_us-gaap_FairValueInputsLevel1Member_FB434C108308CE288DF3D955096D4B77" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_D549A5FD060A9B07B1FED955096D7794" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_427536A2EFA04194ED7DD955096D0F0E" xlink:to="loc_us-gaap_FairValueInputsLevel2Member_D549A5FD060A9B07B1FED955096D7794" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_CD25FC6C1CB3BC8376E0D955096D0C9B" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_InvestmentHoldingsTable_13BC3BF325DB6DDAF861D955096B0464" xlink:to="loc_us-gaap_FairValueByMeasurementFrequencyAxis_CD25FC6C1CB3BC8376E0D955096D0C9B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_D63D479E55C6017DBC03D955096ED878_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_CD25FC6C1CB3BC8376E0D955096D0C9B" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_D63D479E55C6017DBC03D955096ED878_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_D63D479E55C6017DBC03D955096ED878" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_CD25FC6C1CB3BC8376E0D955096D0C9B" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_D63D479E55C6017DBC03D955096ED878" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_4AC2EDA7C6CEFBDA3C9CD955096ECEEF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_D63D479E55C6017DBC03D955096ED878" xlink:to="loc_us-gaap_FairValueMeasurementsRecurringMember_4AC2EDA7C6CEFBDA3C9CD955096ECEEF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_64C102BFEF04425ED941D955096E1FF1" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_InvestmentHoldingsTable_13BC3BF325DB6DDAF861D955096B0464" xlink:to="loc_us-gaap_InvestmentTypeAxis_64C102BFEF04425ED941D955096E1FF1" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_7BCDE5AD437AD3189622D955096E50B8_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_InvestmentTypeAxis_64C102BFEF04425ED941D955096E1FF1" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_7BCDE5AD437AD3189622D955096E50B8_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_7BCDE5AD437AD3189622D955096E50B8" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_InvestmentTypeAxis_64C102BFEF04425ED941D955096E1FF1" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_7BCDE5AD437AD3189622D955096E50B8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DomesticCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_4EB525399E0C91A34C75D955096F6576" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_7BCDE5AD437AD3189622D955096E50B8" xlink:to="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_4EB525399E0C91A34C75D955096F6576" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetBackedSecuritiesMember" xlink:label="loc_us-gaap_AssetBackedSecuritiesMember_DD18CA046ECC87B2CBD5D955096F195E" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_7BCDE5AD437AD3189622D955096E50B8" xlink:to="loc_us-gaap_AssetBackedSecuritiesMember_DD18CA046ECC87B2CBD5D955096F195E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ForeignCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_13ACAA752B3A4B45B47AD955096FBCC5" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_7BCDE5AD437AD3189622D955096E50B8" xlink:to="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_13ACAA752B3A4B45B47AD955096FBCC5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MunicipalNotesMember" xlink:label="loc_us-gaap_MunicipalNotesMember_6C1DA9396BB7091635D6D955096FB5BA" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_7BCDE5AD437AD3189622D955096E50B8" xlink:to="loc_us-gaap_MunicipalNotesMember_6C1DA9396BB7091635D6D955096FB5BA" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_NonUnitedStatesAssetbackedSecuritiesMember" xlink:label="loc_vra_NonUnitedStatesAssetbackedSecuritiesMember_27475AF76A56D9DA3A30D955096F3BDE" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_7BCDE5AD437AD3189622D955096E50B8" xlink:to="loc_vra_NonUnitedStatesAssetbackedSecuritiesMember_27475AF76A56D9DA3A30D955096F3BDE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_USTreasurySecuritiesMember" xlink:label="loc_us-gaap_USTreasurySecuritiesMember_DE3BECF16F5892D0AF18D955096F3B9E" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_7BCDE5AD437AD3189622D955096E50B8" xlink:to="loc_us-gaap_USTreasurySecuritiesMember_DE3BECF16F5892D0AF18D955096F3B9E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermInvestments" xlink:label="loc_us-gaap_LongTermInvestments_52C24CF8A81475EFDF56D95509709207" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentHoldingsLineItems_BDA63DE199B5B2F38571D95509706716" xlink:to="loc_us-gaap_LongTermInvestments_52C24CF8A81475EFDF56D95509709207" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentBeforeTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentBeforeTax_783201E17033F8644B98D9550970A57B" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentHoldingsLineItems_BDA63DE199B5B2F38571D95509706716" xlink:to="loc_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentBeforeTax_783201E17033F8644B98D9550970A57B" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/InvestmentsNotes" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/InvestmentsShortTermInvestmentsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentHoldingsLineItems" xlink:label="loc_us-gaap_InvestmentHoldingsLineItems_4D17A4435F9ED0392868D955097DB140" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentHoldingsTable" xlink:label="loc_us-gaap_InvestmentHoldingsTable_34B8BCB4F2BCAE87EC0ED9550978373C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_InvestmentHoldingsLineItems_4D17A4435F9ED0392868D955097DB140" xlink:to="loc_us-gaap_InvestmentHoldingsTable_34B8BCB4F2BCAE87EC0ED9550978373C" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByMeasurementBasisAxis" xlink:label="loc_us-gaap_FairValueByMeasurementBasisAxis_BFCFDC86981F001BB54ED955097829F3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_InvestmentHoldingsTable_34B8BCB4F2BCAE87EC0ED9550978373C" xlink:to="loc_us-gaap_FairValueByMeasurementBasisAxis_BFCFDC86981F001BB54ED955097829F3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PortionAtFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_96D24DA440F15D2FD031D955097892F0_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByMeasurementBasisAxis_BFCFDC86981F001BB54ED955097829F3" xlink:to="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_96D24DA440F15D2FD031D955097892F0_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueDisclosureItemAmountsDomain" xlink:label="loc_us-gaap_FairValueDisclosureItemAmountsDomain_7865B82C9DA6F7486C72D9550978267D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByMeasurementBasisAxis_BFCFDC86981F001BB54ED955097829F3" xlink:to="loc_us-gaap_FairValueDisclosureItemAmountsDomain_7865B82C9DA6F7486C72D9550978267D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PortionAtFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_96D24DA440F15D2FD031D955097892F0" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueDisclosureItemAmountsDomain_7865B82C9DA6F7486C72D9550978267D" xlink:to="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_96D24DA440F15D2FD031D955097892F0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EstimateOfFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_78DAE1CF044ACF14B7E4D9550979E718" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueDisclosureItemAmountsDomain_7865B82C9DA6F7486C72D9550978267D" xlink:to="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_78DAE1CF044ACF14B7E4D9550979E718" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_51088587745D964A6C5AD955097966AE" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_InvestmentHoldingsTable_34B8BCB4F2BCAE87EC0ED9550978373C" xlink:to="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_51088587745D964A6C5AD955097966AE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_3E85335F5F0C211A279AD95509795509_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_51088587745D964A6C5AD955097966AE" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_3E85335F5F0C211A279AD95509795509_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_3E85335F5F0C211A279AD95509795509" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_51088587745D964A6C5AD955097966AE" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_3E85335F5F0C211A279AD95509795509" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_E0DCB4A4A3DE59C4BC05D95509794D14" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_3E85335F5F0C211A279AD95509795509" xlink:to="loc_us-gaap_FairValueInputsLevel2Member_E0DCB4A4A3DE59C4BC05D95509794D14" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_B0FA9DFABDBBC28311DED955097AF749" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_3E85335F5F0C211A279AD95509795509" xlink:to="loc_us-gaap_FairValueInputsLevel1Member_B0FA9DFABDBBC28311DED955097AF749" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_B5AF046FA77FF46DE859D955097AEA61" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_InvestmentHoldingsTable_34B8BCB4F2BCAE87EC0ED9550978373C" xlink:to="loc_us-gaap_FairValueByMeasurementFrequencyAxis_B5AF046FA77FF46DE859D955097AEA61" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_5E169C09EA55F50399DBD955097A27AB_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_B5AF046FA77FF46DE859D955097AEA61" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_5E169C09EA55F50399DBD955097A27AB_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_5E169C09EA55F50399DBD955097A27AB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_B5AF046FA77FF46DE859D955097AEA61" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_5E169C09EA55F50399DBD955097A27AB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_25BAE2E1BAD009597074D955097B15A7" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_5E169C09EA55F50399DBD955097A27AB" xlink:to="loc_us-gaap_FairValueMeasurementsRecurringMember_25BAE2E1BAD009597074D955097B15A7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_91CECFE789D7CE878167D955097B3748" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_InvestmentHoldingsTable_34B8BCB4F2BCAE87EC0ED9550978373C" xlink:to="loc_us-gaap_InvestmentTypeAxis_91CECFE789D7CE878167D955097B3748" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_BCE23B2A9191225AD04ED955097B6DFE_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_InvestmentTypeAxis_91CECFE789D7CE878167D955097B3748" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_BCE23B2A9191225AD04ED955097B6DFE_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_BCE23B2A9191225AD04ED955097B6DFE" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_InvestmentTypeAxis_91CECFE789D7CE878167D955097B3748" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_BCE23B2A9191225AD04ED955097B6DFE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ForeignCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_182555368A4BCA4007C4D955097C3C42" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_BCE23B2A9191225AD04ED955097B6DFE" xlink:to="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_182555368A4BCA4007C4D955097C3C42" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DomesticCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_B7F9D01B3329E9F46419D955097C7914" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_BCE23B2A9191225AD04ED955097B6DFE" xlink:to="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_B7F9D01B3329E9F46419D955097C7914" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MunicipalNotesMember" xlink:label="loc_us-gaap_MunicipalNotesMember_069722B4668663543006D955097C5457" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_BCE23B2A9191225AD04ED955097B6DFE" xlink:to="loc_us-gaap_MunicipalNotesMember_069722B4668663543006D955097C5457" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_USTreasurySecuritiesMember" xlink:label="loc_us-gaap_USTreasurySecuritiesMember_79229DD47DE2E6C4748ED955097C0A2C" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_BCE23B2A9191225AD04ED955097B6DFE" xlink:to="loc_us-gaap_USTreasurySecuritiesMember_79229DD47DE2E6C4748ED955097C0A2C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommercialPaperMember" xlink:label="loc_us-gaap_CommercialPaperMember_C4D8D7FA92D11AF3209CD955097C512D" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_BCE23B2A9191225AD04ED955097B6DFE" xlink:to="loc_us-gaap_CommercialPaperMember_C4D8D7FA92D11AF3209CD955097C512D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CertificatesOfDepositMember" xlink:label="loc_us-gaap_CertificatesOfDepositMember_F5F6BD95040E76F54A05D955097C649C" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_BCE23B2A9191225AD04ED955097B6DFE" xlink:to="loc_us-gaap_CertificatesOfDepositMember_F5F6BD95040E76F54A05D955097C649C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShortTermInvestments" xlink:label="loc_us-gaap_ShortTermInvestments_4104617AC295CDD70F10D955097DE2FD" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentHoldingsLineItems_4D17A4435F9ED0392868D955097DB140" xlink:to="loc_us-gaap_ShortTermInvestments_4104617AC295CDD70F10D955097DE2FD" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/InvestmentsTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/Leases" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/LeasesAdditionalInformationDetail" xlink:type="extended">
    <link:loc xlink:href="vra-20190202.xsd#vra_LeasesLineItems" xlink:label="loc_vra_LeasesLineItems_A98F5F21EB666F9BA20DD9550AE8674E" xlink:type="locator" />
    <link:loc xlink:href="vra-20190202.xsd#vra_LeasesTable" xlink:label="loc_vra_LeasesTable_8572BEECB8C23AD315CFD9550AE7AF79" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_vra_LeasesLineItems_A98F5F21EB666F9BA20DD9550AE8674E" xlink:to="loc_vra_LeasesTable_8572BEECB8C23AD315CFD9550AE7AF79" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_9AB09BBA9F2809414E0BD9550AE7002C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_LeasesTable_8572BEECB8C23AD315CFD9550AE7AF79" xlink:to="loc_srt_RangeAxis_9AB09BBA9F2809414E0BD9550AE7002C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_61FC2F64B08397BDC63AD9550AE7AB96_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_9AB09BBA9F2809414E0BD9550AE7002C" xlink:to="loc_srt_RangeMember_61FC2F64B08397BDC63AD9550AE7AB96_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_61FC2F64B08397BDC63AD9550AE7AB96" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_9AB09BBA9F2809414E0BD9550AE7002C" xlink:to="loc_srt_RangeMember_61FC2F64B08397BDC63AD9550AE7AB96" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_67C1BFE913A5D5A5BC67D9550AE739FB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_61FC2F64B08397BDC63AD9550AE7AB96" xlink:to="loc_srt_MinimumMember_67C1BFE913A5D5A5BC67D9550AE739FB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_DB0C61B135F0264FA51AD9550AE8F07F" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_61FC2F64B08397BDC63AD9550AE7AB96" xlink:to="loc_srt_MaximumMember_DB0C61B135F0264FA51AD9550AE8F07F" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_LeaseTerm" xlink:label="loc_vra_LeaseTerm_89BB0FD8EC8ED1AE674FD9550AE8D3EC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_LeasesLineItems_A98F5F21EB666F9BA20DD9550AE8674E" xlink:to="loc_vra_LeaseTerm_89BB0FD8EC8ED1AE674FD9550AE8D3EC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesRentExpenseContingentRentals" xlink:label="loc_us-gaap_OperatingLeasesRentExpenseContingentRentals_25A551E4E954D1CD39CBD9550AE89D5E" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_LeasesLineItems_A98F5F21EB666F9BA20DD9550AE8674E" xlink:to="loc_us-gaap_OperatingLeasesRentExpenseContingentRentals_25A551E4E954D1CD39CBD9550AE89D5E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesRentExpenseNet" xlink:label="loc_us-gaap_OperatingLeasesRentExpenseNet_18573158A8D2187127B2D9550AE9A3E2" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_LeasesLineItems_A98F5F21EB666F9BA20DD9550AE8674E" xlink:to="loc_us-gaap_OperatingLeasesRentExpenseNet_18573158A8D2187127B2D9550AE9A3E2" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/LeasesScheduleOfFutureMinimumLeasePaymentsUnderNonCancelableOperatingLeasesThroughExpirationDetail" xlink:type="extended">
    <link:loc xlink:href="vra-20190202.xsd#vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesLineItems" xlink:label="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesLineItems_328FBA06BA69F545867ED9550AD194C6" xlink:type="locator" />
    <link:loc xlink:href="vra-20190202.xsd#vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTable" xlink:label="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTable_7E117F2F5E9EF51D6395D9550AD0B2CB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesLineItems_328FBA06BA69F545867ED9550AD194C6" xlink:to="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTable_7E117F2F5E9EF51D6395D9550AD0B2CB" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_5361BB662C8BCF549943D9550AD04469" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesTable_7E117F2F5E9EF51D6395D9550AD0B2CB" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_5361BB662C8BCF549943D9550AD04469" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_05C137CC52BA5132052FD9550AD03EE4_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_5361BB662C8BCF549943D9550AD04469" xlink:to="loc_us-gaap_RelatedPartyDomain_05C137CC52BA5132052FD9550AD03EE4_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_05C137CC52BA5132052FD9550AD03EE4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_5361BB662C8BCF549943D9550AD04469" xlink:to="loc_us-gaap_RelatedPartyDomain_05C137CC52BA5132052FD9550AD03EE4" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_NonRelatedPartyMember" xlink:label="loc_vra_NonRelatedPartyMember_B2EDCE778BB5D5EB6D1ED9550AD1FC93" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_05C137CC52BA5132052FD9550AD03EE4" xlink:to="loc_vra_NonRelatedPartyMember_B2EDCE778BB5D5EB6D1ED9550AD1FC93" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_A3BFF703F5D870C68749D9550AD141C9" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesLineItems_328FBA06BA69F545867ED9550AD194C6" xlink:to="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueCurrent_A3BFF703F5D870C68749D9550AD141C9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_3EAFEE10C31D250AB1B1D9550AD2D1E5" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesLineItems_328FBA06BA69F545867ED9550AD194C6" xlink:to="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_3EAFEE10C31D250AB1B1D9550AD2D1E5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_568BF9555DF44C738986D9550AD25023" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesLineItems_328FBA06BA69F545867ED9550AD194C6" xlink:to="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_568BF9555DF44C738986D9550AD25023" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_FD6CBA976C80DB0E90E9D9550AD23DEF" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesLineItems_328FBA06BA69F545867ED9550AD194C6" xlink:to="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_FD6CBA976C80DB0E90E9D9550AD23DEF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_98732EAED167B91BA19CD9550AD24D8A" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesLineItems_328FBA06BA69F545867ED9550AD194C6" xlink:to="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_98732EAED167B91BA19CD9550AD24D8A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_201337D433806CE9A3ACD9550AD755D5" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesLineItems_328FBA06BA69F545867ED9550AD194C6" xlink:to="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueThereafter_201337D433806CE9A3ACD9550AD755D5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDue" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_572C7BF0470CF0E11EB2D9550AD7AA98" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_ScheduleOfFutureMinimumRentalPaymentsForOperatingLeasesLineItems_328FBA06BA69F545867ED9550AD194C6" xlink:to="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDue_572C7BF0470CF0E11EB2D9550AD7AA98" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/LeasesScheduleOfRentalExpenseForAllLeasesDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/LeasesTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/PropertyPlantAndEquipment" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/PropertyPlantAndEquipmentScheduleOfDepreciationAndAmortizationExpenseAssociatedWithPropertyPlantAndEquipmentDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/PropertyPlantAndEquipmentScheduleOfPropertyPlantAndEquipmentDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentLineItems" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentLineItems_B5AE578E0F81EDD16192D9550BA394DC" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_8DF1E8758717E239839AD9550BA1B987" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_B5AE578E0F81EDD16192D9550BA394DC" xlink:to="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_8DF1E8758717E239839AD9550BA1B987" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_BE583F40CEBD8B2C10BBD9550BA19E72" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_8DF1E8758717E239839AD9550BA1B987" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_BE583F40CEBD8B2C10BBD9550BA19E72" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C595243E7332BCC854ADD9550BA11682_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_BE583F40CEBD8B2C10BBD9550BA19E72" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C595243E7332BCC854ADD9550BA11682_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C595243E7332BCC854ADD9550BA11682" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_BE583F40CEBD8B2C10BBD9550BA19E72" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C595243E7332BCC854ADD9550BA11682" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LandAndLandImprovementsMember" xlink:label="loc_us-gaap_LandAndLandImprovementsMember_3C6B8698F0C21FA0DBA2D9550BA2548D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C595243E7332BCC854ADD9550BA11682" xlink:to="loc_us-gaap_LandAndLandImprovementsMember_3C6B8698F0C21FA0DBA2D9550BA2548D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_BuildingAndBuildingImprovementsMember" xlink:label="loc_us-gaap_BuildingAndBuildingImprovementsMember_AD0A311E96EA7DD5A7C4D9550BA23D98" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C595243E7332BCC854ADD9550BA11682" xlink:to="loc_us-gaap_BuildingAndBuildingImprovementsMember_AD0A311E96EA7DD5A7C4D9550BA23D98" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_FurnitureAndFixturesAndLeaseholdImprovementsMember" xlink:label="loc_vra_FurnitureAndFixturesAndLeaseholdImprovementsMember_9C34A5EDD383E025097AD9550BA2BEF8" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C595243E7332BCC854ADD9550BA11682" xlink:to="loc_vra_FurnitureAndFixturesAndLeaseholdImprovementsMember_9C34A5EDD383E025097AD9550BA2BEF8" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_ProductionequipmentandvehiclesMember" xlink:label="loc_vra_ProductionequipmentandvehiclesMember_7008183024526E9BDD88D9550BA24C28" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C595243E7332BCC854ADD9550BA11682" xlink:to="loc_vra_ProductionequipmentandvehiclesMember_7008183024526E9BDD88D9550BA24C28" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConstructionInProgressMember" xlink:label="loc_us-gaap_ConstructionInProgressMember_8C0A6933A771C89E7A01D9550BA29D66" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_C595243E7332BCC854ADD9550BA11682" xlink:to="loc_us-gaap_ConstructionInProgressMember_8C0A6933A771C89E7A01D9550BA29D66" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentGross" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentGross_A4AD68DA83576241DB96D9550BA3CE2D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_B5AE578E0F81EDD16192D9550BA394DC" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentGross_A4AD68DA83576241DB96D9550BA3CE2D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment" xlink:label="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_56258206C229FE0DBAE9D9550BA33025" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_B5AE578E0F81EDD16192D9550BA394DC" xlink:to="loc_us-gaap_AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment_56258206C229FE0DBAE9D9550BA33025" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_262EDAA365FBFCF1EAAFD9550BA30F29" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_B5AE578E0F81EDD16192D9550BA394DC" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentNet_262EDAA365FBFCF1EAAFD9550BA30F29" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TangibleAssetImpairmentCharges" xlink:label="loc_us-gaap_TangibleAssetImpairmentCharges_4E9494A84DE69D1DABB9D9550BA3D971" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentLineItems_B5AE578E0F81EDD16192D9550BA394DC" xlink:to="loc_us-gaap_TangibleAssetImpairmentCharges_4E9494A84DE69D1DABB9D9550BA3D971" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/PropertyPlantAndEquipmentTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/QuarterlyFinancialInformationUnaudited" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/QuarterlyFinancialInformationUnauditedNarrativeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringCostAndReserveLineItems" xlink:label="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRestructuringAndRelatedCostsTable" xlink:label="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_A45886F10043C287D89ED95509394C3D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_A45886F10043C287D89ED95509394C3D" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringCostAndReserveAxis" xlink:label="loc_us-gaap_RestructuringCostAndReserveAxis_D63EA6CA536364D6B76CD9550939325C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_A45886F10043C287D89ED95509394C3D" xlink:to="loc_us-gaap_RestructuringCostAndReserveAxis_D63EA6CA536364D6B76CD9550939325C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_859A3838A02F3FE5850BD95509392484_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_D63EA6CA536364D6B76CD9550939325C" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_859A3838A02F3FE5850BD95509392484_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_859A3838A02F3FE5850BD95509392484" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_D63EA6CA536364D6B76CD9550939325C" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_859A3838A02F3FE5850BD95509392484" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ContractTerminationMember" xlink:label="loc_us-gaap_ContractTerminationMember_D1D93D48D7F684F60646D955093A4172" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_859A3838A02F3FE5850BD95509392484" xlink:to="loc_us-gaap_ContractTerminationMember_D1D93D48D7F684F60646D955093A4172" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_ChangeinIncomeTaxReservesMember" xlink:label="loc_vra_ChangeinIncomeTaxReservesMember_4FDD6A0DC55657EBEC16D955093ACF12" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_859A3838A02F3FE5850BD95509392484" xlink:to="loc_vra_ChangeinIncomeTaxReservesMember_4FDD6A0DC55657EBEC16D955093ACF12" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanAxis" xlink:label="loc_us-gaap_RestructuringPlanAxis_8EDA6936CF3A063E287FD955093A7256" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_A45886F10043C287D89ED95509394C3D" xlink:to="loc_us-gaap_RestructuringPlanAxis_8EDA6936CF3A063E287FD955093A7256" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanDomain" xlink:label="loc_us-gaap_RestructuringPlanDomain_46EE81C6710312B9F521D955093A84E8_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RestructuringPlanAxis_8EDA6936CF3A063E287FD955093A7256" xlink:to="loc_us-gaap_RestructuringPlanDomain_46EE81C6710312B9F521D955093A84E8_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanDomain" xlink:label="loc_us-gaap_RestructuringPlanDomain_46EE81C6710312B9F521D955093A84E8" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RestructuringPlanAxis_8EDA6936CF3A063E287FD955093A7256" xlink:to="loc_us-gaap_RestructuringPlanDomain_46EE81C6710312B9F521D955093A84E8" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_Vision2020Member" xlink:label="loc_vra_Vision2020Member_E73D2B735512FE5BC77CD955093B0FA5" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringPlanDomain_46EE81C6710312B9F521D955093A84E8" xlink:to="loc_vra_Vision2020Member_E73D2B735512FE5BC77CD955093B0FA5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SeveranceCosts1" xlink:label="loc_us-gaap_SeveranceCosts1_7637F374E36380A6CA9AD955093B878D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_us-gaap_SeveranceCosts1_7637F374E36380A6CA9AD955093B878D" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_RestructuringandRelatedCostCostIncurredtoDateNetofTax" xlink:label="loc_vra_RestructuringandRelatedCostCostIncurredtoDateNetofTax_C3934A2591095E1003C7D955093BFA72" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_vra_RestructuringandRelatedCostCostIncurredtoDateNetofTax_C3934A2591095E1003C7D955093BFA72" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_A094834E8F7050D45244D955093B5F56" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_A094834E8F7050D45244D955093B5F56" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_ConsultingCosts" xlink:label="loc_vra_ConsultingCosts_6E339A2ECC3C1ECA27B9D955093C3EA6" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_vra_ConsultingCosts_6E339A2ECC3C1ECA27B9D955093C3EA6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringAndRelatedCostIncurredCost" xlink:label="loc_us-gaap_RestructuringAndRelatedCostIncurredCost_A00F11352C3037CDB213D955093CA5F9" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_us-gaap_RestructuringAndRelatedCostIncurredCost_A00F11352C3037CDB213D955093CA5F9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TangibleAssetImpairmentCharges" xlink:label="loc_us-gaap_TangibleAssetImpairmentCharges_E640E174384DC192B74AD955093CC3CB" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_us-gaap_TangibleAssetImpairmentCharges_E640E174384DC192B74AD955093CC3CB" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_InventoryRelatedCharges" xlink:label="loc_vra_InventoryRelatedCharges_9DA2EF2850EB6629B9C9D955093C09A7" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_vra_InventoryRelatedCharges_9DA2EF2850EB6629B9C9D955093C09A7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherRestructuringCosts" xlink:label="loc_us-gaap_OtherRestructuringCosts_1AA34E6C78EA98B2777FD955093CA45F" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_us-gaap_OtherRestructuringCosts_1AA34E6C78EA98B2777FD955093CA45F" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_TaxCutsandJobsActof2017IncomeTaxExpenseBenefit" xlink:label="loc_vra_TaxCutsandJobsActof2017IncomeTaxExpenseBenefit_6F4F7684587EAE02CE15D955093CF8CC" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_vra_TaxCutsandJobsActof2017IncomeTaxExpenseBenefit_6F4F7684587EAE02CE15D955093CF8CC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_267BF52FE5E0927EB8C9D955093DD336" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_us-gaap_Revenues_267BF52FE5E0927EB8C9D955093DD336" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_7DABF326F5E14CF440DDD955093D0602" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_FD36C99430C8A4B1877CD955093BC443" xlink:to="loc_us-gaap_EarningsPerShareDiluted_7DABF326F5E14CF440DDD955093D0602" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/QuarterlyFinancialInformationUnauditedScheduleOfSelectedQuarterlyFinancialDataDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/QuarterlyFinancialInformationUnauditedTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RelatedPartyTransactions" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RelatedPartyTransactionsDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionLineItems" xlink:label="loc_us-gaap_RelatedPartyTransactionLineItems_9E68C77731632C4070F7D9550A564F6E" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable" xlink:label="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_D75615D343894E0DDDC8D9550A551C02" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_9E68C77731632C4070F7D9550A564F6E" xlink:to="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_D75615D343894E0DDDC8D9550A551C02" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyTransactionsByRelatedPartyAxis" xlink:label="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_763FAA1D356718CA27CBD9550A557220" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRelatedPartyTransactionsByRelatedPartyTable_D75615D343894E0DDDC8D9550A551C02" xlink:to="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_763FAA1D356718CA27CBD9550A557220" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_25DD67D27F4F02BA70F7D9550A552867_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_763FAA1D356718CA27CBD9550A557220" xlink:to="loc_us-gaap_RelatedPartyDomain_25DD67D27F4F02BA70F7D9550A552867_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RelatedPartyDomain" xlink:label="loc_us-gaap_RelatedPartyDomain_25DD67D27F4F02BA70F7D9550A552867" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RelatedPartyTransactionsByRelatedPartyAxis_763FAA1D356718CA27CBD9550A557220" xlink:to="loc_us-gaap_RelatedPartyDomain_25DD67D27F4F02BA70F7D9550A552867" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_AffiliatedEntityMember" xlink:label="loc_srt_AffiliatedEntityMember_9491CA63FC8E514506ACD9550A568857" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyDomain_25DD67D27F4F02BA70F7D9550A552867" xlink:to="loc_srt_AffiliatedEntityMember_9491CA63FC8E514506ACD9550A568857" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TreasuryStockSharesAcquired" xlink:label="loc_us-gaap_TreasuryStockSharesAcquired_CEBDCCA1D151B9DEEC1DD9550A5667E6" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_9E68C77731632C4070F7D9550A564F6E" xlink:to="loc_us-gaap_TreasuryStockSharesAcquired_CEBDCCA1D151B9DEEC1DD9550A5667E6" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_TreasuryStockAcquiredDiscountedCostPerShare" xlink:label="loc_vra_TreasuryStockAcquiredDiscountedCostPerShare_1A024257289952E134F9D9550A562FCE" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_9E68C77731632C4070F7D9550A564F6E" xlink:to="loc_vra_TreasuryStockAcquiredDiscountedCostPerShare_1A024257289952E134F9D9550A562FCE" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_TreasuryStockAcquiredDiscountPercentage" xlink:label="loc_vra_TreasuryStockAcquiredDiscountPercentage_94FA14F77405663ED9B8D9550A56F28C" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_9E68C77731632C4070F7D9550A564F6E" xlink:to="loc_vra_TreasuryStockAcquiredDiscountPercentage_94FA14F77405663ED9B8D9550A56F28C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharePrice" xlink:label="loc_us-gaap_SharePrice_61BC471D8A8FA6EBCABBD9550A57B550" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RelatedPartyTransactionLineItems_9E68C77731632C4070F7D9550A564F6E" xlink:to="loc_us-gaap_SharePrice_61BC471D8A8FA6EBCABBD9550A57B550" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RelatedPartyTransactionsScheduleOfRelatedPartyTransactionsAssociatedExpenseDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RelatedPartyTransactionsTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RestructuringAndOtherCharges" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RestructuringAndOtherChargesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringCostAndReserveLineItems" xlink:label="loc_us-gaap_RestructuringCostAndReserveLineItems_434F5BD27A46EDDE177CD95509A57242" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRestructuringAndRelatedCostsTable" xlink:label="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_6B5CE559007196D3A230D95509A1BECC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_434F5BD27A46EDDE177CD95509A57242" xlink:to="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_6B5CE559007196D3A230D95509A1BECC" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_EC8B155A9BAFD260BECAD95509A18F6A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_6B5CE559007196D3A230D95509A1BECC" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_EC8B155A9BAFD260BECAD95509A18F6A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_EC3AE41A5AD8980CFDE6D95509A1604F_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_EC8B155A9BAFD260BECAD95509A18F6A" xlink:to="loc_us-gaap_SegmentDomain_EC3AE41A5AD8980CFDE6D95509A1604F_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_EC3AE41A5AD8980CFDE6D95509A1604F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_EC8B155A9BAFD260BECAD95509A18F6A" xlink:to="loc_us-gaap_SegmentDomain_EC3AE41A5AD8980CFDE6D95509A1604F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CorporateMember" xlink:label="loc_us-gaap_CorporateMember_2F9137ED3998439F2633D95509A1D41F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_EC3AE41A5AD8980CFDE6D95509A1604F" xlink:to="loc_us-gaap_CorporateMember_2F9137ED3998439F2633D95509A1D41F" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_DirectMember" xlink:label="loc_vra_DirectMember_5502DE56C2CEA46E56F3D95509A23633" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_EC3AE41A5AD8980CFDE6D95509A1604F" xlink:to="loc_vra_DirectMember_5502DE56C2CEA46E56F3D95509A23633" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_IndirectMember" xlink:label="loc_vra_IndirectMember_7357F94CE9A40F0CC9C2D95509A22D94" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_EC3AE41A5AD8980CFDE6D95509A1604F" xlink:to="loc_vra_IndirectMember_7357F94CE9A40F0CC9C2D95509A22D94" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanAxis" xlink:label="loc_us-gaap_RestructuringPlanAxis_E2D6D2EEF070824C2FF5D95509A24146" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_6B5CE559007196D3A230D95509A1BECC" xlink:to="loc_us-gaap_RestructuringPlanAxis_E2D6D2EEF070824C2FF5D95509A24146" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanDomain" xlink:label="loc_us-gaap_RestructuringPlanDomain_9563BC7204B84C01737ED95509A2464F_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RestructuringPlanAxis_E2D6D2EEF070824C2FF5D95509A24146" xlink:to="loc_us-gaap_RestructuringPlanDomain_9563BC7204B84C01737ED95509A2464F_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanDomain" xlink:label="loc_us-gaap_RestructuringPlanDomain_9563BC7204B84C01737ED95509A2464F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RestructuringPlanAxis_E2D6D2EEF070824C2FF5D95509A24146" xlink:to="loc_us-gaap_RestructuringPlanDomain_9563BC7204B84C01737ED95509A2464F" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_Vision2020Member" xlink:label="loc_vra_Vision2020Member_E0B71BF967CB7C5EFEC1D95509A364DE" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringPlanDomain_9563BC7204B84C01737ED95509A2464F" xlink:to="loc_vra_Vision2020Member_E0B71BF967CB7C5EFEC1D95509A364DE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringCostAndReserveAxis" xlink:label="loc_us-gaap_RestructuringCostAndReserveAxis_B088BA9B842391B091EED95509A3EEFC" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_6B5CE559007196D3A230D95509A1BECC" xlink:to="loc_us-gaap_RestructuringCostAndReserveAxis_B088BA9B842391B091EED95509A3EEFC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_34F3AA581FEECC289298D95509A32D15_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_B088BA9B842391B091EED95509A3EEFC" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_34F3AA581FEECC289298D95509A32D15_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_34F3AA581FEECC289298D95509A32D15" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_B088BA9B842391B091EED95509A3EEFC" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_34F3AA581FEECC289298D95509A32D15" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeSeveranceMember" xlink:label="loc_us-gaap_EmployeeSeveranceMember_F9321314D33E04D37796D95509A32FC8" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_34F3AA581FEECC289298D95509A32D15" xlink:to="loc_us-gaap_EmployeeSeveranceMember_F9321314D33E04D37796D95509A32FC8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ContractTerminationMember" xlink:label="loc_us-gaap_ContractTerminationMember_36A23C7C661824846236D95509A4D13F" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_34F3AA581FEECC289298D95509A32D15" xlink:to="loc_us-gaap_ContractTerminationMember_36A23C7C661824846236D95509A4D13F" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_InventoryRelatedChargesMember" xlink:label="loc_vra_InventoryRelatedChargesMember_92D2F38241E0D07CE990D95509A4E2FA" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_34F3AA581FEECC289298D95509A32D15" xlink:to="loc_vra_InventoryRelatedChargesMember_92D2F38241E0D07CE990D95509A4E2FA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherRestructuringMember" xlink:label="loc_us-gaap_OtherRestructuringMember_66352F5248B615BCCACED95509A45758" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_34F3AA581FEECC289298D95509A32D15" xlink:to="loc_us-gaap_OtherRestructuringMember_66352F5248B615BCCACED95509A45758" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_ChangeinIncomeTaxReservesMember" xlink:label="loc_vra_ChangeinIncomeTaxReservesMember_6CB67C1E4D095F4574B2D95509A47D68" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_34F3AA581FEECC289298D95509A32D15" xlink:to="loc_vra_ChangeinIncomeTaxReservesMember_6CB67C1E4D095F4574B2D95509A47D68" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_6AFE76657DBAFF4DB6D0D95509A46454" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_6B5CE559007196D3A230D95509A1BECC" xlink:to="loc_us-gaap_IncomeStatementLocationAxis_6AFE76657DBAFF4DB6D0D95509A46454" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_6C2B026204B1ABC50FE4D95509A4638D_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_6AFE76657DBAFF4DB6D0D95509A46454" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_6C2B026204B1ABC50FE4D95509A4638D_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_6C2B026204B1ABC50FE4D95509A4638D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_6AFE76657DBAFF4DB6D0D95509A46454" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_6C2B026204B1ABC50FE4D95509A4638D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SellingGeneralAndAdministrativeExpensesMember" xlink:label="loc_us-gaap_SellingGeneralAndAdministrativeExpensesMember_18FFBA3AE4916DF3717AD95509A5A348" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_6C2B026204B1ABC50FE4D95509A4638D" xlink:to="loc_us-gaap_SellingGeneralAndAdministrativeExpensesMember_18FFBA3AE4916DF3717AD95509A5A348" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringAndRelatedCostIncurredCost" xlink:label="loc_us-gaap_RestructuringAndRelatedCostIncurredCost_6C15D1286D65D780D843D95509A5B94C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_434F5BD27A46EDDE177CD95509A57242" xlink:to="loc_us-gaap_RestructuringAndRelatedCostIncurredCost_6C15D1286D65D780D843D95509A5B94C" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_RestructuringandRelatedCostCostIncurredtoDateNetofTax" xlink:label="loc_vra_RestructuringandRelatedCostCostIncurredtoDateNetofTax_1A23FC0107B348E9C32ED95509A5CC5D" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_434F5BD27A46EDDE177CD95509A57242" xlink:to="loc_vra_RestructuringandRelatedCostCostIncurredtoDateNetofTax_1A23FC0107B348E9C32ED95509A5CC5D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SeveranceCosts1" xlink:label="loc_us-gaap_SeveranceCosts1_0A84B8B74673BE5A0A93D95509A62143" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_434F5BD27A46EDDE177CD95509A57242" xlink:to="loc_us-gaap_SeveranceCosts1_0A84B8B74673BE5A0A93D95509A62143" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_TaxCutsandJobsActof2017IncomeTaxExpenseBenefit" xlink:label="loc_vra_TaxCutsandJobsActof2017IncomeTaxExpenseBenefit_6FF2625111A7B4A7149CD95509A6E6EB" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_434F5BD27A46EDDE177CD95509A57242" xlink:to="loc_vra_TaxCutsandJobsActof2017IncomeTaxExpenseBenefit_6FF2625111A7B4A7149CD95509A6E6EB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_805ECD460F63EA384610D95509A6C170" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_434F5BD27A46EDDE177CD95509A57242" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_805ECD460F63EA384610D95509A6C170" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TangibleAssetImpairmentCharges" xlink:label="loc_us-gaap_TangibleAssetImpairmentCharges_7C337B4F081FBE378503D95509A622D9" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_434F5BD27A46EDDE177CD95509A57242" xlink:to="loc_us-gaap_TangibleAssetImpairmentCharges_7C337B4F081FBE378503D95509A622D9" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherRestructuringCosts" xlink:label="loc_us-gaap_OtherRestructuringCosts_051C7FBF3776B03FE071D95509A6BC12" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_434F5BD27A46EDDE177CD95509A57242" xlink:to="loc_us-gaap_OtherRestructuringCosts_051C7FBF3776B03FE071D95509A6BC12" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RevenueFromContractsWithCustomersAdoptionOfAsc606OnImpactedCondensedConsolidatedBalanceSheetDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems" xlink:label="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable" xlink:label="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_F20AD6DB0802BD4DB39DD9550C089614" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_F20AD6DB0802BD4DB39DD9550C089614" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_67D779B6D44E0011A84ED9550C08AC7F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_F20AD6DB0802BD4DB39DD9550C089614" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_67D779B6D44E0011A84ED9550C08AC7F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_558265B63094CE1342AED9550C088FCC_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_67D779B6D44E0011A84ED9550C08AC7F" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_558265B63094CE1342AED9550C088FCC_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_558265B63094CE1342AED9550C088FCC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_67D779B6D44E0011A84ED9550C08AC7F" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_558265B63094CE1342AED9550C088FCC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member" xlink:label="loc_us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member_33DFC8D6D63138E6917FD9550C08D7BF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_558265B63094CE1342AED9550C088FCC" xlink:to="loc_us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member_33DFC8D6D63138E6917FD9550C08D7BF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CalculatedUnderRevenueGuidanceInEffectBeforeTopic606Member" xlink:label="loc_us-gaap_CalculatedUnderRevenueGuidanceInEffectBeforeTopic606Member_FA96829D38F7D3B2D998D9550C09E317" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_558265B63094CE1342AED9550C088FCC" xlink:to="loc_us-gaap_CalculatedUnderRevenueGuidanceInEffectBeforeTopic606Member_FA96829D38F7D3B2D998D9550C09E317" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_E3D220B2A3850CBC37E3D9550C09ABB3" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_F20AD6DB0802BD4DB39DD9550C089614" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_E3D220B2A3850CBC37E3D9550C09ABB3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_BA18C24E830CE2B8B402D9550C0906AD_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_E3D220B2A3850CBC37E3D9550C09ABB3" xlink:to="loc_us-gaap_TypeOfAdoptionMember_BA18C24E830CE2B8B402D9550C0906AD_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_BA18C24E830CE2B8B402D9550C0906AD" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_E3D220B2A3850CBC37E3D9550C09ABB3" xlink:to="loc_us-gaap_TypeOfAdoptionMember_BA18C24E830CE2B8B402D9550C0906AD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountingStandardsUpdate201409Member" xlink:label="loc_us-gaap_AccountingStandardsUpdate201409Member_99787F10A93127A9FD2ED9550C0978E6" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_BA18C24E830CE2B8B402D9550C0906AD" xlink:to="loc_us-gaap_AccountingStandardsUpdate201409Member_99787F10A93127A9FD2ED9550C0978E6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountsReceivableNetCurrent" xlink:label="loc_us-gaap_AccountsReceivableNetCurrent_D05CC6E9FF3F72E3E27DD9550C0A305E" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_AccountsReceivableNetCurrent_D05CC6E9FF3F72E3E27DD9550C0A305E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InventoryNet" xlink:label="loc_us-gaap_InventoryNet_C0820772B5140AECF097D9550C0AB3CB" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_InventoryNet_C0820772B5140AECF097D9550C0AB3CB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxesReceivable" xlink:label="loc_us-gaap_IncomeTaxesReceivable_F94B456F356EBCFDC395D9550C0AC10E" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_IncomeTaxesReceivable_F94B456F356EBCFDC395D9550C0AC10E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetsCurrent" xlink:label="loc_us-gaap_AssetsCurrent_3F62939799487B972EE1D9550C0B5E4B" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_AssetsCurrent_3F62939799487B972EE1D9550C0B5E4B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredIncomeTaxAssetsNet" xlink:label="loc_us-gaap_DeferredIncomeTaxAssetsNet_921940285BC56F7DB585D9550C0BC732" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_DeferredIncomeTaxAssetsNet_921940285BC56F7DB585D9550C0BC732" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_3FBCBFC9762190EDF03FD9550C0BB160" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_Assets_3FBCBFC9762190EDF03FD9550C0BB160" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherAccruedLiabilitiesCurrent" xlink:label="loc_us-gaap_OtherAccruedLiabilitiesCurrent_B826C2A5795C178A8847D9550C0B9670" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_OtherAccruedLiabilitiesCurrent_B826C2A5795C178A8847D9550C0B9670" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LiabilitiesCurrent" xlink:label="loc_us-gaap_LiabilitiesCurrent_B81F2AAFB0B32C6DD4F0D9550C0B39E6" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_LiabilitiesCurrent_B81F2AAFB0B32C6DD4F0D9550C0B39E6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_4D6D3E46AFE6C28E248BD9550C0B96FF" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_Liabilities_4D6D3E46AFE6C28E248BD9550C0B96FF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="loc_us-gaap_RetainedEarningsAccumulatedDeficit_917257F23807BDA8C6D3D9550C0C053F" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_RetainedEarningsAccumulatedDeficit_917257F23807BDA8C6D3D9550C0C053F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_CC80371261FF024C1764D9550C0C99B6" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_StockholdersEquity_CC80371261FF024C1764D9550C0C99B6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquity_710026B7D46487F84AC9D9550C0CC77A" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_083A23ABF6FBC0BCE723D9550C0A91D4" xlink:to="loc_us-gaap_LiabilitiesAndStockholdersEquity_710026B7D46487F84AC9D9550C0CC77A" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RevenueFromContractsWithCustomersAdoptionOfAsc606OnImpactedCondensedConsolidatedStatementOfCashFlowsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems" xlink:label="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_A7FD60C14AB168C43718D9550BC45802" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable" xlink:label="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_301F99753F69A6C33AFBD9550BC2E328" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_A7FD60C14AB168C43718D9550BC45802" xlink:to="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_301F99753F69A6C33AFBD9550BC2E328" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_6592098A723CE1AF60C8D9550BC27FC3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_301F99753F69A6C33AFBD9550BC2E328" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_6592098A723CE1AF60C8D9550BC27FC3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_BB9090E6E0C052AD91D7D9550BC32A0B_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_6592098A723CE1AF60C8D9550BC27FC3" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_BB9090E6E0C052AD91D7D9550BC32A0B_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_BB9090E6E0C052AD91D7D9550BC32A0B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_6592098A723CE1AF60C8D9550BC27FC3" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_BB9090E6E0C052AD91D7D9550BC32A0B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member" xlink:label="loc_us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member_BB3D51404A54D82D47E1D9550BC329E2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_BB9090E6E0C052AD91D7D9550BC32A0B" xlink:to="loc_us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member_BB3D51404A54D82D47E1D9550BC329E2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CalculatedUnderRevenueGuidanceInEffectBeforeTopic606Member" xlink:label="loc_us-gaap_CalculatedUnderRevenueGuidanceInEffectBeforeTopic606Member_E9EF25BE1CB969E67BEAD9550BC34C60" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_BB9090E6E0C052AD91D7D9550BC32A0B" xlink:to="loc_us-gaap_CalculatedUnderRevenueGuidanceInEffectBeforeTopic606Member_E9EF25BE1CB969E67BEAD9550BC34C60" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_571AAF0C1DFAE2FA2AC8D9550BC3D23F" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_301F99753F69A6C33AFBD9550BC2E328" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_571AAF0C1DFAE2FA2AC8D9550BC3D23F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_5C0906BAEC5EFC821ED6D9550BC3EFD2_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_571AAF0C1DFAE2FA2AC8D9550BC3D23F" xlink:to="loc_us-gaap_TypeOfAdoptionMember_5C0906BAEC5EFC821ED6D9550BC3EFD2_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_5C0906BAEC5EFC821ED6D9550BC3EFD2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_571AAF0C1DFAE2FA2AC8D9550BC3D23F" xlink:to="loc_us-gaap_TypeOfAdoptionMember_5C0906BAEC5EFC821ED6D9550BC3EFD2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountingStandardsUpdate201409Member" xlink:label="loc_us-gaap_AccountingStandardsUpdate201409Member_D1CC81A9857C43630DECD9550BC43219" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_5C0906BAEC5EFC821ED6D9550BC3EFD2" xlink:to="loc_us-gaap_AccountingStandardsUpdate201409Member_D1CC81A9857C43630DECD9550BC43219" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_01FDA5772DE3F09FFF03D9550BC48675" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_A7FD60C14AB168C43718D9550BC45802" xlink:to="loc_us-gaap_NetIncomeLoss_01FDA5772DE3F09FFF03D9550BC48675" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredIncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_96493F6239D1AAD2E25ED9550BC50729" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_A7FD60C14AB168C43718D9550BC45802" xlink:to="loc_us-gaap_DeferredIncomeTaxExpenseBenefit_96493F6239D1AAD2E25ED9550BC50729" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInAccountsReceivable" xlink:label="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_7DB4400FD3CB0869ADF1D9550BC52123" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_A7FD60C14AB168C43718D9550BC45802" xlink:to="loc_us-gaap_IncreaseDecreaseInAccountsReceivable_7DB4400FD3CB0869ADF1D9550BC52123" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInInventories" xlink:label="loc_us-gaap_IncreaseDecreaseInInventories_1719BBFF467A23B7605CD9550BC5A41D" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_A7FD60C14AB168C43718D9550BC45802" xlink:to="loc_us-gaap_IncreaseDecreaseInInventories_1719BBFF467A23B7605CD9550BC5A41D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInIncomeTaxesPayableNetOfIncomeTaxesReceivable" xlink:label="loc_us-gaap_IncreaseDecreaseInIncomeTaxesPayableNetOfIncomeTaxesReceivable_3A56E854530284DC6B22D9550BC578B4" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_A7FD60C14AB168C43718D9550BC45802" xlink:to="loc_us-gaap_IncreaseDecreaseInIncomeTaxesPayableNetOfIncomeTaxesReceivable_3A56E854530284DC6B22D9550BC578B4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities_12A3560DB49E17CB4B2CD9550BC5B761" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_A7FD60C14AB168C43718D9550BC45802" xlink:to="loc_us-gaap_IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities_12A3560DB49E17CB4B2CD9550BC5B761" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RevenueFromContractsWithCustomersAdoptionOfAsc606OnImpactedCondensedConsolidatedStatementOfIncomeDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems" xlink:label="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_9D08F907CC35FC96932CD9550C00B8BB" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable" xlink:label="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_733C497F484AFA657B9BD9550BFD9418" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_9D08F907CC35FC96932CD9550C00B8BB" xlink:to="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_733C497F484AFA657B9BD9550BFD9418" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_371218D69E21B033A515D9550BFED9EA" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_733C497F484AFA657B9BD9550BFD9418" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_371218D69E21B033A515D9550BFED9EA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_63FE72DEE21B3683E684D9550BFE8C59_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_371218D69E21B033A515D9550BFED9EA" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_63FE72DEE21B3683E684D9550BFE8C59_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_63FE72DEE21B3683E684D9550BFE8C59" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_371218D69E21B033A515D9550BFED9EA" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_63FE72DEE21B3683E684D9550BFE8C59" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member" xlink:label="loc_us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member_CB7CC9785DAE4F78B07CD9550BFEF186" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_63FE72DEE21B3683E684D9550BFE8C59" xlink:to="loc_us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member_CB7CC9785DAE4F78B07CD9550BFEF186" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CalculatedUnderRevenueGuidanceInEffectBeforeTopic606Member" xlink:label="loc_us-gaap_CalculatedUnderRevenueGuidanceInEffectBeforeTopic606Member_A66C617148B1FA745A15D9550BFFE55B" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_63FE72DEE21B3683E684D9550BFE8C59" xlink:to="loc_us-gaap_CalculatedUnderRevenueGuidanceInEffectBeforeTopic606Member_A66C617148B1FA745A15D9550BFFE55B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_F2CEACBF05CB97143CCAD9550BFF48A2" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionTable_733C497F484AFA657B9BD9550BFD9418" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_F2CEACBF05CB97143CCAD9550BFF48A2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_01D5B089F15CCEC48FDFD9550BFF1F0B_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_F2CEACBF05CB97143CCAD9550BFF48A2" xlink:to="loc_us-gaap_TypeOfAdoptionMember_01D5B089F15CCEC48FDFD9550BFF1F0B_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_01D5B089F15CCEC48FDFD9550BFF1F0B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_F2CEACBF05CB97143CCAD9550BFF48A2" xlink:to="loc_us-gaap_TypeOfAdoptionMember_01D5B089F15CCEC48FDFD9550BFF1F0B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountingStandardsUpdate201409Member" xlink:label="loc_us-gaap_AccountingStandardsUpdate201409Member_EEF90CD14B8F185209EDD9550BFF3F59" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_01D5B089F15CCEC48FDFD9550BFF1F0B" xlink:to="loc_us-gaap_AccountingStandardsUpdate201409Member_EEF90CD14B8F185209EDD9550BFF3F59" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_3EC70754C104DE1FF498D9550C002325" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_9D08F907CC35FC96932CD9550C00B8BB" xlink:to="loc_us-gaap_Revenues_3EC70754C104DE1FF498D9550C002325" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostOfGoodsAndServicesSold" xlink:label="loc_us-gaap_CostOfGoodsAndServicesSold_90E311DA009DAE27A2C9D9550C005047" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_9D08F907CC35FC96932CD9550C00B8BB" xlink:to="loc_us-gaap_CostOfGoodsAndServicesSold_90E311DA009DAE27A2C9D9550C005047" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_GrossProfit" xlink:label="loc_us-gaap_GrossProfit_78427ADC799364894512D9550C012F1A" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_9D08F907CC35FC96932CD9550C00B8BB" xlink:to="loc_us-gaap_GrossProfit_78427ADC799364894512D9550C012F1A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_DD7D153F76D339615C04D9550C01F833" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_9D08F907CC35FC96932CD9550C00B8BB" xlink:to="loc_us-gaap_OperatingIncomeLoss_DD7D153F76D339615C04D9550C01F833" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_AB777D5162A6177CF331D9550C012158" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_9D08F907CC35FC96932CD9550C00B8BB" xlink:to="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest_AB777D5162A6177CF331D9550C012158" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_1AC3AEEEB2C9BDF675E2D9550C01F59A" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_9D08F907CC35FC96932CD9550C00B8BB" xlink:to="loc_us-gaap_IncomeTaxExpenseBenefit_1AC3AEEEB2C9BDF675E2D9550C01F59A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_C1FA6A412D97831A21F8D9550C010524" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RevenueInitialApplicationPeriodCumulativeEffectTransitionLineItems_9D08F907CC35FC96932CD9550C00B8BB" xlink:to="loc_us-gaap_NetIncomeLoss_C1FA6A412D97831A21F8D9550C010524" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RevenueFromContractsWithCustomersDetails" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RevenueFromContractsWithCustomersDisaggregationOfRevenueDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisaggregationOfRevenueLineItems" xlink:label="loc_us-gaap_DisaggregationOfRevenueLineItems_E2C74FD41EE92087109ED9550BBC4E48" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DisaggregationOfRevenueTable" xlink:label="loc_us-gaap_DisaggregationOfRevenueTable_637038864B45844C4237D9550BB84A7B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_E2C74FD41EE92087109ED9550BBC4E48" xlink:to="loc_us-gaap_DisaggregationOfRevenueTable_637038864B45844C4237D9550BB84A7B" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_10259CEAAEC840FCABD4D9550BB88E36" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_637038864B45844C4237D9550BB84A7B" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_10259CEAAEC840FCABD4D9550BB88E36" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_781179CFF09BFADEE0A5D9550BB949B3_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_10259CEAAEC840FCABD4D9550BB88E36" xlink:to="loc_us-gaap_SegmentDomain_781179CFF09BFADEE0A5D9550BB949B3_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_781179CFF09BFADEE0A5D9550BB949B3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_10259CEAAEC840FCABD4D9550BB88E36" xlink:to="loc_us-gaap_SegmentDomain_781179CFF09BFADEE0A5D9550BB949B3" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_DirectMember" xlink:label="loc_vra_DirectMember_3144560A8E1A321F013BD9550BB916FF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_781179CFF09BFADEE0A5D9550BB949B3" xlink:to="loc_vra_DirectMember_3144560A8E1A321F013BD9550BB916FF" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_IndirectMember" xlink:label="loc_vra_IndirectMember_3B4BC1297210B3734E80D9550BB9E25E" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_781179CFF09BFADEE0A5D9550BB949B3" xlink:to="loc_vra_IndirectMember_3B4BC1297210B3734E80D9550BB9E25E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductOrServiceAxis" xlink:label="loc_srt_ProductOrServiceAxis_B5D98297D96C0CC830ABD9550BB93336" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_637038864B45844C4237D9550BB84A7B" xlink:to="loc_srt_ProductOrServiceAxis_B5D98297D96C0CC830ABD9550BB93336" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_8BE190802D9826B109CFD9550BBA59B7_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ProductOrServiceAxis_B5D98297D96C0CC830ABD9550BB93336" xlink:to="loc_srt_ProductsAndServicesDomain_8BE190802D9826B109CFD9550BBA59B7_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_8BE190802D9826B109CFD9550BBA59B7" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ProductOrServiceAxis_B5D98297D96C0CC830ABD9550BB93336" xlink:to="loc_srt_ProductsAndServicesDomain_8BE190802D9826B109CFD9550BBA59B7" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_BagsMember" xlink:label="loc_vra_BagsMember_97D4641EB6F9FC9120F6D9550BBA79E2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_8BE190802D9826B109CFD9550BBA59B7" xlink:to="loc_vra_BagsMember_97D4641EB6F9FC9120F6D9550BBA79E2" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_TravelMember" xlink:label="loc_vra_TravelMember_8DC5A06381B421DC34C7D9550BBA4F1F" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_8BE190802D9826B109CFD9550BBA59B7" xlink:to="loc_vra_TravelMember_8DC5A06381B421DC34C7D9550BBA4F1F" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_AccessoriesMember" xlink:label="loc_vra_AccessoriesMember_32E5BEE067587F5F007BD9550BBACE7A" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_8BE190802D9826B109CFD9550BBA59B7" xlink:to="loc_vra_AccessoriesMember_32E5BEE067587F5F007BD9550BBACE7A" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_HomeMember" xlink:label="loc_vra_HomeMember_AD941B38E5AFC28A972AD9550BBBED79" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_8BE190802D9826B109CFD9550BBA59B7" xlink:to="loc_vra_HomeMember_AD941B38E5AFC28A972AD9550BBBED79" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_OtherProductsMember" xlink:label="loc_vra_OtherProductsMember_77EA7C54522AD90A0375D9550BBBB7CE" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_8BE190802D9826B109CFD9550BBA59B7" xlink:to="loc_vra_OtherProductsMember_77EA7C54522AD90A0375D9550BBBB7CE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TimingOfTransferOfGoodOrServiceAxis" xlink:label="loc_us-gaap_TimingOfTransferOfGoodOrServiceAxis_5655DF24FDFEC97F80DAD9550BBBE7DA" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_DisaggregationOfRevenueTable_637038864B45844C4237D9550BB84A7B" xlink:to="loc_us-gaap_TimingOfTransferOfGoodOrServiceAxis_5655DF24FDFEC97F80DAD9550BBBE7DA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TimingOfTransferOfGoodOrServiceDomain" xlink:label="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_2CEF1294A885E879E8EAD9550BBBA789_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_TimingOfTransferOfGoodOrServiceAxis_5655DF24FDFEC97F80DAD9550BBBE7DA" xlink:to="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_2CEF1294A885E879E8EAD9550BBBA789_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TimingOfTransferOfGoodOrServiceDomain" xlink:label="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_2CEF1294A885E879E8EAD9550BBBA789" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_TimingOfTransferOfGoodOrServiceAxis_5655DF24FDFEC97F80DAD9550BBBE7DA" xlink:to="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_2CEF1294A885E879E8EAD9550BBBA789" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TransferredAtPointInTimeMember" xlink:label="loc_us-gaap_TransferredAtPointInTimeMember_C770CE3BA51954951426D9550BBBD0A0" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_2CEF1294A885E879E8EAD9550BBBA789" xlink:to="loc_us-gaap_TransferredAtPointInTimeMember_C770CE3BA51954951426D9550BBBD0A0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TransferredOverTimeMember" xlink:label="loc_us-gaap_TransferredOverTimeMember_9B5D6ADB7D0E6294FACCD9550BBC11A2" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TimingOfTransferOfGoodOrServiceDomain_2CEF1294A885E879E8EAD9550BBBA789" xlink:to="loc_us-gaap_TransferredOverTimeMember_9B5D6ADB7D0E6294FACCD9550BBC11A2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_2DF7363E8EC7F638483BD9550BBC09B7" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_DisaggregationOfRevenueLineItems_E2C74FD41EE92087109ED9550BBC4E48" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_2DF7363E8EC7F638483BD9550BBC09B7" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RevenueFromContractsWithCustomersNotes" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/RevenueFromContractsWithCustomersTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SegmentReporting" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SegmentReportingDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EntityWideRevenueMajorCustomerLineItems" xlink:label="loc_us-gaap_EntityWideRevenueMajorCustomerLineItems_9112DCB68A35E46A3604D955095E2206" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfEntityWideRevenueByMajorCustomersByReportingSegmentsTable" xlink:label="loc_us-gaap_ScheduleOfEntityWideRevenueByMajorCustomersByReportingSegmentsTable_101FFBD437C75D67EE6AD955095D7CB1" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_EntityWideRevenueMajorCustomerLineItems_9112DCB68A35E46A3604D955095E2206" xlink:to="loc_us-gaap_ScheduleOfEntityWideRevenueByMajorCustomersByReportingSegmentsTable_101FFBD437C75D67EE6AD955095D7CB1" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskByBenchmarkAxis" xlink:label="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_A5B6D03F944FF80DF5BCD955095D197A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEntityWideRevenueByMajorCustomersByReportingSegmentsTable_101FFBD437C75D67EE6AD955095D7CB1" xlink:to="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_A5B6D03F944FF80DF5BCD955095D197A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_11FFEB4A09A40E163849D955095EAC29_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_A5B6D03F944FF80DF5BCD955095D197A" xlink:to="loc_us-gaap_ConcentrationRiskBenchmarkDomain_11FFEB4A09A40E163849D955095EAC29_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskBenchmarkDomain" xlink:label="loc_us-gaap_ConcentrationRiskBenchmarkDomain_11FFEB4A09A40E163849D955095EAC29" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_ConcentrationRiskByBenchmarkAxis_A5B6D03F944FF80DF5BCD955095D197A" xlink:to="loc_us-gaap_ConcentrationRiskBenchmarkDomain_11FFEB4A09A40E163849D955095EAC29" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConcentrationRiskPercentage1" xlink:label="loc_us-gaap_ConcentrationRiskPercentage1_D775D4541865D8054734D955095E7B01" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EntityWideRevenueMajorCustomerLineItems_9112DCB68A35E46A3604D955095E2206" xlink:to="loc_us-gaap_ConcentrationRiskPercentage1_D775D4541865D8054734D955095E7B01" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SegmentReportingNetRevenueByProductCategoryDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems" xlink:label="loc_us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems_AF8E5BB95E64E68AB917D955094F101D" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable" xlink:label="loc_us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable_CCA6B07B2BDF0A901DBFD955094D878D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems_AF8E5BB95E64E68AB917D955094F101D" xlink:to="loc_us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable_CCA6B07B2BDF0A901DBFD955094D878D" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductOrServiceAxis" xlink:label="loc_srt_ProductOrServiceAxis_2EC85D75229B74CA50D5D955094ED26D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfEntityWideInformationRevenueFromExternalCustomersByProductsAndServicesTable_CCA6B07B2BDF0A901DBFD955094D878D" xlink:to="loc_srt_ProductOrServiceAxis_2EC85D75229B74CA50D5D955094ED26D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_7CFE74785EDBE712C43DD955094E824F_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ProductOrServiceAxis_2EC85D75229B74CA50D5D955094ED26D" xlink:to="loc_srt_ProductsAndServicesDomain_7CFE74785EDBE712C43DD955094E824F_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ProductsAndServicesDomain" xlink:label="loc_srt_ProductsAndServicesDomain_7CFE74785EDBE712C43DD955094E824F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ProductOrServiceAxis_2EC85D75229B74CA50D5D955094ED26D" xlink:to="loc_srt_ProductsAndServicesDomain_7CFE74785EDBE712C43DD955094E824F" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_BagsMember" xlink:label="loc_vra_BagsMember_B26735473E3DA7A4B0D8D955094E08B2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_7CFE74785EDBE712C43DD955094E824F" xlink:to="loc_vra_BagsMember_B26735473E3DA7A4B0D8D955094E08B2" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_TravelMember" xlink:label="loc_vra_TravelMember_9209C617BA525D25D491D955094FDC2B" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_7CFE74785EDBE712C43DD955094E824F" xlink:to="loc_vra_TravelMember_9209C617BA525D25D491D955094FDC2B" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_AccessoriesMember" xlink:label="loc_vra_AccessoriesMember_0E359E7030EE4702FDB6D955094F9ABC" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_7CFE74785EDBE712C43DD955094E824F" xlink:to="loc_vra_AccessoriesMember_0E359E7030EE4702FDB6D955094F9ABC" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_HomeMember" xlink:label="loc_vra_HomeMember_39E6EE5B059C6BEA31BAD955094F75DC" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_7CFE74785EDBE712C43DD955094E824F" xlink:to="loc_vra_HomeMember_39E6EE5B059C6BEA31BAD955094F75DC" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_OtherProductsMember" xlink:label="loc_vra_OtherProductsMember_24AF2D2C15E63BB7441BD955094FD770" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ProductsAndServicesDomain_7CFE74785EDBE712C43DD955094E824F" xlink:to="loc_vra_OtherProductsMember_24AF2D2C15E63BB7441BD955094FD770" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax" xlink:label="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_3714B2F155D9740F0ADFD9550950E6AB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_EntityWideInformationRevenueFromExternalCustomerLineItems_AF8E5BB95E64E68AB917D955094F101D" xlink:to="loc_us-gaap_RevenueFromContractWithCustomerExcludingAssessedTax_3714B2F155D9740F0ADFD9550950E6AB" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SegmentReportingScheduleOfNetRevenuesAndOperatingIncomeInformationForReportableSegmentsDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_A9942F4970AA3958999ED95509588CC5" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_6F516FDCE7510C94D74BD9550955A722" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_A9942F4970AA3958999ED95509588CC5" xlink:to="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_6F516FDCE7510C94D74BD9550955A722" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ConsolidationItemsAxis" xlink:label="loc_srt_ConsolidationItemsAxis_BE96EB55F9A4CF3ED375D9550956C647" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_6F516FDCE7510C94D74BD9550955A722" xlink:to="loc_srt_ConsolidationItemsAxis_BE96EB55F9A4CF3ED375D9550956C647" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ConsolidationItemsDomain" xlink:label="loc_srt_ConsolidationItemsDomain_F33715B92889D9A7E2BED9550956739A_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_ConsolidationItemsAxis_BE96EB55F9A4CF3ED375D9550956C647" xlink:to="loc_srt_ConsolidationItemsDomain_F33715B92889D9A7E2BED9550956739A_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_ConsolidationItemsDomain" xlink:label="loc_srt_ConsolidationItemsDomain_F33715B92889D9A7E2BED9550956739A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_ConsolidationItemsAxis_BE96EB55F9A4CF3ED375D9550956C647" xlink:to="loc_srt_ConsolidationItemsDomain_F33715B92889D9A7E2BED9550956739A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingSegmentsMember" xlink:label="loc_us-gaap_OperatingSegmentsMember_E9AF47930F6E62FC7CD5D95509564E53" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ConsolidationItemsDomain_F33715B92889D9A7E2BED9550956739A" xlink:to="loc_us-gaap_OperatingSegmentsMember_E9AF47930F6E62FC7CD5D95509564E53" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CorporateNonSegmentMember" xlink:label="loc_us-gaap_CorporateNonSegmentMember_A3D24200300AC6F7C7E8D95509571175" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_ConsolidationItemsDomain_F33715B92889D9A7E2BED9550956739A" xlink:to="loc_us-gaap_CorporateNonSegmentMember_A3D24200300AC6F7C7E8D95509571175" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_FA4E9C222207C21EF1AED955095793BE" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_6F516FDCE7510C94D74BD9550955A722" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_FA4E9C222207C21EF1AED955095793BE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_48C5542E0FBE416DF258D95509574EBB_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_FA4E9C222207C21EF1AED955095793BE" xlink:to="loc_us-gaap_SegmentDomain_48C5542E0FBE416DF258D95509574EBB_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_48C5542E0FBE416DF258D95509574EBB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_FA4E9C222207C21EF1AED955095793BE" xlink:to="loc_us-gaap_SegmentDomain_48C5542E0FBE416DF258D95509574EBB" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_DirectMember" xlink:label="loc_vra_DirectMember_F5643C10AE7087DD8D62D95509573756" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_48C5542E0FBE416DF258D95509574EBB" xlink:to="loc_vra_DirectMember_F5643C10AE7087DD8D62D95509573756" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_IndirectMember" xlink:label="loc_vra_IndirectMember_316DC4CF304C48A90402D9550958D3C2" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_48C5542E0FBE416DF258D95509574EBB" xlink:to="loc_vra_IndirectMember_316DC4CF304C48A90402D9550958D3C2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_EC5AFBECE84D8EFC3665D955095834D9" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_A9942F4970AA3958999ED95509588CC5" xlink:to="loc_us-gaap_Revenues_EC5AFBECE84D8EFC3665D955095834D9" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_SegmentOperatingIncome" xlink:label="loc_vra_SegmentOperatingIncome_74ADCE752947E0587770D9550958DD91" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_A9942F4970AA3958999ED95509588CC5" xlink:to="loc_vra_SegmentOperatingIncome_74ADCE752947E0587770D9550958DD91" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_SegmentReportingUnallocatedCorporateExpenses" xlink:label="loc_vra_SegmentReportingUnallocatedCorporateExpenses_AC581E4BDEC5F246A0FFD9550959BA5C" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_A9942F4970AA3958999ED95509588CC5" xlink:to="loc_vra_SegmentReportingUnallocatedCorporateExpenses_AC581E4BDEC5F246A0FFD9550959BA5C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingIncomeLoss" xlink:label="loc_us-gaap_OperatingIncomeLoss_387F58680FAFD4D7329AD95509590A9D" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_A9942F4970AA3958999ED95509588CC5" xlink:to="loc_us-gaap_OperatingIncomeLoss_387F58680FAFD4D7329AD95509590A9D" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SegmentReportingTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensation" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationAdditionalInformationDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_AAA42C83283C3C609CDBD94D972EA991" xlink:type="locator" />
    <link:loc xlink:href="vra-20190202.xsd#vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable" xlink:label="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_365FA6C118CEBD0A7489D94D972BB43A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_AAA42C83283C3C609CDBD94D972EA991" xlink:to="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_365FA6C118CEBD0A7489D94D972BB43A" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_4F8BA693E25D727D7117D94D972C5690" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_365FA6C118CEBD0A7489D94D972BB43A" xlink:to="loc_us-gaap_PlanNameAxis_4F8BA693E25D727D7117D94D972C5690" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_35D5FA16FB9D38A42412D94D972C310F_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PlanNameAxis_4F8BA693E25D727D7117D94D972C5690" xlink:to="loc_us-gaap_PlanNameDomain_35D5FA16FB9D38A42412D94D972C310F_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_35D5FA16FB9D38A42412D94D972C310F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PlanNameAxis_4F8BA693E25D727D7117D94D972C5690" xlink:to="loc_us-gaap_PlanNameDomain_35D5FA16FB9D38A42412D94D972C310F" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_TwoThousandAndTenEquityAndIncentivePlanMember" xlink:label="loc_vra_TwoThousandAndTenEquityAndIncentivePlanMember_1A1DCFF9FCB5083A4AEBD94D972C2173" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PlanNameDomain_35D5FA16FB9D38A42412D94D972C310F" xlink:to="loc_vra_TwoThousandAndTenEquityAndIncentivePlanMember_1A1DCFF9FCB5083A4AEBD94D972C2173" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_6AE74F5623246F5341C0D94D972D9317" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_CompensationRelatedCostsShareBasedPaymentsDisclosureTable_365FA6C118CEBD0A7489D94D972BB43A" xlink:to="loc_us-gaap_AwardTypeAxis_6AE74F5623246F5341C0D94D972D9317" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_381EE3988874DC9D36F1D94D972DF46C_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_6AE74F5623246F5341C0D94D972D9317" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_381EE3988874DC9D36F1D94D972DF46C_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_381EE3988874DC9D36F1D94D972DF46C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_6AE74F5623246F5341C0D94D972D9317" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_381EE3988874DC9D36F1D94D972DF46C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestrictedStockUnitsRSUMember" xlink:label="loc_us-gaap_RestrictedStockUnitsRSUMember_F20CAFB85AFBE84B7818D94D972D9674" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_381EE3988874DC9D36F1D94D972DF46C" xlink:to="loc_us-gaap_RestrictedStockUnitsRSUMember_F20CAFB85AFBE84B7818D94D972D9674" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_TimeBasedRestrictedStockUnitsMember" xlink:label="loc_vra_TimeBasedRestrictedStockUnitsMember_52D7E09CBB721BAF2F78D94D972EDEB2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_F20CAFB85AFBE84B7818D94D972D9674" xlink:to="loc_vra_TimeBasedRestrictedStockUnitsMember_52D7E09CBB721BAF2F78D94D972EDEB2" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_PerformanceBasedRestrictedStockUnitsMember" xlink:label="loc_vra_PerformanceBasedRestrictedStockUnitsMember_2CEA4CEF9C7622B1F6B6D94D972ECA54" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestrictedStockUnitsRSUMember_F20CAFB85AFBE84B7818D94D972D9674" xlink:to="loc_vra_PerformanceBasedRestrictedStockUnitsMember_2CEA4CEF9C7622B1F6B6D94D972ECA54" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_5DD3479FFD2624C787BED94D972E84D8" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_AAA42C83283C3C609CDBD94D972EA991" xlink:to="loc_us-gaap_AllocatedShareBasedCompensationExpense_5DD3479FFD2624C787BED94D972E84D8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommonStockCapitalSharesReservedForFutureIssuance" xlink:label="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_587D440E028332061E0FD94D972F4AC3" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_AAA42C83283C3C609CDBD94D972EA991" xlink:to="loc_us-gaap_CommonStockCapitalSharesReservedForFutureIssuance_587D440E028332061E0FD94D972F4AC3" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_D78F5955384E00ED001ED94D972F9540" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_AAA42C83283C3C609CDBD94D972EA991" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_D78F5955384E00ED001ED94D972F9540" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue" xlink:label="loc_vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue_1EA6FF2737E418E4DBD9D94D972F5B86" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_AAA42C83283C3C609CDBD94D972EA991" xlink:to="loc_vra_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsWithAggregateGrantDateFairValue_1EA6FF2737E418E4DBD9D94D972F5B86" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_SharebasedCompensationArrangementbySharebasedPaymentAwardAwardConversionRatiotoCommonStock" xlink:label="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardAwardConversionRatiotoCommonStock_DD207B627A762C5B075DD94D972FA797" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_AAA42C83283C3C609CDBD94D972EA991" xlink:to="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardAwardConversionRatiotoCommonStock_DD207B627A762C5B075DD94D972FA797" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_03B699362D652469D311D94D972FBD87" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_AAA42C83283C3C609CDBD94D972EA991" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_03B699362D652469D311D94D972FBD87" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_579DA9D89DA38FE4E1F5D94D9730B0FB" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_AAA42C83283C3C609CDBD94D972EA991" xlink:to="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognizedShareBasedAwardsOtherThanOptions_579DA9D89DA38FE4E1F5D94D9730B0FB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_C8342309DBFD08BE1710D94D9730E0A0" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_AAA42C83283C3C609CDBD94D972EA991" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_C8342309DBFD08BE1710D94D9730E0A0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_17355C79BFA7254D586FD94D9730BD66" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_AAA42C83283C3C609CDBD94D972EA991" xlink:to="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_17355C79BFA7254D586FD94D9730BD66" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationSummaryOfRestrictedStockAwardsAndRestrictedStockUnitsDetail" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B3A64414E5C9B8E6B106D95585DF3B89" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_12A60943D638577B9ED8D95585DDB031" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B3A64414E5C9B8E6B106D95585DF3B89" xlink:to="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_12A60943D638577B9ED8D95585DDB031" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_F650156E6230FC81D7BAD95585DE55FF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_12A60943D638577B9ED8D95585DDB031" xlink:to="loc_us-gaap_AwardTypeAxis_F650156E6230FC81D7BAD95585DE55FF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_7B4A6E7A7D12EBD4A4BED95585DEA957_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AwardTypeAxis_F650156E6230FC81D7BAD95585DE55FF" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_7B4A6E7A7D12EBD4A4BED95585DEA957_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_7B4A6E7A7D12EBD4A4BED95585DEA957" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AwardTypeAxis_F650156E6230FC81D7BAD95585DE55FF" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_7B4A6E7A7D12EBD4A4BED95585DEA957" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_TimeBasedRestrictedStockUnitsMember" xlink:label="loc_vra_TimeBasedRestrictedStockUnitsMember_78F8436B0D37A42F9F42D95585DED2E5" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_7B4A6E7A7D12EBD4A4BED95585DEA957" xlink:to="loc_vra_TimeBasedRestrictedStockUnitsMember_78F8436B0D37A42F9F42D95585DED2E5" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_PerformanceBasedRestrictedStockUnitsMember" xlink:label="loc_vra_PerformanceBasedRestrictedStockUnitsMember_D35ABCFA934100553AD3D95585DF3E32" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_7B4A6E7A7D12EBD4A4BED95585DEA957" xlink:to="loc_vra_PerformanceBasedRestrictedStockUnitsMember_D35ABCFA934100553AD3D95585DF3E32" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_46797D799B123509FC21D95585DF8F10" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B3A64414E5C9B8E6B106D95585DF3B89" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_46797D799B123509FC21D95585DF8F10" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_EFA55A8E354E1EDEF5C8D95585DF28EB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_46797D799B123509FC21D95585DF8F10" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_EFA55A8E354E1EDEF5C8D95585DF28EB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_9991C20104291B811EBAD95585E065EA" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_46797D799B123509FC21D95585DF8F10" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_9991C20104291B811EBAD95585E065EA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease_9FFFFA5E77B60DA4D9C3D95585E0AE37" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_46797D799B123509FC21D95585DF8F10" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsPeriodIncreaseDecrease_9FFFFA5E77B60DA4D9C3D95585E0AE37" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_DCBDF018EDD5A51E6CE2D95585E0A481" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_46797D799B123509FC21D95585DF8F10" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_DCBDF018EDD5A51E6CE2D95585E0A481" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_4D2AD0786FD1EBA03F11D95585E0246E" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_46797D799B123509FC21D95585DF8F10" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_4D2AD0786FD1EBA03F11D95585E0246E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_9212CE835FC1095C0F48D95585E0EA65" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_B3A64414E5C9B8E6B106D95585DF3B89" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_9212CE835FC1095C0F48D95585E0EA65" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_D6C0CF93CAEA90407C21D95585E1AD95" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_9212CE835FC1095C0F48D95585E0EA65" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_D6C0CF93CAEA90407C21D95585E1AD95" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_FAD6ABA786F9EF159DB5D95585E1348A" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_9212CE835FC1095C0F48D95585E0EA65" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_FAD6ABA786F9EF159DB5D95585E1348A" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsPeriodIncreaseDecreaseWeightedAverageGrantDateFairValue" xlink:label="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsPeriodIncreaseDecreaseWeightedAverageGrantDateFairValue_E5D65BA496ADB9C1D436D95585E165B4" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_9212CE835FC1095C0F48D95585E0EA65" xlink:to="loc_vra_SharebasedCompensationArrangementbySharebasedPaymentAwardEquityInstrumentsOtherthanOptionsPeriodIncreaseDecreaseWeightedAverageGrantDateFairValue_E5D65BA496ADB9C1D436D95585E165B4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_A7EAF164226AA3D286C9D95585E1F2F4" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_9212CE835FC1095C0F48D95585E0EA65" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_A7EAF164226AA3D286C9D95585E1F2F4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_7C49495D2F02B7B62435D95585E13445" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_9212CE835FC1095C0F48D95585E0EA65" xlink:to="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_7C49495D2F02B7B62435D95585E13445" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/StockBasedCompensationTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SummaryOfSignificantAccountingPolicies" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesAdditionalInformationDetail" xlink:type="extended">
    <link:loc xlink:href="vra-20190202.xsd#vra_SignificantAccountingPoliciesLineItems" xlink:label="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:type="locator" />
    <link:loc xlink:href="vra-20190202.xsd#vra_SignificantAccountingPoliciesTable" xlink:label="loc_vra_SignificantAccountingPoliciesTable_9D163FAA1B3D10E7006DD94C7AD7550F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_vra_SignificantAccountingPoliciesTable_9D163FAA1B3D10E7006DD94C7AD7550F" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentsForNewAccountingPronouncementsAxis" xlink:label="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_612895344CBDE2B5CED4D94C7AD8A070" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_SignificantAccountingPoliciesTable_9D163FAA1B3D10E7006DD94C7AD7550F" xlink:to="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_612895344CBDE2B5CED4D94C7AD8A070" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_E266EE7F6992E6055CEAD94C7AD85F8D_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_612895344CBDE2B5CED4D94C7AD8A070" xlink:to="loc_us-gaap_TypeOfAdoptionMember_E266EE7F6992E6055CEAD94C7AD85F8D_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfAdoptionMember" xlink:label="loc_us-gaap_TypeOfAdoptionMember_E266EE7F6992E6055CEAD94C7AD85F8D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_AdjustmentsForNewAccountingPronouncementsAxis_612895344CBDE2B5CED4D94C7AD8A070" xlink:to="loc_us-gaap_TypeOfAdoptionMember_E266EE7F6992E6055CEAD94C7AD85F8D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountingStandardsUpdate201409Member" xlink:label="loc_us-gaap_AccountingStandardsUpdate201409Member_0E9427855B699F2252EDD94C7AD89C3A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_E266EE7F6992E6055CEAD94C7AD85F8D" xlink:to="loc_us-gaap_AccountingStandardsUpdate201409Member_0E9427855B699F2252EDD94C7AD89C3A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AccountingStandardsUpdate201602Member" xlink:label="loc_us-gaap_AccountingStandardsUpdate201602Member_D075A8CC6B88744ABED9D94C7AD83E22" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfAdoptionMember_E266EE7F6992E6055CEAD94C7AD85F8D" xlink:to="loc_us-gaap_AccountingStandardsUpdate201602Member_D075A8CC6B88744ABED9D94C7AD83E22" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementScenarioAxis" xlink:label="loc_us-gaap_StatementScenarioAxis_A7D746BBC99A4CCC41ECD94C7AD90F54" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_SignificantAccountingPoliciesTable_9D163FAA1B3D10E7006DD94C7AD7550F" xlink:to="loc_us-gaap_StatementScenarioAxis_A7D746BBC99A4CCC41ECD94C7AD90F54" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_27DAC7B44012017336EDD94C7AD9C23D_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementScenarioAxis_A7D746BBC99A4CCC41ECD94C7AD90F54" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_27DAC7B44012017336EDD94C7AD9C23D_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_27DAC7B44012017336EDD94C7AD9C23D" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementScenarioAxis_A7D746BBC99A4CCC41ECD94C7AD90F54" xlink:to="loc_us-gaap_ScenarioUnspecifiedDomain_27DAC7B44012017336EDD94C7AD9C23D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScenarioForecastMember" xlink:label="loc_us-gaap_ScenarioForecastMember_E103C1F71FBCCE9BBE53D94C7AD991EE" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_27DAC7B44012017336EDD94C7AD9C23D" xlink:to="loc_us-gaap_ScenarioForecastMember_E103C1F71FBCCE9BBE53D94C7AD991EE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_D1FE21A108072A055295D94C7AD97CF5" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_SignificantAccountingPoliciesTable_9D163FAA1B3D10E7006DD94C7AD7550F" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_D1FE21A108072A055295D94C7AD97CF5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_09B80116CEFFB0772433D94C7ADABDD6_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_D1FE21A108072A055295D94C7AD97CF5" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_09B80116CEFFB0772433D94C7ADABDD6_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain" xlink:label="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_09B80116CEFFB0772433D94C7ADABDD6" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionAxis_D1FE21A108072A055295D94C7AD97CF5" xlink:to="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_09B80116CEFFB0772433D94C7ADABDD6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member" xlink:label="loc_us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member_1AA2EA7C82735FBA5FFED94C7ADAD402" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InitialApplicationPeriodCumulativeEffectTransitionDomain_09B80116CEFFB0772433D94C7ADABDD6" xlink:to="loc_us-gaap_DifferenceBetweenRevenueGuidanceInEffectBeforeAndAfterTopic606Member_1AA2EA7C82735FBA5FFED94C7ADAD402" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_8E794C1E2DF25CABC463D94C7ADA2A5B" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_SignificantAccountingPoliciesTable_9D163FAA1B3D10E7006DD94C7AD7550F" xlink:to="loc_us-gaap_BalanceSheetLocationAxis_8E794C1E2DF25CABC463D94C7ADA2A5B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_C701BD4A346846768D3DD94C7ADA2F00_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_8E794C1E2DF25CABC463D94C7ADA2A5B" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_C701BD4A346846768D3DD94C7ADA2F00_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_C701BD4A346846768D3DD94C7ADA2F00" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_8E794C1E2DF25CABC463D94C7ADA2A5B" xlink:to="loc_us-gaap_BalanceSheetLocationDomain_C701BD4A346846768D3DD94C7ADA2F00" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherCurrentLiabilitiesMember" xlink:label="loc_us-gaap_OtherCurrentLiabilitiesMember_7EDBD3A4A56A778EFD54D94C7ADB2172" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_C701BD4A346846768D3DD94C7ADA2F00" xlink:to="loc_us-gaap_OtherCurrentLiabilitiesMember_7EDBD3A4A56A778EFD54D94C7ADB2172" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherNoncurrentLiabilitiesMember" xlink:label="loc_us-gaap_OtherNoncurrentLiabilitiesMember_D7DB92DFB448603D4A29D94C7ADBE164" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_C701BD4A346846768D3DD94C7ADA2F00" xlink:to="loc_us-gaap_OtherNoncurrentLiabilitiesMember_D7DB92DFB448603D4A29D94C7ADBE164" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_206E81F20288F28649C1D94C7ADB1409" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_vra_SignificantAccountingPoliciesTable_9D163FAA1B3D10E7006DD94C7AD7550F" xlink:to="loc_srt_RangeAxis_206E81F20288F28649C1D94C7ADB1409" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_DF6FE9878FB13681582CD94C7ADBBCAF_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_206E81F20288F28649C1D94C7ADB1409" xlink:to="loc_srt_RangeMember_DF6FE9878FB13681582CD94C7ADBBCAF_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_DF6FE9878FB13681582CD94C7ADBBCAF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_206E81F20288F28649C1D94C7ADB1409" xlink:to="loc_srt_RangeMember_DF6FE9878FB13681582CD94C7ADBBCAF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_AF6E12175F1BADC51691D94C7ADBC0BC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_DF6FE9878FB13681582CD94C7ADBBCAF" xlink:to="loc_srt_MinimumMember_AF6E12175F1BADC51691D94C7ADBC0BC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_F1159F5CFBC842FDB7A4D94C7ADC4EA7" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_DF6FE9878FB13681582CD94C7ADBBCAF" xlink:to="loc_srt_MaximumMember_F1159F5CFBC842FDB7A4D94C7ADC4EA7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="loc_us-gaap_RetainedEarningsAccumulatedDeficit_5B884C19154E557BBC6CD94C7ADC9E8B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_us-gaap_RetainedEarningsAccumulatedDeficit_5B884C19154E557BBC6CD94C7ADC9E8B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_50BD957B37198D9C0678D94C7ADCC350" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_50BD957B37198D9C0678D94C7ADCC350" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LesseeOperatingLeaseTermOfContract" xlink:label="loc_us-gaap_LesseeOperatingLeaseTermOfContract_7A1289C24A0B1276EE9FD94C7ADC07B4" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_us-gaap_LesseeOperatingLeaseTermOfContract_7A1289C24A0B1276EE9FD94C7ADC07B4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivable" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivable_AA10665873A3919319A8D94C7ADDE95C" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_us-gaap_AllowanceForDoubtfulAccountsReceivable_AA10665873A3919319A8D94C7ADDE95C" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_DeferredRentLiability" xlink:label="loc_vra_DeferredRentLiability_7569DFAFF6A6645B7A67D94C7ADD1CBD" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_vra_DeferredRentLiability_7569DFAFF6A6645B7A67D94C7ADD1CBD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DeferredRentCredit" xlink:label="loc_us-gaap_DeferredRentCredit_42401969A9EBD6536E85D94C7ADD8B53" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_us-gaap_DeferredRentCredit_42401969A9EBD6536E85D94C7ADD8B53" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_UnamortizedDebtIssuanceExpense" xlink:label="loc_us-gaap_UnamortizedDebtIssuanceExpense_BF913C728459A4367E4DD94C7ADD013C" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_us-gaap_UnamortizedDebtIssuanceExpense_BF913C728459A4367E4DD94C7ADD013C" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AdjustmentForAmortization" xlink:label="loc_us-gaap_AdjustmentForAmortization_103F1B41748B10B3FADBD9534A051DF5" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_us-gaap_AdjustmentForAmortization_103F1B41748B10B3FADBD9534A051DF5" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AmortizationOfFinancingCosts" xlink:label="loc_us-gaap_AmortizationOfFinancingCosts_74361BB86BECE47B20C6D953D605CABF" xlink:type="locator" />
    <link:definitionArc order="9" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_us-gaap_AmortizationOfFinancingCosts_74361BB86BECE47B20C6D953D605CABF" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_TaxCutsandJobsActof2017IncomeTaxExpenseBenefit" xlink:label="loc_vra_TaxCutsandJobsActof2017IncomeTaxExpenseBenefit_3CF3CF1331312811B0DBD94C7ADD4894" xlink:type="locator" />
    <link:definitionArc order="10" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_vra_TaxCutsandJobsActof2017IncomeTaxExpenseBenefit_3CF3CF1331312811B0DBD94C7ADD4894" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseLiability" xlink:label="loc_us-gaap_OperatingLeaseLiability_A6A43FEECCA675F36783D94C7ADEB47A" xlink:type="locator" />
    <link:definitionArc order="11" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_us-gaap_OperatingLeaseLiability_A6A43FEECCA675F36783D94C7ADEB47A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OperatingLeaseRightOfUseAsset" xlink:label="loc_us-gaap_OperatingLeaseRightOfUseAsset_6CFFB8C964EB6A83D66DD94C7ADE549D" xlink:type="locator" />
    <link:definitionArc order="12" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_SignificantAccountingPoliciesLineItems_C287480CDD1242B028A6D94C7ADC6391" xlink:to="loc_us-gaap_OperatingLeaseRightOfUseAsset_6CFFB8C964EB6A83D66DD94C7ADE549D" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesScheduleOfEstimatedUsefulLivesDetail" xlink:type="extended">
    <link:loc xlink:href="vra-20190202.xsd#vra_InterestCostCapitalizedAndDepreciationAndAmortizationExpensesForPropertyPlantAndEquipmentLineItems" xlink:label="loc_vra_InterestCostCapitalizedAndDepreciationAndAmortizationExpensesForPropertyPlantAndEquipmentLineItems_F2C3A9C106B46961B501D9550C3613C4" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfPropertyPlantAndEquipmentTable" xlink:label="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_49270EDE300956F12A61D9550C3362C3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_vra_InterestCostCapitalizedAndDepreciationAndAmortizationExpensesForPropertyPlantAndEquipmentLineItems_F2C3A9C106B46961B501D9550C3613C4" xlink:to="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_49270EDE300956F12A61D9550C3362C3" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeAxis" xlink:label="loc_srt_RangeAxis_AFC9FB30396D647915CFD9550C339CFC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_49270EDE300956F12A61D9550C3362C3" xlink:to="loc_srt_RangeAxis_AFC9FB30396D647915CFD9550C339CFC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_68CCB33AE0FF1AEE14D8D9550C33B33B_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_srt_RangeAxis_AFC9FB30396D647915CFD9550C339CFC" xlink:to="loc_srt_RangeMember_68CCB33AE0FF1AEE14D8D9550C33B33B_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_RangeMember" xlink:label="loc_srt_RangeMember_68CCB33AE0FF1AEE14D8D9550C33B33B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_srt_RangeAxis_AFC9FB30396D647915CFD9550C339CFC" xlink:to="loc_srt_RangeMember_68CCB33AE0FF1AEE14D8D9550C33B33B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MinimumMember" xlink:label="loc_srt_MinimumMember_CF04C0DE76153B945F7ED9550C347A80" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_68CCB33AE0FF1AEE14D8D9550C33B33B" xlink:to="loc_srt_MinimumMember_CF04C0DE76153B945F7ED9550C347A80" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/srt/2018/elts/srt-2018-01-31.xsd#srt_MaximumMember" xlink:label="loc_srt_MaximumMember_A93DA664710B8EC625E8D9550C34131B" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_srt_RangeMember_68CCB33AE0FF1AEE14D8D9550C33B33B" xlink:to="loc_srt_MaximumMember_A93DA664710B8EC625E8D9550C34131B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentByTypeAxis" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_BCB58FC899D22EE8F123D9550C342B4F" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfPropertyPlantAndEquipmentTable_49270EDE300956F12A61D9550C3362C3" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_BCB58FC899D22EE8F123D9550C342B4F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A79681D79E053B0BC5DDD9550C356036_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_BCB58FC899D22EE8F123D9550C342B4F" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A79681D79E053B0BC5DDD9550C356036_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentTypeDomain" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A79681D79E053B0BC5DDD9550C356036" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentByTypeAxis_BCB58FC899D22EE8F123D9550C342B4F" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A79681D79E053B0BC5DDD9550C356036" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_BuildingAndBuildingImprovementsMember" xlink:label="loc_us-gaap_BuildingAndBuildingImprovementsMember_68A38BFB36D75D50D858D9550C351E30" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A79681D79E053B0BC5DDD9550C356036" xlink:to="loc_us-gaap_BuildingAndBuildingImprovementsMember_68A38BFB36D75D50D858D9550C351E30" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LandImprovementsMember" xlink:label="loc_us-gaap_LandImprovementsMember_6D5A7D7B723A02A0021AD9550C35ADC3" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A79681D79E053B0BC5DDD9550C356036" xlink:to="loc_us-gaap_LandImprovementsMember_6D5A7D7B723A02A0021AD9550C35ADC3" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_FurnitureAndFixturesAndLeaseholdImprovementsMember" xlink:label="loc_vra_FurnitureAndFixturesAndLeaseholdImprovementsMember_C7937421FE5F274464CBD9550C352A02" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A79681D79E053B0BC5DDD9550C356036" xlink:to="loc_vra_FurnitureAndFixturesAndLeaseholdImprovementsMember_C7937421FE5F274464CBD9550C352A02" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquipmentMember" xlink:label="loc_us-gaap_EquipmentMember_3A01D99AD7B9FBA87ACCD9550C35E060" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A79681D79E053B0BC5DDD9550C356036" xlink:to="loc_us-gaap_EquipmentMember_3A01D99AD7B9FBA87ACCD9550C35E060" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_VehiclesMember" xlink:label="loc_us-gaap_VehiclesMember_D73756C7E9BE5EC8503FD9550C3670E3" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A79681D79E053B0BC5DDD9550C356036" xlink:to="loc_us-gaap_VehiclesMember_D73756C7E9BE5EC8503FD9550C3670E3" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_ComputerEquipmentandSoftwareMember" xlink:label="loc_vra_ComputerEquipmentandSoftwareMember_E15EC9A6EEBBDFA6E6CFD9550C3653D8" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentTypeDomain_A79681D79E053B0BC5DDD9550C356036" xlink:to="loc_vra_ComputerEquipmentandSoftwareMember_E15EC9A6EEBBDFA6E6CFD9550C3653D8" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentUsefulLife" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_AB008B8499D06D1EBAE0D9550C36A06F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_InterestCostCapitalizedAndDepreciationAndAmortizationExpensesForPropertyPlantAndEquipmentLineItems_F2C3A9C106B46961B501D9550C3613C4" xlink:to="loc_us-gaap_PropertyPlantAndEquipmentUsefulLife_AB008B8499D06D1EBAE0D9550C36A06F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllowanceForDoubtfulAccountsReceivable" xlink:label="loc_us-gaap_AllowanceForDoubtfulAccountsReceivable_E8DD9A1701B588680C9AD9550C36B75D" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_vra_InterestCostCapitalizedAndDepreciationAndAmortizationExpensesForPropertyPlantAndEquipmentLineItems_F2C3A9C106B46961B501D9550C3613C4" xlink:to="loc_us-gaap_AllowanceForDoubtfulAccountsReceivable_E8DD9A1701B588680C9AD9550C36B75D" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesScheduleOfReturnsAndCreditReserveAndRelatedActivityDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesScheduleOfTotalAdvertisingExpenseDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesScheduleOfTotalRecoveryFromIndirectRetailersDetail" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesSummaryOfSignificantAccountingPoliciesFairValueMeasurementsDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A09A4EA3A0E0743D9088D9550C22E6EE" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_72E4A1B3C03D7A601D9BD9550C1D046F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A09A4EA3A0E0743D9088D9550C22E6EE" xlink:to="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_72E4A1B3C03D7A601D9BD9550C1D046F" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByMeasurementBasisAxis" xlink:label="loc_us-gaap_FairValueByMeasurementBasisAxis_429837569FA1E70B3B8DD9550C1D2B8A" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_72E4A1B3C03D7A601D9BD9550C1D046F" xlink:to="loc_us-gaap_FairValueByMeasurementBasisAxis_429837569FA1E70B3B8DD9550C1D2B8A" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PortionAtFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_080BE18B26FBFDCF31C4D9550C1D3FBC_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByMeasurementBasisAxis_429837569FA1E70B3B8DD9550C1D2B8A" xlink:to="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_080BE18B26FBFDCF31C4D9550C1D3FBC_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueDisclosureItemAmountsDomain" xlink:label="loc_us-gaap_FairValueDisclosureItemAmountsDomain_A97E9360A6020F811913D9550C1D1D36" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByMeasurementBasisAxis_429837569FA1E70B3B8DD9550C1D2B8A" xlink:to="loc_us-gaap_FairValueDisclosureItemAmountsDomain_A97E9360A6020F811913D9550C1D1D36" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PortionAtFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_080BE18B26FBFDCF31C4D9550C1D3FBC" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueDisclosureItemAmountsDomain_A97E9360A6020F811913D9550C1D1D36" xlink:to="loc_us-gaap_PortionAtFairValueFairValueDisclosureMember_080BE18B26FBFDCF31C4D9550C1D3FBC" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EstimateOfFairValueFairValueDisclosureMember" xlink:label="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_F0C559DB9178FB443B93D9550C1ED052" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueDisclosureItemAmountsDomain_A97E9360A6020F811913D9550C1D1D36" xlink:to="loc_us-gaap_EstimateOfFairValueFairValueDisclosureMember_F0C559DB9178FB443B93D9550C1ED052" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeAxis" xlink:label="loc_us-gaap_InvestmentTypeAxis_65F11C7529108161CB73D9550C1E28C2" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_72E4A1B3C03D7A601D9BD9550C1D046F" xlink:to="loc_us-gaap_InvestmentTypeAxis_65F11C7529108161CB73D9550C1E28C2" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_InvestmentTypeAxis_65F11C7529108161CB73D9550C1E28C2" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InvestmentTypeCategorizationMember" xlink:label="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_InvestmentTypeAxis_65F11C7529108161CB73D9550C1E28C2" xlink:to="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ForeignCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_FD64B2188DA70579DE04D9550C1EF71B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6" xlink:to="loc_us-gaap_ForeignCorporateDebtSecuritiesMember_FD64B2188DA70579DE04D9550C1EF71B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DomesticCorporateDebtSecuritiesMember" xlink:label="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_EDE8AACADC88A6CE7098D9550C1F40C0" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6" xlink:to="loc_us-gaap_DomesticCorporateDebtSecuritiesMember_EDE8AACADC88A6CE7098D9550C1F40C0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MunicipalNotesMember" xlink:label="loc_us-gaap_MunicipalNotesMember_358245B374B6F9C99332D9550C1F926B" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6" xlink:to="loc_us-gaap_MunicipalNotesMember_358245B374B6F9C99332D9550C1F926B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_USTreasurySecuritiesMember" xlink:label="loc_us-gaap_USTreasurySecuritiesMember_F514FCA66DBF9AF128CAD9550C1F1E57" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6" xlink:to="loc_us-gaap_USTreasurySecuritiesMember_F514FCA66DBF9AF128CAD9550C1F1E57" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommercialPaperMember" xlink:label="loc_us-gaap_CommercialPaperMember_6EDDB07F7975C8858FB5D9550C1F2702" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6" xlink:to="loc_us-gaap_CommercialPaperMember_6EDDB07F7975C8858FB5D9550C1F2702" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CertificatesOfDepositMember" xlink:label="loc_us-gaap_CertificatesOfDepositMember_13024B23C13915BDBB28D9550C1F2010" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6" xlink:to="loc_us-gaap_CertificatesOfDepositMember_13024B23C13915BDBB28D9550C1F2010" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetBackedSecuritiesMember" xlink:label="loc_us-gaap_AssetBackedSecuritiesMember_366ABCE26BF4BD58DC6BD9550C1FF88D" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6" xlink:to="loc_us-gaap_AssetBackedSecuritiesMember_366ABCE26BF4BD58DC6BD9550C1FF88D" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_NonUnitedStatesAssetbackedSecuritiesMember" xlink:label="loc_vra_NonUnitedStatesAssetbackedSecuritiesMember_48AEE0B10DEDA8DA6917D9550C1F3DAB" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_InvestmentTypeCategorizationMember_38D4D53E58CC7E461712D9550C1E93F6" xlink:to="loc_vra_NonUnitedStatesAssetbackedSecuritiesMember_48AEE0B10DEDA8DA6917D9550C1F3DAB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_C75244AE00B528B20401D9550C202DA0" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_72E4A1B3C03D7A601D9BD9550C1D046F" xlink:to="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_C75244AE00B528B20401D9550C202DA0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_D1DFC34F39EDE6F18B88D9550C20651B_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_C75244AE00B528B20401D9550C202DA0" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_D1DFC34F39EDE6F18B88D9550C20651B_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_D1DFC34F39EDE6F18B88D9550C20651B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_C75244AE00B528B20401D9550C202DA0" xlink:to="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_D1DFC34F39EDE6F18B88D9550C20651B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_F602DCBA076F0F087529D9550C2058AD" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_D1DFC34F39EDE6F18B88D9550C20651B" xlink:to="loc_us-gaap_FairValueInputsLevel1Member_F602DCBA076F0F087529D9550C2058AD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_0534F3EF1A51FFD69481D9550C211447" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_D1DFC34F39EDE6F18B88D9550C20651B" xlink:to="loc_us-gaap_FairValueInputsLevel2Member_0534F3EF1A51FFD69481D9550C211447" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueInputsLevel3Member" xlink:label="loc_us-gaap_FairValueInputsLevel3Member_8C7AD819A8CD630C5082D9550C2164E6" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_D1DFC34F39EDE6F18B88D9550C20651B" xlink:to="loc_us-gaap_FairValueInputsLevel3Member_8C7AD819A8CD630C5082D9550C2164E6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_DD3303398C30A8BF3D9AD9550C2180EA" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_72E4A1B3C03D7A601D9BD9550C1D046F" xlink:to="loc_us-gaap_FairValueByMeasurementFrequencyAxis_DD3303398C30A8BF3D9AD9550C2180EA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_FC632673B211E3F5FBC3D9550C219246_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_DD3303398C30A8BF3D9AD9550C2180EA" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_FC632673B211E3F5FBC3D9550C219246_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_FC632673B211E3F5FBC3D9550C219246" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_DD3303398C30A8BF3D9AD9550C2180EA" xlink:to="loc_us-gaap_FairValueMeasurementFrequencyDomain_FC632673B211E3F5FBC3D9550C219246" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_F895EADC524D897FCAE2D9550C2279A4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_FC632673B211E3F5FBC3D9550C219246" xlink:to="loc_us-gaap_FairValueMeasurementsRecurringMember_F895EADC524D897FCAE2D9550C2279A4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashAndCashEquivalentsFairValueDisclosure" xlink:label="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_453EB6DD69371A7C23E8D9550C229C81" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A09A4EA3A0E0743D9088D9550C22E6EE" xlink:to="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_453EB6DD69371A7C23E8D9550C229C81" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ShortTermInvestments" xlink:label="loc_us-gaap_ShortTermInvestments_A9B024BC716156F01F4AD9550C2295D4" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A09A4EA3A0E0743D9088D9550C22E6EE" xlink:to="loc_us-gaap_ShortTermInvestments_A9B024BC716156F01F4AD9550C2295D4" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LongTermInvestments" xlink:label="loc_us-gaap_LongTermInvestments_FD5B5675F756D89EFAB8D9550C22078D" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A09A4EA3A0E0743D9088D9550C22E6EE" xlink:to="loc_us-gaap_LongTermInvestments_FD5B5675F756D89EFAB8D9550C22078D" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesSummaryOfSignificantAccountingPoliciesPolicies" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/SummaryOfSignificantAccountingPoliciesTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/Vision2020RestructuringAndOtherChargesChargesAndRelatedLiabilitiesAssociatedWithVision2020InitiativesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringCostAndReserveLineItems" xlink:label="loc_us-gaap_RestructuringCostAndReserveLineItems_0D452F427D7EAAB4C11DD955098B63FA" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRestructuringAndRelatedCostsTable" xlink:label="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_FFAE2AFF184B749E9D53D9550989FBE2" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_0D452F427D7EAAB4C11DD955098B63FA" xlink:to="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_FFAE2AFF184B749E9D53D9550989FBE2" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringCostAndReserveAxis" xlink:label="loc_us-gaap_RestructuringCostAndReserveAxis_B32731AA20CC1CB82789D95509892E38" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_FFAE2AFF184B749E9D53D9550989FBE2" xlink:to="loc_us-gaap_RestructuringCostAndReserveAxis_B32731AA20CC1CB82789D95509892E38" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_41B946F70554F87FF2DDD955098950E3_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_B32731AA20CC1CB82789D95509892E38" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_41B946F70554F87FF2DDD955098950E3_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_41B946F70554F87FF2DDD955098950E3" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_B32731AA20CC1CB82789D95509892E38" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_41B946F70554F87FF2DDD955098950E3" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_AssetImpairmentChargesMember" xlink:label="loc_vra_AssetImpairmentChargesMember_A613065526F94942FD74D955098AA485" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_41B946F70554F87FF2DDD955098950E3" xlink:to="loc_vra_AssetImpairmentChargesMember_A613065526F94942FD74D955098AA485" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_StrategicConsultingChargesMember" xlink:label="loc_vra_StrategicConsultingChargesMember_10D7E5DB2390BCFAD441D955098ACC2D" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_41B946F70554F87FF2DDD955098950E3" xlink:to="loc_vra_StrategicConsultingChargesMember_10D7E5DB2390BCFAD441D955098ACC2D" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EmployeeSeveranceMember" xlink:label="loc_us-gaap_EmployeeSeveranceMember_075C766C66971D27A0E2D955098A112D" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_41B946F70554F87FF2DDD955098950E3" xlink:to="loc_us-gaap_EmployeeSeveranceMember_075C766C66971D27A0E2D955098A112D" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_InventoryRelatedChargesMember" xlink:label="loc_vra_InventoryRelatedChargesMember_819FE9C7B4DB57B21E92D955098A006B" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_41B946F70554F87FF2DDD955098950E3" xlink:to="loc_vra_InventoryRelatedChargesMember_819FE9C7B4DB57B21E92D955098A006B" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherRestructuringMember" xlink:label="loc_us-gaap_OtherRestructuringMember_C0ABB9CCADC967CC4D6BD955098A52FE" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_41B946F70554F87FF2DDD955098950E3" xlink:to="loc_us-gaap_OtherRestructuringMember_C0ABB9CCADC967CC4D6BD955098A52FE" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanAxis" xlink:label="loc_us-gaap_RestructuringPlanAxis_BE30BF5893CB30D7202FD955098B49CF" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_FFAE2AFF184B749E9D53D9550989FBE2" xlink:to="loc_us-gaap_RestructuringPlanAxis_BE30BF5893CB30D7202FD955098B49CF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanDomain" xlink:label="loc_us-gaap_RestructuringPlanDomain_D2F5085313A10EAF8DCCD955098B2D5F_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RestructuringPlanAxis_BE30BF5893CB30D7202FD955098B49CF" xlink:to="loc_us-gaap_RestructuringPlanDomain_D2F5085313A10EAF8DCCD955098B2D5F_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanDomain" xlink:label="loc_us-gaap_RestructuringPlanDomain_D2F5085313A10EAF8DCCD955098B2D5F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RestructuringPlanAxis_BE30BF5893CB30D7202FD955098B49CF" xlink:to="loc_us-gaap_RestructuringPlanDomain_D2F5085313A10EAF8DCCD955098B2D5F" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_Vision2020Member" xlink:label="loc_vra_Vision2020Member_E71129CAFDDF947E39F6D955098BDB60" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringPlanDomain_D2F5085313A10EAF8DCCD955098B2D5F" xlink:to="loc_vra_Vision2020Member_E71129CAFDDF947E39F6D955098BDB60" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringCharges" xlink:label="loc_us-gaap_RestructuringCharges_94312EFED3C1A9FCF042D955098C71F0" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_0D452F427D7EAAB4C11DD955098B63FA" xlink:to="loc_us-gaap_RestructuringCharges_94312EFED3C1A9FCF042D955098C71F0" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsForRestructuring" xlink:label="loc_us-gaap_PaymentsForRestructuring_10823FB8DCB95D191B80D955098CE446" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_0D452F427D7EAAB4C11DD955098B63FA" xlink:to="loc_us-gaap_PaymentsForRestructuring_10823FB8DCB95D191B80D955098CE446" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringReserveSettledWithoutCash2" xlink:label="loc_us-gaap_RestructuringReserveSettledWithoutCash2_734342B75CAE840FFF27D955098C5BBD" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_0D452F427D7EAAB4C11DD955098B63FA" xlink:to="loc_us-gaap_RestructuringReserveSettledWithoutCash2_734342B75CAE840FFF27D955098C5BBD" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringReserve" xlink:label="loc_us-gaap_RestructuringReserve_AC99176D61BF9D18F3BAD955098C5F1A" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_0D452F427D7EAAB4C11DD955098B63FA" xlink:to="loc_us-gaap_RestructuringReserve_AC99176D61BF9D18F3BAD955098C5F1A" xlink:type="arc" />
  </link:definitionLink>
  <link:definitionLink xlink:role="http://www.verabradley.com/role/Vision2020RestructuringAndOtherChargesTables" xlink:type="extended" />
  <link:definitionLink xlink:role="http://www.verabradley.com/role/Vision2020RestructuringAndOtherChargesVision2020RelatedChargesDetails" xlink:type="extended">
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringCostAndReserveLineItems" xlink:label="loc_us-gaap_RestructuringCostAndReserveLineItems_DFB85F5F7FB3795B5B03D955099799DE" xlink:type="locator" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ScheduleOfRestructuringAndRelatedCostsTable" xlink:label="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_F1DD1C2DEAEB513B8434D95509934CB4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/all" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_DFB85F5F7FB3795B5B03D955099799DE" xlink:to="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_F1DD1C2DEAEB513B8434D95509934CB4" xlink:type="arc" xbrldt:closed="true" xbrldt:contextElement="segment" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_56DB512C2406910CC1C2D95509931EB7" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_F1DD1C2DEAEB513B8434D95509934CB4" xlink:to="loc_us-gaap_StatementBusinessSegmentsAxis_56DB512C2406910CC1C2D95509931EB7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_6A8D69BD362DC96654B8D9550994683B_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_56DB512C2406910CC1C2D95509931EB7" xlink:to="loc_us-gaap_SegmentDomain_6A8D69BD362DC96654B8D9550994683B_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_6A8D69BD362DC96654B8D9550994683B" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_56DB512C2406910CC1C2D95509931EB7" xlink:to="loc_us-gaap_SegmentDomain_6A8D69BD362DC96654B8D9550994683B" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_DirectMember" xlink:label="loc_vra_DirectMember_FB8D4A3C489107DA53AED9550994842C" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_6A8D69BD362DC96654B8D9550994683B" xlink:to="loc_vra_DirectMember_FB8D4A3C489107DA53AED9550994842C" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_IndirectMember" xlink:label="loc_vra_IndirectMember_ED52452B66D3692FBABBD95509940019" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_6A8D69BD362DC96654B8D9550994683B" xlink:to="loc_vra_IndirectMember_ED52452B66D3692FBABBD95509940019" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CorporateMember" xlink:label="loc_us-gaap_CorporateMember_503E4A1002874F307A60D9550995EA22" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_SegmentDomain_6A8D69BD362DC96654B8D9550994683B" xlink:to="loc_us-gaap_CorporateMember_503E4A1002874F307A60D9550995EA22" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringCostAndReserveAxis" xlink:label="loc_us-gaap_RestructuringCostAndReserveAxis_7734BD3328EDBD42F65ED9550995D3BB" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_F1DD1C2DEAEB513B8434D95509934CB4" xlink:to="loc_us-gaap_RestructuringCostAndReserveAxis_7734BD3328EDBD42F65ED9550995D3BB" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_6F54F068BD2953363134D9550995E019_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_7734BD3328EDBD42F65ED9550995D3BB" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_6F54F068BD2953363134D9550995E019_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_TypeOfRestructuringDomain" xlink:label="loc_us-gaap_TypeOfRestructuringDomain_6F54F068BD2953363134D9550995E019" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RestructuringCostAndReserveAxis_7734BD3328EDBD42F65ED9550995D3BB" xlink:to="loc_us-gaap_TypeOfRestructuringDomain_6F54F068BD2953363134D9550995E019" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ContractTerminationMember" xlink:label="loc_us-gaap_ContractTerminationMember_585902932DBEC3AC4526D9550995D6BA" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_TypeOfRestructuringDomain_6F54F068BD2953363134D9550995E019" xlink:to="loc_us-gaap_ContractTerminationMember_585902932DBEC3AC4526D9550995D6BA" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanAxis" xlink:label="loc_us-gaap_RestructuringPlanAxis_319488334815945DC697D95509960C5E" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_F1DD1C2DEAEB513B8434D95509934CB4" xlink:to="loc_us-gaap_RestructuringPlanAxis_319488334815945DC697D95509960C5E" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanDomain" xlink:label="loc_us-gaap_RestructuringPlanDomain_6B2727F2AB5751B95842D955099655EB_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_RestructuringPlanAxis_319488334815945DC697D95509960C5E" xlink:to="loc_us-gaap_RestructuringPlanDomain_6B2727F2AB5751B95842D955099655EB_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringPlanDomain" xlink:label="loc_us-gaap_RestructuringPlanDomain_6B2727F2AB5751B95842D955099655EB" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_RestructuringPlanAxis_319488334815945DC697D95509960C5E" xlink:to="loc_us-gaap_RestructuringPlanDomain_6B2727F2AB5751B95842D955099655EB" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_Vision2020Member" xlink:label="loc_vra_Vision2020Member_86F760E686B98EECB1E4D9550996350F" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringPlanDomain_6B2727F2AB5751B95842D955099655EB" xlink:to="loc_vra_Vision2020Member_86F760E686B98EECB1E4D9550996350F" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_A71962D475D9FDB13029D95509975AA7" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/hypercube-dimension" xlink:from="loc_us-gaap_ScheduleOfRestructuringAndRelatedCostsTable_F1DD1C2DEAEB513B8434D95509934CB4" xlink:to="loc_us-gaap_IncomeStatementLocationAxis_A71962D475D9FDB13029D95509975AA7" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_DF7FA357B2D50C8620F8D9550997F680_default" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-default" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_A71962D475D9FDB13029D95509975AA7" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_DF7FA357B2D50C8620F8D9550997F680_default" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_DF7FA357B2D50C8620F8D9550997F680" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/dimension-domain" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_A71962D475D9FDB13029D95509975AA7" xlink:to="loc_us-gaap_IncomeStatementLocationDomain_DF7FA357B2D50C8620F8D9550997F680" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SellingGeneralAndAdministrativeExpensesMember" xlink:label="loc_us-gaap_SellingGeneralAndAdministrativeExpensesMember_EABEEF4EC5646D935C28D95509973FBF" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_DF7FA357B2D50C8620F8D9550997F680" xlink:to="loc_us-gaap_SellingGeneralAndAdministrativeExpensesMember_EABEEF4EC5646D935C28D95509973FBF" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CostOfSalesMember" xlink:label="loc_us-gaap_CostOfSalesMember_B1B78C07F9172EC62578D955099756ED" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_DF7FA357B2D50C8620F8D9550997F680" xlink:to="loc_us-gaap_CostOfSalesMember_B1B78C07F9172EC62578D955099756ED" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetImpairmentCharges" xlink:label="loc_us-gaap_AssetImpairmentCharges_DDC76406969A24E44F10D95509986AC4" xlink:type="locator" />
    <link:definitionArc order="1" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_DFB85F5F7FB3795B5B03D955099799DE" xlink:to="loc_us-gaap_AssetImpairmentCharges_DDC76406969A24E44F10D95509986AC4" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_ConsultingCosts" xlink:label="loc_vra_ConsultingCosts_DF4751404DD38480293BD955099821B6" xlink:type="locator" />
    <link:definitionArc order="2" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_DFB85F5F7FB3795B5B03D955099799DE" xlink:to="loc_vra_ConsultingCosts_DF4751404DD38480293BD955099821B6" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_SeveranceCosts1" xlink:label="loc_us-gaap_SeveranceCosts1_3421E84878081E8CA466D9550998CDD3" xlink:type="locator" />
    <link:definitionArc order="3" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_DFB85F5F7FB3795B5B03D955099799DE" xlink:to="loc_us-gaap_SeveranceCosts1_3421E84878081E8CA466D9550998CDD3" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_InventoryRelatedCharges" xlink:label="loc_vra_InventoryRelatedCharges_35144E68C5BEE8AA97E4D95509986084" xlink:type="locator" />
    <link:definitionArc order="4" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_DFB85F5F7FB3795B5B03D955099799DE" xlink:to="loc_vra_InventoryRelatedCharges_35144E68C5BEE8AA97E4D95509986084" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherRestructuringCosts" xlink:label="loc_us-gaap_OtherRestructuringCosts_E26DD8A412F2D3D9D11FD9550998B210" xlink:type="locator" />
    <link:definitionArc order="5" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_DFB85F5F7FB3795B5B03D955099799DE" xlink:to="loc_us-gaap_OtherRestructuringCosts_E26DD8A412F2D3D9D11FD9550998B210" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringSettlementAndImpairmentProvisions" xlink:label="loc_us-gaap_RestructuringSettlementAndImpairmentProvisions_A193890FCDDDE63DF9AAD955099904EC" xlink:type="locator" />
    <link:definitionArc order="6" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_DFB85F5F7FB3795B5B03D955099799DE" xlink:to="loc_us-gaap_RestructuringSettlementAndImpairmentProvisions_A193890FCDDDE63DF9AAD955099904EC" xlink:type="arc" />
    <link:loc xlink:href="vra-20190202.xsd#vra_RestructuringSettlementAndImpairmentProvisionsNetOfTax" xlink:label="loc_vra_RestructuringSettlementAndImpairmentProvisionsNetOfTax_E80FCDE2E7C7ACCB1958D95509990F27" xlink:type="locator" />
    <link:definitionArc order="7" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_DFB85F5F7FB3795B5B03D955099799DE" xlink:to="loc_vra_RestructuringSettlementAndImpairmentProvisionsNetOfTax_E80FCDE2E7C7ACCB1958D95509990F27" xlink:type="arc" />
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_RestructuringReserveAcceleratedDepreciation" xlink:label="loc_us-gaap_RestructuringReserveAcceleratedDepreciation_C8BC1C7E67AF2C5B5511D9550999182B" xlink:type="locator" />
    <link:definitionArc order="8" xlink:arcrole="http://xbrl.org/int/dim/arcrole/domain-member" xlink:from="loc_us-gaap_RestructuringCostAndReserveLineItems_DFB85F5F7FB3795B5B03D955099799DE" xlink:to="loc_us-gaap_RestructuringReserveAcceleratedDepreciation_C8BC1C7E67AF2C5B5511D9550999182B" xlink:type="arc" />
  </link:definitionLink>
</link:linkbase>
