Schedule 13G





Washington, D.C. 20549




Under the Securities Exchange Act of 1934




Vera Bradley, Inc.

(Name of Issuer)




Common Stock No Par Value

(Title or Class of Securities)



(CUSIP Number)


December 31, 2010

(Date of Event Which Requires Filing of this Statement)



Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

¨ Rule 13d-1(b)

¨ Rule 13d-1(c)

x Rule 13d-1(d)

The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).





CUSIP No. 92335C106



Names of Reporting Persons:


Barbara B. Baekgaard


Check the Appropriate Box if a Member of a Group (See Instructions)

(a)  ¨        (b)  ¨



SEC Use Only



Citizenship or Place of Organization:


    United States of America

Number of



Owned by






Sole Voting Power:




Shared Voting Power:




Sole Dispositive Power:




Shared Dispositive Power:





Aggregate Amount Beneficially Owned by Each Reporting Person:





Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)  ¨




Percent of Class Represented by Amount in Row (9):





Type of Reporting Person (See Instructions):





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Item 1.           


   Name of Issuer:      
     Vera Bradley, Inc.      


   Address of Issuers Principal Executive Offices:      

2208 Production Road

Fort Wayne, Indiana 46808

Item 2.           


   Name of Person Filing:      
     Barbara B. Baekgaard      


   Address of Principal Business Office or, if none, Residence:      

2208 Production Road

Fort Wayne, Indiana 46808



     United States of America      


   Title of Class of Securities:      
     Common Stock No Par Value      


   CUSIP Number:      
Item 3.   Not Applicable.   


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Item 4.    Ownership.      

Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.

   (a)    Amount beneficially owned:      
      See item 9 on the cover page      
   (b)    Percent of class:      
      See item 11 on the cover page      
   (c)    Number of shares as to which the person has:      
      (i)    Sole power to vote or to direct the vote:      
         See item 5 on the cover page      
      (ii)    Shared power to vote or to direct the vote:      
         See item 6 on the cover page      
      (iii)    Sole power to dispose or to direct the disposition of:      
         See item 7 on the cover page      
      (iv)    Shared power to dispose or to direct the disposition of:      
         See item 8 on the cover page      
Item 5.    Ownership of Five Percent or Less of a Class.   
   If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following ¨.   
   Not Applicable.   
Item 6.    Ownership of More than Five Percent on Behalf of Another Person.      
   Not Applicable.      
Item 7.    Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company.
   Not Applicable.
Item 8.    Identification and Classification of Members of the Group.      
   Not Applicable.      
Item 9.    Notice of Dissolution of Group.      
   Not Applicable.      
Item 10.    Certification.      
   Not Applicable.      


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After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.


Dated: February 14, 2011


/s/ Barbara B. Baekgaard

  Barbara B. Baekgaard


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