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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 ___________________________ 
FORM 10-Q
___________________________ 
 
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the Quarterly Period Ended November 3, 2018
OR
 
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the Transition Period From                      to                     
Commission File Number: 001-34918
 
___________________________ 
http://api.tenkwizard.com/cgi/image?quest=1&rid=23&ipage=12593023&doc=11
VERA BRADLEY, INC.
(Exact name of registrant as specified in its charter)
 ___________________________ 
 
Indiana
 
27-2935063
(State or other jurisdiction of
incorporation or organization)
 
(I.R.S. Employer
Identification No.)
 
 
 
12420 Stonebridge Road,
Roanoke, Indiana
 
46783
(Address of principal executive offices)
 
(Zip Code)
(877) 708-8372
(Registrant’s telephone number, including area code)
None
(Former name, former address and former fiscal year, if changed since last report)
 ___________________________ 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No  ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer
 
¨
  
Accelerated filer
 
x
 
 
 
 
 
 
 
Non-accelerated filer
 
¨  (Do not check if a smaller reporting company)
  
Smaller reporting company
 
¨
 
 
 
 
 
 
 
 
 
 
 
Emerging growth company
 
¨
 
 
 
 
 
 
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x
The registrant had 34,666,924 shares of its common stock outstanding as of December 5, 2018.
 



Table of Contents

TABLE OF CONTENTS
 
 
 
 
 
Item 1.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 2.
 
 
 
Item 3.
 
 
 
Item 4.
 
 
 
 
 
 
Item 1A.
 
 
 
Item 2.
 
 
 
Item 6.


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FORWARD-LOOKING STATEMENTS
This report contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical or current fact included in this report are forward-looking statements. Forward-looking statements refer to our current expectations and projections relating to our financial condition, results of operations, plans, objectives, strategies, future performance, and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “plan,” “intend,” “believe,” “may,” “might,” “will,” “should,” “can have,” and “likely” and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events. For example, all statements we make relating to our estimated and projected earnings, revenues, costs, expenditures, cash flows, growth rates, and financial results, our plans and objectives for future operations, growth, initiatives, or strategies, or the expected outcome or impact of pending or threatened litigation are forward-looking statements. Forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that we expected, including:
possible inability to successfully implement our long-term strategic plan, including our Vision 20/20 initiatives;
possible continued declines in our comparable sales;
possible inability to maintain and enhance our brand;
possible failure of our multi-channel distribution model;
possible adverse changes in general economic conditions and their impact on consumer confidence and consumer spending;
possible inability to predict and respond in a timely manner to changes in consumer demand;
possible inability to successfully open new stores and/or operate current stores as planned;
possible loss of key management or design associates or inability to attract and retain the talent required for our business;
possible ramifications from the payment card incident disclosed in October 2016;
possible data security or privacy breaches or disruptions in our computer systems or website; and
possible new or increased tariffs on our products that could lead to increased product costs and lower profit margins.
We derive many of our forward-looking statements from our operating plans and forecasts, which are based upon detailed assumptions. While we believe that our assumptions are reasonable, we caution that it is difficult to predict the impact of known factors, and it is impossible for us to anticipate all factors that could affect our actual results.
For a discussion of risks and uncertainties that could cause actual results to differ materially from those contained in our forward-looking statements, please refer to “Risk Factors” in Item 1A of our Annual Report on Form 10-K for the fiscal year ended February 3, 2018.
We caution you that the risks and uncertainties identified by us may not be all of the factors that are important to you. Furthermore, the forward-looking statements included in this report are made only as of the date hereof. We undertake no obligation to publicly update or revise any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.


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PART I. FINANCIAL INFORMATION

ITEM 1.
FINANCIAL STATEMENTS

Vera Bradley, Inc.
Condensed Consolidated Balance Sheets
(in thousands)
(unaudited)
 
 
 
November 3,
2018
 
February 3,
2018
Assets
 
 
 
 
Current assets:
 
 
 
 
Cash and cash equivalents
 
$
62,314

 
$
68,751

Short-term investments
 
46,026

 
54,150

Accounts receivable, net
 
23,514

 
15,566

Inventories
 
96,275

 
87,838

Income taxes receivable
 
5,314

 
4,391

Prepaid expenses and other current assets
 
10,620

 
11,327

Total current assets
 
244,063

 
242,023

Property, plant, and equipment, net
 
79,936

 
86,463

Long-term investments
 
23,247

 
15,515

Deferred income taxes
 
4,687

 
5,385

Other assets
 
1,076

 
1,283

Total assets
 
$
353,009

 
$
350,669

Liabilities and Shareholders’ Equity
 
 
 
 
Current liabilities:
 
 
 
 
Accounts payable
 
$
14,651

 
$
13,503

Accrued employment costs
 
9,587

 
13,616

Other accrued liabilities
 
13,733

 
12,343

Income taxes payable
 
1,292

 
812

Total current liabilities
 
39,263

 
40,274

Long-term liabilities
 
23,864

 
25,112

Total liabilities
 
63,127

 
65,386

Commitments and contingencies
 

 

Shareholders’ equity:
 
 
 
 
Preferred stock; 5,000 shares authorized, no shares issued or outstanding
 

 

Common stock, without par value; 200,000 shares authorized, 41,282 and 41,102 shares issued and 34,856 and 35,459 shares outstanding, respectively
 

 

Additional paid-in-capital
 
94,342

 
91,192

Retained earnings
 
283,375

 
270,783

Accumulated other comprehensive loss
 
(143
)
 
(114
)
Treasury stock
 
(87,692
)
 
(76,578
)
Total shareholders’ equity
 
289,882

 
285,283

Total liabilities and shareholders’ equity
 
$
353,009

 
$
350,669

The accompanying notes are an integral part of these financial statements.

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Vera Bradley, Inc.
Condensed Consolidated Statements of Operations
(in thousands, except per share data)
(unaudited)
 
 
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
 
November 3,
2018
 
October 28,
2017
 
November 3,
2018
 
October 28,
2017
Net revenues
 
$
97,688

 
$
114,095

 
$
297,904

 
$
322,648

Cost of sales
 
40,536

 
50,266

 
126,396

 
142,826

Gross profit
 
57,152

 
63,829

 
171,508

 
179,822

Selling, general, and administrative expenses
 
51,866

 
63,511

 
156,341

 
181,029

Other income
 
57

 
144

 
280

 
574

Operating income (loss)
 
5,343

 
462

 
15,447

 
(633
)
Interest income, net
 
(175
)
 
(122
)
 
(677
)
 
(257
)
Income (loss) before income taxes
 
5,518

 
584

 
16,124

 
(376
)
Income tax expense
 
1,292

 
225

 
3,986

 
1,121

Net income (loss)
 
$
4,226

 
$
359

 
$
12,138

 
$
(1,497
)
 
 
 
 
 
 
 
 
 
Basic weighted-average shares outstanding
 
35,219

 
35,885

 
35,431

 
36,081

Diluted weighted-average shares outstanding
 
35,496

 
35,959

 
35,654

 
36,081

 
 
 
 
 
 
 
 
 
Basic net income (loss) per share
 
$
0.12

 
$
0.01

 
$
0.34

 
$
(0.04
)
Diluted net income (loss) per share
 
$
0.12

 
$
0.01

 
$
0.34

 
$
(0.04
)
The accompanying notes are an integral part of these financial statements.

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Vera Bradley, Inc.
Condensed Consolidated Statements of Comprehensive Income
(in thousands)
(unaudited)
 
 
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
 
November 3,
2018
 
October 28,
2017
 
November 3,
2018
 
October 28,
2017
Net income (loss)
 
$
4,226

 
$
359

 
$
12,138

 
$
(1,497
)
Unrealized (loss) gain on available-for-sale debt investments
 
(43
)
 
(22
)
 
(31
)
 
12

Cumulative translation adjustment
 
9

 
7

 
2

 
(10
)
Comprehensive income (loss), net of tax
 
$
4,192

 
$
344

 
$
12,109

 
$
(1,495
)
The accompanying notes are an integral part of these financial statements.

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Vera Bradley, Inc.
Condensed Consolidated Statements of Cash Flows
(in thousands)
(unaudited)
 
 
 
Thirty-Nine Weeks Ended
 
 
November 3,
2018
 
October 28,
2017
Cash flows from operating activities
 
 
 
 
Net income (loss)
 
$
12,138

 
$
(1,497
)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
 
 
 
 
Depreciation of property, plant, and equipment
 
12,402

 
14,992

Impairment charges
 

 
5,852

Provision for doubtful accounts
 
154

 
138

Stock-based compensation
 
3,697

 
2,522

Deferred income taxes
 
540

 
7

Cash gain on investments
 
32

 
154

Other non-cash charges, net
 
266

 
38

Changes in assets and liabilities:
 
 
 
 
Accounts receivable
 
(7,442
)
 
(4,205
)
Inventories
 
(8,688
)
 
2,162

Prepaid expenses and other assets
 
1,074

 
670

Accounts payable
 
1,313

 
(11,085
)
Income taxes
 
(443
)
 
84

Accrued and other liabilities
 
(3,440
)
 
(2,341
)
Net cash provided by operating activities
 
11,603

 
7,491

Cash flows from investing activities
 
 
 
 
Purchases of property, plant, and equipment
 
(6,605
)
 
(8,923
)
Purchases of investments
 
(55,144
)
 
(44,412
)
Proceeds from maturities and sales of investments
 
55,209

 
37,600

Net cash used in investing activities
 
(6,540
)
 
(15,735
)
Cash flows from financing activities
 
 
 
 
Tax withholdings for equity compensation
 
(547
)
 
(610
)
Repurchase of common stock
 
(10,795
)
 
(6,126
)
Payments of debt-issuance costs
 
(160
)
 
(113
)
Net cash used in financing activities
 
(11,502
)
 
(6,849
)
Effect of exchange rate changes on cash and cash equivalents
 
2

 
(10
)
Net decrease in cash and cash equivalents
 
(6,437
)
 
(15,103
)
Cash and cash equivalents, beginning of period
 
68,751

 
86,375

Cash and cash equivalents, end of period
 
$
62,314

 
$
71,272

Supplemental disclosure of cash flow information
 
 
 
 
Cash paid for income taxes, net
 
$
3,921

 
$
852

Supplemental disclosure of non-cash activity
 
 
 
 
Non-cash operating, investing, and financing activities
 
 
 
 
Repurchase of common stock
 
 
 
 
Expenditures incurred but not yet paid as of November 3, 2018 and October 28, 2017
 
$
319

 
$
138

Expenditures incurred but not yet paid as of February 3, 2018 and January 28, 2017
 
$

 
$

Purchases of property, plant, and equipment
 
 
 
 
Expenditures incurred but not yet paid as of November 3, 2018 and October 28, 2017
 
$
455

 
$
1,779

Expenditures incurred but not yet paid as of February 3, 2018 and January 28, 2017
 
$
1,183

 
$
2,204

The accompanying notes are an integral part of these financial statements.

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Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)


1.
Description of the Company and Basis of Presentation
The terms “Company” and “Vera Bradley” refer to Vera Bradley, Inc. and its subsidiaries, except where the context requires otherwise or where otherwise indicated.
Vera Bradley is a leading designer of women’s handbags, luggage and travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand’s innovative designs, iconic patterns, and brilliant colors continue to inspire and connect women.
Vera Bradley offers a unique, multi-channel sales model, as well as a focus on service and a high level of customer engagement. The Company sells its products through two reportable segments: Direct and Indirect. The Direct business consists of sales of Vera Bradley products through the Company’s full-line and factory outlet stores in the United States; verabradley.com; the Company’s online outlet site; and the Company’s annual outlet sale in Fort Wayne, Indiana. As of November 3, 2018, the Company operated 102 full-line stores and 57 factory outlet stores. The Indirect business consists of sales of Vera Bradley products to approximately 2,300 specialty retail locations, substantially all of which are located in the United States, as well as department stores, national accounts, third-party e-commerce sites, third-party inventory liquidators, and royalties recognized through licensing agreements.
The accompanying unaudited consolidated financial statements have been prepared in accordance with the rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States (“GAAP”) have been condensed or omitted as permitted by such rules and regulations. These interim condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in the Company’s Annual Report on Form 10-K for the fiscal year ended February 3, 2018, filed with the SEC.
The interim financial statements reflect all adjustments that are, in the opinion of management, necessary to present fairly the results for the interim periods presented. All such adjustments are of a normal, recurring nature. The results of operations for the thirteen and thirty-nine weeks ended November 3, 2018, are not necessarily indicative of the results to be expected for the full fiscal year.
Principles of Consolidation
The condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. The Company has eliminated intercompany balances and transactions in consolidation.
Fiscal Periods
The Company’s fiscal year ends on the Saturday closest to January 31. References to the fiscal quarters ended November 3, 2018 and October 28, 2017, refer to the thirteen-week periods ended on those dates.
Revenue Recognition and Accounts Receivable
Vera Bradley product sales to Direct and Indirect customers, including amounts billed to customers for shipping fees, as well as royalties from the Company’s licensing arrangements, are included in net revenues. Costs related to shipping of product are classified in cost of sales in the Condensed Consolidated Statements of Operations. The Company has elected to treat shipping and handling activities that occur after the customer has obtained control of a good as an activity to fulfill the promise to transfer the product rather than as an additional promised service. Net revenues exclude sales taxes collected from customers and remitted to governmental authorities from the transaction price.
Revenue from the sale of the Company’s products is recognized when control of the promised goods or services is transferred to customers, in the amount that reflects the consideration the Company expects to be entitled to in exchange for those goods or services. Revenue is recognized using the five-step model identified in Accounting Standards Codification (“ASC”) Topic 606. These steps are: (i) identify the contract with the customer; (ii) identify the performance obligations; (iii) determine the transaction price; (iv) allocate the transaction price to each performance obligation; and (v) recognize revenue as the performance obligations are satisfied.


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Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

The Company collects payment at the point of sale for full-line and factory outlet store transactions and upon shipment for e-commerce transactions. The Company generally collects payment in arrears in accordance with established payment terms for each customer within the Indirect segment.
Historical experience provides the Company the ability to reasonably estimate the amount of product sales that customers will return. Product returns are often resalable through multiple channels. Additionally, the Company reserves for customer allowances for certain Indirect retailers based upon various contract terms and other potential product credits granted to Indirect retailers.
The Company establishes an allowance for doubtful accounts based on historical experience and customer-specific identification and believes that collections of receivables, net of the allowance for doubtful accounts, are reasonably assured. The allowance for doubtful accounts was approximately $0.3 million and $0.9 million as of November 3, 2018 and February 3, 2018, respectively.
The Company sells gift cards with no expiration dates to customers and does not charge administrative fees on unused gift cards. Gift cards issued by the Company are recorded as a liability until they are redeemed, at which point revenue is recognized. In addition, the Company recognizes revenue on estimated unredeemed gift cards based upon the historical patterns of gift card redemption. During the thirteen and thirty-nine weeks ended November 3, 2018, the Company recorded an immaterial amount of revenue related to gift card breakage. Gift card breakage is included in net revenues in the Condensed Consolidated Statements of Operations, as well as Direct segment net revenues for the current-year period. The Company did not recognize gift card breakage revenue within net revenues in the comparable prior-year period as ASC Topic 606 was adopted using the modified retrospective transition approach with an immaterial adjustment to fiscal 2019 beginning retained earnings. Refer to Note 2 herein for additional information regarding the Company’s net revenues and its policies.
Operating Leases and Tenant-Improvement Allowances
The Company has leases that contain rent holidays and predetermined, fixed escalations of minimum rentals. For each of these leases, the Company recognizes the related rent expense on a straight-line basis commencing on the date of initial possession of the leased property. The Company records the difference between the recognized rent expense and the amount payable under the lease as a deferred rent liability. As of November 3, 2018 and February 3, 2018, deferred rent liability was $12.9 million and is included within long-term liabilities on the Condensed Consolidated Balance Sheets.
The Company receives tenant-improvement allowances from some of the landlords of its leased properties. These allowances generally are in the form of cash received by the Company from its landlords as part of the negotiated lease terms. The Company records each tenant-improvement allowance as a deferred credit and amortizes the allowance on a straight-line basis as a reduction to rent expense over the term of the lease, commencing on the possession date. As of November 3, 2018 and February 3, 2018, the deferred lease credit liability was $13.5 million and $14.6 million, respectively. Of these amounts, $2.6 million and $2.4 million is included within other accrued liabilities as of November 3, 2018 and February 3, 2018, respectively; $10.9 million and $12.2 million is included within long-term liabilities as of November 3, 2018 and February 3, 2018, respectively.
Recently Issued Accounting Pronouncements
Recently Adopted Accounting Pronouncements
In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-09, Revenue from Contracts with Customers. This guidance requires companies to recognize revenue in a manner that depicts the transfer of promised goods or services to customers in amounts that reflect the consideration to which a company expects to be entitled in exchange for those goods or services. The standard also requires enhanced disclosures about the nature, amount, timing, and uncertainty of revenue and cash flows arising from contracts with customers. The standard allows for either a full retrospective or a modified retrospective transition method. In August 2015, the FASB issued ASU 2015-14 to defer the effective date of ASU 2014-09 for all entities by one year to annual periods beginning after December 15, 2017, including interim periods within that reporting period, which for the Company was February 4, 2018 (the beginning of the Company’s fiscal 2019).

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Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

The Company adopted this standard in the first quarter of fiscal 2019 using the modified retrospective method with a $0.5 million cumulative adjustment to beginning retained earnings. As a result of this adoption method, the prior-year period presented in the Company’s Condensed Consolidated Financial Statements was not recast.
The Company no longer adjusts revenue for shipments not yet received at each reporting period as it recognizes revenue as control is passed to the customer. It was determined that control is passed to the customer upon shipment, consistent with when legal title is passed. This accelerates the recognition of revenue at each reporting period compared to the Company’s historical practice.
Revenue for unredeemed gift cards is estimated and recognized based on the historical patterns of gift card redemption. Historically, the Company recognized revenue for gift card breakage when the likelihood of the customer exercising their remaining rights became remote. The new revenue standard results in accelerated recognition of gift card breakage revenue at each reporting period compared to the Company’s historical practice.
Revenue associated with contractually guaranteed minimum royalties in sales-based royalty arrangements is recognized straight-line over the remaining license period once determined that the minimum sales level will not be achieved. Historically, the Company recognized any excess of the guaranteed minimum royalty over the actual royalties earned at the end of the license period.
Certain liabilities for estimated product returns have been re-classified to other accrued liabilities from a contra-asset within accounts receivable, net, as of the adoption date.
Refer to Note 2 herein for additional information regarding the adoption of ASC 606.
Recently Issued Accounting Pronouncements Not Yet Adopted
In February 2016, the FASB issued ASU 2016-02, Leases, which increases transparency and comparability among organizations by requiring lessees to recognize assets and liabilities on the balance sheet for the rights and obligations created by leases and disclosing key information about leasing arrangements. This guidance is effective for interim and annual periods beginning on or after December 15, 2018. In July 2018, the FASB issued ASU 2018-11 for targeted improvements, including the option of allowing entities to initially apply the new leases standard at the adoption date (February 3, 2019 for the Company) and recognize a cumulative-effect adjustment to the opening balance of retained earnings. The Company plans to adopt the standard using this adoption method and is on track to adopt the standard on February 3, 2019. In addition, the Company anticipates electing certain practical expedients and transition reliefs, including the short-term lease recognition exemption, which excludes leases with a term of 12 months or less from recognition on the balance sheet, recognizing lease components and nonlease components together as a single lease component, and the transition relief package which, among other things, includes not reassessing the lease classification or whether a contract is or contains a lease.
The Company has operating leases at all of its retail stores; therefore, the adoption of this standard will result in a material increase of assets and liabilities on the Company’s Consolidated Balance Sheets. The Company is continuing to evaluate the impact on its consolidated results of operations and cash flows.
In August 2018, the FASB issued ASU 2018-13, Disclosure Framework – Changes to the Disclosure Requirements for Fair Value Measurements. The amendments in this update remove, modify, and add certain disclosure requirements to ASC 820, Fair Value Measurement. This guidance is effective for interim and annual periods beginning on or after December 15, 2019 (fiscal 2021). Early adoption is permitted, and certain amendments are to be adopted prospectively for only the most recent annual or interim period presented in the initial year of adoption or retrospectively. The Company is currently evaluating the impact of the guidance on its consolidated financial statements.
In August 2018, the FASB issued ASU 2018-15, Customers Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract, which aligns the requirements for capitalizing or expensing implementation costs in hosting arrangements (regardless of whether they convey a license to the hosted software) with capitalizing or expensing implementation costs incurred to develop or obtain internal-use software. This guidance is effective for interim and annual periods beginning on or after December 15, 2019 (fiscal 2021). Early adoption is permitted, and the amendments can be adopted either retrospectively or prospectively. The Company is currently evaluating the impact of the guidance on its consolidated financial statements.

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Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

2.
Revenue from Contracts with Customers
The Company adopted ASC Topic 606 beginning in the first quarter of fiscal 2019 using the modified retrospective adoption method. Accordingly, disclosures herein required by the standard were excluded for the prior-year period.

The following tables illustrate the financial statement line items that were impacted as a result of the adoption of ASC 606 as of and for the thirteen and thirty-nine weeks ended November 3, 2018. These adjustments are a result of adjusting for shipments not yet received by customers, gift card breakage revenue, and the re-classification of certain liabilities for estimated product returns, which are further described in Note 1 herein (schedules in thousands).
 
 
November 3, 2018
 
 
As Reported
 
Adjustments
 
Balances Under Prior U.S. GAAP
Condensed Consolidated Balance Sheet
 
 
 
 
 
 
Accounts receivable, net
 
$
23,514

 
$
(2,739
)
 
$
20,775

Inventories
 
96,275

 
951

 
97,226

Income taxes receivable
 
5,314

 
328

 
5,642

Total current assets
 
244,063

 
(1,460
)
 
242,603

Deferred income taxes
 
4,687

 
118

 
4,805

Total assets
 
353,009

 
(1,342
)
 
351,667

Other accrued liabilities
 
13,733

 
11

 
13,744

Total current liabilities
 
39,263

 
11

 
39,274

Total liabilities
 
63,127

 
11

 
63,138

Retained earnings
 
283,375

 
(1,353
)
 
282,022

Total shareholders’ equity
 
289,882

 
(1,353
)
 
288,529

Total liabilities and shareholders’ equity
 
353,009

 
(1,342
)
 
351,667

 
 
Thirteen Weeks Ended
 
 
November 3, 2018
 
 
As Reported
 
Adjustments
 
Amounts Under Prior U.S. GAAP
Condensed Consolidated Statement of Operations
 
 
 
 
 
 
Net revenues
 
$
97,688

 
$
1,027

 
$
98,715

Cost of sales
 
40,536

 
392

 
40,928

Gross profit
 
57,152

 
635

 
57,787

Operating income
 
5,343

 
635

 
5,978

Income before income taxes
 
5,518

 
635

 
6,153

Income tax expense
 
1,292

 
155

 
1,447

Net income
 
4,226

 
480

 
4,706


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Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

 
 
Thirty-Nine Weeks Ended
 
 
November 3, 2018
 
 
As Reported
 
Adjustments
 
Amounts Under Prior U.S. GAAP
Condensed Consolidated Statement of Operations
 
 
 
 
 
 
Net revenues
 
$
297,904

 
$
(1,887
)
 
$
296,017

Cost of sales
 
126,396

 
(700
)
 
125,696

Gross profit (loss)
 
171,508

 
(1,187
)
 
170,321

Operating income (loss)
 
15,447

 
(1,187
)
 
14,260

Income (loss) before income taxes
 
16,124

 
(1,187
)
 
14,937

Income tax expense (benefit)
 
3,986

 
(288
)
 
3,698

Net income (loss)
 
12,138

 
(899
)
 
11,239

 
 
Thirty-Nine Weeks Ended
 
 
November 3, 2018
 
 
As Reported
 
Adjustments
 
Amounts Under Prior U.S. GAAP
Condensed Consolidated Statement of Cash Flows
 
 
 
 
 
 
Cash flows from operating activities
 
 
 
 
 
 
Net income (loss)
 
$
12,138

 
$
(899
)
 
$
11,239

Adjustments to reconcile net income (loss) to net cash provided by operating activities:
 
 
 
 
 
 
Deferred income taxes
 
540

 
40

 
580

Changes in assets and liabilities:
 
 
 
 
 
 
Accounts receivable
 
(7,442
)
 
2,079

 
(5,363
)
Inventories
 
(8,688
)
 
(700
)
 
(9,388
)
Income taxes
 
(443
)
 
(328
)
 
(771
)
Accrued and other liabilities
 
(3,440
)
 
(192
)
 
(3,632
)
    
    




















12

Table of Contents


Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

Disaggregation of Revenue
The following presents the Company's net revenues disaggregated by product category for the thirteen and thirty-nine weeks ended November 3, 2018 (in thousands):    
 
 
Thirteen Weeks Ended
 
 
November 3, 2018
 
 
Direct Segment
 
Indirect Segment
 
Total
Product categories
 
 
 
 
 
 
Bags
 
$
31,059

 
$
11,224

 
$
42,283

Travel
 
18,425

 
5,830

 
24,255

Accessories
 
16,932

 
4,488

 
21,420

Home
 
5,369

 
952

 
6,321

Other
 
1,674

(1) 
1,735

(2) 
3,409

Total net revenues
 
$
73,459

(3) 
$
24,229

(4) 
$
97,688

 
 
 
 
 
 
 
(1) Primarily includes net revenues from stationery, apparel/footwear, freight, and gift card breakage.
(2) Primarily includes net revenues from licensing agreements, freight, apparel/footwear, and merchandising.
(3) Net revenues were related to product sales recognized at a point in time.
(4) $23.2 million of net revenues related to product sales recognized at a point in time and $1.0 million of net revenues related to sales-based royalties recognized over time.
 
 
Thirty-Nine Weeks Ended
 
 
November 3, 2018
 
 
Direct Segment
 
Indirect Segment
 
Total
Product categories
 
 
 
 
 
 
Bags
 
$
95,853

 
$
33,767

 
$
129,620

Travel
 
59,607

 
14,880

 
74,487

Accessories
 
52,872

 
13,071

 
65,943

Home
 
15,683

 
1,788

 
17,471

Other
 
5,997

(1) 
4,386

(2) 
10,383

Total net revenues
 
$
230,012

(3) 
$
67,892

(4) 
$
297,904

 
 
 
 
 
 
 
(1) Primarily includes net revenues from stationery, apparel/footwear, freight, and gift card breakage.
(2) Primarily includes net revenues from licensing agreements, freight, apparel/footwear, and merchandising.
(3) Net revenues were related to product sales recognized at a point in time.
(4) $65.1 million of net revenues related to product sales recognized at a point in time and $2.8 million of net revenues related to sales-based royalties recognized over time.
Contract Balances
Contract liabilities as of November 3, 2018, consisted of $1.2 million of unearned revenue related to unredeemed gift cards and an immaterial amount of unearned revenue for pre-payments of royalties in certain of the Company’s licensing arrangements. These contract liabilities are recognized within other accrued liabilities on the Company’s Condensed Consolidated Balance Sheets. The Company did not have contract assets as of November 3, 2018.
The balance for accounts receivable from contracts with customers, net of allowances, as of November 3, 2018 was $19.8 million, which is recognized within accounts receivable, net, on the Company’s Condensed Consolidated Balance Sheets. The provision for doubtful accounts was $0.2 million for the thirty-nine weeks ended November 3, 2018.
    

13

Table of Contents


Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

Performance Obligations
The performance obligations for the Direct and Indirect segments include the promise to transfer distinct goods (or a bundle of distinct goods). The Indirect segment also includes the right to access the Company’s intellectual property (“IP”).
Remaining Performance Obligations
The Company does not have remaining performance obligations in excess of one year or contracts that it does not have the right to invoice as of November 3, 2018.
Significant Judgments
Product Sales
In the Company’s retail stores (recognized within the Direct segment), control is transferred and net revenue is recognized at the point of sale. Product shipments for the Company’s e-commerce channel (recognized within the Direct segment) and shipments to its Indirect retailers (recognized within the Indirect segment) are generally shipped Free on Board (“FOB”) shipping point typically from its distribution center in Roanoke, Indiana, and net revenue is recognized upon shipment consistent with when control is transferred to the customer. Upon shipment, the customer has the right to direct the use of, and obtain substantially all of the benefits from, the product.
Licensing Royalties
The Company grants rights to access its IP and accounts for any resulting sales-based royalty revenue over time, as the subsequent sales occur. The Company has contractually guaranteed minimum royalties in certain of its sales-based royalty arrangements which are recognized straight-line over the remaining license period once determined that the minimum sales level will not be achieved. Licensing royalties are recognized within Indirect segment net revenues.
Transaction Price and Amounts Allocated to Performance Obligations
The transaction price is the amount of consideration the Company expects to be entitled to in a sales transaction. The transaction price is net of discounts, estimated variable consideration (if any), and any customer allowances offered or estimated, including those offered to certain Indirect retailers based on various contract terms. The transaction price also is net of allowances for product returns, which the Company is able to reasonably estimate based upon historical experience. The transaction price is allocated to each performance obligation in the contract based upon the standalone selling price.
Contract Costs
Sales commissions are paid to certain employees based upon specific sales achieved during a time period. As the Company’s contracts related to these sales commissions do not exceed one year, these incentive payments are expensed as incurred.
Other Practical Expedients
Remaining Performance Obligations
The Company does not disclose the remaining performance obligations for contracts with an original expected duration of one year or less or for contracts which it has the right to invoice.
Significant Financing Components
The Company does not adjust for the time value of money as the majority of its contracts have an original expected duration of one year or less; contracts that are greater than one year are related to net revenues that are constrained until the subsequent sales occur. The net revenues associated with these contracts are immaterial, and the Company does not adjust for the time value of money.


14

Table of Contents


Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

3.
Earnings Per Share
Basic earnings per share is computed based on the weighted-average number of common shares outstanding during the period. Diluted earnings per share is computed based on the weighted-average number of common shares outstanding, plus the effect of dilutive potential common shares outstanding during the period using the treasury stock method. Dilutive potential common shares represent outstanding restricted stock units. The components of basic and diluted earnings per share were as follows (in thousands, except per share data):
 
 
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
 
November 3,
2018
 
October 28,
2017
 
November 3,
2018
 
October 28,
2017
Numerator:
 
 
 
 
 
 
 
 
Net income (loss)
 
$
4,226

 
$
359

 
$
12,138

 
$
(1,497
)
Denominator:
 
 
 
 
 
 
Weighted-average number of common shares (basic)
 
35,219

 
35,885

 
35,431

 
36,081

Dilutive effect of stock-based awards
 
277

 
74

 
223

 

Weighted-average number of common shares (diluted)
 
35,496

 
35,959

 
35,654

 
36,081

Net income (loss) per share:
 
 
 
 
 
 
Basic
 
$
0.12

 
$
0.01

 
$
0.34

 
$
(0.04
)
Diluted
 
$
0.12

 
$
0.01

 
$
0.34

 
$
(0.04
)
For the thirteen weeks ended November 3, 2018 and October 28, 2017, and the thirty-nine weeks ended November 3, 2018, there were an immaterial number of additional shares issuable upon the vesting of restricted stock units that were excluded from the diluted share calculations because they were anti-dilutive.
For the thirty-nine weeks ended October 28, 2017, all potential common shares were excluded from the diluted share calculation because they were anti-dilutive due to the net loss in the period.
 
4.
Fair Value of Financial Instruments
Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Assets and liabilities measured at fair value are classified using the following hierarchy, which is based upon the transparency of inputs to the valuation as of the measurement date:
Level 1 – Quoted prices in active markets for identical assets or liabilities;
Level 2 – Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly;
Level 3 – Unobservable inputs based on the Company’s own assumptions.
The classification of fair value measurements within the hierarchy is based upon the lowest level of input that is significant to the measurement.
The carrying amounts reflected on the Condensed Consolidated Balance Sheets for cash and cash equivalents, accounts receivable, other current assets, and accounts payable as of November 3, 2018 and February 3, 2018, approximated their fair values.







15

Table of Contents


Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)


The following table details the fair value measurements of the Company's investments as of November 3, 2018 and February 3, 2018 (in thousands):
 
Level 1
 
Level 2
 
Level 3
 
November 3, 2018
 
February 3, 2018
 
November 3, 2018
 
February 3, 2018
 
November 3, 2018
 
February 3, 2018
Cash equivalents(1)
$
1,655

 
$
1,889

 
$
5,554

 
$
4,058

 
$

 
$

Short-term investments:
 
 
 
 
 
 
 
 
 
 
 
    Certificate of deposit

 

 
25,173

 
25,032

 

 

    Non-U.S. corporate debt securities

 

 
8,326

 
6,451

 

 

    U.S. corporate debt securities

 

 
5,119

 
8,727

 

 

    Municipal securities

 

 
3,815

 
12,942

 

 

    U.S. treasury securities
3,098

 

 

 

 

 

    Commercial paper

 

 
495

 
998

 

 

Long-term investments:
 
 
 
 
 
 
 
 
 
 
 
    U.S. corporate debt securities

 

 
7,982

 
4,543

 

 

    U.S. asset-backed securities

 

 
6,137

 

 

 

    Non-U.S. corporate debt securities

 

 
5,311

 
2,775

 

 

    Municipal securities

 

 
2,691

 
5,098

 

 

    Non-U.S. asset-backed securities

 

 
1,126

 

 

 

    U.S. treasury securities

 
3,099

 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
(1) Cash equivalents include commercial paper, a money market fund, and municipal securities that have a maturity of three months or less at the date of purchase. Due to their short maturity, the Company believes the carrying value approximates fair value.
The Company has certain assets that are measured on a non-recurring basis under circumstances and events described in Note 12 herein. The categorization of the framework to price these assets are within Level 3 due to the subjective nature of unobservable inputs.

5.
Debt
On September 7, 2018, VBD, a wholly-owned subsidiary of the Company, entered into an asset-based revolving Credit Agreement (the “New Credit Agreement”) among VBD, JPMorgan Chase Bank, N.A., as administrative agent, and the lenders from time to time party thereto. The New Credit Agreement provides for certain credit facilities to VBD in an aggregate principal amount not to initially exceed the lesser of $75.0 million or the amount of borrowing availability determined in accordance with a borrowing base of certain assets. Any proceeds of the credit facilities will be used to finance general corporate purposes of VBD and its subsidiaries, including but not limited to Vera Bradley International, LLC and Vera Bradley Sales, LLC (collectively, the “Named Subsidiaries”). The New Credit Agreement also contains an option for VBD to arrange with lenders to increase the aggregate principal amount by up to $25.0 million.
Amounts outstanding under the New Credit Agreement bear interest at a per annum rate equal to either (i) for CBFR borrowings (including swingline loans), the CB Floating Rate, where the CB Floating Rate is the prime rate which shall never be less than the adjusted one month LIBOR rate on such day, plus the Applicable Rate, where the Applicable Rate is a percentage spread ranging from -1.00% to -1.50% or (ii) for each eurodollar borrowing, the Adjusted LIBO Rate, where the Adjusted LIBO Rate is the LIBO rate for such interest period multiplied by the statutory reserve rate, for the interest period in effect for such borrowing, plus the Applicable Rate, where the Applicable Rate is a percentage ranging from 1.00% to 1.30%. The applicable CB Floating Rate, Adjusted LIBO Rate, or LIBO Rate shall be determined by the administrative agent. The New Credit Agreement also requires VBD to pay a commitment fee for the unused portion of the revolving facility of up to 0.20% per annum.

16

Table of Contents


Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

VBD’s obligations under the New Credit Agreement are guaranteed by the Company and the Named Subsidiaries. The obligations of VBD under the New Credit Agreement are secured by substantially all of the respective assets of VBD, the Company, and the Named Subsidiaries and are further secured by the equity interests in VBD and the Named Subsidiaries.
The New Credit Agreement contains various affirmative and negative covenants, including restrictions on the Company's ability to incur debt or liens; engage in mergers or consolidations; make certain investments, acquisitions, loans, and advances; sell assets; enter into certain swap agreements; pay dividends or make distributions or make other restricted payments; engage in certain transactions with affiliates; and amend, modify, or waive any of its rights related to subordinated indebtedness and certain charter and other organizational, governing, and material agreements. The Company may avoid certain of such restrictions by meeting payment conditions defined in the New Credit Agreement.
The New Credit Agreement also requires the Loan Parties to maintain a minimum fixed charge coverage ratio of 1.00 to 1.00 during periods when borrowing availability is less than the greater of (A) $7.5 million, and (B) 10% of the lesser of (i) the aggregate revolving commitment, and (ii) the borrowing base. The fixed charge coverage ratio, availability, aggregate revolving commitment, and the borrowing base are further defined in the New Credit Agreement.
The New Credit Agreement contains customary events of default, including, among other things: (i) the failure to pay any principal, interest, or other fees under the New Credit Agreement; (ii) the making of any materially incorrect representation or warranty; (iii) the failure to observe or perform any covenant, condition, or agreement in the New Credit Agreement or related agreements; (iv) a cross default with respect to other material indebtedness; (v) bankruptcy and insolvency events; (vi) unsatisfied material final judgments; (vii) Employee Retirement Income Security Act of 1974 (“ERISA”) events that could reasonably be expected to have a material adverse effect; and (viii) a change in control (as defined in the New Credit Agreement).
Any commitments made under the New Credit Agreement mature on September 7, 2023. There were no material fees or expenses associated with the New Credit Agreement.
Prior to September 7, 2018, VBD was party to the Second Amended and Restated Credit Agreement (the “Prior Credit Agreement”), which was entered into on July 15, 2015. The Prior Credit Agreement was among VBD, the lenders from time to time party thereto, JPMorgan Chase Bank, National Association, as administrative agent; Wells Fargo Bank, National Association, as syndication agent; and KeyBank National Association, as documentation agent. The Prior Credit Agreement provided for certain credit facilities to VBD in an aggregate principal amount not to initially exceed $125.0 million, the proceeds of which could be used for general corporate purposes of VBD and its subsidiaries, including but not limited to Vera Bradley International, LLC and Vera Bradley Sales, LLC. The Prior Credit Agreement was terminated concurrently with entering into the New Credit Agreement.
As of November 3, 2018 and February 3, 2018, the Company had no borrowings outstanding and availability of $75.0 million and $125.0 million under its New Credit Agreement and Prior Credit Agreement, respectively.

6.
Income Taxes
The provision for income taxes for interim periods is based on an estimate of the annual effective tax rate adjusted to reflect the impact of discrete items. Management judgment is required in projecting ordinary income to estimate the Company’s annual effective tax rate.
On December 22, 2017, the Tax Cuts and Jobs Act (the “Tax Act”) was signed into law. The Tax Act includes, among other things, a corporate tax rate decrease from 35% to 21% effective for tax years beginning after December 31, 2017, bonus depreciation that allows for full expensing of qualified property, the transition of U.S. international taxation from a worldwide system to a territorial system with a new provision designed to tax global intangible low-taxed income (“GILTI”), and a one-time transition tax on the mandatory deemed repatriation of cumulative foreign earnings.
On December 22, 2017, the SEC staff issued Staff Accounting Bulletin No. 118 to address the application of U.S. GAAP in situations when a registrant does not have the necessary information available, prepared, or analyzed (including computations) in reasonable detail to complete the accounting for certain income tax effects of the Tax Act. Consistent with this guidance, any resulting changes to the provisional estimates and amounts not yet estimated will be recognized as an adjustment to tax expense in the reporting period that the amounts are determined.

17

Table of Contents


Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

The provisional amounts recognized as a result of the Tax Act may differ due to, among other things, additional analysis, changes in interpretations and assumptions that the Company has made, additional regulatory guidance issued, and any additional actions the Company may take as a result of the Tax Act. Subsequent to the end of the third quarter of fiscal 2019, the Company filed its fiscal 2018 federal income tax return. The Company does not anticipate making adjustments that would materially affect its financial position, results of operations, or effective tax rate.
The effective tax rate for the thirteen weeks ended November 3, 2018, was 23.4%, compared to 38.5% for the thirteen weeks ended October 28, 2017. The year-over-year effective tax rate decrease was primarily due to a decreased annual effective tax rate as a result of the reduction in the U.S. corporate income tax rate.
The effective tax rate for the thirty-nine weeks ended November 3, 2018, was 24.7%, compared to (298.1)% for the thirty-nine weeks ended October 28, 2017. The year-over-year effective tax rate change was primarily due to the relative impact of discrete items in the current-year period compared to the prior-year period, primarily as a result of tax shortfalls from stock-based compensation, and a decreased annual effective tax rate as a result of the reduction in the U.S. corporate income tax rate.
 
7.
Stock-Based Compensation
The Company recognizes stock-based compensation expense, for its awards of restricted stock units, in an amount equal to the fair market value of the underlying stock on the grant date of the respective award.
The Company reserved 6,076,001 shares of common stock for issuance or transfer under the 2010 Equity and Incentive Plan, which allows for grants of restricted stock units, as well as other equity awards.
Awards of Restricted Stock Units
During the thirteen weeks ended November 3, 2018, the Company granted 15,948 time-based restricted stock units with an aggregate fair value of $0.2 million to certain employees under the 2010 Equity and Incentive Plan compared to a total of 851 time-based restricted stock units with an aggregate fair value of $7 thousand granted in the same period of the prior year.
During the thirty-nine weeks ended November 3, 2018, the Company granted 491,162 time-based and performance-based restricted stock units with an aggregate fair value of $5.5 million to certain employees and non-employee directors under the 2010 Equity and Incentive Plan compared to a total of 507,423 time-based and performance-based restricted stock units with an aggregate fair value of $4.7 million granted in the same period of the prior year. The Company determined the fair value of the awards based on the closing price of the Company’s common stock on the grant date.
The majority of the time-based restricted stock units vest and settle in shares of the Company’s common stock, on a one-for-one basis, in equal installments on each of the first three anniversaries of the grant date. Restricted stock units issued to non-employee directors vest after a one-year period from the grant date. The Company recognizes the expense relating to these units, net of estimated forfeitures, on a straight-line basis over the vesting period.
Performance-based restricted stock units vest upon the completion of a three-year period of time (cliff vesting), subject to the employee’s continuing employment throughout and the Company’s achievement of annual earnings per share targets, or other Company performance targets, during the three-year performance period. The Company recognizes the expense relating to these units, net of estimated forfeitures, based on the probable outcome of achievement of the financial targets, on a straight-line basis over three years.

18

Table of Contents


Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

The following table sets forth a summary of restricted stock unit activity for the thirty-nine weeks ended November 3, 2018 (units in thousands):
 
 
 
Time-based
Restricted Stock Units
 
Performance-based
Restricted Stock Units
 
 
Number of
Units
 
Weighted-
Average
Grant
Date Fair
Value
(per unit)
 
Number of
Units
 
Weighted-
Average
Grant
Date Fair
Value
(per unit)
Nonvested units outstanding at February 3, 2018
 
401

 
$
12.38

 
363

 
$
13.83

Granted
 
300

 
11.23

 
191

 
10.94

Vested
 
(213
)
 
12.25

 
(20
)
 
16.06

Forfeited
 
(12
)
 
11.02

 
(80
)
 
15.17

Nonvested units outstanding at November 3, 2018
 
476

 
$
11.75

 
454

 
$
12.28

As of November 3, 2018, there was $5.5 million of total unrecognized compensation cost, net of estimated forfeitures, related to nonvested restricted stock units. That cost is expected to be recognized over a weighted-average period of 1.6 years, subject to meeting performance conditions.
 
8.
Commitments and Contingencies
Payment Card Incident
Description of Event
On September 15, 2016, the Company received information from law enforcement regarding a potential data security issue related to its retail store network. Findings from the investigation showed unauthorized access to the Company's payment processing system and the installation of a program that looked for payment card data. The program was specifically designed to find track data in the magnetic stripe of a payment card that may contain the card number, cardholder name, expiration date, and internal verification code as the data was being routed through the affected payment system. There is no indication that other customer information was at risk. Payment cards used at Vera Bradley store locations between July 25, 2016 and September 23, 2016 may have been affected. Not all cards used in stores during this time frame were affected. Cards used on verabradley.com were not affected.
The Company timely resolved this incident and continues to work with a computer security firm to further strengthen the security of its systems to help prevent events of this nature from happening in the future. The Company promptly notified the payment card networks so that the banks that issue payment cards could initiate heightened monitoring on the affected cards. Claims have been received from payment card networks for this incident and are all expected to be covered by the Company's insurance, as described below. The Company also received inquiries from the states of New Jersey and Indiana regarding the incident. The Company continues to be in discussions with Indiana regarding the incident.
Expenses Incurred and Amounts Accrued
During the thirteen and thirty-nine weeks ended November 3, 2018 and October 28, 2017, the Company recorded an immaterial amount of expense relating to remediation activities as a result of the Payment Card Incident. There were no incremental expenses associated with the claims received in fiscal 2019 or fiscal 2018 as they were, or are expected to be, reimbursed under the Company's insurance coverage.
Future Costs
The Company does not believe that the amounts to be paid with respect to any remaining matters will have a material adverse effect on its financial condition and operating results taken as a whole.


19

Table of Contents


Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

Insurance Coverage
The Company maintains $15.0 million of cyber security insurance coverage above a $0.1 million deductible.
Other Commitments and Contingencies
The Company is also subject to various claims and contingencies arising in the normal course of business, including those relating to product liability, legal claims, employee benefits, environmental issues, and other matters. Management believes that at this time it is not probable that any of these claims will have a material adverse effect on the Company’s financial condition, results of operations, or cash flows. However, the outcomes of legal proceedings and claims brought against the Company are subject to uncertainty, and future developments could cause these actions or claims, individually or in aggregate, to have a material adverse effect on the Company’s financial condition, results of operations, or cash flows of a particular reporting period.

9.
Common Stock
On December 8, 2015, the Company's board of directors approved a share repurchase program (the “2015 Share Repurchase Program”) authorizing up to $50.0 million of repurchases of shares of the Company's common stock. The initial term of the 2015 Share Repurchase Program expired on December 31, 2017. On November 30, 2017, the Company’s board of directors authorized the Company to extend the 2015 Share Repurchase Program during an open window period until December 31, 2018. On November 29, 2018, subsequent to the end of the Company's third quarter, the Company's board of directors approved a new share repurchase plan. Refer to Note 14 herein for additional details.
The Company purchased 531,665 shares at an average price of $14.15 per share, excluding commissions, for an aggregate amount of $7.5 million during the thirteen weeks ended November 3, 2018, under the 2015 Share Repurchase Program.
The Company purchased 783,866 shares at an average price of $14.18 per share, excluding commissions, for an aggregate amount of $11.1 million during the thirty-nine weeks ended November 3, 2018, under the 2015 Share Repurchase Program. As of November 3, 2018, there was $2.3 million remaining available to repurchase shares of the Company's common stock under the 2015 Share Repurchase Program, which was fully exhausted subsequent to the end of the third quarter.
As of November 3, 2018, the Company held as treasury shares 6,426,351 shares of its common stock at an average price of $13.65 per share, excluding commissions, for an aggregate carrying amount of $87.7 million. The Company’s treasury shares may be issued under the 2010 Equity and Incentive Plan or for other corporate purposes.

10.
Vision 20/20 Restructuring and Other Charges
Vision 20/20 Initiatives and Charges
During fiscal 2018, the Company launched its Vision 20/20 strategic plan, which involves an aggressive approach to turn around its business over the period ending in fiscal 2021. The plan is primarily focused on product and pricing initiatives, as well as selling, general, and administrative (“SG&A”) expense reduction initiatives. The product and pricing initiatives include restoring the Company's full-price business by significantly reducing the amount of clearance merchandise offered on verabradley.com and in its full-line stores, streamlining current product offerings by eliminating unproductive or incongruent categories and SKUs from its assortment, and introducing tighter guardrails around new product categories, patterns, and pricing.
The SG&A expense reductions include right-sizing the Company’s corporate infrastructure to better align with the size of the business, lowering marketing spending by focusing on efficiencies, and taking a more aggressive stance on closing underperforming full-line stores. These SG&A expense reductions began in the third quarter of fiscal 2018, largely aimed at right-sizing the corporate infrastructure. The majority of the product and pricing initiatives are being completed in the current fiscal year. There have been $16.7 million of pre-tax Vision 20/20-related charges ($10.6 million after the associated tax benefit) since inception, all of which were recognized during fiscal 2018. There were no Vision 20/20-related charges during the thirteen and thirty-nine weeks ended November 3, 2018.


20

Table of Contents


Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

The Company incurred the following Vision 20/20-related charges during the thirteen weeks ended October 28, 2017 (in thousands):
 
Thirteen Weeks Ended October 28, 2017
 
Statements of Income Line Item
 
Total Expense
 
Reportable Segment
 
Unallocated Corporate Expenses
SG&A
 
Cost of Sales
 
 
Direct
 
Indirect
 
Asset impairment charges1
$
5,852

 
$

 
$
5,852

 
$
5,852

 
$

 
$

Strategic consulting charges2
2,325

 

 
2,325

 

 

 
2,325

Severance charges
2,767

 
84

 
2,851

 
115

 
680

 
2,056

Inventory-related charges3

 
935

 
935

 

 
935

 

Other charges4
603

 

 
603

 
433

 
115

 
55

Total
$
11,547

 
$
1,019

 
$
12,566

5 
$
6,400

 
$
1,730

 
$
4,436

(1) Refer to Note 12 herein for additional details
(2) Consulting charges for the identification and implementation of Vision 20/20 initiatives
(3) Inventory adjustments for the discontinuation of certain inventory categories
(4) Includes a net lease termination charge and accelerated depreciation charges
(5) After the associated tax benefit, the charges were $7.9 million
The Company incurred the following Vision 20/20-related charges during the thirty-nine weeks ended October 28, 2017 (in thousands):
 
Thirty-Nine Weeks Ended October 28, 2017
 
Statements of Income Line Item
 
Total Expense
 
Reportable Segment
 
Unallocated Corporate Expenses
SG&A
 
Cost of Sales
 
 
Direct
 
Indirect
 
Asset impairment charges1
$
5,852

 
$

 
$
5,852

 
$
5,852

 
$

 
$

Strategic consulting charges2
4,649

 

 
4,649

 

 

 
4,649

Severance charges
2,767

 
84

 
2,851

 
115

 
680

 
2,056

Inventory-related charges3

 
935

 
935

 

 
935

 

Other charges4
603

 

 
603

 
433

 
115

 
55

Total
$
13,871

 
$
1,019

 
$
14,890

5 
$
6,400

 
$
1,730

 
$
6,760

(1) Refer to Note 12 herein for additional details
(2) Consulting charges for the identification and implementation of Vision 20/20 initiatives
(3) Inventory adjustments for the discontinuation of certain inventory categories
(4) Includes a net lease termination charge and accelerated depreciation charges
(5) After the associated tax benefit, the charges were $9.4 million
There were $1.6 million of cash payments made during fiscal 2019 for severance charges and no liabilities remaining for Vision 20/20-related charges as of November 3, 2018.






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Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

Other Charges
Thirty-Nine Weeks Ended October 28, 2017
Other charges recognized in SG&A expenses during the thirty-nine weeks ended October 28, 2017 totaled $2.8 million ($1.7 million after the associated tax benefit). These pre-tax charges consisted of $2.5 million in severance charges (recognized within corporate unallocated expenses) and $0.3 million for a net lease termination charge (recognized within the Direct segment).
These charges were recognized before the implementation of Vision 20/20.

11.
Investments
Cash Equivalents
Investments classified as cash equivalents relate to highly-liquid investments with a maturity of three months or less at the date of purchase. As of November 3, 2018 and February 3, 2018, these investments in the Company's portfolio consisted of commercial paper, a money market fund, and municipal securities.
Short-Term Investments
As of November 3, 2018 and February 3, 2018, short-term investments consisted of a certificate of deposit, U.S. and non-U.S. corporate debt securities, municipal securities, and commercial paper with a maturity within one year of the balance sheet date. The balance as of November 3, 2018, also included U.S. treasury securities. These debt securities are classified as available-for-sale; therefore, unrealized gains and losses are recorded within other comprehensive income. Interest income earned is recorded within interest income, net, in the Company's Condensed Consolidated Statements of Operations.
The Company held $46.0 million and $54.2 million in short-term investments as of November 3, 2018 and February 3, 2018, respectively. The following table summarizes the Company's short-term investments (in thousands):
 
November 3, 2018
 
February 3, 2018
Certificate of deposit
$
25,173

 
$
25,032

Non-U.S. corporate debt securities
8,326

 
6,451

U.S. corporate debt securities
5,119

 
8,727

Municipal securities
3,815

 
12,942

U.S. treasury securities
3,098

 

Commercial paper
495

 
998

Total short-term investments
$
46,026

 
$
54,150

Long-Term Investments
As of November 3, 2018 and February 3, 2018, long-term investments consisted of U.S. and non-U.S. corporate debt securities and municipal securities with a maturity greater than one year from the balance sheet date. The balance as of November 3, 2018 also included U.S. and non-U.S. asset-backed securities and the balance as of February 3, 2018 included U.S. treasury securities. These debt securities are classified as available-for-sale; therefore, unrealized gains and losses are recorded within other comprehensive income. Interest income earned is recorded within interest income, net, in the Company's Condensed Consolidated Statements of Operations.







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Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

The Company held $23.2 million and $15.5 million in long-term investments as of November 3, 2018 and February 3, 2018, respectively. The following table summarizes the Company's long-term investments (in thousands):
 
November 3, 2018
 
February 3, 2018
U.S. corporate debt securities
$
7,982

 
$
4,543

U.S. asset-backed securities
6,137

 

Non-U.S. corporate debt securities
5,311

 
2,775

Municipal securities
2,691

 
5,098

Non-U.S. asset-backed securities
1,126

 

U.S. treasury securities

 
3,099

Total long-term investments
$
23,247

 
$
15,515

There were no material gross unrealized gains or losses on available-for-sale debt securities as of November 3, 2018 and February 3, 2018.

12.
Property, Plant, and Equipment
Property, plant, and equipment are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be recoverable. The reviews are conducted at the lowest identifiable level of cash flows. If the estimated undiscounted future cash flows related to the property, plant, and equipment are less than the carrying value, the Company recognizes a loss equal to the difference between the carrying value and the fair value, typically determined by an estimated discounted cash flow analysis of the asset.
Impairment charges for the thirteen and thirty-nine weeks ended November 3, 2018, and October 28, 2017 were as follows (in thousands):
 
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
 
November 3,
2018
 
October 28,
2017
 
November 3,
2018
 
October 28,
2017
Impairment charges
 
$

 
$
5,852

 
$

 
$
5,852

These impairment charges were recognized using level 3 inputs and were for assets related to underperforming stores. The charges are included in selling, general, and administrative expenses in the Condensed Consolidated Statements of Income and in impairment charges in the Condensed Consolidated Statements of Cash Flows. The impairment charges are included in the Direct segment.

13.
Segment Reporting
The Company has two operating segments, which are also its reportable segments: Direct and Indirect. These operating segments are components of the Company for which separate financial information is available and for which operating results are evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing the performance of the segments.
The Direct segment includes the Company’s full-line and factory outlet stores; the Company’s website, verabradley.com; the Company’s online outlet site; and the annual outlet sale. Revenues generated from this segment are driven through the sale of Company-branded products from Vera Bradley to end consumers.
The Indirect segment represents revenues generated through the distribution of Company-branded products to specialty retailers representing approximately 2,300 locations, substantially all of which are located in the United States; key accounts, which include department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators; and royalties recognized through licensing agreements.
Corporate costs represent the Company’s administrative expenses, which include, but are not limited to: human resources, legal, finance, information technology, design, product development, merchandising, corporate-level

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Vera Bradley, Inc.
Notes to the Condensed Consolidated Financial Statements
(unaudited)

marketing and advertising, and various other corporate-level-activity-related expenses. All intercompany-related activities are eliminated in consolidation and are excluded from the segment reporting.
Company management evaluates segment operating results based on several indicators. The primary or key performance indicators for each segment are net revenues and operating income. Net revenues and operating income information for the Company’s reportable segments during the thirteen and thirty-nine weeks ended November 3, 2018 and October 28, 2017, respectively, consisted of the following (in thousands):
 
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
 
November 3,
2018
 
October 28,
2017
 
November 3,
2018
 
October 28,
2017
Segment net revenues:
 
 
 
 
 
 
 
 
Direct
 
$
73,459

 
$
83,168

 
$
230,012

 
$
241,347

Indirect
 
24,229

 
30,927

 
67,892

 
81,301

Total
 
$
97,688

 
$
114,095

 
$
297,904

 
$
322,648

Segment operating income:
 
 
 
 
 
 
 
 
Direct
 
$
14,259

 
$
11,238

 
$
43,867

 
$
35,362

Indirect
 
10,075

 
10,519

 
27,186

 
27,797

Total
 
$
24,334

 
$
21,757

 
$
71,053

 
$
63,159

Reconciliation:
 
 
 
 
 
 
 
 
Segment operating income
 
$
24,334

 
$
21,757

 
$
71,053

 
$
63,159

Less:
 
 
 
 
 
 
 
 
Unallocated corporate expenses
 
(18,991
)
 
(21,295
)
 
(55,606
)
 
(63,792
)
Operating income (loss)
 
$
5,343

 
$
462

 
$
15,447

 
$
(633
)

14.
Subsequent Event
On November 29, 2018, the Company's Board of Directors authorized Company management to utilize up to $50.0 million of available cash to buy back the Company's own common shares beginning December 14, 2018 through December 14, 2020. The Company’s prior $50.0 million share repurchase program was completed on November 27, 2018.





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Table of Contents

ITEM 2.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion summarizes the significant factors affecting the condensed consolidated operating results, financial condition, liquidity, and cash flows of the Company as of and for the thirteen and thirty-nine weeks ended November 3, 2018 and October 28, 2017. The following discussion should be read in conjunction with our Annual Report on Form 10-K for the fiscal year ended February 3, 2018, and our unaudited condensed consolidated financial statements and the related notes included in Item 1 of this Quarterly Report. The results of operations for the thirteen and thirty-nine weeks ended November 3, 2018, are not necessarily indicative of the results to be expected for the full fiscal year.
Executive Summary
Below is a summary of our strategic progress and financial results for the third quarter of fiscal 2019:
Strategic Progress
We reduced the clearance activity in our full-line stores and on verabradley.com (excluding our online outlet site) by over 70% compared to the prior-year period.
We increased comparable full-price selling in our full-line stores and on verabradey.com (excluding our online outlet site) by over 10%.
We continued to focus on increasing brand awareness through our “digital first” strategy by focusing our marketing on high-quality placements and targeted digital efforts, with an emphasis on full-price offerings.
We launched customization, where our customers can design their own duffel, hipster, tote, or shoulder bag.
During the third quarter, we strengthened our store base by closing two underperforming full-line stores.
Financial Summary (all comparisons are to the third quarter of fiscal 2018)
Net revenues decreased 14.4% to $97.7 million.
Direct segment sales decreased 11.7% to $73.5 million. Comparable sales decreased 16.5%.
Indirect segment sales decreased 21.7% to $24.2 million.
Gross profit was $57.2 million, or 58.5% of net revenue.
Operating income was $5.3 million and net income was $4.2 million, or $0.12 per diluted share.
Capital expenditures for the thirteen weeks totaled $0.7 million.
Cash and cash equivalents and investments were $131.6 million at November 3, 2018.
How We Assess the Performance of Our Business
In assessing the performance of our business, we consider a variety of performance and financial measures.
Net Revenues
Net revenues reflect sales of our merchandise and revenue from distribution and shipping and handling fees, less returns and discounts. Revenues for the Direct segment reflect sales through our full-line and factory outlet stores; verabradley.com; our online outlet site; and our annual outlet sale in Fort Wayne, Indiana. Revenues for the Indirect segment reflect sales to specialty retail partners; department stores; national accounts; third-party e-commerce sites; third-party inventory liquidators; and royalties recognized through licensing agreements.
Comparable Sales
Comparable sales are calculated based upon our stores that have been open for at least 12 full fiscal months and net revenues from our e-commerce operations. Comparable store sales are calculated based solely upon our stores that have been open for at least 12 full fiscal months. Remodeled stores are included in both comparable sales and comparable store sales unless the store was closed for more than one week of the current or comparable prior period, in which case the non-comparable temporary closure periods are not included, or the remodel resulted in a significant change in square footage. Fiscal 2019 comparable sales do not adjust for the shift in weeks during the current-year period associated with the 53rd week in fiscal 2018. Some of our competitors and other retailers calculate comparable or “same store” sales differently than we do. As a result, data in this report regarding our comparable sales and comparable store sales may not be comparable to similar data made available by other companies. Non-comparable sales include sales from stores not included in comparable sales or comparable store sales.

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Table of Contents

Measuring the change in year-over-year comparable sales allows us to evaluate how our store base and e-commerce operations are performing. Various factors affect our comparable sales, including:
Overall economic trends;
Consumer preferences and fashion trends;
Competition;
The timing of our releases of new patterns and collections;
Changes in our product mix;
Pricing and level of promotions;
Amount of store, mall, and e-commerce traffic;
The level of customer service that we provide in stores and to our on-line customers;
Our ability to source and distribute products efficiently;
The number of stores we open and close in any period; and
The timing and success of promotional and marketing efforts.
Gross Profit
Gross profit is equal to our net revenues less our cost of sales. Cost of sales includes the direct cost of purchased merchandise, distribution center costs, operations overhead, duty, and all inbound freight costs incurred. The components of our reported cost of sales may not be comparable to those of other retail and wholesale companies.
Gross profit can be impacted by changes in volume; fluctuations in sales price; operational efficiencies, such as leveraging of fixed costs; promotional activities, including free shipping; commodity prices, such as for cotton; tariffs; and labor costs.
Selling, General, and Administrative Expenses (“SG&A”)
SG&A expenses include selling; advertising, marketing, and product development; and administrative expenses. Selling expenses include Direct business expenses, such as store expenses, employee compensation, and store occupancy and supply costs, as well as Indirect business expenses consisting primarily of employee compensation and other expenses associated with sales to Indirect retailers. Advertising, marketing, and product development expenses include employee compensation, media costs, creative production expenses, marketing agency fees, new product design costs, public relations expenses, and market research expenses. A portion of our advertising expenses may be reimbursed by Indirect retailers, and such amount is classified as other income. Administrative expenses include employee compensation for corporate functions, corporate headquarters occupancy costs, consulting and software expenses, and charitable donations.
Other Income
We support many of our Indirect retailers’ marketing efforts by distributing certain catalogs and promotional mailers to current and prospective customers. Our Indirect retailers reimburse us for a portion of the cost to produce these materials. Reimbursement received is recorded as other income. The related cost to design, produce, and distribute the catalogs and mailers is recorded as SG&A expense. Other income also includes proceeds from the sales of tickets to our annual outlet sale.
Operating Income (Loss)
Operating income (loss) is equal to gross profit less SG&A expenses plus other income. Operating income (loss) excludes interest income, interest expense, and income taxes.
Net Income (Loss)
Net income (loss) is equal to operating income (loss) plus net interest income less income taxes.




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Table of Contents

Results of Operations
The following tables summarize key components of our condensed consolidated results of operations for the periods indicated, both in dollars and as a percentage of our net revenues ($ in thousands):
 
 
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
 
November 3,
2018
 
October 28,
2017
 
November 3,
2018
 
October 28,
2017
Statement of Operations Data:
 
 
 
 
 
 
 
 
Net revenues
 
$
97,688

 
$
114,095

 
$
297,904

 
$
322,648

Cost of sales
 
40,536

 
50,266

 
126,396

 
142,826

Gross profit
 
57,152

 
63,829

 
171,508

 
179,822

Selling, general, and administrative expenses
 
51,866

 
63,511

 
156,341

 
181,029

Other income
 
57

 
144

 
280

 
574

Operating income (loss)
 
5,343

 
462

 
15,447

 
(633
)
Interest income, net
 
(175
)
 
(122
)
 
(677
)
 
(257
)
Income (loss) before income taxes
 
5,518

 
584

 
16,124

 
(376
)
Income tax expense
 
1,292

 
225

 
3,986

 
1,121

Net income (loss)
 
$
4,226

 
$
359

 
$
12,138

 
$
(1,497
)
Percentage of Net Revenues:
 
 
 
 
 
 
 
 
Net revenues
 
100.0
 %
 
100.0
 %
 
100.0
 %
 
100.0
 %
Cost of sales
 
41.5
 %
 
44.1
 %
 
42.4
 %
 
44.3
 %
Gross profit
 
58.5
 %
 
55.9
 %
 
57.6
 %
 
55.7
 %
Selling, general, and administrative expenses
 
53.1
 %
 
55.7
 %
 
52.5
 %
 
56.1
 %
Other income
 
0.1
 %
 
0.1
 %
 
0.1
 %
 
0.2
 %
Operating income (loss)
 
5.5
 %
 
0.4
 %
 
5.2
 %
 
(0.2
)%
Interest income, net
 
(0.2
)%
 
(0.1
)%
 
(0.2
)%
 
(0.1
)%
Income (loss) before income taxes
 
5.6
 %
 
0.5
 %
 
5.4
 %
 
(0.1
)%
Income tax expense
 
1.3
 %
 
0.2
 %
 
1.3
 %
 
0.3
 %
Net income (loss)
 
4.3
 %
 
0.3
 %
 
4.1
 %
 
(0.5
)%
The following tables present net revenues and operating income by operating segment, both in dollars and as a percentage of associated net revenues, and store data for the periods indicated ($ in thousands, except as otherwise indicated):
 
 
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
 
November 3,
2018
 
October 28,
2017
 
November 3,
2018
 
October 28,
2017
Net Revenues by Segment:
 
 
 
 
 
 
 
 
Direct
 
$
73,459

 
$
83,168

 
$
230,012

 
$
241,347

Indirect
 
24,229

 
30,927

 
67,892

 
81,301

Total
 
$
97,688

 
$
114,095

 
$
297,904

 
$
322,648

Percentage of Net Revenues by Segment:
 
 
 
 
 
 
 
 
Direct
 
75.2
%
 
72.9
%
 
77.2
%
 
74.8
%
Indirect
 
24.8
%
 
27.1
%
 
22.8
%
 
25.2
%
Total
 
100.0
%
 
100.0
%
 
100.0
%
 
100.0
%

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Table of Contents

 
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
 
November 3,
2018
 
October 28,
2017
 
November 3,
2018
 
October 28,
2017
Operating Income (Loss) by Segment:
 
 
 
 
 
 
 
 
Direct
 
$
14,259

 
$
11,238

 
$
43,867

 
$
35,362

Indirect
 
10,075

 
10,519

 
27,186

 
27,797

Less: Corporate unallocated
 
(18,991
)
 
(21,295
)
 
(55,606
)
 
(63,792
)
Total
 
$
5,343

 
$
462

 
$
15,447

 
$
(633
)
Operating Income as a Percentage of Net Revenues by Segment:
 
 
 
 
 
 
 
 
Direct
 
19.4
 %
 
13.5
 %
 
19.1
 %
 
14.7
 %
Indirect
 
41.6
 %
 
34.0
 %
 
40.0
 %
 
34.2
 %
Store Data (1):
 
 
 
 
 
 
 
 
Total stores opened during period
 

 
4

 
6

 
7

Total stores closed during period
 
(2
)
 
(1
)
 
(7
)
 
(2
)
Total stores open at end of period
 
159

 
164

 
159

 
164

Comparable sales (including e-commerce) decrease (2)
 
(16.5
)%
 
(7.4
)%
 
(9.9
)%
 
(7.7
)%
Total gross square footage at end of period (all stores)
 
383,504

 
385,786

 
383,504

 
385,786

Average net revenues per gross square foot (3)
 
$
143

 
$
157

 
$
452

 
$
454

 
(1)
Includes our full-line and factory outlet stores.
(2)
Comparable sales are calculated based upon our stores that have been open for at least 12 full fiscal months and net revenues from our e-commerce operations. Increase or decrease is reported as a percentage of the comparable sales for the same period in the prior fiscal year. Remodeled stores are included in comparable sales unless the store was closed for a more than one week of the current or comparable prior period, in which case the non-comparable temporary closure periods are not included, or the remodel resulted in a significant change in square footage. Fiscal 2019 comparable sales do not adjust for the shift in weeks during the current-year period associated with the 53rd week in fiscal 2018.
(3)
Dollars not in thousands. Average net revenues per gross square foot are calculated by dividing total net revenues for our stores that have been open at least 12 full fiscal months as of the end of the period by total gross square footage for those stores. Remodeled stores are included in average net revenues per gross square foot unless the store was closed for a portion of the period.

Payment Card Incident
Description of Event
On September 15, 2016, we received information from law enforcement regarding a potential data security issue related to our retail store network. Findings from the investigation showed unauthorized access to our payment processing system and the installation of a program that looked for payment card data. The program was specifically designed to find track data in the magnetic stripe of a payment card that may contain the card number, cardholder name, expiration date, and internal verification code as the data was being routed through the affected payment system. There is no indication that other customer information was at risk. Payment cards used at Vera Bradley store locations between July 25, 2016 and September 23, 2016 may have been affected. Not all cards used in stores during this time frame were affected. Cards used on verabradley.com were not affected.
We have timely resolved this incident and continue to work with a computer security firm to further strengthen the security of our system to help prevent events of this nature from happening in the future. We promptly notified the payment card networks so that the banks that issue payment cards could initiate heightened monitoring on the affected cards. Claims have been received from payment card networks for this incident and are expected to be covered by our insurance, as described below. We also received inquiries from the states of New Jersey and Indiana regarding the incident. We continue to be in discussions with Indiana regarding the incident.
Expenses Incurred and Amounts Accrued
During the thirteen and thirty-nine weeks ended November 3, 2018 and October 28, 2017, we recorded an immaterial amount of expense relating to remediation activities as a result of the Payment Card Incident. There were no incremental expenses associated with the claims received in fiscal 2019 or fiscal 2018 as they were, or are expected to be, reimbursed under our insurance coverage.

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Table of Contents

Future Costs
We do not believe that the amounts to be paid with respect to any remaining matters will have a material adverse effect on our financial condition and operating results taken as a whole.
Insurance Coverage
We maintain $15.0 million of cyber security insurance coverage above a $0.1 million deductible.
Vision 20/20 Initiatives
During fiscal 2018, we launched our Vision 20/20 strategic plan, which involves an aggressive approach to turn around our business over the period ending in fiscal 2021. This plan is primarily focused on product and pricing initiatives, as well as SG&A expense reduction initiatives.
The product and pricing initiatives include restoring our full-price business by significantly reducing the amount of clearance merchandise offered on verabradley.com and in our full-line stores; streamlining current product offerings by eliminating unproductive or incongruent categories and SKUs from our assortment; and introducing tighter guardrails around new categories, patterns, and pricing. We expect fiscal 2019 revenues will be negatively impacted by these initiatives by $38.0 million to $43.0 million from fiscal 2018 levels.
The SG&A expense reduction initiatives include right-sizing our corporate infrastructure to better align with the size of the business, lowering our marketing spending by focusing on efficiencies while keeping our most loyal customer engaged, and taking a more aggressive stance on reducing store operating costs and closing underperforming full-line stores. We expect to reduce annual SG&A expenses by up to $30.0 million (from our fiscal 2017 base level and excluding severance, store impairment, and Vision 20/20 charges from all periods). We expect that approximately $25.0 million of the annualized SG&A expense reductions will be made by the end of fiscal 2019. We are forecasting to close up to 45 full-line stores by the end of fiscal 2021, primarily as leases expire. We have closed 12 full-line stores since fiscal 2018.
The implementation of the plan began in the third quarter of fiscal 2018, with the majority of the product and pricing initiatives being completed in the current fiscal year. The SG&A expense reductions began in the third quarter of fiscal 2018, largely aimed at right-sizing our corporate infrastructure. There have been $16.7 million of pre-tax Vision 20/20-related charges ($10.6 million after the associated tax benefit) since inception, all of which were recognized during fiscal 2018. There were no Vision 20/20-related charges during the thirteen or thirty-nine weeks ended November 3, 2018.
We incurred the following Vision 20/20-related charges during the thirteen weeks ended October 28, 2017 (in thousands):
 
Thirteen Weeks Ended October 28, 2017
 
Statements of Income Line Item
 
Total Expense
 
Reportable Segment
 
Unallocated Corporate Expenses
SG&A
 
Cost of Sales
 
 
Direct
 
Indirect
 
Asset impairment charges1
$
5,852

 
$

 
$
5,852

 
$
5,852

 
$

 
$

Strategic consulting charges2
2,325

 

 
2,325

 

 

 
2,325

Severance charges
2,767

 
84

 
2,851

 
115

 
680

 
2,056

Inventory-related charges3

 
935

 
935

 

 
935

 

Other charges4
603

 

 
603

 
433

 
115

 
55

Total
$
11,547

 
$
1,019

 
$
12,566

5 
$
6,400

 
$
1,730

 
$
4,436

(1) Refer to Note 12 “Property, Plant, and Equipment” within Item 1 “Financial Statements” of this Quarterly Report on Form 10-Q for additional details
(2) Consulting charges for the identification and implementation of Vision 20/20 initiatives
(3) Inventory adjustments for the discontinuation of certain inventory categories
(4) Includes a net lease termination charge and accelerated depreciation charges
(5) After the associated tax benefit, the charges were $7.9 million





29

Table of Contents

We incurred the following Vision 20/20-related charges during the thirty-nine weeks ended October 28, 2017 (in thousands):
 
Thirty-Nine Weeks Ended October 28, 2017
 
Statements of Income Line Item
 
Total Expense
 
Reportable Segment
 
Unallocated Corporate Expenses
SG&A
 
Cost of Sales
 
 
Direct
 
Indirect
 
Asset impairment charges1
$
5,852

 
$