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Document and Entity Information - shares	9 Months Ended
Document and Entity Information - shares	Nov. 01, 2014	Dec. 10, 2014
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Nov. 01, 2014
Document Fiscal Year Focus	2015
Document Fiscal Period Focus	Q3
Trading Symbol	VRA
Entity Registrant Name	Vera Bradley, Inc.
Entity Central Index Key	0001495320
Current Fiscal Year End Date	--01-31
Entity Filer Category	Accelerated Filer
Entity Common Stock, Shares Outstanding		40,308,621

Consolidated Balance Sheets - USD ($) $ in Thousands	Nov. 01, 2014	Feb. 01, 2014
Assets
Cash and cash equivalents	$ 90,334	$ 59,215
Accounts receivable, net	38,136	29,174
Inventories	106,256	136,923
Income taxes receivable	2,717	0
Prepaid expenses and other current assets	9,303	9,952
Deferred income taxes	15,297	13,094
Total current assets	262,043	248,358
Property, plant, and equipment, net	103,567	84,940
Other assets	614	1,085
Total assets	366,224	334,383
Liabilities and Shareholders’ Equity
Accounts payable	28,511	27,745
Accrued employment costs	14,039	10,586
Other accrued liabilities	17,699	14,891
Income taxes payable	2,592	1,625
Total current liabilities	62,841	54,847
Deferred income taxes	3,323	4,643
Other long-term liabilities	24,010	19,746
Total liabilities	90,174	79,236
Commitments and contingencies
Shareholders’ equity:
Preferred stock; 5,000 shares authorized, no shares issued or outstanding
Common stock, without par value; 200,000 shares authorized, 40,689 and 40,607 shares issued and 40,520 and 40,607 outstanding, respectively
Additional paid-in-capital	80,488	78,153
Retained earnings	199,108	178,002
Accumulated other comprehensive loss	(13)	(1,008)
Treasury stock	(3,533)	0
Total shareholders’ equity	276,050	255,147
Total liabilities and shareholders’ equity	$ 366,224	$ 334,383

Consolidated Balance Sheets (Parenthetical) - $ / shares	Nov. 01, 2014	Feb. 01, 2014
Statement of Financial Position [Abstract]
Preferred stock, shares authorized	5,000,000	5,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, without par value (in dollars per share)
Common stock, shares authorized	200,000,000	200,000,000
Common stock, shares issued	40,686,688	40,606,731
Common stock, shares outstanding	40,520,413	40,606,731

Consolidated Statements of Income - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		9 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013
Income Statement [Abstract]
Net revenues	$ 125,204	$ 128,949	$ 356,361	$ 374,477
Cost of sales	59,436	57,710	167,394	164,900
Gross profit	65,768	71,239	188,967	209,577
Selling, general, and administrative expenses	53,274	47,565	153,982	148,691
Other income	1,110	1,027	3,152	3,608
Operating income	13,604	24,701	38,137	64,494
Interest expense, net	215	139	319	470
Income from continuing operations before income taxes	13,389	24,562	37,818	64,024
Income tax expense	4,668	8,905	14,326	23,799
Income from continuing operations	8,721	15,657	23,492	40,225
Loss from discontinued operations, net of taxes	(1,780)	(431)	(2,386)	(859)
Net income	$ 6,941	$ 15,226	$ 21,106	$ 39,366
Basic weighted-average shares outstanding	40,663	40,605	40,663	40,596
Diluted weighted-average shares outstanding	40,716	40,652	40,720	40,633
Net income (loss) per share - basic
Continuing operations, basic (in dollars per share)	$ 0.21	$ 0.39	$ 0.58	$ 0.99
Discontinued operations, basic (in dollars per share)	(0.04)	(0.01)	(0.06)	(0.02)
Net income, Basic (in dollars per share)	0.17	0.37	0.52	0.97
Net income (loss) per share - diluted
Continuing operations, diluted (in dollars per share)	0.21	0.39	0.58	0.99
Discontinued operations, diluted (in dollars per share)	(0.04)	(0.01)	(0.06)	(0.02)
Net income, Diluted (in dollars per share)	$ 0.17	$ 0.37	$ 0.52	$ 0.97

Consolidated Statements of Comprehensive Income - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013
Statement of Comprehensive Income [Abstract]
Net income	$ 6,941	$ 15,226	$ 21,106	$ 39,366
Cumulative translation adjustment	3	47	(1)	(234)
Comprehensive income	$ 6,944	$ 15,273	$ 21,105	$ 39,132

- Definition

The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

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+ Details

Consolidated Statements of Cash Flows - USD ($) $ in Thousands	9 Months Ended
	Nov. 01, 2014	Nov. 02, 2013
Cash flows from operating activities
Net income	$ 21,106	$ 39,366
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation of property, plant, and equipment	10,957	10,651
Provision for doubtful accounts	(129)	(190)
Loss on disposal of property, plant, and equipment	0	9
Stock-based compensation	2,943	2,857
Deferred income taxes	(3,523)	(624)
Changes in assets and liabilities:
Accounts receivable	(8,833)	(7,921)
Inventories	30,667	(19,154)
Prepaid expenses and other assets	1,120	1,531
Accounts payable	(6,901)	12,742
Income taxes payable	(1,750)	(8,726)
Accrued and other liabilities	10,596	4,305
Net cash provided by operating activities	56,253	34,846
Cash flows from investing activities
Purchases of property, plant, and equipment	(22,358)	(15,418)
Net cash used in investing activities	(22,358)	(15,418)
Cash flows from financing activities
Payments on financial-institution debt	0	(45,000)
Borrowings on financial-institution debt	0	30,000
Tax withholdings for equity compensation	(608)	(411)
Repurchase of common stock	(3,092)	0
Other financing activities, net	(71)	122
Net cash used in financing activities	(3,771)	(15,289)
Effect of exchange rate changes on cash and cash equivalents	995	(30)
Net increase in cash and cash equivalents	31,119	4,109
Cash and cash equivalents, beginning of period	59,215	9,603
Cash and cash equivalents, end of period	90,334	13,712
Supplemental disclosure of cash flow information
Repurchase of common stock incurred but not yet paid	441	0
Property, plant, and equipment expenditures incurred but not yet paid	$ 7,226	$ 0

Description of the Company and Basis of Presentation	9 Months Ended
Description of the Company and Basis of Presentation	Nov. 01, 2014
Accounting Policies [Abstract]
Description of the Company and Basis of Presentation	Description of the Company and Basis of Presentation The terms “Company” and “Vera Bradley” refer to Vera Bradley, Inc. and its subsidiaries, except where context requires or where otherwise indicated. Vera Bradley is a leading designer of women’s handbags and accessories, luggage and travel items, eyewear, and stationery and gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand’s iconic designs and versatile styles offer women of all ages a colorful way to accessorize every look. Vera Bradley offers a unique, multi-channel sales model, as well as a focus on service and a high level of customer engagement. The Company sells its products through two reportable segments: Direct and Indirect. The Direct business consists of sales of Vera Bradley products through the Company’s full-line and factory outlet stores in the United States, verabradley.com, direct-to-consumer eBay sales, and the Company's annual outlet sale in Fort Wayne, Indiana. As of November 1, 2014, the Company operated 95 full-line stores and 27 factory outlet stores. The Indirect business consists of sales of Vera Bradley products to approximately 2,850 specialty retail doors, substantially all of which are located in the United States, as well as department stores, national accounts, third party e-commerce sites, the Company's wholesale business in Japan, and third party inventory liquidation. The accompanying unaudited consolidated financial statements have been prepared in accordance with the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) have been omitted. These interim consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in the Company’s Annual Report on Form 10-K for the fiscal year ended February 1, 2014, filed with the SEC. The interim financial statements reflect all adjustments that are, in the opinion of management, necessary to present fairly the results for the interim periods presented. All such adjustments are of a normal, recurring nature. The results of operations for the thirteen and thirty-nine weeks ended November 1, 2014, are not necessarily indicative of the results to be expected for the full fiscal year. Principles of Consolidation The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. The Company has eliminated intercompany balances and transactions in consolidation. Fiscal Periods The Company’s fiscal year ends on the Saturday closest to January 31. References to the fiscal quarters ended November 1, 2014, and November 2, 2013, refer to the thirteen-week periods ended on those dates. Operating Leases and Tenant-Improvement Allowances The Company has leases that contain rent holidays and predetermined, fixed escalations of minimum rentals. For each of these leases, the Company recognizes the related rent expense on a straight-line basis commencing on the date of initial possession of the leased property. The Company records the difference between the recognized rent expense and the amount payable under the lease as a deferred rent liability. As of November 1, 2014 and February 1, 2014, deferred rent liability was $8.6 million and $7.0 million, respectively, and is included within other long-term liabilities on the Consolidated Balance Sheets. The Company receives tenant-improvement allowances from some of the landlords of its leased properties. These allowances generally are in the form of cash received by the Company from its landlords as part of the negotiated lease terms. The Company records each tenant-improvement allowance as a deferred credit and amortizes the allowance on a straight-line basis as a reduction to rent expense over the term of the lease, commencing on the possession date. As of November 1, 2014 and February 1, 2014, the deferred lease credit liability was $13.6 million and $10.3 million, respectively. Of these amounts, $1.8 million and $1.4 million is included within other accrued liabilities as of November 1, 2014 and February 1, 2014, respectively; and $11.8 million and $8.9 million is included within other long-term liabilities as of November 1, 2014 and February 1, 2014, respectively. Recently Issued Accounting Pronouncements In April 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-08, Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity. This guidance states that the disposal of a component of an entity is to be reported in discontinued operations only if the disposal represents a strategic shift that has (or will have) a major effect on an entity’s operations and financial results. The pronouncement also requires additional disclosures regarding individually significant disposals of components that do not meet the criteria to be recognized as a discontinued operation as well as additional and expanded disclosures. The guidance is effective for all disposals (or classifications as held for sale) of components of an entity and all businesses or nonprofit activities that, on acquisition, are classified as held for sale that occur within annual periods beginning on or after December 15, 2014, and interim periods within annual periods beginning on or after December 15, 2015; it is applied prospectively. Early adoption is permitted, but only for disposals (or classifications as held for sale) that have not been reported in financial statements previously issued or available for issuance. The Company does not expect this standard to have a material impact on the Company's consolidated financial statements upon adoption. In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers. This guidance requires companies to recognize revenue in a manner that depicts the transfer of promised goods or services to customers in amounts that reflect the consideration to which a company expects to be entitled in exchange for those goods or services. The new standard also will result in enhanced disclosures about the nature, amount, timing and uncertainty of revenue and cash flows arising from contracts with customers. This guidance will be effective beginning in fiscal 2017, and early adoption is not permitted. The standard allows for either a full retrospective or a modified retrospective transition method. The Company is currently evaluating the impact of this standard, including the transition method, on its consolidated results of operations, financial position and cash flows. The Company does not expect the adoption of this standard to have a material impact on the Company’s consolidated financial statements. In August 2014, the FASB issued ASU 2014-15, Presentation of Financial Statements - Going Concern which requires management to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern and provide related footnote disclosures. The guidance is effective for annual or interim reporting periods beginning on or after December 15, 2016. Early adoption is permitted for financial statements that have not been previously issued. The standard allows for either a full retrospective or modified retrospective transition method. The Company does not expect this standard to have an impact on the Company’s consolidated financial statements upon adoption.

- Definition

The entire disclosure for organization, consolidation and basis of presentation of financial statements disclosure.

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+ Details

Earnings Per Share

9 Months Ended

Nov. 01, 2014

Earnings Per Share [Abstract]

Earnings Per Share

Basic earnings per share is computed based on the weighted-average number of common shares outstanding during the period. Diluted earnings per share is computed based on the weighted-average number of common shares outstanding, plus the effect of dilutive potential common shares outstanding during the period using the treasury stock method. Dilutive potential common shares represent outstanding restricted stock units. The components of basic and diluted earnings per share were as follows (in thousands, except per share data):



	Thirteen Weeks Ended						Thirty-Nine Weeks Ended
	November 1, 2014			November 2, 2013			November 1, 2014			November 2, 2013
Numerator:
Income from continuing operations	$	8,721		$	15,657		$	23,492		$	40,225
Loss from discontinued operations, net of taxes	(1,780		)	(431		)	(2,386		)	(859		)
Net income	$	6,941		$	15,226		$	21,106		$	39,366
Denominator:
Weighted-average number of common shares (basic)	40,663			40,605			40,663			40,596
Dilutive effect of stock-based awards	53			47			57			37
Weighted-average number of common shares (diluted)	40,716			40,652			40,720			40,633
Earnings per share - basic:
Continuing operations	$	0.21		$	0.39		$	0.58		$	0.99
Discontinued operations	(0.04		)	(0.01		)	(0.06		)	(0.02		)
Net income	$	0.17		$	0.37		$	0.52		$	0.97
Earnings per share - diluted:
Continuing operations	$	0.21		$	0.39		$	0.58		$	0.99
Discontinued operations	(0.04		)	(0.01		)	(0.06		)	(0.02		)
Net income	$	0.17		$	0.37		$	0.52		$	0.97

As of November 1, 2014 and November 2, 2013, there were an immaterial number of additional shares issuable upon the vesting of restricted stock units that were excluded from the diluted share calculations because they were anti-dilutive.

Fair Value of Financial Instruments

9 Months Ended

Nov. 01, 2014

Fair Value Disclosures [Abstract]

Fair Value of Financial Instruments

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Assets and liabilities measured at fair value are classified using the following hierarchy, which is based upon the transparency of inputs to the valuation as of the measurement date:


•	Level 1 – Quoted prices in active markets for identical assets or liabilities;


•	Level 2 – Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly;


•	Level 3 – Unobservable inputs based on the Company’s own assumptions.

The classification of fair value measurements within the hierarchy is based upon the lowest level of input that is significant to the measurement.

The carrying amounts reflected on the Consolidated Balance Sheets for cash and cash equivalents, receivables, other current assets, and payables as of November 1, 2014, and February 1, 2014, approximated their fair values.

- Definition

The entire disclosure for the fair value of financial instruments (as defined), including financial assets and financial liabilities (collectively, as defined), and the measurements of those instruments as well as disclosures related to the fair value of non-financial assets and liabilities. Such disclosures about the financial instruments, assets, and liabilities would include: (1) the fair value of the required items together with their carrying amounts (as appropriate); (2) for items for which it is not practicable to estimate fair value, disclosure would include: (a) information pertinent to estimating fair value (including, carrying amount, effective interest rate, and maturity, and (b) the reasons why it is not practicable to estimate fair value; (3) significant concentrations of credit risk including: (a) information about the activity, region, or economic characteristics identifying a concentration, (b) the maximum amount of loss the entity is exposed to based on the gross fair value of the related item, (c) policy for requiring collateral or other security and information as to accessing such collateral or security, and (d) the nature and brief description of such collateral or security; (4) quantitative information about market risks and how such risks are managed; (5) for items measured on both a recurring and nonrecurring basis information regarding the inputs used to develop the fair value measurement; and (6) for items presented in the financial statement for which fair value measurement is elected: (a) information necessary to understand the reasons for the election, (b) discussion of the effect of fair value changes on earnings, (c) a description of [similar groups] items for which the election is made and the relation thereof to the balance sheet, the aggregate carrying value of items included in the balance sheet that are not eligible for the election; (7) all other required (as defined) and desired information.

+ References + Details

Inventories

9 Months Ended

Nov. 01, 2014

Inventory Disclosure [Abstract]

Inventories

The components of inventories were as follows (in thousands):



	November 1, 2014		February 1, 2014
Raw materials	$	8,471	$	10,772
Work in process	514		850
Finished goods	97,271		125,301
Total inventories	$	106,256	$	136,923

Debt	9 Months Ended
Debt	Nov. 01, 2014
Debt Disclosure [Abstract]
Debt	Debt As of November 1, 2014 and February 1, 2014, the Company had borrowing availability of $125.0 million under the amended and restated credit agreement.

Income Taxes	9 Months Ended
Income Taxes	Nov. 01, 2014
Income Tax Disclosure [Abstract]
Income Taxes	Income Taxes The provision for income taxes for interim periods is based on an estimate of the annual effective tax rate adjusted to reflect the impact of discrete items. Management judgment is required in projecting ordinary income to estimate the Company’s annual effective tax rate. The effective tax rate for the thirteen weeks ended November 1, 2014, was 34.9%, compared to 36.3% for the thirteen weeks ended November 2, 2013. The year-over-year decrease is primarily due to state tax matters, including the reversal of FIN48 reserves, partially offset by the effect of non-deductible items becoming a larger percentage of income from continuing operations before income taxes. The effective tax rate for the thirty-nine weeks ended November 1, 2014, was 37.9%, compared to 37.2% for the thirty-nine weeks ended November 2, 2013. The year-over-year increase is primarily due to the effect of non-deductible items becoming a larger percentage of income from continuing operations before income taxes, partially offset by state tax matters including a net reduction in FIN48 reserves.

Stock-Based Compensation

9 Months Ended

Nov. 01, 2014

Compensation and Retirement Disclosure [Abstract]

Stock-Based Compensation

The Company recognizes share-based compensation expense, for its awards of restricted stock and restricted stock units, in an amount equal to the fair market value of the underlying stock on the grant date of the respective award.

The Company reserved 6,076,001 shares of common stock for issuance or transfer under the 2010 Equity and Incentive Plan, which allows for grants of restricted stock units, as well as other equity awards.

Awards of Restricted Stock Units

During the thirteen weeks ended November 1, 2014, the Company granted 2,500 time-based restricted stock units with an aggregate fair value of $0.1 million to certain employees under the 2010 Equity and Incentive Plan compared to a total of 2,546 time-based restricted stock units with an aggregate fair value of $0.1 million granted in the same period of the prior year.

During the thirty-nine weeks ended November 1, 2014, the Company granted 280,991 time-based and performance-based restricted stock units with an aggregate fair value of $7.4 million to certain employees and non-employee directors under the 2010 Equity and Incentive Plan compared to a total of 247,360 time-based and performance-based restricted stock units with an aggregate fair value of $5.8 million granted in the same period of the prior year. The Company determined the fair value of the awards based on the closing price of the Company’s common stock on the grant date.

The majority of time-based restricted stock units vest and settle in shares of the Company’s common stock, on a one-for-one basis, in equal installments on each of the first three anniversaries of the grant date. Beginning in fiscal 2014, all restricted stock units issued to non-employee directors vest after a one-year period from grant date. The Company is recognizing the expense relating to these units, net of estimated forfeitures, on a straight-line basis over the vesting period.

Performance-based restricted stock units vest upon the completion of a three-year period of time (cliff vesting), subject to the employee’s continuing employment throughout the three-year performance period and the Company’s achievement of annual net income or earnings per share targets during the three-year performance period. The Company is recognizing the expense relating to these units, net of estimated forfeitures, based on the probable outcome of achievement of the financial targets, on a straight-line basis over three years.

The following table sets forth a summary of restricted stock unit activity for the period ended November 1, 2014 (units in thousands):



	Time-based Restricted Stock Units				Performance-based Restricted Stock Units
	Number of Units		Weighted- Average Grant Date Fair Value (per unit)		Number of Units		Weighted- Average Grant Date Fair Value (per unit)
Nonvested units outstanding at February 1, 2014	231		$	26.92	160		$	25.75
Granted	169		25.71		112		26.94
Vested	(105	)	27.05		—		—
Forfeited	(37	)	25.91		(46	)	26.08
Nonvested units outstanding at November 1, 2014	258		$	26.22	226		$	26.27

As of November 1, 2014, there was $6.4 million of total unrecognized compensation cost, net of estimated forfeitures, related to nonvested restricted stock units. That cost is expected to be recognized over a weighted-average period of 1.8 years.

Commitments and Contingencies	9 Months Ended
Commitments and Contingencies	Nov. 01, 2014
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	Commitments and Contingencies The Company is subject to various claims and contingencies arising in the normal course of business, including those relating to product liability, legal, employee benefit, environmental, and other matters. Management believes that it is not reasonably possible that any of these claims will have a material adverse effect on the Company’s financial condition, results of operations, or cash flows.

Segment Reporting

9 Months Ended

Nov. 01, 2014

Segment Reporting [Abstract]

Segment Reporting

The Company has two operating segments, which are also its reportable segments: Direct and Indirect. These operating segments are components of the Company for which separate financial information is available and for which operating results are evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing the performance of the segments.

The Direct segment includes the Company’s full-line and factory outlet stores, the Company’s website, verabradley.com, direct-to-consumer eBay sales, and the annual outlet sale. Revenues generated through this segment are driven through the sale of Company-branded products from Vera Bradley to end consumers. The Company exited its direct Japan operations in the third quarter. Direct segment results for the current and prior periods presented are reported on a continuing operations basis unless otherwise stated. Discontinued operations are detailed in Note 11 Discontinued Operations of this Quarterly Report on Form 10-Q.

The Indirect segment represents revenues generated through the distribution of Company-branded products to specialty retailers representing approximately 2,850 doors, substantially all of which are located in the United States, as well as key accounts, which include department stores, national accounts, third party e-commerce sites, the Company's wholesale business in Japan, and third party inventory liquidation.

Corporate costs represent the Company’s administrative expenses, which include, but are not limited to: human resources, legal, finance, information technology, design, merchandising, and various other corporate-level-activity-related expenses. All intercompany-related activities are eliminated in consolidation and are excluded from the segment reporting.

Company management evaluates segment operating results based on several indicators. The primary or key performance indicators for each segment are net revenues and operating income. Net revenues and operating income information for the Company’s reportable segments consisted of the following (in thousands):



	Thirteen Weeks Ended						Thirty-Nine Weeks Ended
	November 1, 2014			November 2, 2013			November 1, 2014			November 2, 2013
Segment net revenues:
Direct	$	77,946		$	67,712		$	227,907		$	213,538
Indirect	47,258			61,237			128,454			160,939
Total	$	125,204		$	128,949		$	356,361		$	374,477
Segment operating income:
Direct	$	13,863		$	15,293		$	44,742		$	51,802
Indirect	19,204			25,956			50,590			65,501
Total	$	33,067		$	41,249		$	95,332		$	117,303
Reconciliation:
Segment operating income	$	33,067		$	41,249		$	95,332		$	117,303
Less:
Unallocated corporate expenses	(19,463		)	(16,548		)	(57,195		)	(52,809		)
Operating income	$	13,604		$	24,701		$	38,137		$	64,494

- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

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+ Details

Common Stock	9 Months Ended
Common Stock	Nov. 01, 2014
Equity [Abstract]
Common Stock	Common Stock On September 9, 2014, the Company’s board of directors approved a share repurchase program (the "2014 Share Repurchase Program") authorizing up to $40.0 million of repurchases of shares of the Company's common stock. The 2014 Share Repurchase Program expires in October 2016. The Company purchased 168,582 shares at an average price of $20.96 per share, excluding commissions, for an aggregate amount of $3.5 million during the thirteen and thirty-nine weeks ended November 1, 2014. As of November 1, 2014, there was $36.5 million remaining available to repurchase shares of the Company's common stock under the 2014 Share Repurchase Program. As of November 1, 2014, the Company held as treasury shares 168,582 shares of its common stock at an average price of $20.96 per share, excluding commissions, for an aggregate carrying amount of $3.5 million. The Company’s treasury shares may be issued under the 2010 Equity and Incentive Plan or for other corporate purposes. Further purchases will occur from time to time as market conditions warrant and as the Company deems appropriate when judged against alternative uses of cash.

Discontinued Operations

9 Months Ended

Nov. 01, 2014

Discontinued Operations and Disposal Groups [Abstract]

Discontinued Operations

On June 4, 2014, the Company entered into a five-year agreement with Mitsubishi Corporation Fashion Company and Look Inc. to import and distribute Vera Bradley products in Japan. As a result of moving to this wholesale business model, the Company exited its direct business in Japan during the third quarter of fiscal 2015 and the results of operations are reported as discontinued operations. Japan results were previously reported in the Direct segment, which has been restated to exclude the results of the discontinued operations for the periods presented. Following are the Japan results of operations (in thousands):



	Thirteen Weeks Ended						Thirty-Nine Weeks Ended
	November 1, 2014			November 2, 2013			November 1, 2014			November 2, 2013
Net revenues	$	555		$	1,145		$	2,963		$	4,022
Cost of sales	447			451			1,470			1,427
Gross profit	108			694			1,493			2,595
Selling, general, and administrative expenses	618			1,125			2,985			3,454
Operating loss	(510		)	(431		)	(1,492		)	(859		)
Loss on disposal from discontinued operations⁽¹⁾	(1,769		)	—			(1,769		)	—
Loss before income taxes	(2,279		)	(431		)	(3,261		)	(859		)
Income tax benefit	(499		)	—			(875		)	—
Loss from discontinued operations	$	(1,780	)	$	(431	)	$	(2,386	)	$	(859	)

⁽¹⁾Loss on disposal from discontinued operations primarily relates to cumulative foreign currency translation adjustments.

- Definition

The entire disclosure for the facts and circumstances leading to the completed or expected disposal, manner and timing of disposal, the gain (loss) recognized in the income statement and the income statement caption that includes that gain (loss), amounts of revenues and pretax profit or loss reported in discontinued operations, the segment in which the disposal group was reported, and the classification (whether sold or classified as held for sale) and carrying value of the assets and liabilities comprising the disposal group. Includes all disposal groups, including those classified as components of the entity (discontinued operations).

+ References

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+ Details

Description of the Company and Basis of Presentation (Policies)	9 Months Ended
	Nov. 01, 2014
Accounting Policies [Abstract]
Basis of Accounting	The accompanying unaudited consolidated financial statements have been prepared in accordance with the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) have been omitted. These interim consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in the Company’s Annual Report on Form 10-K for the fiscal year ended February 1, 2014, filed with the SEC.
Principles of Consolidation	Principles of Consolidation The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. The Company has eliminated intercompany balances and transactions in consolidation.
Fiscal Periods	Fiscal Periods The Company’s fiscal year ends on the Saturday closest to January 31. References to the fiscal quarters ended November 1, 2014, and November 2, 2013, refer to the thirteen-week periods ended on those dates.
Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements In April 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-08, Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity. This guidance states that the disposal of a component of an entity is to be reported in discontinued operations only if the disposal represents a strategic shift that has (or will have) a major effect on an entity’s operations and financial results. The pronouncement also requires additional disclosures regarding individually significant disposals of components that do not meet the criteria to be recognized as a discontinued operation as well as additional and expanded disclosures. The guidance is effective for all disposals (or classifications as held for sale) of components of an entity and all businesses or nonprofit activities that, on acquisition, are classified as held for sale that occur within annual periods beginning on or after December 15, 2014, and interim periods within annual periods beginning on or after December 15, 2015; it is applied prospectively. Early adoption is permitted, but only for disposals (or classifications as held for sale) that have not been reported in financial statements previously issued or available for issuance. The Company does not expect this standard to have a material impact on the Company's consolidated financial statements upon adoption. In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers. This guidance requires companies to recognize revenue in a manner that depicts the transfer of promised goods or services to customers in amounts that reflect the consideration to which a company expects to be entitled in exchange for those goods or services. The new standard also will result in enhanced disclosures about the nature, amount, timing and uncertainty of revenue and cash flows arising from contracts with customers. This guidance will be effective beginning in fiscal 2017, and early adoption is not permitted. The standard allows for either a full retrospective or a modified retrospective transition method. The Company is currently evaluating the impact of this standard, including the transition method, on its consolidated results of operations, financial position and cash flows. The Company does not expect the adoption of this standard to have a material impact on the Company’s consolidated financial statements. In August 2014, the FASB issued ASU 2014-15, Presentation of Financial Statements - Going Concern which requires management to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern and provide related footnote disclosures. The guidance is effective for annual or interim reporting periods beginning on or after December 15, 2016. Early adoption is permitted for financial statements that have not been previously issued. The standard allows for either a full retrospective or modified retrospective transition method. The Company does not expect this standard to have an impact on the Company’s consolidated financial statements upon adoption.

- Definition

Disclosure of accounting policy regarding (1) the principles it follows in consolidating or combining the separate financial statements, including the principles followed in determining the inclusion or exclusion of subsidiaries or other entities in the consolidated or combined financial statements and (2) its treatment of interests (for example, common stock, a partnership interest or other means of exerting influence) in other entities, for example consolidation or use of the equity or cost methods of accounting. The accounting policy may also address the accounting treatment for intercompany accounts and transactions, noncontrolling interest, and the income statement treatment in consolidation for issuances of stock by a subsidiary.

+ References + Details

- Definition

Disclosure of accounting policy for determining an entity's fiscal year or other fiscal period. This disclosure may include identification of the fiscal period end-date, the length of the fiscal period, any reporting period lag between the entity and its subsidiaries, or equity investees. If a reporting lag exists, the closing date of the entity having a different period end is generally noted, along with an explanation of the necessity for using different closing dates. Any intervening events that materially affect the entity's financial position or results of operations are generally also disclosed.

+ References + Details

Earnings Per Share (Tables)

9 Months Ended

Nov. 01, 2014

Earnings Per Share [Abstract]

Components of Basic and Diluted Net Income Per Share

The components of basic and diluted earnings per share were as follows (in thousands, except per share data):



	Thirteen Weeks Ended						Thirty-Nine Weeks Ended
	November 1, 2014			November 2, 2013			November 1, 2014			November 2, 2013
Numerator:
Income from continuing operations	$	8,721		$	15,657		$	23,492		$	40,225
Loss from discontinued operations, net of taxes	(1,780		)	(431		)	(2,386		)	(859		)
Net income	$	6,941		$	15,226		$	21,106		$	39,366
Denominator:
Weighted-average number of common shares (basic)	40,663			40,605			40,663			40,596
Dilutive effect of stock-based awards	53			47			57			37
Weighted-average number of common shares (diluted)	40,716			40,652			40,720			40,633
Earnings per share - basic:
Continuing operations	$	0.21		$	0.39		$	0.58		$	0.99
Discontinued operations	(0.04		)	(0.01		)	(0.06		)	(0.02		)
Net income	$	0.17		$	0.37		$	0.52		$	0.97
Earnings per share - diluted:
Continuing operations	$	0.21		$	0.39		$	0.58		$	0.99
Discontinued operations	(0.04		)	(0.01		)	(0.06		)	(0.02		)
Net income	$	0.17		$	0.37		$	0.52		$	0.97

Inventories (Tables)

9 Months Ended

Nov. 01, 2014

Inventory Disclosure [Abstract]

Components of Inventories

The components of inventories were as follows (in thousands):



	November 1, 2014		February 1, 2014
Raw materials	$	8,471	$	10,772
Work in process	514		850
Finished goods	97,271		125,301
Total inventories	$	106,256	$	136,923

Stock-Based Compensation (Tables)

9 Months Ended

Nov. 01, 2014

Compensation and Retirement Disclosure [Abstract]

Summary of Restricted-Stock Awards and Restricted-Stock Units

The following table sets forth a summary of restricted stock unit activity for the period ended November 1, 2014 (units in thousands):



	Time-based Restricted Stock Units				Performance-based Restricted Stock Units
	Number of Units		Weighted- Average Grant Date Fair Value (per unit)		Number of Units		Weighted- Average Grant Date Fair Value (per unit)
Nonvested units outstanding at February 1, 2014	231		$	26.92	160		$	25.75
Granted	169		25.71		112		26.94
Vested	(105	)	27.05		—		—
Forfeited	(37	)	25.91		(46	)	26.08
Nonvested units outstanding at November 1, 2014	258		$	26.22	226		$	26.27

Segment Reporting (Tables)

9 Months Ended

Nov. 01, 2014

Segment Reporting [Abstract]

Schedule of Net Revenues and Operating Income Information for Reportable Segments

Net revenues and operating income information for the Company’s reportable segments consisted of the following (in thousands):



	Thirteen Weeks Ended						Thirty-Nine Weeks Ended
	November 1, 2014			November 2, 2013			November 1, 2014			November 2, 2013
Segment net revenues:
Direct	$	77,946		$	67,712		$	227,907		$	213,538
Indirect	47,258			61,237			128,454			160,939
Total	$	125,204		$	128,949		$	356,361		$	374,477
Segment operating income:
Direct	$	13,863		$	15,293		$	44,742		$	51,802
Indirect	19,204			25,956			50,590			65,501
Total	$	33,067		$	41,249		$	95,332		$	117,303
Reconciliation:
Segment operating income	$	33,067		$	41,249		$	95,332		$	117,303
Less:
Unallocated corporate expenses	(19,463		)	(16,548		)	(57,195		)	(52,809		)
Operating income	$	13,604		$	24,701		$	38,137		$	64,494

Discontinued Operations (Tables)

9 Months Ended

Nov. 01, 2014

Discontinued Operations and Disposal Groups [Abstract]

Schedule of Discontinued Operations

Following are the Japan results of operations (in thousands):



	Thirteen Weeks Ended						Thirty-Nine Weeks Ended
	November 1, 2014			November 2, 2013			November 1, 2014			November 2, 2013
Net revenues	$	555		$	1,145		$	2,963		$	4,022
Cost of sales	447			451			1,470			1,427
Gross profit	108			694			1,493			2,595
Selling, general, and administrative expenses	618			1,125			2,985			3,454
Operating loss	(510		)	(431		)	(1,492		)	(859		)
Loss on disposal from discontinued operations⁽¹⁾	(1,769		)	—			(1,769		)	—
Loss before income taxes	(2,279		)	(431		)	(3,261		)	(859		)
Income tax benefit	(499		)	—			(875		)	—
Loss from discontinued operations	$	(1,780	)	$	(431	)	$	(2,386	)	$	(859	)

⁽¹⁾Loss on disposal from discontinued operations primarily relates to cumulative foreign currency translation adjustments.

- Definition

Tabular disclosure of disposal groups, which may include the gain (loss) recognized in the income statement and the income statement caption that includes that gain (loss), amounts of revenues and pretax profit or loss reported in discontinued operations, the classification and carrying value of the assets and liabilities comprising the disposal group, and the segment in which the disposal group was reported. Also may include the amount of adjustments to amounts previously reported in discontinued operations such as resolution of contingencies arising from the disposal transaction or the operations of the component prior to disposal.

+ References + Details

Description of the Company and Basis of Presentation - Additional Information (Detail) $ in Millions	3 Months Ended		9 Months Ended
	Nov. 01, 2014 USD ($)	Nov. 02, 2013	Nov. 01, 2014 USD ($) Segment Store Vendor_doors	Feb. 01, 2014 USD ($)
Operating Leased Assets [Line Items]
Number of reportable segments \| Segment			2
Number of full-line stores \| Store			95
Number of factory outlet stores \| Store			27
Number of specialty retail doors (in vendor doors) \| Vendor_doors			2,850
Fiscal period duration	91 days	91 days
Deferred rent liability	$ 8.6		$ 8.6	$ 7.0
Deferred lease credit liability	13.6		13.6	10.3
Other accrued liabilities [Member]
Operating Leased Assets [Line Items]
Deferred lease credit liability	1.8		1.8	1.4
Other long term liabilities [Member]
Operating Leased Assets [Line Items]
Deferred lease credit liability	$ 11.8		$ 11.8	$ 8.9

Earnings Per Share - Components of Basic and Diluted Net Income Per Share (Detail) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended		9 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013
Numerator:
Income from continuing operations	$ 8,721	$ 15,657	$ 23,492	$ 40,225
Loss from discontinued operations, net of taxes	(1,780)	(431)	(2,386)	(859)
Net income	$ 6,941	$ 15,226	$ 21,106	$ 39,366
Denominator:
Weighted-average number of common shares (basic)	40,663	40,605	40,663	40,596
Dilutive effect of stock-based awards	53	47	57	37
Weighted-average number of common shares (diluted)	40,716	40,652	40,720	40,633
Earnings per share - basic:
Continuing operations, basic (in dollars per share)	$ 0.21	$ 0.39	$ 0.58	$ 0.99
Discontinued operations, basic (in dollars per share)	(0.04)	(0.01)	(0.06)	(0.02)
Net income, Basic (in dollars per share)	0.17	0.37	0.52	0.97
Earnings per share - diluted:
Continuing operations, diluted (in dollars per share)	0.21	0.39	0.58	0.99
Discontinued operations, diluted (in dollars per share)	(0.04)	(0.01)	(0.06)	(0.02)
Net income, Diluted (in dollars per share)	$ 0.17	$ 0.37	$ 0.52	$ 0.97

Inventories - Components of Inventories (Detail) - USD ($) $ in Thousands	Nov. 01, 2014	Feb. 01, 2014
Inventory Disclosure [Abstract]
Raw materials	$ 8,471	$ 10,772
Work in process	514	850
Finished goods	97,271	125,301
Total inventories	$ 106,256	$ 136,923

Debt - Additional Information (Detail) - USD ($) $ in Millions	Nov. 01, 2014	Feb. 01, 2014
Debt Disclosure [Abstract]
Available borrowings under the credit agreement	$ 125.0	$ 125.0

Income Taxes - Additional Information (Detail)	3 Months Ended		9 Months Ended
Income Taxes - Additional Information (Detail)	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013
Income Tax Disclosure [Abstract]
Effective income tax rate	34.90%	36.30%	37.90%	37.20%

Stock-Based Compensation - Additional Information (Detail) $ in Millions	3 Months Ended		9 Months Ended
	Nov. 01, 2014 USD ($) shares	Nov. 02, 2013 USD ($) shares	Nov. 01, 2014 USD ($) shares	Nov. 02, 2013 USD ($) shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock unit vesting and settlement ratio to common shares			1
Restricted-Stock Units [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Total unrecognized compensation cost, net of estimated forfeitures, related to nonvested restricted stock units \| $	$ 6.4		$ 6.4
Weighted average period to recognize the total unrecognized compensation cost			1 year 9 months 22 days
Time-based Restricted Stock Units [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Restricted-stock awards/units granted in period			169,000
Performance-based Restricted Stock Units [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Restricted-stock awards/units granted in period			112,000
Restricted stock units vesting period, years			3 years
Restricted stock units required employee service period, years			3 years
2010 Equity and Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Issuance of common stock shares	6,076,001		6,076,001
2010 Equity and Incentive Plan [Member] \| Restricted-Stock Units [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Restricted-stock awards/units granted in period	2,500	2,546	280,991	247,360
Restricted-stock awards/units with an aggregate grant-date fair value \| $	$ 0.1	$ 0.1	$ 7.4	$ 5.8
Non-Employee Director [Member] \| Restricted-Stock Units [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Restricted stock units vesting period, years			1 year

Stock-Based Compensation - Summary of Restricted-Stock Awards and Restricted-Stock Units (Detail) shares in Thousands	9 Months Ended
	Nov. 01, 2014 $ / shares shares
Time-based Restricted Stock Units [Member]
Number of Units
Nonvested units outstanding, beginning balance \| shares	231
Granted, Number of Units \| shares	169
Vested, Number of Units \| shares	(105)
Forfeited, Number of Units \| shares	(37)
Nonvested units outstanding, ending balance \| shares	258
Weighted- Average Grant Date Fair Value (per unit)
Weighted-Average Grant Date Fair Value (per unit), beginning balance \| $ / shares	$ 26.92
Granted, Weighted-Average Grant Date Fair Value (per unit) \| $ / shares	25.71
Vested, Weighted-Average Grant Date Fair Value (per unit) \| $ / shares	27.05
Forfeited, Weighted-Average Grant Date Fair Value (per unit) \| $ / shares	25.91
Weighted-Average Grant Date Fair Value (per unit), ending balance \| $ / shares	$ 26.22
Performance-based Restricted Stock Units [Member]
Number of Units
Nonvested units outstanding, beginning balance \| shares	160
Granted, Number of Units \| shares	112
Vested, Number of Units \| shares	0
Forfeited, Number of Units \| shares	(46)
Nonvested units outstanding, ending balance \| shares	226
Weighted- Average Grant Date Fair Value (per unit)
Weighted-Average Grant Date Fair Value (per unit), beginning balance \| $ / shares	$ 25.75
Granted, Weighted-Average Grant Date Fair Value (per unit) \| $ / shares	26.94
Vested, Weighted-Average Grant Date Fair Value (per unit) \| $ / shares	0.00
Forfeited, Weighted-Average Grant Date Fair Value (per unit) \| $ / shares	26.08
Weighted-Average Grant Date Fair Value (per unit), ending balance \| $ / shares	$ 26.27

Segment Reporting - Additional Information (Detail)	9 Months Ended
Segment Reporting - Additional Information (Detail)	Nov. 01, 2014 Segment Vendor_doors
Segment Reporting [Abstract]
Number of operating segments \| Segment	2
Number of specialty retail doors (in vendor doors) \| Vendor_doors	2,850

Segment Reporting - Schedule of Net Revenues and Operating Income Information for Reportable Segments (Detail) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013
Segment Reporting Information [Line Items]
Segment net revenues	$ 125,204	$ 128,949	$ 356,361	$ 374,477
Segment operating income	33,067	41,249	95,332	117,303
Unallocated corporate expenses	(19,463)	(16,548)	(57,195)	(52,809)
Operating income	13,604	24,701	38,137	64,494
Operating Segments [Member] \| Direct [Member]
Segment Reporting Information [Line Items]
Segment net revenues	77,946	67,712	227,907	213,538
Segment operating income	13,863	15,293	44,742	51,802
Operating Segments [Member] \| Indirect [Member]
Segment Reporting Information [Line Items]
Segment net revenues	47,258	61,237	128,454	160,939
Segment operating income	$ 19,204	$ 25,956	$ 50,590	$ 65,501

Common Stock (Details) - USD ($)			9 Months Ended
Common Stock (Details) - USD ($)	Nov. 01, 2014	Sep. 09, 2014	Nov. 01, 2014	Feb. 01, 2014
Equity, Class of Treasury Stock [Line Items]
Average price per share of shares acquired (in dollars per share)			$ 20.96
Number of shares held in treasury	168,582		168,582
Value of treasury stock	$ 3,533,000		$ 3,533,000	$ 0
The 2014 Share Repurchase Plan [Member]
Equity, Class of Treasury Stock [Line Items]
Authorized amount under share repurchase program		$ 40,000,000.0
Shares acquired as part of share repurchase program			168,582
Average price per share of shares acquired (in dollars per share)			$ 20.96
Remaining authorized repurchase amount	36,500,000
Value of treasury stock	$ 3,533,000		$ 3,533,000

Discontinued Operations (Details) - USD ($) $ in Thousands		3 Months Ended		9 Months Ended
Discontinued Operations (Details) - USD ($) $ in Thousands	Jun. 04, 2014	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013
Discontinued Operations and Disposal Groups [Abstract]
Length of agreement to import and distribute products in Japan	5 years
Net revenues		$ 555	$ 1,145	$ 2,963	$ 4,022
Cost of sales		447	451	1,470	1,427
Gross profit		108	694	1,493	2,595
Selling, general, and administrative expenses		618	1,125	2,985	3,454
Operating loss		(510)	(431)	(1,492)	(859)
Loss on disposal from discontinued operations		(1,769)	0	(1,769)	0
Loss before income taxes		(2,279)	(431)	(3,261)	(859)
Income tax benefit		(499)	0	(875)	0
Loss from discontinued operations		$ (1,780)	$ (431)	$ (2,386)	$ (859)