Mr. Wallstrom joined Vera Bradley as its President and Chief Executive Officer in 2013. From 2007 to 2013, Mr. Wallstrom served as President of Saks Fifth Avenue OFF 5TH, the outlet chain operated by Saks Fifth Avenue. Previously, he was Group Senior Vice President and General Manager of Saks’ flagship New York store from 2002 to 2007. Prior to joining Saks, Mr. Wallstrom held a variety of roles at retailer Macy’s Inc. from 1987 to 1995.
Mr. Wallstrom is a retail executive with extensive brand management experience, proven leadership abilities and a track record of driving growth. As President of Saks Fifth Avenue OFF 5TH, Mr. Wallstrom developed and implemented a strategic plan that repositioned the division as a growth engine, propelling it to a market-leading position. Mr. Wallstrom is well-regarded in the retail industry for his ability to develop and execute strategic growth plans. He has a deep background in brand positioning, product development, store operations and planning and allocation.
Ms. Baekgaard co-founded Vera Bradley in 1982. From 1982 through June 2010, she served as Co-President. In May 2010, she was appointed Chief Creative Officer. She currently serves as a board member of the Indiana University Melvin and Bren Simon Cancer Center Development Board and the Vera Bradley Foundation for Breast Cancer.
As Co-Founder of Vera Bradley, Ms. Baekgaard serves a key leadership role on our Board of Directors and provides the Board with a broad array of institutional knowledge and historical perspective. Since our founding, Ms. Baekgaard has provided leadership and strategic direction in our brand’s development by providing creative vision to areas such as marketing, product design, assortment planning and the design and visual merchandising of our stores.
Kimberly F. Colby has served as our Executive Vice President, Design since 2005. From 2003 through 2005, she served as our Vice President of Design. From 1989 to 2003, Ms. Colby served as our Design Director responsible for Marketing and Product Development. Ms. Colby's professional history includes retail advertising, public relations, direct mail creative direction and management, special event planning and interior design.
John Enwright was named Executive Vice President and Chief Financial Officer in July 2017. Mr. Enwright joined the Company in May 2014 as Senior Director of Financial, Planning and Analysis and was soon promoted to Vice President, Financial, Planning and Analysis. He was named Interim Chief Financial Officer in March 2017. Prior to joining Vera Bradley, Mr. Enwright spent 15 years with Tiffany & Co. in various financial roles of increasing responsibility, including his most recent position of Director of Financial, Planning and Analysis.
Mark Dely joined the Company in August 2016 as our Vice President, Chief Legal Officer and Corporate Secretary. Between January 2013 and July 2016, he served as Senior Vice President, Chief Legal Officer, General Counsel and Secretary of Fred’s, Inc., a publicly-traded retailer with over 650 locations throughout the Southeast. From July 2007 to December 2012, Dely was Vice President and Divisional General Counsel of the Franchise Services Group for The ServiceMaster Company, where he gained valuable international and franchise experience. His additional experience includes being the first in-house counsel for NYSE-listed seed and agricultural-biotech company, Delta and Pine Land Company. This role allowed him to work closely with the company's international team, managing relationships throughout the world and developing new global businesses. Dely began his legal career at New York law firm Fried, Frank, LLP. He earned his law degree from the New York University School of Law.
Stephanie Scheele was named Interim Chief Marketing Officer of Vera Bradley in August 2017. Stephanie has spent 16 years with the Company and has been the driving force behind various marketing and creative initiatives over that time frame. She has served as VP, Marketing Strategy and Operations since 2015, leading the insights and customer database programs and overseeing the marketing strategy team. Stephanie has made several structural and process changes to improve the efficiency of the marketing department and has been instrumental in advancing the company’s marketing initiatives to an integrated, customer-segmented, research-based approach. Prior to joining Vera Bradley, Stephanie worked for Sunrise Greetings, a subsidiary of Hallmark.